Project Management migration
Field-level mapping, validation, and rollback between RoboHead and Trello. We move data and schema; workflows are rebuilt natively in Trello.
RoboHead
Source
Trello
Destination
Compatibility
10 of 12
objects map 1:1 between RoboHead and Trello.
Complexity
BStandard
Timeline
2-4 weeks
Overview
RoboHead and Trello occupy opposite ends of the project management spectrum. RoboHead is a purpose-built creative and marketing operations platform with request intake forms, role-rate billing, workflow approvals, and resource planning; Trello is a visual Kanban tool that organizes work into Boards, Lists, and Cards with a free tier and a Power-Up marketplace. Moving from RoboHead to Trello is a structural simplification: the Campaign > Project > Task hierarchy maps to Board > Card grouping, but RoboHead's custom intake brief structure, role-rate assignments, workflow automations, and DesignDrop file annotations have no native Trello equivalent. We preserve what can be preserved (custom fields, attachments, task assignees, due dates, notes) and document what requires manual rebuild (automations, role-rate configurations, request form templates) so your team has a complete inventory before cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a RoboHead object lands in Trello, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
RoboHead
Campaign
Trello
Board or Workspace
1:1RoboHead Campaigns are top-level organizational containers that group related Projects. We map each Campaign to a Trello Board, using the Campaign name as the Board name and the Campaign description as the Board description. If the customer uses multiple RoboHead Campaigns that should share a single Trello board structure, we apply a grouping strategy during scoping. Campaign-level custom ListColumns migrate as Board-level custom fields on Trello Premium; on Standard, they are documented as fields that require manual reconfiguration post-migration.
RoboHead
Project
Trello
List or set of Cards
1:1RoboHead Projects map to Trello Lists within the parent Board (mapped from the Campaign). Project name becomes List name; Project description becomes the List description or a cover Card description. Project status (Active, Draft, Archived) maps to List position or archival behavior. Project start/due dates migrate as date custom fields on Cards within the List. If a Project was created from a Template in RoboHead, we flag it separately during migration because template-derived role assignments and team member links may reference inactive users.
RoboHead
Request
Trello
Card (with custom fields)
1:1RoboHead Requests are intake forms submitted before a Project is created. Each Request has a form type, requester metadata, and a set of custom ListColumns representing the brief fields. We migrate Requests as Cards on a dedicated intake List (e.g., 'New Requests') on the mapped Board. The Request's custom brief fields (ListColumns) map to Trello custom fields, with list-type values resolved from optionId to display value during the transform step. Request file attachments migrate as Card attachments. We preserve the requester name and email in Card description metadata.
RoboHead
Task
Trello
Card
1:1RoboHead Tasks belong to Projects and carry status, assignees, due dates, and role associations. Each Task maps to a Card within the appropriate List. Task status maps to List position (e.g., To Do, In Progress, Done) based on the customer's scoping session mapping of RoboHead status values to Trello List names. Assignee emails from RoboHead resolve to Trello Workspace Member email matches. Due dates migrate as Card due dates. Task-level custom ListColumns migrate as Card-level custom fields.
RoboHead
Team Member (User)
Trello
Workspace Member
1:1RoboHead Users with email, name, and role assignments map to Trello Workspace Members. We match by email. Any RoboHead User without a matching Trello Workspace Member is placed in a reconciliation queue for the customer's admin to provision before the Member-Card assignment phase begins. RoboHead role assignments (e.g., Designer, Writer) do not map natively to Trello; we store them as a custom field (e.g., 'Role') on Cards where the user is assigned.
RoboHead
Task Role
Trello
Custom field (Role)
lossyRoboHead Task Roles categorize work types and optionally carry billing rates per role. Trello has no native role concept. We create a 'Role' custom field on Cards (on Premium or via Power-Up on Standard) and populate it with the RoboHead role name. Billing rate data from RoboHead role-rate assignments does not migrate as structured data; we document the role-rate matrix in a CSV export delivered alongside the migration so the customer's admin can reference it if time tracking is configured in Trello via a Power-Up.
RoboHead
Custom Field (ListColumns)
Trello
Custom field
lossyRoboHead custom fields on Projects, Campaigns, and Requests are accessed via the ListColumns API, which returns field IDs (optionIds) for list-type fields rather than human-readable values. We discover all active ListColumns during scoping, resolve optionId to display value in the transform layer, and create corresponding Trello custom fields. On Trello Standard, custom fields are available and we create them at the Board level for reuse. If the destination is on Trello Free, custom fields are not available; we document all unmapped custom fields in the migration deliverable and recommend upgrading to Standard or Premium.
RoboHead
Attachment
Trello
Card attachment
1:1RoboHead file attachments on Tasks and Projects are stored in the platform's document management layer. We extract file references during export, download source files where accessible, and re-attach them to the corresponding Cards in Trello via the Trello API. File attachment metadata (filename, upload date, uploader) is preserved in the Card description. Large file sets increase migration time proportionally due to download and re-upload sequencing.
RoboHead
Note
Trello
Card comment
1:1RoboHead Notes on Projects and Tasks support @mentions and are stored as structured objects. We map Notes to Trello Card comments. RoboHead @mention user references are converted to Trello @mention format using the email-to-member lookup. If the mentioned user has not been provisioned in the Trello Workspace, the mention is written as plain text with a note in the migration reconciliation report.
