Migrate from SprintHub to Mailchimp

SprintHub Contact records map to Mailchimp Members within an Audience. We extract email address, first name, last name, phone (as a custom merge field), and any custom field values stored on the Contact. Subscription status in SprintHub (subscribed, unsubscribed, bounced) maps to Mailchimp Member Status. SprintHub's Contact owner assignment does not map to Mailchimp because Mailchimp does not have a per-member owner model.

SprintHub Lead records with email addresses map to Mailchimp Members using the same logic as Contacts. Leads without email addresses cannot be imported into Mailchimp because Members require an email address as the unique identifier. We flag these records in a separate reconciliation report for the customer's admin to supplement or suppress.

SprintHub Company records do not have a direct Mailchimp equivalent. We extract company name, industry, and size as subscriber merge fields (COMPANY, INDUSTRY, COMPANY_SIZE) if the customer needs this data attached to Members. If no merge field schema is defined, Company data is held in the migration manifest for optional post-migration import.

SprintHub Tags attached to Contacts and Leads migrate to Mailchimp Tags. We extract the full tag list including color metadata and apply tags to the corresponding Members during import. Mailchimp Tags are global within an Audience and used for segmentation, which is the closest equivalent to SprintHub's tag-based grouping model.

SprintHub automation rules (triggers, conditions, multi-step action sequences) do not migrate as code to Mailchimp's Customer Journey builder because the rule models are structurally different. We extract every active automation definition as structured JSON including trigger types, filter conditions, delay steps, and action sequences, and deliver this as a written inventory document. The customer's Mailchimp admin rebuilds equivalent Customer Journeys post-migration.

SprintHub email campaign records (subject, content, send date, recipient list) export where available through the API. We import campaign metadata and subject lines into Mailchimp's campaign archive as reference records. Full HTML content migrates as Mailchimp Saved Content if the template format is compatible; otherwise it is documented as content requiring recreation.

SprintHub Deal Pipelines have no equivalent in Mailchimp, which does not track sales opportunities, deal amounts, or pipeline stages. We do not migrate Pipeline records. We deliver a written Deal Pipeline inventory listing pipeline names, stage names, stage order, and win/loss probabilities so the customer's admin can reference this data outside the new platform if needed for reporting.

SprintHub's WhatsApp multi-account support is a core feature for Brazilian teams managing client-facing and internal WhatsApp numbers. Mailchimp is email-only and has no WhatsApp, SMS, or messaging channel equivalent. We do not migrate WhatsApp conversations, account configurations, or channel routing rules. We deliver a written inventory of active WhatsApp accounts and conversation thread summaries for the customer's admin to evaluate alternative WhatsApp-native platforms post-migration.