CRM migration
Field-level mapping, validation, and rollback between Wired Plus and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Wired Plus
Source
monday CRM
Destination
Compatibility
6 of 8
objects map 1:1 between Wired Plus and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Wired Plus to Monday.com CRM is a migration from a marketing automation CRM with integrated email campaigns to a visual work management platform with dedicated CRM entities. Wired Plus stores contacts with subscription status and custom fields, companies as related records, and pipeline stages per account. Monday.com CRM uses People boards, Organization boards, and a Deals CRM entity with status columns instead of traditional CRM objects. We resolve subscription consent flags explicitly to prevent GDPR exposure, map Wired Plus deal stages to Monday.com deal status columns, and export automation workflow definitions as structured metadata for your admin to rebuild as board automations. We do not migrate automation logic, email campaign histories as functional records, landing pages, or form handlers because these require complete reconfiguration in Monday.com's board-based architecture.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wired Plus object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wired Plus
Contact
monday CRM
People Board Item
1:1Wired Plus contacts map directly to items in a Monday.com CRM People board. The contact's email, name, phone, and address fields map to Monday.com person field types. Subscription opt-in and opt-out status maps to Monday.com person field checkbox or status indicators. Custom fields on the Wired Plus contact map to Monday.com person custom fields, resolving field labels to internal identifiers via the Wired Plus API schema export before import.
Wired Plus
Company
monday CRM
Organization Board Item
1:1Wired Plus company records map to Monday.com CRM Organization items. The company name maps to the Organization Name field, domain to the Website field. Companies are imported before contacts so that the Organization lookup can be resolved at contact import time. Company dedupe is performed on the company domain field to prevent duplicate organization records.
Wired Plus
Deal
monday CRM
Deal (CRM entity)
1:1Wired Plus deals map to Monday.com CRM Deals. The deal name, value, and stage map to the deal's title, value, and status column respectively. We map each Wired Plus pipeline stage to a Monday.com deal status value during schema design. Deals without a linked contact or company are flagged during scoping for the customer to resolve before import.
Wired Plus
Pipeline Stage
monday CRM
Deal Status Column
lossyWired Plus account-specific pipeline stages are extracted via API and mapped to Monday.com deal status values (New, Qualified, Proposal Sent, Won, Lost, or custom equivalents). We flag any Wired Plus stage that has no clear Monday.com deal status equivalent during scoping so the customer can decide whether to map it to an existing status or create a new one.
Wired Plus
Tag
monday CRM
Tag (Person/Organization field)
1:1Wired Plus tags are flat string labels applied to contacts and companies. Tags export as comma-separated values per contact and are split into individual tag assignments at migration time. Tags are re-applied as Monday.com tag field values on the corresponding person or organization item. Tag dedupe is performed before import to avoid creating duplicate tag labels in the destination.
Wired Plus
Campaign
monday CRM
Board (reference archive)
1:1Wired Plus campaign records contain email send history, open rates, and click data. This data does not have a functional equivalent in Monday.com CRM because Monday.com does not have a native campaign performance tracking object. We export campaign metrics as a reference CSV archive and note in the mapping that email campaign performance history requires manual review in the Wired Plus archive or a BI tool post-migration.
Wired Plus
Automation Workflow
monday CRM
Board Automation (rebuild required)
1:1Wired Plus automation workflows define trigger-action sequences with conditional branches and time delays. We export workflow definitions as structured JSON metadata including trigger events, conditions, and actions. Monday.com board automations use a different trigger-action model scoped per board. Because the logic cannot be transferred automatically, we deliver a written workflow audit document describing each workflow's purpose and recommended Monday.com automation rebuild approach for the customer admin.
Wired Plus
Custom Field (Contact)
monday CRM
Person Custom Field
lossyWired Plus custom fields on contacts (text, number, date, dropdown) map to Monday.com person custom field types. Field type resolution happens during scoping by querying the Wired Plus API field schema. Dropdown fields map to Monday.com status or dropdown fields with their picklist values preserved. Fields that have changed labels since the last export require manual correction before the import mapping is finalized.
| Wired Plus | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People Board Item1:1 | Fully supported | |
| Company | Organization Board Item1:1 | Fully supported | |
| Deal | Deal (CRM entity)1:1 | Fully supported | |
| Pipeline Stage | Deal Status Columnlossy | Fully supported | |
| Tag | Tag (Person/Organization field)1:1 | Fully supported | |
| Campaign | Board (reference archive)1:1 | Fully supported | |
| Automation Workflow | Board Automation (rebuild required)1:1 | Fully supported | |
| Custom Field (Contact) | Person Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wired Plus gotchas
Subscription status must be explicitly preserved during export
Custom field schema is account-specific and not documented in exports
Automation workflow logic does not transfer between platforms
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and schema audit
We audit the Wired Plus account to extract the full contact schema (including custom fields), company records, deal pipeline stages, tag taxonomy, and campaign list. We identify automation workflows and landing page configurations that require rebuild documentation. We pair this with a review of the target Monday.com CRM workspace, including the People board structure, Organization board structure, and Deals configuration to confirm field type availability for the mapping.
Subscription consent and field label resolution
We explicitly extract opt_in and source fields for every contact record to preserve email consent status. We query the Wired Plus API to resolve custom field labels to internal field identifiers and validate the mapping against the latest schema. Any fields with changed labels since the last export are flagged for manual correction. This step prevents silent mapping failures and GDPR exposure in Monday.com.
Object dependency mapping and deduplication
We map the import order based on record dependencies: Organization items (from Wired Plus companies) are imported first so that the Organization lookup is available when person items are imported. Tags are extracted and normalized before import to avoid duplicate tag labels. We run a dedupe pass on email address and company domain before inserting into Monday.com. Any orphaned deals (linked to contacts or companies that do not exist in the migration set) are flagged for resolution before the deal import phase.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace using representative data volume. The customer reconciles record counts across Contacts in, Organizations in, and Deals in against the Wired Plus export baseline, and spot-checks 20-30 records for field-level accuracy. Any mapping corrections and field type mismatches are resolved here. Sign-off on the sandbox migration is required before production import begins.
Production migration in dependency order
We run production migration in dependency order: Organizations first (from Wired Plus companies), then People (from Wired Plus contacts with consent flags preserved), then Deals (with status column mapping applied). Tags are applied in a final pass. Each phase emits a row-count reconciliation report before the next phase begins. Automation workflow definitions and campaign performance data are exported as reference CSV files delivered alongside the migration.
Cutover, validation, and workflow rebuild handoff
We freeze Wired Plus writes during cutover, run a delta migration of any records modified during the migration window, and validate that Monday.com record counts match the reconciliation baseline. We deliver the automation workflow audit document describing each Wired Plus workflow's trigger, conditions, and actions with recommended Monday.com board automation equivalents. We do not rebuild Wired Plus workflows as Monday.com board automations inside the migration scope; that work is handled by the customer admin using the provided documentation.
Platform deep dives
Wired Plus
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wired Plus and monday CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wired Plus: Not publicly documented.
Data volume sensitivity
Wired Plus doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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