Helpdesk migration

Migrate from Sunrise ITSM to Intercom

Field-level mapping, validation, and rollback between Sunrise ITSM and Intercom. We move data and schema; workflows are rebuilt natively in Intercom.

Sunrise ITSM logo

Sunrise ITSM

Source

Intercom

Destination

Intercom logo

Compatibility

90%

9 of 10

objects map 1:1 between Sunrise ITSM and Intercom.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating from Sunrise ITSM to Intercom is a shift from an ITIL-aligned service desk to a conversational customer support platform. Sunrise ITSM stores Incidents, Service Requests, Changes, and custom module data in a modular schema with no documented public bulk export API, which means every migration begins with a vendor-coordinated data pull to capture the full live schema before scoping. We map Sunrise's structured ticket types to Intercom's conversation model, where priority and category fields become custom attributes on conversations. Knowledge Articles migrate as Help Center articles with their category structure preserved. We do not migrate Sunrise ITSM workflows, approval chains, SLA timers, or the Service Catalog because Intercom does not model these as data records; we deliver a written inventory of these configurations for the customer's admin to rebuild in Intercom's automation tools post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sunrise ITSM logo

Sunrise ITSM

What's pushing teams away

  • Vendor lock-in through deep customisation becomes difficult to unwind when the organisation wants to switch platforms or significantly restructure its ITSM setup.
  • Pricing model lacks transparency — the subscription covers core modules but some advanced capabilities are gated behind further cost, leading to budget surprises post-onboarding.
  • Limited integration ecosystem compared to larger platforms like ServiceNow or Jira Service Management, making it harder to connect to enterprise monitoring or HR tools.
  • Self-service portal customisation is constrained for non-technical admins, requiring developer involvement for more advanced portal tweaks.

Choosing

Intercom logo

Intercom

What's pulling them in

  • Instant chat and message threading on websites and apps gives support teams a single inbox without context-switching, according to reviewers on Capterra and G2 who highlight fast response times as a primary benefit.
  • Fin AI handles repetitive inbound queries automatically, reducing agent workload measurably — G2 reviewers report fewer escalations and faster first-response times once Fin is configured.
  • Automation workflows (Outbound, Operator, and custom bots) allow teams to qualify leads and route tickets without manual intervention, appealing to growth-stage SaaS companies managing high ticket volumes.
  • Help center articles and self-service deflection are natively integrated, so knowledge base content and chat conversations live in the same workspace, simplifying reporting.
  • Multi-channel support (live chat, email, SMS, WhatsApp, Phone) consolidates customer touchpoints into one inbox, reducing the operational overhead of managing separate tools.

Object mapping

How Sunrise ITSM objects map to Intercom

Each row shows how a Sunrise ITSM object lands in Intercom, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sunrise ITSM

Incident

maps to

Intercom

Conversation (Ticket)

1:1
Fully supported

Sunrise ITSM Incidents map to Intercom Conversations with the ticket type attribute set to 'Incident'. Priority, category, and assignee from Sunrise become custom conversation attributes in Intercom. Status history is preserved as a custom timeline attribute. If Sunrise ITSM stores incident relationships to CIs (Configuration Items), those map to Intercom Custom Objects for assets with a lookup relationship to the conversation.

Sunrise ITSM

Service Request

maps to

Intercom

Conversation (Ticket)

1:1
Fully supported

Service Requests map to Intercom Conversations with a 'Service Request' ticket type attribute. Requestor information becomes the conversation contact. Fulfiller assignment maps to the Intercom inbox assignment. Approval chain status migrates as a custom attribute; the approval workflow itself is documented for rebuild in Intercom Rules and does not migrate as functional code.

Sunrise ITSM

Change

maps to

Intercom

Conversation (Ticket)

1:1
Fully supported

Change records map to Intercom Conversations with a 'Change Request' ticket type attribute. Risk level, approval status, and related Incident associations are preserved as custom conversation attributes. The Change calendar linkage to related Incidents maps to a custom relationship field or tag. CAB approval workflows are inventoried for manual rebuild in Intercom; they do not migrate as active rules.

