Helpdesk migration
Field-level mapping, validation, and rollback between Sunrise ITSM and Intercom. We move data and schema; workflows are rebuilt natively in Intercom.
Sunrise ITSM
Source
Intercom
Destination
Compatibility
9 of 10
objects map 1:1 between Sunrise ITSM and Intercom.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Migrating from Sunrise ITSM to Intercom is a shift from an ITIL-aligned service desk to a conversational customer support platform. Sunrise ITSM stores Incidents, Service Requests, Changes, and custom module data in a modular schema with no documented public bulk export API, which means every migration begins with a vendor-coordinated data pull to capture the full live schema before scoping. We map Sunrise's structured ticket types to Intercom's conversation model, where priority and category fields become custom attributes on conversations. Knowledge Articles migrate as Help Center articles with their category structure preserved. We do not migrate Sunrise ITSM workflows, approval chains, SLA timers, or the Service Catalog because Intercom does not model these as data records; we deliver a written inventory of these configurations for the customer's admin to rebuild in Intercom's automation tools post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sunrise ITSM object lands in Intercom, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sunrise ITSM
Incident
Intercom
Conversation (Ticket)
1:1Sunrise ITSM Incidents map to Intercom Conversations with the ticket type attribute set to 'Incident'. Priority, category, and assignee from Sunrise become custom conversation attributes in Intercom. Status history is preserved as a custom timeline attribute. If Sunrise ITSM stores incident relationships to CIs (Configuration Items), those map to Intercom Custom Objects for assets with a lookup relationship to the conversation.
Sunrise ITSM
Service Request
Intercom
Conversation (Ticket)
1:1Service Requests map to Intercom Conversations with a 'Service Request' ticket type attribute. Requestor information becomes the conversation contact. Fulfiller assignment maps to the Intercom inbox assignment. Approval chain status migrates as a custom attribute; the approval workflow itself is documented for rebuild in Intercom Rules and does not migrate as functional code.
Sunrise ITSM
Change
Intercom
Conversation (Ticket)
1:1Change records map to Intercom Conversations with a 'Change Request' ticket type attribute. Risk level, approval status, and related Incident associations are preserved as custom conversation attributes. The Change calendar linkage to related Incidents maps to a custom relationship field or tag. CAB approval workflows are inventoried for manual rebuild in Intercom; they do not migrate as active rules.
Sunrise ITSM
Asset (CI)
Intercom
Custom Object (Asset)
1:1Sunrise ITSM Configuration Items map to an Intercom Custom Object named 'Asset' with attributes for CI name, type, serial number, and related location. Relationships between CIs and Incidents are preserved as custom object lookups or as tags on the related conversation. If Sunrise ITSM uses custom CI types beyond standard Asset categories, we create corresponding custom object schemas in Intercom during the schema design phase.
Sunrise ITSM
Knowledge Article
Intercom
Help Center Article
1:1Sunrise ITSM Knowledge Articles migrate as Intercom Help Center articles. The article body, which Sunrise ITSM stores in a custom richtext format, is extracted as HTML and restructured for Intercom's article format. Category assignments from Sunrise map to Intercom Collections and Sections. Article status (draft, published, archived) is preserved. We do not migrate article-level view counts or feedback ratings as these are analytics data that Intercom tracks independently from article content.
Sunrise ITSM
User and Agent
Intercom
Teammate
1:1Sunrise ITSM Users and Agents map to Intercom Teammates. Contact details (name, email, phone) migrate to the teammate profile. Role assignments (first-line agent, second-line engineer, manager) are preserved as Intercom team tags or custom teammate attributes. Active Directory synchronisation identities from Sunrise are documented for reconfiguration with the customer's IdP post-migration. Inactive Sunrise users are migrated as inactive Intercom teammates pending admin decision on deprovisioning.
Sunrise ITSM
Team
Intercom
Inbox
lossySunrise ITSM Teams define agent group boundaries for routing and escalation. These map to Intercom Inboxes with routing rules configured to match the Sunrise team boundaries. Team membership order and escalation hierarchy are documented for rebuild in Intercom inbox routing and assignment rules. We do not migrate escalation policies as active rules; we deliver a written mapping document that the customer's admin uses to configure Intercom routing post-migration.
Sunrise ITSM
Service Catalog Item
Intercom
Custom Object (Catalog Item)
1:1Sunrise ITSM Service Catalog items with their descriptions, request forms, and approval matrices are migrated as Intercom Custom Objects named 'Catalog Item'. Approval workflows attached to catalog items are documented for rebuild in Intercom Rules; the workflow logic does not transfer. Catalog item linkage to Knowledge Articles migrates as a tag reference on the catalog item record for manual re-linkage in Intercom.
