Migrate from eMarketeer to Mailchimp

eMarketeer Contact records map 1:1 to Mailchimp Audience members. Email address is the dedupe key. Standard fields (first name, last name, email) map directly. Any eMarketeer custom properties map to Mailchimp merge fields, subject to the 30-field standard limit (80 on Premium). Lifecycle stage from eMarketeer cannot map to a native Mailchimp field; we store it as a custom merge field tag for segmentation reference at the destination.

eMarketeer campaign records with send date, subject line, recipient count, and open/click metrics are preserved as a written campaign history document and optionally as a CSV import into Mailchimp's campaign archive. Mailchimp does not replicate eMarketeer's campaign object schema, so we provide a structured record of past campaign performance for the customer's reporting continuity.

eMarketeer segments with real-time criteria rules cannot replicate as live segments in Mailchimp (Mailchimp Pro supports criteria-based segments but with different rule syntax). We snapshot current segment membership at migration time and import the contact list as a Mailchimp static segment or tag group. The customer decides whether to use tags or static segments based on their Mailchimp plan tier. We document each original segment definition with its criteria for the admin to rebuild as Mailchimp segments post-migration.

eMarketeer Flows do not migrate as automation code because Mailchimp Customer Journeys use a different trigger-action model. We audit every active eMarketeer Flow during discovery, document the trigger type (form submission, segment entry, time delay, lifecycle change), the sequence of actions, and the recommended Mailchimp Journey equivalent. The customer's admin rebuilds the Journeys post-migration using this documented map.

eMarketeer event registrations and attendance records have no direct Mailchimp equivalent. We export event data as a structured CSV (registrant name, email, event name, registration date, attendance status) for the customer to import into their preferred event management tool (Eventbrite, Zoom, Splash, or similar) or to retain as a reference document. We do not create event records in Mailchimp.

eMarketeer custom contact properties map to Mailchimp merge fields. We map text properties to text merge fields, date properties to date merge fields, and dropdown or multi-select properties to radio or dropdown merge fields respectively. Enumeration values from eMarketeer dropdowns are preserved as merge field options. If the account exceeds Mailchimp's 30-field standard limit (80 on Premium), we prioritize properties used in active segments and flag the rest for the customer to review.

eMarketeer email templates export as HTML blobs. We extract and preserve the HTML content, inline CSS, and image references as a structured document. Mailchimp's visual template editor with drag-and-drop components cannot reconstruct locked eMarketeer template blocks identically. We provide the raw HTML for the customer's designer to rebuild in Mailchimp, flagging any unsupported blocks (such as dynamic AMP email components) that require functional alternatives.

eMarketeer open, click, and unsubscribe events per contact per campaign aggregate into a contact activity history. We compile this into a structured contact activity log and import it into Mailchimp as a reference dataset. Mailchimp's real-time engagement tracking begins from the first send after cutover; historical open/click data from eMarketeer is preserved in the activity log for reporting continuity but does not populate Mailchimp's native engagement metrics dashboard.