CRM migration
Field-level mapping, validation, and rollback between Wired Plus and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Wired Plus
Source
Odoo CRM
Destination
Compatibility
11 of 14
objects map 1:1 between Wired Plus and Odoo CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Wired Plus to Odoo CRM is a shift from a UK-built marketing automation CRM to an open-source ERP ecosystem where CRM is one module among many. Wired Plus stores contacts with custom field schemas, pipeline stages per account, and campaign performance logs. We extract contacts via CSV or the Wired Plus API, preserving opt_in consent flags explicitly since default exports omit them, then import into Odoo via XML-RPC. Pipeline stages map to Odoo CRM stages, Wired Plus Companies map to Odoo Contacts with company_name populated, and Deals map to Odoo Opportunities with stage probability preserved. Automation workflows, landing page HTML, and form submissions do not migrate as functional code; we deliver a written inventory of automation logic for Odoo Studio rebuild. The Odoo Community edition is free; Odoo Enterprise pricing starts around $297 per month for two users plus per-user fees for additional seats.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wired Plus object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wired Plus
Contact
Odoo CRM
Contact (Partner)
1:1Wired Plus Contacts map to Odoo Contact records (res.partner with customer_rank applied). The contact's email, name, phone, and custom fields migrate directly. We query the opt_in and source fields explicitly during extraction to set Odoo's opt_out and email_cohort_ids fields. UK and EU data residency preferences from Wired Plus custom fields map to Odoo partner properties. The res.partner record serves as both the Contact and Company parent in Odoo's party model.
Wired Plus
Company
Odoo CRM
Contact (company_name populated)
1:manyWired Plus Company records map to Odoo Contact records where company_name is populated from the Company_Name field. Address fields (street, city, postcode, country) from the Wired Plus Company record merge into the corresponding Odoo Contact address fields. Domain-based deduplication uses the Wired Plus company domain as a lookup key. Multiple Wired Plus contacts belonging to the same Company are linked to the same Odoo Contact record via parent_id.
Wired Plus
Deal
Odoo CRM
Opportunity
1:1Wired Plus Deals map to Odoo CRM Opportunities (crm.lead with type='opportunity'). The dealstage property maps to Odoo stage_id with stage name matching. Closed-Won and Closed-Lost outcomes map to Odoo's won/lost stage states. Deal amount, expected closing date (close_date), and probability percentage migrate to amount revenue, date_deadline, and priority fields.
Wired Plus
Pipeline Stages
Odoo CRM
Pipeline Stages
lossyWired Plus per-account pipeline stage sequences map to Odoo CRM stage sequences. We extract the full stage sequence with probability percentages and recreate them in Odoo via the crm.stage model. Stage sequence order and probability values are preserved. Stages with no Odoo equivalent are flagged during scoping and presented to the customer for consolidation decisions.
Wired Plus
Campaign
Odoo CRM
Note or Custom Mail Message
1:1Wired Plus Campaigns contain email send history, open rates, and click data. Odoo CRM does not have a native campaign object equivalent to HubSpot or Mailchimp-style email campaigns. We export campaign metadata (name, send date, open rate, click rate, unsubscribe count) and attach it as structured notes to the relevant Contact records, or store it in a custom Odoo model created during schema setup. Customers planning to run email campaigns in Odoo should install Odoo Email Marketing or a third-party app post-migration.
Wired Plus
Custom Field
Odoo CRM
Custom Field (ir.model.fields)
lossyWired Plus account-specific custom fields require resolution to Odoo field definitions before import. We pull the Wired Plus field schema via API during scoping to map field labels to internal identifiers, then create equivalent Odoo fields via the interface or XML data file. Field types are matched: text fields to char or text, picklist fields to selection fields, date fields to date. Label changes since the last export require manual correction during scoping.
Wired Plus
Tag
Odoo CRM
Tag (crm.tag)
1:1Wired Plus tags are flat string labels applied to contacts and companies. We export all tag assignments and reapply them as Odoo CRM tags linked via crm.tag.rel. Odoo tags are shared across Leads and Opportunities. If the customer uses tags for segmentation, we preserve the full tag set and map them to crm.tag records before contact import.
Wired Plus
Automation Workflow
Odoo CRM
Not Migrated (documented for rebuild)
1:1Wired Plus automation workflows define trigger-action sequences including conditional branches and time delays. We export workflow definitions as structured JSON metadata, but trigger event IDs, delay values, and condition logic require complete manual reconfiguration in Odoo Studio or via Python code. We provide a written workflow audit log covering every active workflow with trigger type, conditions, actions, and recommended Odoo Automated Action or Server Action equivalent. This is a rebuild task, not a migration.
Wired Plus
Landing Page
Odoo CRM
Not Migrated (documented)
1:1Wired Plus landing pages are stored with HTML content and form configurations. We export page HTML, asset URLs, and form field definitions. Landing page HTML does not transfer to Odoo because Odoo has no native landing page builder. We flag pages with embedded forms requiring a new form handler. The customer should plan to rebuild landing pages in a dedicated landing page tool (Unbounce, HubSpot, WordPress) post-migration.
Wired Plus
Form Submission
Odoo CRM
Note on Contact
1:1Wired Plus form submissions capture subscriber data and are linked to campaigns or landing pages. We export submission logs (field names, values, timestamp, source landing page). Since landing pages and form handlers do not migrate, we attach submission data as structured notes on the corresponding Contact record in Odoo. Field names and values are preserved; the form-to-field mapping logic requires manual rebuild in the new form tool.