Sunrise ITSM
Custom Module
Intercom
Custom Object
1:1Sunrise ITSM allows organisations to create bespoke modules beyond standard ITSM objects, and these custom schemas are not exposed through any public export interface. We request the full live schema from Sunrise Software support before migration scoping, extract each custom module's field list, and map them individually to Intercom Custom Objects. This is the highest-risk aspect of a Sunrise ITSM migration because skipping the schema request results in silent omission of all custom module data from the migration package.
Sunrise ITSM
Attachment
Intercom
File Attachment
1:1Sunrise ITSM attachments store file path references rather than inline binary data, and some customers host files on internal network drives. We resolve each file path reference from the source system, download the file, and re-upload it to Intercom's file storage with a direct attachment reference to the target conversation. If the source file server is decommissioned before migration completes, attachments become unrecoverable; we flag this risk explicitly during discovery and recommend a file server health check before migration begins.
| Sunrise ITSM | Intercom | Compatibility | |
|---|---|---|---|
| Incident | Conversation (Ticket)1:1 | Fully supported | |
| Service Request | Conversation (Ticket)1:1 | Fully supported | |
| Change | Conversation (Ticket)1:1 | Fully supported | |
| Asset (CI) | Custom Object (Asset)1:1 | Fully supported | |
| Knowledge Article | Help Center Article1:1 | Fully supported | |
| User and Agent | Teammate1:1 | Fully supported | |
| Team | Inboxlossy | Fully supported | |
| Service Catalog Item | Custom Object (Catalog Item)1:1 | Fully supported | |
| Custom Module | Custom Object1:1 | Fully supported | |
| Attachment | File Attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sunrise ITSM gotchas
Custom module schema is invisible to standard exports
No documented public API for bulk data extraction
Attachment storage paths reference internal file servers
ITBM training and skills module uses effective-date semantics
Intercom gotchas
S3 JSON export omits conversation transcripts
Workspace isolation prevents workflow migration
Fin AI resolution fees compound with automation success
Two-year conversation history limit on historical export
Private app rate limits share workspace quota
Pair-specific challenges
Migration approach
Vendor coordination and schema audit
We initiate contact with Sunrise Software's professional services team to request a full data extract and the complete live schema including all custom modules. This step is mandatory for Sunrise ITSM migrations because no public export endpoint exists. While awaiting the vendor response, we audit the customer's current Sunrise ITSM configuration: active modules, custom field definitions, attachment storage locations, workflow list, SLA timer configurations, and knowledge article structure. The schema audit output is a complete field manifest used to design the Intercom destination schema before any data moves.
Intercom destination schema design
We design the Intercom workspace structure based on the Sunrise schema audit. This includes provisioning custom conversation attributes to mirror Sunrise's priority, category, and status fields; creating Custom Objects for Sunrise Assets and any bespoke Sunrise modules; configuring Inboxes to match Sunrise team boundaries; and planning the Help Center Collections and Sections structure for Knowledge Article migration. The Intercom workspace is configured in a sandbox or staging environment first for validation before production data moves.
Data extraction, transformation, and sandbox migration
We receive the Sunrise data extract from the vendor, parse it into structured record sets (Incidents, Service Requests, Changes, Assets, Knowledge Articles, Users), and transform each record into the Intercom schema format. Attachment file references are resolved and files are downloaded for re-upload. We run a sandbox migration with a representative sample (typically 100-200 records per object type) to validate field mapping, attachment resolution, and knowledge article rendering. The customer reconciles the sandbox output against the source before production migration begins.
Teammate and user provisioning in Intercom
We extract all Sunrise ITSM Users and Agents, normalise the contact data, and provision Intercom Teammates. Role assignments are mapped to Intercom team tags. Active Directory synchronisation identities are documented for the customer's admin to reconfigure with their IdP post-migration. Any Sunrise users without valid email addresses are flagged for manual admin review before provisioning.
Production migration in dependency order
We run production migration in record dependency order: Teammates first (for assignment resolution), then Assets and custom object records, then Conversations (Incidents, Service Requests, Changes), then Knowledge Articles as Help Center articles, and finally attachments. Each phase emits a row-count reconciliation report. We use Intercom's REST API with rate-limit handling and exponential backoff for all record inserts. Active Intercom campaigns are disabled before migration runs to maximise API throughput.
Delta sync, cutover, and workflow handoff
We freeze Sunrise ITSM write access during the cutover window, run a final delta migration of any records created or modified during the production run, then validate the Intercom workspace against the source record counts. We deliver the written workflow and SLA inventory document to the customer's admin team for rebuild in Intercom Rules and Fin AI Agent. We do not rebuild workflows, approval chains, or SLA timers as part of the migration scope. We support a five-business-day hypercare window for reconciliation issues raised after cutover.
Platform deep dives
Sunrise ITSM
Source
Strengths
Weaknesses
Intercom
Destination
Strengths
Weaknesses
Complexity grading
Moderate Helpdesk migration. 3 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sunrise ITSM and Intercom.
Object compatibility
3 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sunrise ITSM: Not publicly documented.
Data volume sensitivity
Sunrise ITSM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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