Project Management migration

Migrate from RoboHead to Asana

Field-level mapping, validation, and rollback between RoboHead and Asana. We move data and schema; workflows are rebuilt natively in Asana.

RoboHead logo

RoboHead

Source

Asana

Destination

Asana logo

Compatibility

42%

5 of 12

objects map 1:1 between RoboHead and Asana.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

RoboHead and Asana occupy different positions in the project management landscape. RoboHead is purpose-built for in-house creative and marketing teams, with custom request intake forms, role-rate billing tracking, and DesignDrop file annotation as core differentiators. Asana is a broad-reach PM platform with list, board, timeline, and calendar views, a 13,000-plus integration ecosystem, and per-seat pricing at $10.99 per user versus RoboHead's $35. The structural gap that matters most for migration is that RoboHead's request-driven intake model (Requests → Projects → Tasks) does not map to Asana's project-and-task model without redesigning how intake briefs become Projects. We preserve Campaigns as Portfolio tags or Project sections, map Task Roles to Asana Tags and custom fields, and deliver a written automation inventory because RoboHead workflow rules are not accessible via API. Role-rate and user-rate billing data have no native Asana home; we map them to custom numeric fields for reporting rather than leaving them behind.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

RoboHead logo

RoboHead

What's pushing teams away

  • Manual tagging for notifications forces users to remember who to include, creating miscommunication when team composition changes mid-project.
  • Contact users external to the organization cannot reliably view or interact with their assigned projects, blocking collaboration with agency partners or clients.
  • The task list lacks an outbox-style status indicator, making it difficult to identify which tasks have been submitted without drilling into each one individually.
  • Limited mobile app functionality reduces project visibility and task management for team members working outside the office.
  • Some fundamental features behave unexpectedly, requiring workarounds that slow down established team processes.

Choosing

Asana logo

Asana

What's pulling them in

  • Organizations with distributed teams cite Asana's multiple project views (List, Board, Calendar, Timeline) as the primary reason for adoption, allowing each team member to work in their preferred interface without changing the underlying data.
  • The platform's 100+ native integrations with tools like Slack, Google Drive, Salesforce, and Microsoft Teams reduce context-switching and keep work synchronized across the stack.
  • Small teams and non-profits value the free plan's generous limits: unlimited projects and tasks for up to 15 team members with basic views, enabling teams to validate fit before committing to a paid tier.
  • Marketing and creative teams specifically praise Asana's visual project organization, reporting dashboards, and timeline views for managing cross-functional campaign workflows.
  • Project managers report that Asana's dependency management and workload views help surface bottlenecks before they derail deadlines.

Object mapping

How RoboHead objects map to Asana

Each row shows how a RoboHead object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

RoboHead

Project

maps to

Asana

Project

1:1
Fully supported

RoboHead Projects map to Asana Projects. We preserve projectName, projectStatus, startDate, dueDate, and campaignId. Projects that originated as Templates carry a flag we detect during scoping; we create them as standard Asana Projects and attach a 'migrated-template' tag for the admin to identify and reconvert. Active versus archived status maps to Asana's project archived field. The campaignId reference becomes a Portfolio membership or a project-level tag we create from the RoboHead Campaign list.

RoboHead

Campaign

maps to

Asana

Portfolio + Tag

1:many
Fully supported

RoboHead Campaigns are top-level organizational units that group related Projects. Asana has no direct Campaign object; we map each Campaign to an Asana Portfolio with the Campaign name, and attach all Projects with that campaignId as Portfolio members. Campaign-level custom fields (ListColumns) migrate as project-level custom fields in Asana. If the customer has fewer than 50 campaigns, we recommend Portfolio as the grouping mechanism; for more than 50, we recommend Tag-based grouping for performance.

RoboHead

Request

maps to

Asana

Project + Task

1:many
Fully supported

RoboHead Requests are intake briefs submitted before a Project is created. Each Request carries a form type, requester metadata, and ListColumn brief fields. We convert each Request to an Asana Project with the request type stored as a custom field and the original brief fields mapped as project custom fields. The requester name becomes a project member. Requests that are orphaned (no linked Project) land as standalone Asana Projects in a 'Intake Requests' team workspace for manual triage. DesignDrop file references on Requests migrate as project attachments.