RoboHead
Project Template
Trello
Board Template
1:1RoboHead Projects saved as Templates carry optional task templates, file templates, budget details, and team structure. We migrate the template structure as a Trello Board Template (available on Premium) with List names and Card templates. Stale team references from template-derived Projects are flagged separately during migration because RoboHead templates copy user links from the template at creation time, and inactive or removed users create orphaned references in the migrated Board Templates.
RoboHead
Workflow Automation
Trello
No equivalent (document only)
1:1RoboHead workflow automation rules—approval chains, status-change triggers, and conditional notifications—are not exposed via the RoboHead REST API. We do not migrate automations as code. During discovery we document each active automation with its trigger, conditions, actions, and assigned project scope. We deliver a written automation inventory with Trello Butler equivalents and Power-Up recommendations for the customer's admin to rebuild post-migration.
RoboHead
Role-Rate and User-Rate Billing
Trello
No equivalent (CSV export provided)
1:1RoboHead role-rate and user-rate billing data tracks cost per role and per user for project billing and resource planning. Trello has no native billing or resource rate structure. We export the role-rate matrix as a CSV deliverable during migration. If the customer needs time tracking in Trello, we recommend a Power-Up such as Card Color Labels for capacity tracking or a dedicated time-tracking Power-Up; these are configured post-migration by the customer's admin.
| RoboHead | Trello | Compatibility | |
|---|---|---|---|
| Campaign | Board or Workspace1:1 | Fully supported | |
| Project | List or set of Cards1:1 | Fully supported | |
| Request | Card (with custom fields)1:1 | Fully supported | |
| Task | Card1:1 | Fully supported | |
| Team Member (User) | Workspace Member1:1 | Fully supported | |
| Task Role | Custom field (Role)lossy | Fully supported | |
| Custom Field (ListColumns) | Custom fieldlossy | Fully supported | |
| Attachment | Card attachment1:1 | Fully supported | |
| Note | Card comment1:1 | Fully supported | |
| Project Template | Board Template1:1 | Fully supported | |
| Workflow Automation | No equivalent (document only)1:1 | Fully supported | |
| Role-Rate and User-Rate Billing | No equivalent (CSV export provided)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
RoboHead gotchas
Workflow automations are not exposed via the public API
Reporting accuracy depends on diligent data hygiene in RoboHead
Custom field IDs must be collected before adding or updating records
Project Templates may carry stale team references
Contact users face limited access to project data
Trello gotchas
Billing model uses maximum seat quantity at term midpoint
Custom Field data historically stored in pluginData
API rate limits are token-gated and can block bulk migration
Guest-to-paid seat conversion triggers on multi-board membership
Automation command runs are capped per plan and overage triggers upgrade pressure
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source RoboHead environment across active Projects, Campaigns, Requests, Tasks, Team Members, custom ListColumns (with optionId catalogs), attachment volumes, Project Templates, and active workflow automations. We identify the count of archived records requiring the archived-List workaround. We pair this with a Trello workspace audit to verify the current plan tier (Free, Standard, or Premium) and confirm board headroom against the 10-board free tier limit. The discovery output is a written migration scope document with record counts per object, a custom field inventory, and a plan-tier recommendation if the free tier ceiling is at risk.
Custom field catalog and optionId resolution
We call the RoboHead GetAllFields endpoint to retrieve all active ListColumns and their optionId-to-display-value mappings for list-type fields. This catalog is baked into the migration transform layer so that optionIds are resolved to human-readable values before records are written to Trello. We also create the corresponding Trello custom fields (on the target Board) to match the RoboHead field names and value sets. If the destination is on Trello Free, we document all unmapped custom fields separately for post-upgrade reconfiguration.
Member provisioning and owner reconciliation
We extract every distinct RoboHead User referenced on Tasks, Projects, and Requests and match by email against the target Trello Workspace Member list. RoboHead Users without a matching Trello Workspace Member are placed in a reconciliation queue. The customer's admin provisions missing Members before record migration begins. RoboHead role assignments are extracted for storage as a custom field on Cards rather than as a native Trello concept.
Record migration in dependency order
We run migration in the following dependency order: (1) Trello Boards are created from RoboHead Campaigns; (2) Trello Lists are created from RoboHead Projects within each Board; (3) Cards are created from RoboHead Requests and Tasks with custom fields, assignees, due dates, and attachments; (4) Card comments are created from RoboHead Notes with @mention resolution. Role-rate billing data is exported as a CSV deliverable. Each phase emits a row-count reconciliation report before the next phase begins.
Automation inventory and rebuild handoff
We document every active RoboHead workflow automation during discovery: trigger type, conditions, actions, and assigned project scope. This inventory is delivered as a written document with Trello Butler equivalents (for simple trigger-action rules) and Power-Up recommendations (for complex approval chains or cross-project rules). We do not rebuild automations in Trello as part of the migration scope. The customer's admin uses the inventory to configure equivalent Butler rules post-migration.
Cutover, delta migration, and validation
We freeze RoboHead writes during the cutover window, run a final delta migration of any records created or modified during the migration window, and enable Trello as the system of record. We deliver the role-rate CSV export, the custom field unmapping report (if on Free tier), and the automation rebuild inventory. We support a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support, training, or Butler rule configuration as standard scope; these are separate engagements.
Platform deep dives
RoboHead
Source
Strengths
Weaknesses
Trello
Destination
Strengths
Weaknesses
Complexity grading
Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across RoboHead and Trello.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
RoboHead: Not publicly documented.
Data volume sensitivity
RoboHead exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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