CRM migration

Migrate from Wired Plus to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Wired Plus and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Wired Plus logo

Wired Plus

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

40%

4 of 10

objects map 1:1 between Wired Plus and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Wired Plus to Microsoft Microsoft Dynamics 365 Sales is a structural migration from a marketing-centric platform to an enterprise CRM. Wired Plus stores contact records with pipeline stage assignments and subscription consent flags in a flat contact schema, while Microsoft Dynamics 365 Sales separates prospects into Leads and Customers into Contacts linked to Accounts with full Opportunity management. We resolve the contact-account relationship during scoping, preserve Wired Plus consent and opt-in flags in Dynamics 365 email preference fields, and map account-specific custom field labels to typed Dynamics 365 fields. Automation workflows, landing page HTML, and form handlers do not migrate as code; we deliver a written inventory of every automation sequence and form field for the customer's admin to rebuild in Dynamics 365 or Power Automate. Campaign send history migrates as Campaign records with activity metrics, but the campaign builder itself requires manual reconstruction.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wired Plus logo

Wired Plus

What's pushing teams away

  • Platform has not kept pace with AI-powered personalization and advanced analytics available in competing platforms
  • Limited third-party integrations beyond core email and CRM create data silos for businesses using complementary tools
  • Support responsiveness and platform stability have been cited as inconsistent by long-term users in community forums
  • Reporting depth insufficient for teams requiring granular attribution and multi-touch revenue reporting
  • Pricing tiers become restrictive as subscriber counts grow, pushing businesses toward flat-rate alternatives

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Wired Plus objects map to Microsoft Dynamics 365 Sales

Each row shows how a Wired Plus object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wired Plus

Contact

maps to

Microsoft Dynamics 365 Sales

Contact (with Account linkage)

1:1
Fully supported

Wired Plus Contacts map to Dynamics 365 Contact records. We create an Account record for each unique company domain in Wired Plus before Contact import so that AccountId is resolved at insert time. The contact's Wired Plus pipeline stage maps to a custom field wp_original_pipeline_stage__c on the Contact since Dynamics 365 tracks pipeline progression in the Opportunity object, not on Contact. Opt-in consent flags (opt_in, source fields) map to Dynamics email preference fields (EMailOptOut, DoNotEmail) to preserve consent status for GDPR compliance.

Wired Plus

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Wired Plus Company records map to Dynamics 365 Account. Company domain maps to Account.Website, Company name maps to Account.Name, and any industry or employee count fields map to typed Account custom fields. We deduplicate on Company_ID or domain where present. Account is created before Contact to satisfy the required parent relationship.

Wired Plus

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Wired Plus Deals map to Dynamics 365 Opportunity. Each Wired Plus deal links to a Contact or Company; we resolve the parent AccountId and ContactId at migration time and set the Opportunity's AccountId. Deal amount maps to Opportunity.Amount, close date maps to Opportunity.CloseDate, and the Wired Plus pipeline stage maps to a custom Opportunity field wp_original_stage__c with the Dynamics 365 stage set via the configured Sales Process.

Wired Plus

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage + Sales Process

lossy
Fully supported

Each Wired Plus pipeline stage value maps to a Dynamics 365 Opportunity Stage in a Sales Process that we configure before migration. Stage probability percentages transfer from Wired Plus to StageProbability on the corresponding stage. If Wired Plus has multiple pipelines, we create multiple Record Types on Opportunity, each with its own Sales Process scoped to the relevant stage values.

Wired Plus

Campaign

maps to

Microsoft Dynamics 365 Sales

Campaign

1:1
Fully supported

Wired Plus campaigns migrate to Dynamics 365 Campaign records with campaign name, status, and start/end dates preserved. Campaign performance metrics (open rate, click rate, send volume) transfer to Campaign custom fields since Dynamics 365 Campaign tracks response metrics rather than engagement rates directly. The campaign email templates themselves are exported as content and flagged for rebuild in Dynamics 365 Marketing or a third-party email platform.

