Helpdesk migration
Field-level mapping, validation, and rollback between Jelly and Zendesk. We move data and schema; workflows are rebuilt natively in Zendesk.
Jelly
Source
Zendesk
Destination
Compatibility
7 of 10
objects map 1:1 between Jelly and Zendesk.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Jelly to Zendesk is a migration from a flat shared inbox into a relational ticket management system. Jelly holds conversations on shared addresses with no documented API, so every export depends on IMAP access and the customer's willingness to provide it. We extract message threads thread-by-thread, map Jelly's shared email addresses to Zendesk Inboxes and Request Forms, resolve team members to Zendesk Agents, and preserve conversation assignments as custom ticket fields when the native Assignee field does not cover the assignment model. Tags migrate where Jelly exposes them; tags that exist only in Jelly's UI and not in IMAP headers are flagged as a data gap. Royal Jelly's Slack integration, Enhanced Contacts, and reporting features are not migratable because they are not yet delivered in a stable schema. Zendesk Views, Macros, Triggers, Automations, SLAs, and Help Center content do not migrate; we deliver a written inventory of every configuration requiring rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Jelly object lands in Zendesk, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Jelly
Conversation
Zendesk
Ticket
1:1Jelly Conversations map to Zendesk Tickets. Each shared-address thread becomes a single Ticket with the original message as the first Comment and all subsequent replies as chained Comments. The Zendesk Ticket subject uses the Jelly conversation subject; the requester email resolves to a Zendesk End User. Conversation creation timestamp migrates as the Ticket created_at date. We pull via IMAP when Jelly API access is unavailable, extracting message_from, message_to, date, and body fields and reconstructing the thread by sorting on date and message_id references.
Jelly
Shared Email Address
Zendesk
Request Form + Inbox
1:1Each Jelly shared email address maps to a Zendesk Inbox (an email channel) connected to a Request Form. The Request Form defines which fields appear to the customer on submission; the Inbox defines routing, agent assignment, and channel settings. We preserve the Jelly address as the Zendesk channel address and configure it as the reply-to for that inbox. If Jelly is on the $29/month tier with 3-address cap and the customer uses more addresses, we flag this during scoping and recommend upgrading to Royal Jelly or consolidating addresses before migration.
Jelly
Team Member
Zendesk
Agent (User)
1:1Jelly has no formal user directory API. Team members are identified by their email address and conversation assignments. We resolve Jelly team members to Zendesk Agent accounts by email match, creating the Zendesk User record if one does not already exist. