Project Management migration

Migrate from RoboHead to Trello

Field-level mapping, validation, and rollback between RoboHead and Trello. We move data and schema; workflows are rebuilt natively in Trello.

RoboHead logo

RoboHead

Source

Trello

Destination

Trello logo

Compatibility

83%

10 of 12

objects map 1:1 between RoboHead and Trello.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

RoboHead and Trello occupy opposite ends of the project management spectrum. RoboHead is a purpose-built creative and marketing operations platform with request intake forms, role-rate billing, workflow approvals, and resource planning; Trello is a visual Kanban tool that organizes work into Boards, Lists, and Cards with a free tier and a Power-Up marketplace. Moving from RoboHead to Trello is a structural simplification: the Campaign > Project > Task hierarchy maps to Board > Card grouping, but RoboHead's custom intake brief structure, role-rate assignments, workflow automations, and DesignDrop file annotations have no native Trello equivalent. We preserve what can be preserved (custom fields, attachments, task assignees, due dates, notes) and document what requires manual rebuild (automations, role-rate configurations, request form templates) so your team has a complete inventory before cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

RoboHead logo

RoboHead

What's pushing teams away

  • Manual tagging for notifications forces users to remember who to include, creating miscommunication when team composition changes mid-project.
  • Contact users external to the organization cannot reliably view or interact with their assigned projects, blocking collaboration with agency partners or clients.
  • The task list lacks an outbox-style status indicator, making it difficult to identify which tasks have been submitted without drilling into each one individually.
  • Limited mobile app functionality reduces project visibility and task management for team members working outside the office.
  • Some fundamental features behave unexpectedly, requiring workarounds that slow down established team processes.

Choosing

Trello logo

Trello

What's pulling them in

  • Free plan supports unlimited users and 10 boards, giving small teams full access to core Kanban functionality before any paid commitment is required.
  • The drag-and-drop board/card/Label interface requires no training, which reduces adoption friction and onboarding time across distributed teams.
  • Atlassian ecosystem integration with Jira, Confluence, and Bitbucket provides native cross-tool workflows for teams already using Atlassian tools.
  • Butler automation on paid tiers enables rule-based triggers without third-party integrations, covering basic workflow automation needs.
  • Simple visual task management with due dates, checklists, and member assignments keeps individual contributors and small teams organized without complexity.

Object mapping

How RoboHead objects map to Trello

Each row shows how a RoboHead object lands in Trello, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

RoboHead

Campaign

maps to

Trello

Board or Workspace

1:1
Fully supported

RoboHead Campaigns are top-level organizational containers that group related Projects. We map each Campaign to a Trello Board, using the Campaign name as the Board name and the Campaign description as the Board description. If the customer uses multiple RoboHead Campaigns that should share a single Trello board structure, we apply a grouping strategy during scoping. Campaign-level custom ListColumns migrate as Board-level custom fields on Trello Premium; on Standard, they are documented as fields that require manual reconfiguration post-migration.

RoboHead

Project

maps to

Trello

List or set of Cards

1:1
Fully supported

RoboHead Projects map to Trello Lists within the parent Board (mapped from the Campaign). Project name becomes List name; Project description becomes the List description or a cover Card description. Project status (Active, Draft, Archived) maps to List position or archival behavior. Project start/due dates migrate as date custom fields on Cards within the List. If a Project was created from a Template in RoboHead, we flag it separately during migration because template-derived role assignments and team member links may reference inactive users.

RoboHead

Request

maps to

Trello

Card (with custom fields)

1:1
Fully supported

RoboHead Requests are intake forms submitted before a Project is created. Each Request has a form type, requester metadata, and a set of custom ListColumns representing the brief fields. We migrate Requests as Cards on a dedicated intake List (e.g., 'New Requests') on the mapped Board. The Request's custom brief fields (ListColumns) map to Trello custom fields, with list-type values resolved from optionId to display value during the transform step. Request file attachments migrate as Card attachments. We preserve the requester name and email in Card description metadata.

RoboHead

Task

maps to

Trello

Card

1:1
Fully supported

RoboHead Tasks belong to Projects and carry status, assignees, due dates, and role associations. Each Task maps to a Card within the appropriate List. Task status maps to List position (e.g., To Do, In Progress, Done) based on the customer's scoping session mapping of RoboHead status values to Trello List names. Assignee emails from RoboHead resolve to Trello Workspace Member email matches. Due dates migrate as Card due dates. Task-level custom ListColumns migrate as Card-level custom fields.