Wired Plus

Automation Workflow

maps to

Microsoft Dynamics 365 Sales

Workflow audit log (metadata export only)

lossy
Fully supported

Wired Plus automation workflows define trigger-action sequences with conditional branches and delays. We export workflow definitions as structured JSON metadata. The trigger event IDs, condition logic, and time delays require complete manual reconfiguration in Power Automate or Dynamics workflow because Wired Plus workflow syntax is not transferable. We provide a workflow audit log listing every active workflow with trigger type, conditions, and recommended Power Automate template as the rebuild reference.

Wired Plus

Landing Page

maps to

Microsoft Dynamics 365 Sales

SharePoint / Power Pages (rebuild required)

lossy
Fully supported

Wired Plus landing pages export as HTML content and asset URLs. We deliver the HTML, form field definitions, and submission logs as structured files. The forms themselves must be rebuilt at the destination; form handler IDs are Wired Plus-specific and not portable. We recommend Power Pages, SharePoint with Power Automate, or a third-party form platform as the rebuild target.

Wired Plus

Form

maps to

Microsoft Dynamics 365 Sales

Dynamics 365 Marketing Form or Power Pages (rebuild required)

lossy
Fully supported

Wired Plus form field definitions export with field names, types, and submission logs. The form-to-contact field mappings are not transferable because Wired Plus form handler IDs are platform-specific. We deliver a form inventory document listing every form, its field schema, and the target platform recommendation. Form submissions (historical data) migrate as Contact records with a source attribution field.

Wired Plus

Custom Field

maps to

Microsoft Dynamics 365 Sales

Custom field on destination object

lossy
Fully supported

Wired Plus account-specific custom fields on Contact, Company, and Deal require field-level mapping to Dynamics 365 custom fields. We extract the field schema via the Wired Plus API during scoping (field label, type, picklist values), then provision matching custom fields in Dynamics 365 with correct field types (text, number, date, picklist, boolean). Field labels that have changed since last export require manual correction before mapping.

Wired Plus

Tag

maps to

Microsoft Dynamics 365 Sales

Multi-select picklist or text field

lossy
Fully supported

Wired Plus tags are flat string labels on Contact and Company. We export all tag assignments and reapply them as a Dynamics 365 custom multi-select picklist on the Contact object. If the tag count exceeds Dynamics 365 picklist limits, we use a text field with comma-separated values. The customer chooses tag strategy during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wired Plus logo

Wired Plus gotchas

High

Subscription status must be explicitly preserved during export

Medium

Custom field schema is account-specific and not documented in exports

Medium

Automation workflow logic does not transfer between platforms

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Wired Plus consent flags omitted from default CSV exports

    Wired Plus stores email consent status in the opt_in and source fields on the contact record, but these are not included in default CSV exports. We query these fields explicitly during extraction to avoid landing contacts as active subscribers in Dynamics 365 without consent documentation. Failing to do this creates GDPR Article 7 risk and potential CAN-SPAM violations. We set EMailOptOut and DoNotEmail on every migrated contact based on the Wired Plus consent flag value and log the original consent timestamp in a custom field.

  • Custom field schema is label-based, not ID-based in exports

    Each Wired Plus account can define custom fields with arbitrary labels, but the export CSV references field labels rather than internal field IDs. We resolve labels to internal identifiers during scoping by pulling the field schema via the API before building the import mapping. Labels that have been renamed since the last export require manual correction in the source data before we can match them to the correct destination field. This step adds one to two days to the discovery phase for accounts with more than ten custom fields.

  • Dynamics 365 requires field mapping configuration per entity before import

    Microsoft Dynamics 365 Sales uses entity-level field mapping for Lead qualification and related record creation. Before any Contact or Lead import, we configure field mappings (Settings > Customizations > Field Mappings) so that imported data populates the correct Dynamics 365 attributes. Custom fields on Wired Plus must be pre-created in Dynamics 365 with matching field types before the import mapping references them. Skipping this configuration results in null values or import errors for all custom field data.

  • Automation workflows and sequences do not transfer between platforms

    Wired Plus behavior-triggered automation workflows use a trigger-action model with conditional branching that has no equivalent in Microsoft Dynamics 365 Sales . We export workflow definitions as JSON metadata but cannot translate the logic to Power Automate or Dynamics workflow. Sequences (sales engagement cadences) similarly do not migrate. We deliver a written inventory of every active Wired Plus automation with its trigger, conditions, and actions, plus a Power Automate rebuild guide. The customer's admin or a Microsoft partner rebuilds these post-migration.