Sunrise ITSM

Asset (CI)

maps to

Intercom

Custom Object (Asset)

1:1
Fully supported

Sunrise ITSM Configuration Items map to an Intercom Custom Object named 'Asset' with attributes for CI name, type, serial number, and related location. Relationships between CIs and Incidents are preserved as custom object lookups or as tags on the related conversation. If Sunrise ITSM uses custom CI types beyond standard Asset categories, we create corresponding custom object schemas in Intercom during the schema design phase.

Sunrise ITSM

Knowledge Article

maps to

Intercom

Help Center Article

1:1
Fully supported

Sunrise ITSM Knowledge Articles migrate as Intercom Help Center articles. The article body, which Sunrise ITSM stores in a custom richtext format, is extracted as HTML and restructured for Intercom's article format. Category assignments from Sunrise map to Intercom Collections and Sections. Article status (draft, published, archived) is preserved. We do not migrate article-level view counts or feedback ratings as these are analytics data that Intercom tracks independently from article content.

Sunrise ITSM

User and Agent

maps to

Intercom

Teammate

1:1
Fully supported

Sunrise ITSM Users and Agents map to Intercom Teammates. Contact details (name, email, phone) migrate to the teammate profile. Role assignments (first-line agent, second-line engineer, manager) are preserved as Intercom team tags or custom teammate attributes. Active Directory synchronisation identities from Sunrise are documented for reconfiguration with the customer's IdP post-migration. Inactive Sunrise users are migrated as inactive Intercom teammates pending admin decision on deprovisioning.

Sunrise ITSM

Team

maps to

Intercom

Inbox

lossy
Fully supported

Sunrise ITSM Teams define agent group boundaries for routing and escalation. These map to Intercom Inboxes with routing rules configured to match the Sunrise team boundaries. Team membership order and escalation hierarchy are documented for rebuild in Intercom inbox routing and assignment rules. We do not migrate escalation policies as active rules; we deliver a written mapping document that the customer's admin uses to configure Intercom routing post-migration.

Sunrise ITSM

Service Catalog Item

maps to

Intercom

Custom Object (Catalog Item)

1:1
Fully supported

Sunrise ITSM Service Catalog items with their descriptions, request forms, and approval matrices are migrated as Intercom Custom Objects named 'Catalog Item'. Approval workflows attached to catalog items are documented for rebuild in Intercom Rules; the workflow logic does not transfer. Catalog item linkage to Knowledge Articles migrates as a tag reference on the catalog item record for manual re-linkage in Intercom.

Sunrise ITSM

Custom Module

maps to

Intercom

Custom Object

1:1
Fully supported

Sunrise ITSM allows organisations to create bespoke modules beyond standard ITSM objects, and these custom schemas are not exposed through any public export interface. We request the full live schema from Sunrise Software support before migration scoping, extract each custom module's field list, and map them individually to Intercom Custom Objects. This is the highest-risk aspect of a Sunrise ITSM migration because skipping the schema request results in silent omission of all custom module data from the migration package.

Sunrise ITSM

Attachment

maps to

Intercom

File Attachment

1:1
Fully supported

Sunrise ITSM attachments store file path references rather than inline binary data, and some customers host files on internal network drives. We resolve each file path reference from the source system, download the file, and re-upload it to Intercom's file storage with a direct attachment reference to the target conversation. If the source file server is decommissioned before migration completes, attachments become unrecoverable; we flag this risk explicitly during discovery and recommend a file server health check before migration begins.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sunrise ITSM logo

Sunrise ITSM gotchas

High

Custom module schema is invisible to standard exports

High

No documented public API for bulk data extraction

Medium

Attachment storage paths reference internal file servers

Medium

ITBM training and skills module uses effective-date semantics

Intercom logo

Intercom gotchas

High

S3 JSON export omits conversation transcripts

High

Workspace isolation prevents workflow migration

Medium

Fin AI resolution fees compound with automation success

Medium

Two-year conversation history limit on historical export

Low

Private app rate limits share workspace quota

Pair-specific challenges

  • Sunrise ITSM has no public bulk export API

    Unlike platforms with published REST APIs, Sunrise ITSM does not expose a bulk export endpoint that migration tooling can call directly. Every Sunrise ITSM migration begins with a vendor coordination step: we request data extracts in CSV or structured format from Sunrise Software's professional services team. This requires advance notice, typically adding one to two weeks to the project timeline compared to API-first platforms. We cannot begin schema auditing or data extraction until this coordination is complete, and the customer must authorise the vendor data request.