Wired Plus
Owner
Odoo CRM
User
1:1Wired Plus Owners map to Odoo Users. We resolve owners by email match against the Odoo destination res.users table. Any Wired Plus Owner without a matching Odoo User is held in a reconciliation queue for the customer's admin to provision before record import resumes. Inactive Wired Plus owners map to Odoo Users with active=False.
Wired Plus
Engagement: Email (campaign activity)
Odoo CRM
Mail Message on Contact
1:1Wired Plus campaign email send events (open, click, bounce, unsubscribe) migrate as Odoo mail.message records attached to the relevant Contact. Engagement timestamp preserves the original activity date. Because Odoo CRM does not have a native campaign engagement timeline, these messages appear in the Contact's chatter. Customers requiring campaign attribution reports should implement Odoo Marketing Automation or a BI reporting layer post-migration.
Wired Plus
Engagement: Note
Odoo CRM
Note (mail.message)
1:1Wired Plus notes attached to contacts migrate to Odoo mail.message records with note=True on the parent Contact. Note body migrates as plain text. Attachments migrate as ir.attachment records linked via mail.thread.documents.
Wired Plus
Attachment
Odoo CRM
ir.attachment
1:1Wired Plus file attachments stored within contact or deal records are accessible via direct download when the standard export interface supports it. We extract attachments and link them to the corresponding Odoo Contact or Opportunity via ir.attachment with res_model=res.partner or crm.lead and res_id set to the destination record ID. Attachments inaccessible via standard export require manual download before migration.
| Wired Plus | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (Partner)1:1 | Fully supported | |
| Company | Contact (company_name populated)1:many | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline Stages | Pipeline Stageslossy | Mapping required | |
| Campaign | Note or Custom Mail Message1:1 | Fully supported | |
| Custom Field | Custom Field (ir.model.fields)lossy | Fully supported | |
| Tag | Tag (crm.tag)1:1 | Fully supported | |
| Automation Workflow | Not Migrated (documented for rebuild)1:1 | Fully supported | |
| Landing Page | Not Migrated (documented)1:1 | Fully supported | |
| Form Submission | Note on Contact1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Engagement: Email (campaign activity) | Mail Message on Contact1:1 | Fully supported | |
| Engagement: Note | Note (mail.message)1:1 | Fully supported | |
| Attachment | ir.attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wired Plus gotchas
Subscription status must be explicitly preserved during export
Custom field schema is account-specific and not documented in exports
Automation workflow logic does not transfer between platforms
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and schema extraction
We audit the source Wired Plus account across contacts, companies, deals, pipeline stages, campaigns, tags, custom fields, and attachment volume. We extract the full custom field schema via the Wired Plus API including field types, picklist values, and account-specific field labels. We identify any contacts with ambiguous opt_in status, contacts with blank required fields, and duplicate company-to-contact relationships that will require merge decisions. The discovery output is a written migration scope with record counts, schema map, and a list of pre-migration data cleansing tasks assigned to the customer.
Odoo CRM schema design and configuration
We design the destination schema in Odoo. This includes creating any missing custom fields on the res.partner model (for contacts and companies) and the crm.lead model (for opportunities). We configure pipeline stages to match the Wired Plus stage sequence with probability percentages. We create any crm.tag records needed for tag migration. If campaign metadata preservation is required, we create a custom model or configure a note template. Schema is configured in the Odoo test or staging database first for validation before production.
Sandbox migration and reconciliation
We run a full migration into the Odoo staging environment using production-like data volume. The customer's RevOps lead reconciles record counts (Contacts in, Companies mapped, Deals in, Opportunities in), spot-checks 25-50 random records against the Wired Plus source, and validates opt_in flag mapping on a sample set. Any field mapping corrections, custom field additions, or stage label adjustments happen in this phase. Sign-off on the staging migration gates production migration.
Owner and tag reconciliation
We extract every distinct Wired Plus Owner referenced on contact, company, and deal records and match by email against the Odoo destination res.users table. Owners without a matching Odoo User go to a reconciliation queue. The customer's Odoo admin provisions any missing Users. We simultaneously extract the full tag set and create crm.tag records in Odoo before contact import begins.
Production migration in dependency order
We run production migration in record-dependency order: Users (manual provisioning validated), Contacts (with opt_in flag set, company_name resolved, tag assignments applied), Opportunities (with stage_id, partner_id, and user_id resolved). Each phase emits a row-count reconciliation report before the next phase begins. We use throttled XML-RPC batch inserts with a 50-record chunk size and retry logic. Attachment migration runs after record import completes, with ir.attachment records linked to the imported res.partner and crm.lead IDs.
Cutover, validation, and automation rebuild handoff
We freeze Wired Plus writes during cutover and run a final delta migration of any records modified during the migration window. We enable Odoo CRM as the system of record and deliver the automation and landing page inventory document to the customer's admin team with Odoo Studio rebuild guidance. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's sales team. Workflow rebuilds, landing page rebuilds, and form handler reconfiguration are outside standard migration scope.
Platform deep dives
Wired Plus
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wired Plus and Odoo CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wired Plus: Not publicly documented.
Data volume sensitivity
Wired Plus doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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