RoboHead

Task

maps to

Asana

Task

1:1
Fully supported

RoboHead Tasks under a Project map to Asana Tasks under the corresponding Project. We preserve taskName, dueDate, status ( RoboHead's status field maps to Asana's completion state), and assignee (resolved via Team Member mapping). Subtasks in RoboHead map to Asana Subtasks using the parent task reference. Task Roles attached to a RoboHead Task (e.g., Designer, Writer) migrate as Asana Tags on the Task record.

RoboHead

Team Member (User)

maps to

Asana

User

1:1
Fully supported

RoboHead Users with email, name, and role assignments map to Asana Users by email. We require the destination Asana workspace to have all migrating users provisioned before migration begins. RoboHead role assignments (which roles a user can perform) map to Asana Tags on the user's profile for visibility, but Asana does not enforce role-based task assignment natively. Users without a matching Asana account enter a reconciliation queue; we do not create Asana users programmatically without admin authorization.

RoboHead

Task Role

maps to

Asana

Tag + Custom Field

lossy
Fully supported

RoboHead Task Roles (e.g., Designer, Writer, QA) are organizational categories with optional billing rates attached. Asana has no native role concept. We map role names to Asana Tags and create a role-rate custom field on the Task object for any role that carries a billing rate in RoboHead. The admin rebuilds role-based assignment enforcement through Asana Rules or a third-party tool post-migration.

RoboHead

Custom Field (ListColumn)

maps to

Asana

Custom Field

lossy
Fully supported

RoboHead ListColumns use optionIds (integer identifiers) that must be resolved before any Add or Update API call. We collect the full field-ID and optionId mapping during scoping, then write Asana custom fields with the correct enum values using the optionId-to-display-name lookup table. List-type fields with more than 100 options require Asana Business tier; we verify the customer's Asana tier during scoping and flag any fields that exceed the limit.

RoboHead

Attachment

maps to

Asana

Attachment (ContentDocument)

1:1
Fully supported

File attachments on RoboHead Tasks and Projects are stored in RoboHead's document layer. We migrate file references and re-attach files to the corresponding Asana Tasks or Projects via the Asana Attachments API. File names and types are preserved. DesignDrop annotation data (stakeholder markups) does not migrate because DesignDrop is a RoboHead-specific layer with no Asana equivalent; we flag these attachments separately and document the annotation loss for the admin.

RoboHead

Note

maps to

Asana

Comment

1:1
Fully supported

Notes on RoboHead Projects and Tasks support @mentions and are stored as structured objects. We map Notes to Asana Comments on the corresponding Task or Project. @mention user references in RoboHead are converted to Asana @mention format using the Team Member email mapping. Rich text formatting in RoboHead Notes migrates as plain text in Asana Comments where HTML is not supported; we flag formatted Notes separately for manual review if needed.

RoboHead

Project Template

maps to

Asana

Project Template (via Asana API)

lossy
Fully supported

RoboHead Project Templates store task structures, file references, budget details, and team assignments. Asana's template functionality is available through the Asana API via duplicate-and-rename. We detect template-derived Projects during scoping (those flagged as templates or with template-origin metadata), recreate the task structure as an Asana Project with a 'Template' tag, and flag any stale user references copied from the source template for the admin to resolve before the template is used.

RoboHead

Workflow Automation

maps to

Asana

Rule (documentation only)

lossy
Fully supported

RoboHead workflow automation rules—approval chains, status-change triggers, and conditional notifications—are not exposed via the public API. We cannot export or reproduce these programmatically. During scoping, we document each automation observed in RoboHead's UI with its trigger, conditions, actions, and affected Projects or Task types. We deliver a written automation inventory with recommended Asana Rule equivalents using Asana's Rules API, which the customer's admin rebuilds post-migration. Plan 1-2 days of post-migration Rule configuration.