  • Custom module schemas are invisible to standard exports

    Sunrise ITSM allows organisations to create bespoke modules beyond standard ITSM objects (Incident, Service Request, Change). These custom module schemas are not exposed through any public export interface. We request the full live schema from Sunrise Software support before migration scoping so we can map every custom field. If this step is skipped, custom module data is silently omitted from the migration package. We include schema request coordination as a mandatory first step in every Sunrise ITSM project scope.

  • Intercom does not model ITSM workflows or SLA timers natively

    Sunrise ITSM's no-code graphical workflow builder and SLA timer configuration have no equivalent in Intercom. Intercom's Rules engine handles routing and assignment but does not model approval chains, SLA breach escalation, or conditional field updates as structured ITSM automation. We do not migrate workflows or SLA configurations as active rules. We deliver a written inventory of every Sunrise ITSM workflow, approval chain, and SLA timer with its trigger, conditions, and actions for the customer's admin to rebuild in Intercom Rules and Fin AI Agent. This is a material gap that teams should evaluate before committing to the migration.

  • Attachment storage paths may reference inaccessible file servers

    Sunrise ITSM stores attachment references as file paths rather than inline binary data. Some customers host attachments on internal network drives or mapped drives that are decommissioned before migration. We resolve each file path reference, download the file, and re-attach to the equivalent Intercom conversation. If the source file server is decommissioned or access is revoked before migration completes, affected attachments become unrecoverable. We run a file server reachability check during discovery and flag any at-risk attachment groups for the customer's IT team to restore before migration begins.

  • Intercom API rate limits affect migration throughput

    Intercom's API enforces rate limits on inbound data import operations. During migration, active automated email campaigns and outbound workflows also consume API quota. We disable active Intercom campaigns before migration to free API capacity, use exponential backoff on rate limit responses, and chunk large record sets to avoid quota exhaustion. Without campaign pre-disabling, migration runs can be throttled mid-process, extending timelines and risking incomplete delta syncs at cutover.

Migration approach

Six steps for a successful Sunrise ITSM to Intercom data migration

  1. Vendor coordination and schema audit

    We initiate contact with Sunrise Software's professional services team to request a full data extract and the complete live schema including all custom modules. This step is mandatory for Sunrise ITSM migrations because no public export endpoint exists. While awaiting the vendor response, we audit the customer's current Sunrise ITSM configuration: active modules, custom field definitions, attachment storage locations, workflow list, SLA timer configurations, and knowledge article structure. The schema audit output is a complete field manifest used to design the Intercom destination schema before any data moves.

  2. Intercom destination schema design

    We design the Intercom workspace structure based on the Sunrise schema audit. This includes provisioning custom conversation attributes to mirror Sunrise's priority, category, and status fields; creating Custom Objects for Sunrise Assets and any bespoke Sunrise modules; configuring Inboxes to match Sunrise team boundaries; and planning the Help Center Collections and Sections structure for Knowledge Article migration. The Intercom workspace is configured in a sandbox or staging environment first for validation before production data moves.

  3. Data extraction, transformation, and sandbox migration

    We receive the Sunrise data extract from the vendor, parse it into structured record sets (Incidents, Service Requests, Changes, Assets, Knowledge Articles, Users), and transform each record into the Intercom schema format. Attachment file references are resolved and files are downloaded for re-upload. We run a sandbox migration with a representative sample (typically 100-200 records per object type) to validate field mapping, attachment resolution, and knowledge article rendering. The customer reconciles the sandbox output against the source before production migration begins.

