Project Management migration
Field-level mapping, validation, and rollback between RoboHead and Asana. We move data and schema; workflows are rebuilt natively in Asana.
RoboHead
Source
Asana
Destination
Compatibility
5 of 12
objects map 1:1 between RoboHead and Asana.
Complexity
BStandard
Timeline
3-5 weeks
Overview
RoboHead and Asana occupy different positions in the project management landscape. RoboHead is purpose-built for in-house creative and marketing teams, with custom request intake forms, role-rate billing tracking, and DesignDrop file annotation as core differentiators. Asana is a broad-reach PM platform with list, board, timeline, and calendar views, a 13,000-plus integration ecosystem, and per-seat pricing at $10.99 per user versus RoboHead's $35. The structural gap that matters most for migration is that RoboHead's request-driven intake model (Requests → Projects → Tasks) does not map to Asana's project-and-task model without redesigning how intake briefs become Projects. We preserve Campaigns as Portfolio tags or Project sections, map Task Roles to Asana Tags and custom fields, and deliver a written automation inventory because RoboHead workflow rules are not accessible via API. Role-rate and user-rate billing data have no native Asana home; we map them to custom numeric fields for reporting rather than leaving them behind.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a RoboHead object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
RoboHead
Project
Asana
Project
1:1RoboHead Projects map to Asana Projects. We preserve projectName, projectStatus, startDate, dueDate, and campaignId. Projects that originated as Templates carry a flag we detect during scoping; we create them as standard Asana Projects and attach a 'migrated-template' tag for the admin to identify and reconvert. Active versus archived status maps to Asana's project archived field. The campaignId reference becomes a Portfolio membership or a project-level tag we create from the RoboHead Campaign list.
RoboHead
Campaign
Asana
Portfolio + Tag
1:manyRoboHead Campaigns are top-level organizational units that group related Projects. Asana has no direct Campaign object; we map each Campaign to an Asana Portfolio with the Campaign name, and attach all Projects with that campaignId as Portfolio members. Campaign-level custom fields (ListColumns) migrate as project-level custom fields in Asana. If the customer has fewer than 50 campaigns, we recommend Portfolio as the grouping mechanism; for more than 50, we recommend Tag-based grouping for performance.
RoboHead
Request
Asana
Project + Task
1:manyRoboHead Requests are intake briefs submitted before a Project is created. Each Request carries a form type, requester metadata, and ListColumn brief fields. We convert each Request to an Asana Project with the request type stored as a custom field and the original brief fields mapped as project custom fields. The requester name becomes a project member. Requests that are orphaned (no linked Project) land as standalone Asana Projects in a 'Intake Requests' team workspace for manual triage. DesignDrop file references on Requests migrate as project attachments.
RoboHead
Task
Asana
Task
1:1RoboHead Tasks under a Project map to Asana Tasks under the corresponding Project. We preserve taskName, dueDate, status ( RoboHead's status field maps to Asana's completion state), and assignee (resolved via Team Member mapping). Subtasks in RoboHead map to Asana Subtasks using the parent task reference. Task Roles attached to a RoboHead Task (e.g., Designer, Writer) migrate as Asana Tags on the Task record.
RoboHead
Team Member (User)
Asana
User
1:1RoboHead Users with email, name, and role assignments map to Asana Users by email. We require the destination Asana workspace to have all migrating users provisioned before migration begins. RoboHead role assignments (which roles a user can perform) map to Asana Tags on the user's profile for visibility, but Asana does not enforce role-based task assignment natively. Users without a matching Asana account enter a reconciliation queue; we do not create Asana users programmatically without admin authorization.
RoboHead
Task Role
Asana
Tag + Custom Field
lossyRoboHead Task Roles (e.g., Designer, Writer, QA) are organizational categories with optional billing rates attached. Asana has no native role concept. We map role names to Asana Tags and create a role-rate custom field on the Task object for any role that carries a billing rate in RoboHead. The admin rebuilds role-based assignment enforcement through Asana Rules or a third-party tool post-migration.
RoboHead
Custom Field (ListColumn)
Asana
Custom Field
lossyRoboHead ListColumns use optionIds (integer identifiers) that must be resolved before any Add or Update API call. We collect the full field-ID and optionId mapping during scoping, then write Asana custom fields with the correct enum values using the optionId-to-display-name lookup table. List-type fields with more than 100 options require Asana Business tier; we verify the customer's Asana tier during scoping and flag any fields that exceed the limit.
RoboHead
Attachment
Asana
Attachment (ContentDocument)
1:1File attachments on RoboHead Tasks and Projects are stored in RoboHead's document layer. We migrate file references and re-attach files to the corresponding Asana Tasks or Projects via the Asana Attachments API. File names and types are preserved. DesignDrop annotation data (stakeholder markups) does not migrate because DesignDrop is a RoboHead-specific layer with no Asana equivalent; we flag these attachments separately and document the annotation loss for the admin.
RoboHead
Note
Asana
Comment
1:1Notes on RoboHead Projects and Tasks support @mentions and are stored as structured objects. We map Notes to Asana Comments on the corresponding Task or Project. @mention user references in RoboHead are converted to Asana @mention format using the Team Member email mapping. Rich text formatting in RoboHead Notes migrates as plain text in Asana Comments where HTML is not supported; we flag formatted Notes separately for manual review if needed.