RoboHead

Role Rate / User Rate

maps to

Asana

Custom Numeric Field

lossy
Fully supported

RoboHead stores billing rates at the Task Role level (role-rate) and optionally at the individual User level (user-rate). Asana has no native billing rate or cost-tracking feature. We map rate values to custom numeric fields on the Task object (rate_per_hour__c for role rate, assigned_user_rate__c for user rate) so that the data is preserved and available for export to a billing system. Time tracking for actual hours requires Asana Business or Enterprise and is documented separately if the customer enables it.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

RoboHead logo

RoboHead gotchas

High

Workflow automations are not exposed via the public API

Medium

Reporting accuracy depends on diligent data hygiene in RoboHead

Medium

Custom field IDs must be collected before adding or updating records

Low

Project Templates may carry stale team references

Low

Contact users face limited access to project data

Asana logo

Asana gotchas

High

Automation rules have no export representation

High

API rate limits cap bulk migration throughput

Medium

Portfolios are view-only objects that do not hold data

Medium

Custom field enum options cannot be updated via API

Low

Subtasks do not appear in project views by default

Pair-specific challenges

  • RoboHead workflow automations are not accessible via API

    RoboHead's approval chains, status-change triggers, and conditional notification rules are not exposed through the documented REST API. We cannot export or reproduce these programmatically. During discovery we document each automation by observing the RoboHead UI behavior against sample Projects, then deliver a written automation inventory with recommended Asana Rule equivalents. The customer's admin rebuilds Rules in Asana post-migration. Plan 1-2 days for post-migration Rule configuration depending on automation complexity.

  • ListColumn optionIds must be resolved before writes

    RoboHead requires callers to retrieve optionIds via GetAllFields before populating list-type custom fields in Add or Update operations. Display names alone cause silent failures. We discover all active ListColumns and their optionId-to-display-name mapping during scoping, bake the lookup table into our transform layer, and write Asana custom fields with correctly resolved enum values. If any list-type field exceeds Asana's 100-option limit on Premium, we flag it for Business tier upgrade or alternative structuring.

  • Request intake model has no direct Asana equivalent

    RoboHead's Request object is a structured intake form submitted before a Project is created, with custom brief fields and requester metadata. Asana has no native intake form object; intake is typically handled via Asana Forms (add-on) or informal kickoff tasks. We convert Requests to Projects with custom fields holding the original brief data, preserving the intake structure. The admin redesigns the intake workflow using Asana Forms or Rules post-migration if a structured intake process is required.

  • Role-rate billing has no native Asana home

    RoboHead's role-rate and user-rate billing tracking enables workforce cost accounting per project and per task. Asana has no native cost-per-role or cost-per-user feature; time tracking on Business and Enterprise tracks hours but not cost. We preserve rate values in custom numeric fields on the Task object so the data is available for export, but the admin must source billing enforcement from a separate workforce management or ERP tool. We document the gap in the migration handoff document.

  • Project Templates may carry stale team references

    When a RoboHead Project is created from a Template, role assignments and team member links are copied from the template. If the source template references inactive or removed users, those stale links persist in new Projects. We detect template-derived Projects during migration and flag any orphaned user references for manual resolution before the records land in Asana. The admin provisions any missing Asana users and cleans up template references before the migration begins.

Migration approach

Six steps for a successful RoboHead to Asana data migration

  1. Discovery and scoping

    We audit the source RoboHead portal: active Projects, Campaigns, Requests, Tasks, Team Members, Task Roles, ListColumns with option lists, Project Templates, and any observed workflow automations. We count record volumes per object, identify custom field complexity (option list length, cross-object lookups), and flag the Request-to-Project conversion scope. We also verify the destination Asana workspace tier (Premium supports up to 100 custom fields per project and 100 enum options per field; Business raises these limits) and confirm all migrating users have Asana accounts provisioned.

  2. ListColumn mapping and optionId resolution

    We call RoboHead GetAllFields to collect every ListColumn field identifier, type, and optionId-to-display-name mapping. This becomes the transform lookup table we apply during every subsequent write. We validate that no list-type field exceeds Asana's option limit for the customer's tier and flag any that do. Custom fields are pre-created in the Asana workspace with correct types (enum, numeric, text, date) before any data import begins.

  3. Campaign and Portfolio structuring

    We map RoboHead Campaigns to Asana Portfolios. For organizations with fewer than 50 Campaigns, we create one Portfolio per Campaign and add all related Projects as Portfolio members. For organizations with more than 50 Campaigns, we use Tag-based grouping for performance. Campaign-level custom fields become project-level custom fields. The admin receives a Campaign-to-Portfolio mapping document at migration handoff.