  4. Teammate and user provisioning in Intercom

    We extract all Sunrise ITSM Users and Agents, normalise the contact data, and provision Intercom Teammates. Role assignments are mapped to Intercom team tags. Active Directory synchronisation identities are documented for the customer's admin to reconfigure with their IdP post-migration. Any Sunrise users without valid email addresses are flagged for manual admin review before provisioning.

  5. Production migration in dependency order

    We run production migration in record dependency order: Teammates first (for assignment resolution), then Assets and custom object records, then Conversations (Incidents, Service Requests, Changes), then Knowledge Articles as Help Center articles, and finally attachments. Each phase emits a row-count reconciliation report. We use Intercom's REST API with rate-limit handling and exponential backoff for all record inserts. Active Intercom campaigns are disabled before migration runs to maximise API throughput.

  6. Delta sync, cutover, and workflow handoff

    We freeze Sunrise ITSM write access during the cutover window, run a final delta migration of any records created or modified during the production run, then validate the Intercom workspace against the source record counts. We deliver the written workflow and SLA inventory document to the customer's admin team for rebuild in Intercom Rules and Fin AI Agent. We do not rebuild workflows, approval chains, or SLA timers as part of the migration scope. We support a five-business-day hypercare window for reconciliation issues raised after cutover.

Platform deep dives

Context on both ends of the pair

Sunrise ITSM logo

Sunrise ITSM

Source

Strengths

  • Over 30 configurable modules covering Incident, Request, Change, Asset, and Knowledge management in a single platform.
  • No-code graphical workflow builder lets service desk admins design automated processes without developer involvement.
  • SaaS delivery means always-on latest version with no patching or upgrade management for the customer.
  • ITIL-aligned data model with structured fields for priority, category, and SLA timers across all ticket types.

Weaknesses

  • API documentation and developer resources are sparse, making programmatic data extraction harder without vendor assistance.
  • UK-regional focus limits availability of localised support for customers outside that geography.
  • No publicly documented bulk export endpoint, so migrating large ticket histories requires vendor-coordinated data pulls.
Intercom logo

Intercom

Destination

Strengths

  • Integrated AI agent (Fin) for automated resolution with per-resolution billing that rewards high automation rates.
  • Multi-channel inbox consolidating live chat, email, SMS, WhatsApp, and Phone into a single threaded view.
  • Native help center with articles, collections, and self-service deflection capabilities.
  • Workflow automation for routing, qualification, and proactive outbound messaging across channels.
  • Strong API ecosystem with 10,000 req/min rate limits for private apps enabling high-throughput migration pipelines.

Weaknesses

  • Pricing model compounds with seat count, AI resolution fees, channel costs, and multiple add-ons, making total cost hard to predict.
  • Workspace-level isolation prevents moving workflows or content between environments, requiring manual rebuilds.
  • S3 JSON export deliberately excludes conversation transcripts, necessitating REST API calls for full message history.
  • Outages are reported as frequent enough to be a concern for always-on support operations.
  • Setup complexity means teams often require internal guidance or professional services to configure bots and automation correctly.

Complexity grading

How hard is this migration?

Moderate Helpdesk migration. 3 of 7 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sunrise ITSM and Intercom.

  • Object compatibility

    C

    3 of 7 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sunrise ITSM: Not publicly documented.

  • Data volume sensitivity

    B

    Sunrise ITSM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sunrise ITSM to Intercom migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sunrise ITSM to Intercom data migrations

Answers to the questions buyers ask most during Sunrise ITSM to Intercom migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most Sunrise ITSM migrations land between three and five weeks for accounts with up to 10,000 tickets and no more than three active custom modules. The vendor coordination step to obtain the Sunrise data extract adds one to two weeks of lead time before migration begins. Migrations with more than three active custom modules, complex multi-level knowledge article structures, or large attachment volumes (over 5,000 files) extend to six to ten weeks because of schema audit complexity and file resolution overhead.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sunrise ITSM.
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