CRM migration
Field-level mapping, validation, and rollback between BrightDoor and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
BrightDoor
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between BrightDoor and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
BrightDoor is a real estate-specific CRM built for homebuilders and developers, organizing sales data around communities, lots, and buyer registrations. It stores contacts, companies, deals, and activities with real estate-specific fields like community name, lot number, and sales stage tied to the builder pipeline. Freshsales is a general-purpose CRM from Freshworks that organizes data around Leads, Contacts, Accounts, Deals, and Activities — with multiple pipeline support, Freddy AI scoring, and sales sequences. The migration from BrightDoor to Freshsales requires mapping BrightDoor's community-centric deal structure into Freshsales' deal and pipeline model, translating real estate-specific properties into Freshsales custom fields, and resolving owner records by email match against Freshsales user accounts. FlitStack AI uses the BrightDoor export API to pull contacts, companies, deals, activities, and custom fields, then maps and transforms each record into Freshsales' object structure before bulk-loading via the Freshsales API. Automation rules, email templates, and community-specific workflows do not transfer — we export them as reference documents for your Freshsales admin to rebuild using Freshsales' workflow builder and sales sequences. A delta-pickup window captures any records modified during the cutover window so Freshsales reflects BrightDoor's final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a BrightDoor object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
BrightDoor
Contact / Buyer Registration
Freshsales
Contact
1:1BrightDoor buyer registrations map directly to Freshsales Contacts. The contact's primary company, email, phone, address, and buyer-type classification transfer as standard Contact fields. Original registration date is preserved in a custom field since Freshsales CreatedDate reflects migration time. This preserves historical context and supports accurate reporting.
BrightDoor
Company / Brokerage
Freshsales
Account
1:1BrightDoor company records (brokerages, builder partners, referral sources) map to Freshsales Accounts. Company name, domain, industry, employee count, and annual revenue fields align directly. Multi-level company hierarchies in BrightDoor map to Freshsales Parent Account relationships. If parent companies are not yet present in Freshsales, FlitStack will stage them and link child accounts after creation.
BrightDoor
Deal / Lot Reservation
Freshsales
Deal
1:1BrightDoor lot reservations become Freshsales Deals. The lot number, community name, base price, and specification status transfer as custom fields on the Deal record. The BrightDoor deal stage (Reservation, Contract, Close) maps to Freshsales pipeline stage values via value-mapping per pipeline.
BrightDoor
Pipeline / Community Sales Process
Freshsales
Deal Pipeline
1:1Each BrightDoor community with its own sales process maps to a Freshsales Deal Pipeline. Pipeline stages (Prospect, Tour Scheduled, Offer Made, Under Contract, Closed Won/Lost) are mapped value-by-value into Freshsales stage pick-list values. Stage transition timestamps from BrightDoor are preserved as custom datetime fields.
BrightDoor
Community / Development
Freshsales
Custom Field + Territory
1:1BrightDoor community records have no direct Freshsales equivalent. Community name, development phase, and community type (single-family, townhome, condo) migrate as custom fields on the Deal record. For multi-community operations, Freshsales Territory Management provides a secondary grouping layer. This ensures each community's data remains distinct and reportable.
BrightDoor
Activity / Buyer Interaction
Freshsales
Sales Activity
1:1BrightDoor activity logs (calls, emails, meetings, site visits) map to Freshsales Sales Activities. Original timestamps, activity type, owner, and linked contact/deal associations transfer directly. Activity notes and outcome data become Sales Activity descriptions. Any attachments linked to activities are also migrated to Freshsales Files and attached to the corresponding activity record.
BrightDoor
User / Sales Rep
Freshsales
User
1:1BrightDoor user accounts resolve to Freshsales users by email address match. Unmatched BrightDoor owners are flagged before migration — teams either create Freshsales user accounts first or assign records to a designated fallback owner. Active/inactive status transfers from BrightDoor to maintain accurate owner reporting.
BrightDoor
Attachment / Document
Freshsales
File
1:1BrightDoor file attachments on buyer registrations, lot reservations, and community records re-upload to Freshsales Files. Files are associated to the corresponding Contact, Account, or Deal record. File size limits (Freshsales default 25MB per file) apply; larger files are flagged for manual handling.
BrightDoor
Custom Property / Buyer Field
Freshsales
Custom Field
1:1BrightDoor custom fields (financing type, buyer source, heat index, preferred community) migrate as Freshsales custom fields on the appropriate object (Contact, Account, or Deal). Custom field data type (text, pick-list, number, date) determines Freshsales field type selection. Pick-list values require value-by-value mapping.
