CRM migration
Field-level mapping, validation, and rollback between Wired Plus and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
Wired Plus
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
4 of 10
objects map 1:1 between Wired Plus and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Wired Plus to Microsoft Microsoft Dynamics 365 Sales is a structural migration from a marketing-centric platform to an enterprise CRM. Wired Plus stores contact records with pipeline stage assignments and subscription consent flags in a flat contact schema, while Microsoft Dynamics 365 Sales separates prospects into Leads and Customers into Contacts linked to Accounts with full Opportunity management. We resolve the contact-account relationship during scoping, preserve Wired Plus consent and opt-in flags in Dynamics 365 email preference fields, and map account-specific custom field labels to typed Dynamics 365 fields. Automation workflows, landing page HTML, and form handlers do not migrate as code; we deliver a written inventory of every automation sequence and form field for the customer's admin to rebuild in Dynamics 365 or Power Automate. Campaign send history migrates as Campaign records with activity metrics, but the campaign builder itself requires manual reconstruction.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Wired Plus platform overview
Scorecard, SWOT, gotchas, and pricing for Wired Plus.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wired Plus object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wired Plus
Contact
Microsoft Dynamics 365 Sales
Contact (with Account linkage)
1:1Wired Plus Contacts map to Dynamics 365 Contact records. We create an Account record for each unique company domain in Wired Plus before Contact import so that AccountId is resolved at insert time. The contact's Wired Plus pipeline stage maps to a custom field wp_original_pipeline_stage__c on the Contact since Dynamics 365 tracks pipeline progression in the Opportunity object, not on Contact. Opt-in consent flags (opt_in, source fields) map to Dynamics email preference fields (EMailOptOut, DoNotEmail) to preserve consent status for GDPR compliance.
Wired Plus
Company
Microsoft Dynamics 365 Sales
Account
1:1Wired Plus Company records map to Dynamics 365 Account. Company domain maps to Account.Website, Company name maps to Account.Name, and any industry or employee count fields map to typed Account custom fields. We deduplicate on Company_ID or domain where present. Account is created before Contact to satisfy the required parent relationship.
Wired Plus
Deal
Microsoft Dynamics 365 Sales
Opportunity
1:1Wired Plus Deals map to Dynamics 365 Opportunity. Each Wired Plus deal links to a Contact or Company; we resolve the parent AccountId and ContactId at migration time and set the Opportunity's AccountId. Deal amount maps to Opportunity.Amount, close date maps to Opportunity.CloseDate, and the Wired Plus pipeline stage maps to a custom Opportunity field wp_original_stage__c with the Dynamics 365 stage set via the configured Sales Process.
Wired Plus
Pipeline Stage
Microsoft Dynamics 365 Sales
Opportunity Stage + Sales Process
lossyEach Wired Plus pipeline stage value maps to a Dynamics 365 Opportunity Stage in a Sales Process that we configure before migration. Stage probability percentages transfer from Wired Plus to StageProbability on the corresponding stage. If Wired Plus has multiple pipelines, we create multiple Record Types on Opportunity, each with its own Sales Process scoped to the relevant stage values.
Wired Plus
Campaign
Microsoft Dynamics 365 Sales
Campaign
1:1Wired Plus campaigns migrate to Dynamics 365 Campaign records with campaign name, status, and start/end dates preserved. Campaign performance metrics (open rate, click rate, send volume) transfer to Campaign custom fields since Dynamics 365 Campaign tracks response metrics rather than engagement rates directly. The campaign email templates themselves are exported as content and flagged for rebuild in Dynamics 365 Marketing or a third-party email platform.
Wired Plus
Automation Workflow
Microsoft Dynamics 365 Sales
Workflow audit log (metadata export only)
lossyWired Plus automation workflows define trigger-action sequences with conditional branches and delays. We export workflow definitions as structured JSON metadata. The trigger event IDs, condition logic, and time delays require complete manual reconfiguration in Power Automate or Dynamics workflow because Wired Plus workflow syntax is not transferable. We provide a workflow audit log listing every active workflow with trigger type, conditions, and recommended Power Automate template as the rebuild reference.
Wired Plus
Landing Page
Microsoft Dynamics 365 Sales
SharePoint / Power Pages (rebuild required)
lossyWired Plus landing pages export as HTML content and asset URLs. We deliver the HTML, form field definitions, and submission logs as structured files. The forms themselves must be rebuilt at the destination; form handler IDs are Wired Plus-specific and not portable. We recommend Power Pages, SharePoint with Power Automate, or a third-party form platform as the rebuild target.