RoboHead

Team Member (User)

maps to

Trello

Workspace Member

1:1
Fully supported

RoboHead Users with email, name, and role assignments map to Trello Workspace Members. We match by email. Any RoboHead User without a matching Trello Workspace Member is placed in a reconciliation queue for the customer's admin to provision before the Member-Card assignment phase begins. RoboHead role assignments (e.g., Designer, Writer) do not map natively to Trello; we store them as a custom field (e.g., 'Role') on Cards where the user is assigned.

RoboHead

Task Role

maps to

Trello

Custom field (Role)

lossy
Fully supported

RoboHead Task Roles categorize work types and optionally carry billing rates per role. Trello has no native role concept. We create a 'Role' custom field on Cards (on Premium or via Power-Up on Standard) and populate it with the RoboHead role name. Billing rate data from RoboHead role-rate assignments does not migrate as structured data; we document the role-rate matrix in a CSV export delivered alongside the migration so the customer's admin can reference it if time tracking is configured in Trello via a Power-Up.

RoboHead

Custom Field (ListColumns)

maps to

Trello

Custom field

lossy
Fully supported

RoboHead custom fields on Projects, Campaigns, and Requests are accessed via the ListColumns API, which returns field IDs (optionIds) for list-type fields rather than human-readable values. We discover all active ListColumns during scoping, resolve optionId to display value in the transform layer, and create corresponding Trello custom fields. On Trello Standard, custom fields are available and we create them at the Board level for reuse. If the destination is on Trello Free, custom fields are not available; we document all unmapped custom fields in the migration deliverable and recommend upgrading to Standard or Premium.

RoboHead

Attachment

maps to

Trello

Card attachment

1:1
Fully supported

RoboHead file attachments on Tasks and Projects are stored in the platform's document management layer. We extract file references during export, download source files where accessible, and re-attach them to the corresponding Cards in Trello via the Trello API. File attachment metadata (filename, upload date, uploader) is preserved in the Card description. Large file sets increase migration time proportionally due to download and re-upload sequencing.

RoboHead

Note

maps to

Trello

Card comment

1:1
Fully supported

RoboHead Notes on Projects and Tasks support @mentions and are stored as structured objects. We map Notes to Trello Card comments. RoboHead @mention user references are converted to Trello @mention format using the email-to-member lookup. If the mentioned user has not been provisioned in the Trello Workspace, the mention is written as plain text with a note in the migration reconciliation report.

RoboHead

Project Template

maps to

Trello

Board Template

1:1
Fully supported

RoboHead Projects saved as Templates carry optional task templates, file templates, budget details, and team structure. We migrate the template structure as a Trello Board Template (available on Premium) with List names and Card templates. Stale team references from template-derived Projects are flagged separately during migration because RoboHead templates copy user links from the template at creation time, and inactive or removed users create orphaned references in the migrated Board Templates.

RoboHead

Workflow Automation

maps to

Trello

No equivalent (document only)

1:1
Fully supported

RoboHead workflow automation rules—approval chains, status-change triggers, and conditional notifications—are not exposed via the RoboHead REST API. We do not migrate automations as code. During discovery we document each active automation with its trigger, conditions, actions, and assigned project scope. We deliver a written automation inventory with Trello Butler equivalents and Power-Up recommendations for the customer's admin to rebuild post-migration.

RoboHead

Role-Rate and User-Rate Billing

maps to

Trello

No equivalent (CSV export provided)

1:1
Fully supported

RoboHead role-rate and user-rate billing data tracks cost per role and per user for project billing and resource planning. Trello has no native billing or resource rate structure. We export the role-rate matrix as a CSV deliverable during migration. If the customer needs time tracking in Trello, we recommend a Power-Up such as Card Color Labels for capacity tracking or a dedicated time-tracking Power-Up; these are configured post-migration by the customer's admin.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