BrightDoor
Workflow / Automation
Freshsales
Not Migrated
1:1BrightDoor workflow rules and sequence automations do not transfer to Freshsales. These are platform-specific configurations with different logic models. FlitStack exports BrightDoor workflow definitions as a reference document so your Freshsales admin can rebuild equivalent automations using Freshsales' Advanced Workflows and Sales Sequences tools.
| BrightDoor | Freshsales | Compatibility | |
|---|---|---|---|
| Contact / Buyer Registration | Contact1:1 | Fully supported | |
| Company / Brokerage | Account1:1 | Fully supported | |
| Deal / Lot Reservation | Deal1:1 | Fully supported | |
| Pipeline / Community Sales Process | Deal Pipeline1:1 | Fully supported | |
| Community / Development | Custom Field + Territory1:1 | Fully supported | |
| Activity / Buyer Interaction | Sales Activity1:1 | Fully supported | |
| User / Sales Rep | User1:1 | Fully supported | |
| Attachment / Document | File1:1 | Fully supported | |
| Custom Property / Buyer Field | Custom Field1:1 | Fully supported | |
| Workflow / Automation | Not Migrated1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
BrightDoor gotchas
mybrightdoor.com serves two different businesses
No publicly documented API for data export
Activity history not exportable via standard tools
HomeRover tour data isolated from CRM export
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Extract BrightDoor data via API with full object inventory
FlitStack connects to BrightDoor via API using your credentials and performs a full data inventory across contacts, companies, deals, activities, users, attachments, and custom fields. We capture object counts, custom field definitions, pick-list values, pipeline configurations, and workflow definitions. This inventory phase identifies export constraints (pagination limits, attachment token expiry, activity history depth) and surfaces any records requiring manual intervention before migration begins.
Create Freshsales custom fields, pipelines, and pick-lists
Before data loads, FlitStack creates all required Freshsales custom fields (Lot_Number__c, Community_Name__c, Base_Price__c, Specification_Status__c, Buyer_Type__c, Financing_Type__c, Original_Registration_Date__c, Source_System_ID__c) on the appropriate objects. We also configure Freshsales Deal Pipelines matching BrightDoor's community-specific sales processes and create pick-list values that mirror BrightDoor's buyer-type and financing-type enumerations. This ensures field-level validation passes on first load. After field creation, we recommend running a test import of a small record batch to confirm all mappings resolve correctly before the full data load begins.
Resolve owner and user records by email match
BrightDoor user accounts are matched to Freshsales users by email address. FlitStack generates an owner-resolution report showing matched users, unmatched BrightDoor owners, and unprovisioned Freshsales accounts. Teams either invite missing users to Freshsales before migration or designate a fallback owner for records with no valid destination user. No record loads without a resolved owner, preventing orphaned deals and contacts. We also provide a downloadable CSV of the unmatched owners so your admin can quickly provision accounts or adjust assignments.
Run sample migration with field-level diff
A representative sample (typically 200–500 records spanning contacts, companies, deals, and activities) migrates first into a Freshsales sandbox or staging account. FlitStack generates a field-level diff comparing source values against destination values for every mapped field. You verify that community names, lot numbers, stage values, and activity timestamps appear correctly in Freshsales before committing the full run. Pick-list mapping accuracy and custom field population are validated at this stage.
Execute full migration with delta-pickup window
The full BrightDoor dataset loads into Freshsales via the Freshsales API using bulk operations for large record sets. A delta-pickup window (24–48 hours) captures any BrightDoor records created or modified during the cutover period. FlitStack maintains a full audit log of every operation, and one-click rollback is available if reconciliation reveals data integrity issues. Post-migration, we deliver a reconciliation report comparing BrightDoor record counts against Freshsales record counts by object and stage.
Deliver workflow reference export and post-migration handoff
FlitStack exports BrightDoor workflow definitions, sequence logic, and automation rules as a structured reference document for your Freshsales admin. This includes trigger conditions, action sets, and timing rules in a format compatible with Freshsales' Advanced Workflows and Sales Sequences builders. We also provide a migration summary report, a custom-field inventory document, and a 30-day post-migration support window for any data discrepancy corrections.
Platform deep dives
BrightDoor
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across BrightDoor and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
BrightDoor: Not publicly documented.
Data volume sensitivity
BrightDoor doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during BrightDoor to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your BrightDoor to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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