Wired Plus
Form
Microsoft Dynamics 365 Sales
Dynamics 365 Marketing Form or Power Pages (rebuild required)
lossyWired Plus form field definitions export with field names, types, and submission logs. The form-to-contact field mappings are not transferable because Wired Plus form handler IDs are platform-specific. We deliver a form inventory document listing every form, its field schema, and the target platform recommendation. Form submissions (historical data) migrate as Contact records with a source attribution field.
Wired Plus
Custom Field
Microsoft Dynamics 365 Sales
Custom field on destination object
lossyWired Plus account-specific custom fields on Contact, Company, and Deal require field-level mapping to Dynamics 365 custom fields. We extract the field schema via the Wired Plus API during scoping (field label, type, picklist values), then provision matching custom fields in Dynamics 365 with correct field types (text, number, date, picklist, boolean). Field labels that have changed since last export require manual correction before mapping.
Wired Plus
Tag
Microsoft Dynamics 365 Sales
Multi-select picklist or text field
lossyWired Plus tags are flat string labels on Contact and Company. We export all tag assignments and reapply them as a Dynamics 365 custom multi-select picklist on the Contact object. If the tag count exceeds Dynamics 365 picklist limits, we use a text field with comma-separated values. The customer chooses tag strategy during scoping.
| Wired Plus | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Contact (with Account linkage)1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline Stage | Opportunity Stage + Sales Processlossy | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Automation Workflow | Workflow audit log (metadata export only)lossy | Fully supported | |
| Landing Page | SharePoint / Power Pages (rebuild required)lossy | Fully supported | |
| Form | Dynamics 365 Marketing Form or Power Pages (rebuild required)lossy | Fully supported | |
| Custom Field | Custom field on destination objectlossy | Fully supported | |
| Tag | Multi-select picklist or text fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wired Plus gotchas
Subscription status must be explicitly preserved during export
Custom field schema is account-specific and not documented in exports
Automation workflow logic does not transfer between platforms
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Discovery and source data audit
We audit the Wired Plus account across custom field schemas, pipeline stage definitions, deal record counts, campaign history volume, automation workflow list, and form inventory. We extract a full contact list with opt_in flags, source fields, and custom field data via the API. We pair this with a Microsoft Dynamics 365 Sales edition recommendation (Sales Team Member, Sales Professional, or Enterprise) based on the customer's user count, pipeline complexity, and whether Copilot or advanced AI features are required.
Custom field schema resolution and Dynamics field creation
We resolve every Wired Plus custom field label to its internal field ID, verify field types, and capture picklist values. We then provision matching custom fields in the Dynamics 365 target org with correct data types, field-level security, and layout assignments. This step runs in a Dynamics 365 Sandbox first to validate that all fields accept the incoming data format without validation errors. Any validation rules that would reject imported values are identified and either relaxed or addressed in the transform logic.
Account and Contact dependency resolution
We extract Wired Plus Company records and create Dynamics 365 Account records first, using domain as the dedupe key. We then extract Contact records and resolve each contact's parent AccountId by matching company name or domain before Contact import. This dependency ordering ensures that every Contact lands with a valid AccountId rather than an orphaned Contact record. Opt-in flags are explicitly set on every Contact during this phase.
Sandbox migration and reconciliation
We run a full migration into a Dynamics 365 Sandbox using production-like data volume. The customer's admin reconciles record counts across Account, Contact, Opportunity, and Campaign objects, spot-checks 25-50 records against the Wired Plus source, and validates that custom field values transferred correctly. Pipeline stage mappings, opportunity amounts, and close dates are verified at this stage. Any mapping corrections are made in the Sandbox before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Wired Plus Companies), Contacts (with AccountId resolved and consent flags set), Opportunities (with AccountId, OwnerId, and Stage resolved), Campaigns (with status and dates preserved), custom object data, and finally engagement history via Dynamics 365 Data Management API. Each phase emits a row-count reconciliation report. Opt-in flags are re-verified against the original Wired Plus export to ensure no consent data was lost during the load.
Cutover, delta sync, and workflow handoff
We freeze Wired Plus writes during cutover, run a delta migration of any records modified during the migration window, then switch the team to Dynamics 365 as the system of record. We deliver the automation workflow inventory, form field mapping document, and landing page HTML export to the customer's admin. We support a three-day hypercare window for reconciliation issues. We do not rebuild Wired Plus automations or landing pages in Power Automate or Power Pages; those are separate engagements for a Microsoft partner or the customer's internal admin.
Platform deep dives
Wired Plus
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wired Plus and Microsoft Dynamics 365 Sales .
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wired Plus: Not publicly documented.
Data volume sensitivity
Wired Plus doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Wired Plus to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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