RoboHead logo

RoboHead gotchas

High

Workflow automations are not exposed via the public API

Medium

Reporting accuracy depends on diligent data hygiene in RoboHead

Medium

Custom field IDs must be collected before adding or updating records

Low

Project Templates may carry stale team references

Low

Contact users face limited access to project data

Trello logo

Trello gotchas

High

Billing model uses maximum seat quantity at term midpoint

Medium

Custom Field data historically stored in pluginData

Medium

API rate limits are token-gated and can block bulk migration

Medium

Guest-to-paid seat conversion triggers on multi-board membership

Low

Automation command runs are capped per plan and overage triggers upgrade pressure

Pair-specific challenges

  • Trello free tier caps boards at 10

    After Atlassian's acquisition, Trello's free tier restricts workspaces to 10 boards. RoboHead customers with more than 10 active Projects or Campaigns may find this limit immediately binding. We document all Boards that will be created during migration against the free tier ceiling during scoping. If the customer's project volume exceeds 10 boards, we recommend Standard ($5/user/mo) or Premium ($10/user/mo) before migration begins. Migration into a free-tier Trello workspace that hits the board limit mid-load will fail; this is not recoverable without upgrading or archiving boards manually.

  • Archived cards are not included in standard Trello export

    When exporting from Trello (even in the context of migration tooling), archived Cards are not included in the standard board export JSON. RoboHead Projects and Tasks may have historical records that were archived rather than deleted. We run a pre-migration discovery scan to identify the count and age of archived records in RoboHead. These records are migrated to Trello as Cards in an 'Archived' List (or in a dedicated Board) rather than in their original List position, so they are not lost. Customers should verify that an archived-record destination board is acceptable before migration begins.

  • Trello custom fields require Standard or Premium plan

    RoboHead's custom field model (ListColumns with optionId-based list values) maps most cleanly to Trello's custom field feature. However, Trello custom fields are only available on Standard ($5/user/mo) and Premium ($10/user/mo) plans. On Trello Free, custom fields are not accessible. We discover all active RoboHead custom fields during scoping and map them during migration. If the destination Trello workspace is on the Free plan, unmapped custom fields are documented in a CSV delivered alongside the migration with instructions for manual reconfiguration after upgrading to Standard or Premium.

  • RoboHead role-rate billing has no Trello native equivalent

    RoboHead's role-rate and user-rate billing model enables accurate cost accounting per task and per project. Trello has no native concept of roles, rates, or billing tracking. Role names can be stored as a custom field on Cards, but rate data (cost per hour or per role) has no structural home in Trello. We export the full role-rate matrix as a CSV deliverable during migration. If the customer needs time or cost tracking in Trello, they must configure a Power-Up (such as a time-tracking or billing add-on) post-migration; this is outside standard migration scope.

  • RoboHead API returns field IDs rather than display values

    RoboHead's ListColumns API returns optionIds (field identifiers) for list-type custom fields rather than human-readable display values in Add and Update operations. We resolve optionId to display value during the transform step using the field catalog discovered during scoping. Without this resolution, records written to Trello with optionIds instead of display names result in silent failures or empty custom field values. This is a known RoboHead API behavior that requires explicit handling in the migration transform layer.

Migration approach

Six steps for a successful RoboHead to Trello data migration

  1. Discovery and scoping

    We audit the source RoboHead environment across active Projects, Campaigns, Requests, Tasks, Team Members, custom ListColumns (with optionId catalogs), attachment volumes, Project Templates, and active workflow automations. We identify the count of archived records requiring the archived-List workaround. We pair this with a Trello workspace audit to verify the current plan tier (Free, Standard, or Premium) and confirm board headroom against the 10-board free tier limit. The discovery output is a written migration scope document with record counts per object, a custom field inventory, and a plan-tier recommendation if the free tier ceiling is at risk.

  2. Custom field catalog and optionId resolution

    We call the RoboHead GetAllFields endpoint to retrieve all active ListColumns and their optionId-to-display-value mappings for list-type fields. This catalog is baked into the migration transform layer so that optionIds are resolved to human-readable values before records are written to Trello. We also create the corresponding Trello custom fields (on the target Board) to match the RoboHead field names and value sets. If the destination is on Trello Free, we document all unmapped custom fields separately for post-upgrade reconfiguration.