Migration approach

Six steps for a successful Wired Plus to Microsoft Dynamics 365 Sales data migration

  1. Discovery and source data audit

    We audit the Wired Plus account across custom field schemas, pipeline stage definitions, deal record counts, campaign history volume, automation workflow list, and form inventory. We extract a full contact list with opt_in flags, source fields, and custom field data via the API. We pair this with a Microsoft Dynamics 365 Sales edition recommendation (Sales Team Member, Sales Professional, or Enterprise) based on the customer's user count, pipeline complexity, and whether Copilot or advanced AI features are required.

  2. Custom field schema resolution and Dynamics field creation

    We resolve every Wired Plus custom field label to its internal field ID, verify field types, and capture picklist values. We then provision matching custom fields in the Dynamics 365 target org with correct data types, field-level security, and layout assignments. This step runs in a Dynamics 365 Sandbox first to validate that all fields accept the incoming data format without validation errors. Any validation rules that would reject imported values are identified and either relaxed or addressed in the transform logic.

  3. Account and Contact dependency resolution

    We extract Wired Plus Company records and create Dynamics 365 Account records first, using domain as the dedupe key. We then extract Contact records and resolve each contact's parent AccountId by matching company name or domain before Contact import. This dependency ordering ensures that every Contact lands with a valid AccountId rather than an orphaned Contact record. Opt-in flags are explicitly set on every Contact during this phase.

  4. Sandbox migration and reconciliation

    We run a full migration into a Dynamics 365 Sandbox using production-like data volume. The customer's admin reconciles record counts across Account, Contact, Opportunity, and Campaign objects, spot-checks 25-50 records against the Wired Plus source, and validates that custom field values transferred correctly. Pipeline stage mappings, opportunity amounts, and close dates are verified at this stage. Any mapping corrections are made in the Sandbox before production migration begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Wired Plus Companies), Contacts (with AccountId resolved and consent flags set), Opportunities (with AccountId, OwnerId, and Stage resolved), Campaigns (with status and dates preserved), custom object data, and finally engagement history via Dynamics 365 Data Management API. Each phase emits a row-count reconciliation report. Opt-in flags are re-verified against the original Wired Plus export to ensure no consent data was lost during the load.

  6. Cutover, delta sync, and workflow handoff

    We freeze Wired Plus writes during cutover, run a delta migration of any records modified during the migration window, then switch the team to Dynamics 365 as the system of record. We deliver the automation workflow inventory, form field mapping document, and landing page HTML export to the customer's admin. We support a three-day hypercare window for reconciliation issues. We do not rebuild Wired Plus automations or landing pages in Power Automate or Power Pages; those are separate engagements for a Microsoft partner or the customer's internal admin.

Platform deep dives

Context on both ends of the pair

Wired Plus logo

Wired Plus

Source

Strengths

  • Unified CRM and email marketing platform reduces licence overhead for small teams
  • Behavior-triggered campaigns cover common e-commerce abandonment scenarios
  • Drag-and-drop landing page and campaign editors require no developer resources
  • Contact-level pipeline tracking ties marketing activity to revenue outcomes
  • Subscription preference management and consent tracking built into the contact record

Weaknesses

  • Limited third-party integration ecosystem compared to major CRM platforms
  • Analytics and reporting capabilities lag behind AI-powered competitors
  • API documentation and developer resources are sparse
  • Platform has not released major feature updates comparable to market pace
  • International deliverability infrastructure less robust than dedicated email platforms
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wired Plus and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wired Plus: Not publicly documented.

  • Data volume sensitivity

    B

    Wired Plus doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wired Plus to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wired Plus to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Wired Plus to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 10,000 contacts and 2,000 deals with no more than ten custom fields and a single pipeline. Migrations with complex custom field schemas, multiple Wired Plus pipelines, large campaign histories (over 200,000 engagement records), or a parallel move to Dynamics 365 Marketing move to six to ten weeks because of field schema resolution, Bulk API activity migration, and the marketing automation integration work.

Adjacent paths

Related migrations to explore

Ready when you are

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