RoboHead
Project Template
Asana
Project Template (via Asana API)
lossyRoboHead Project Templates store task structures, file references, budget details, and team assignments. Asana's template functionality is available through the Asana API via duplicate-and-rename. We detect template-derived Projects during scoping (those flagged as templates or with template-origin metadata), recreate the task structure as an Asana Project with a 'Template' tag, and flag any stale user references copied from the source template for the admin to resolve before the template is used.
RoboHead
Workflow Automation
Asana
Rule (documentation only)
lossyRoboHead workflow automation rules—approval chains, status-change triggers, and conditional notifications—are not exposed via the public API. We cannot export or reproduce these programmatically. During scoping, we document each automation observed in RoboHead's UI with its trigger, conditions, actions, and affected Projects or Task types. We deliver a written automation inventory with recommended Asana Rule equivalents using Asana's Rules API, which the customer's admin rebuilds post-migration. Plan 1-2 days of post-migration Rule configuration.
RoboHead
Role Rate / User Rate
Asana
Custom Numeric Field
lossyRoboHead stores billing rates at the Task Role level (role-rate) and optionally at the individual User level (user-rate). Asana has no native billing rate or cost-tracking feature. We map rate values to custom numeric fields on the Task object (rate_per_hour__c for role rate, assigned_user_rate__c for user rate) so that the data is preserved and available for export to a billing system. Time tracking for actual hours requires Asana Business or Enterprise and is documented separately if the customer enables it.
| RoboHead | Asana | Compatibility | |
|---|---|---|---|
| Project | Project1:1 | Fully supported | |
| Campaign | Portfolio + Tag1:many | Fully supported | |
| Request | Project + Task1:many | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Team Member (User) | User1:1 | Fully supported | |
| Task Role | Tag + Custom Fieldlossy | Fully supported | |
| Custom Field (ListColumn) | Custom Fieldlossy | Fully supported | |
| Attachment | Attachment (ContentDocument)1:1 | Fully supported | |
| Note | Comment1:1 | Fully supported | |
| Project Template | Project Template (via Asana API)lossy | Fully supported | |
| Workflow Automation | Rule (documentation only)lossy | Fully supported | |
| Role Rate / User Rate | Custom Numeric Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
RoboHead gotchas
Workflow automations are not exposed via the public API
Reporting accuracy depends on diligent data hygiene in RoboHead
Custom field IDs must be collected before adding or updating records
Project Templates may carry stale team references
Contact users face limited access to project data
Asana gotchas
Automation rules have no export representation
API rate limits cap bulk migration throughput
Portfolios are view-only objects that do not hold data
Custom field enum options cannot be updated via API
Subtasks do not appear in project views by default
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source RoboHead portal: active Projects, Campaigns, Requests, Tasks, Team Members, Task Roles, ListColumns with option lists, Project Templates, and any observed workflow automations. We count record volumes per object, identify custom field complexity (option list length, cross-object lookups), and flag the Request-to-Project conversion scope. We also verify the destination Asana workspace tier (Premium supports up to 100 custom fields per project and 100 enum options per field; Business raises these limits) and confirm all migrating users have Asana accounts provisioned.
ListColumn mapping and optionId resolution
We call RoboHead GetAllFields to collect every ListColumn field identifier, type, and optionId-to-display-name mapping. This becomes the transform lookup table we apply during every subsequent write. We validate that no list-type field exceeds Asana's option limit for the customer's tier and flag any that do. Custom fields are pre-created in the Asana workspace with correct types (enum, numeric, text, date) before any data import begins.
Campaign and Portfolio structuring
We map RoboHead Campaigns to Asana Portfolios. For organizations with fewer than 50 Campaigns, we create one Portfolio per Campaign and add all related Projects as Portfolio members. For organizations with more than 50 Campaigns, we use Tag-based grouping for performance. Campaign-level custom fields become project-level custom fields. The admin receives a Campaign-to-Portfolio mapping document at migration handoff.
Request conversion and Project migration
We convert RoboHead Requests to Asana Projects with the original brief fields stored as project custom fields. Requests orphaned from Projects land in a dedicated Asana team workspace for manual triage. Projects migrate with all standard fields (name, status, dates, assignees) plus custom field values resolved via the optionId lookup. Projects that originated as Templates receive a 'migrated-template' tag. Stale user references in template-derived Projects are flagged for admin resolution before the template is used.
Task migration with role and attachment handling
RoboHead Tasks migrate to Asana Tasks under the corresponding Project, preserving status, due date, and assignee (resolved via Team Member email mapping). Task Roles attached to RoboHead Tasks become Asana Tags. Subtasks migrate as Asana Subtasks. File attachments on Tasks and Projects migrate via the Asana Attachments API; DesignDrop annotation data is flagged as non-migratable and documented for the admin. Notes on Tasks migrate as Asana Comments with @mention conversion.
Workflow inventory and migration handoff
We document every observed RoboHead workflow automation in a written inventory: trigger type, conditions, actions, and affected Projects or Task types. Each automation has a recommended Asana Rule equivalent using Asana's Rules API. We do not rebuild Rules inside the migration scope. The customer receives the automation inventory and a Rule rebuild guide; the admin rebuilds Rules post-migration. We deliver the final record-count reconciliation report, confirm all data is live in Asana, and close the migration engagement.
Platform deep dives
RoboHead
Source
Strengths
Weaknesses
Asana
Destination
Strengths
Weaknesses
Complexity grading
Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across RoboHead and Asana.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
RoboHead: Not publicly documented.
Data volume sensitivity
RoboHead exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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