  3. Member provisioning and owner reconciliation

    We extract every distinct RoboHead User referenced on Tasks, Projects, and Requests and match by email against the target Trello Workspace Member list. RoboHead Users without a matching Trello Workspace Member are placed in a reconciliation queue. The customer's admin provisions missing Members before record migration begins. RoboHead role assignments are extracted for storage as a custom field on Cards rather than as a native Trello concept.

  4. Record migration in dependency order

    We run migration in the following dependency order: (1) Trello Boards are created from RoboHead Campaigns; (2) Trello Lists are created from RoboHead Projects within each Board; (3) Cards are created from RoboHead Requests and Tasks with custom fields, assignees, due dates, and attachments; (4) Card comments are created from RoboHead Notes with @mention resolution. Role-rate billing data is exported as a CSV deliverable. Each phase emits a row-count reconciliation report before the next phase begins.

  5. Automation inventory and rebuild handoff

    We document every active RoboHead workflow automation during discovery: trigger type, conditions, actions, and assigned project scope. This inventory is delivered as a written document with Trello Butler equivalents (for simple trigger-action rules) and Power-Up recommendations (for complex approval chains or cross-project rules). We do not rebuild automations in Trello as part of the migration scope. The customer's admin uses the inventory to configure equivalent Butler rules post-migration.

  6. Cutover, delta migration, and validation

    We freeze RoboHead writes during the cutover window, run a final delta migration of any records created or modified during the migration window, and enable Trello as the system of record. We deliver the role-rate CSV export, the custom field unmapping report (if on Free tier), and the automation rebuild inventory. We support a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support, training, or Butler rule configuration as standard scope; these are separate engagements.

Platform deep dives

Context on both ends of the pair

RoboHead logo

RoboHead

Source

Strengths

  • Custom creative request briefs and intake forms reduce project kickoff back-and-forth for marketing teams.
  • Role-rate and user-rate billing tracking enables accurate creative workforce cost accounting.
  • DesignDrop provides a zero-friction file annotation and feedback layer for external stakeholders.
  • No-code workflow automation with approval chains and triggers configurable by project managers.
  • Differentiated focus on the marketing and creative project lifecycle rather than generic project tracking.

Weaknesses

  • Notification system requires explicit manual tagging; automations do not fire for all team members by default.
  • Contact users (external collaborators) face restricted project visibility and interaction capabilities.
  • API documentation is minimal and rate limits are not publicly published, complicating programmatic migrations.
  • Mobile app functionality is limited compared to the desktop experience.
  • The task list view does not clearly distinguish sent versus pending tasks without manual status inspection.
Trello logo

Trello

Destination

Strengths

  • Generous free tier with unlimited users and 10 boards, the lowest barrier to entry among major project management tools.
  • Intuitive drag-and-drop Kanban interface requires no training or onboarding documentation.
  • Deep Atlassian integration with Jira, Confluence, and Bitbucket for teams already in the ecosystem.
  • Built-in Butler automation covers rule-based triggers without requiring third-party integrations.
  • REST API with comprehensive documentation enables programmatic access to all core objects.

Weaknesses

  • Reporting and analytics are absent, with no built-in velocity tracking, burndown charts, or historical performance metrics.
  • The flat board/list/card data model scales poorly for complex projects requiring hierarchical task structures.
  • Customization is limited compared to platforms like Asana, monday.com, or Jira that offer richer field types and workflow configuration.
  • Advanced views (Timeline, Dashboard) require Premium and are not available on Standard, inflating total cost for teams needing visibility features.
  • Guest user billing rules are confusing and prone to accidental seat overages when guests join multiple boards.

Complexity grading

How hard is this migration?

Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across RoboHead and Trello.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    RoboHead: Not publicly documented.

  • Data volume sensitivity

    A

    RoboHead exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your RoboHead to Trello migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about RoboHead to Trello data migrations

Answers to the questions buyers ask most during RoboHead to Trello migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 5,000 tasks and 50 projects with a clean custom field catalog and no archived-record workaround required. Migrations with high-volume attachment sets, extensive optionId-based custom field lists, archived record preservation, or role-rate matrix exports move to five to eight weeks because of attachment re-attachment sequencing, custom field catalog resolution, and archived-List handling. Trello plan-tier upgrades (if needed for custom fields) are coordinated with migration timing but do not add significant duration.

Adjacent paths

Related migrations to explore

Ready when you are

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