  4. Request conversion and Project migration

    We convert RoboHead Requests to Asana Projects with the original brief fields stored as project custom fields. Requests orphaned from Projects land in a dedicated Asana team workspace for manual triage. Projects migrate with all standard fields (name, status, dates, assignees) plus custom field values resolved via the optionId lookup. Projects that originated as Templates receive a 'migrated-template' tag. Stale user references in template-derived Projects are flagged for admin resolution before the template is used.

  5. Task migration with role and attachment handling

    RoboHead Tasks migrate to Asana Tasks under the corresponding Project, preserving status, due date, and assignee (resolved via Team Member email mapping). Task Roles attached to RoboHead Tasks become Asana Tags. Subtasks migrate as Asana Subtasks. File attachments on Tasks and Projects migrate via the Asana Attachments API; DesignDrop annotation data is flagged as non-migratable and documented for the admin. Notes on Tasks migrate as Asana Comments with @mention conversion.

  6. Workflow inventory and migration handoff

    We document every observed RoboHead workflow automation in a written inventory: trigger type, conditions, actions, and affected Projects or Task types. Each automation has a recommended Asana Rule equivalent using Asana's Rules API. We do not rebuild Rules inside the migration scope. The customer receives the automation inventory and a Rule rebuild guide; the admin rebuilds Rules post-migration. We deliver the final record-count reconciliation report, confirm all data is live in Asana, and close the migration engagement.

Platform deep dives

Context on both ends of the pair

RoboHead logo

RoboHead

Source

Strengths

  • Custom creative request briefs and intake forms reduce project kickoff back-and-forth for marketing teams.
  • Role-rate and user-rate billing tracking enables accurate creative workforce cost accounting.
  • DesignDrop provides a zero-friction file annotation and feedback layer for external stakeholders.
  • No-code workflow automation with approval chains and triggers configurable by project managers.
  • Differentiated focus on the marketing and creative project lifecycle rather than generic project tracking.

Weaknesses

  • Notification system requires explicit manual tagging; automations do not fire for all team members by default.
  • Contact users (external collaborators) face restricted project visibility and interaction capabilities.
  • API documentation is minimal and rate limits are not publicly published, complicating programmatic migrations.
  • Mobile app functionality is limited compared to the desktop experience.
  • The task list view does not clearly distinguish sent versus pending tasks without manual status inspection.
Asana logo

Asana

Destination

Strengths

  • Unlimited projects and tasks on the free plan for teams up to 15 members.
  • 100+ native integrations including Salesforce, Slack, Google Drive, and Microsoft Teams.
  • Four distinct project views (List, Board, Calendar, Timeline) in a single interface.
  • Dependency management with start/end dates and predecessor links for critical path tracking.
  • Portfolio dashboards for executives to track cross-project status and workload.

Weaknesses

  • Per-seat pricing scales expensively: Advanced tier costs nearly double Starter for a 50-seat team.
  • API does not expose all UI-accessible data; some fields require screen-scraping for full fidelity.
  • Automation rule limits on lower tiers are restrictive, causing power users to upgrade or leave.
  • No native document/wiki capability forces teams to use external tools for knowledge management.
  • Rate limits (150 req/min on free, 1,500 req/min on paid) constrain bulk migration throughput.

Complexity grading

How hard is this migration?

Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across RoboHead and Asana.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    RoboHead: Not publicly documented.

  • Data volume sensitivity

    A

    RoboHead exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your RoboHead to Asana migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about RoboHead to Asana data migrations

Answers to the questions buyers ask most during RoboHead to Asana migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for organizations under 500 Projects, 5,000 Tasks, and 50 Team Members with straightforward custom fields. Migrations with high-volume Requests (over 2,000 intake briefs requiring Project conversion), complex ListColumn option lists, Project Templates requiring structure preservation, or multiple automation chains requiring full documentation move to six to ten weeks because of optionId resolution, template decomposition, and workflow inventory work.

Adjacent paths

Related migrations to explore

Ready when you are

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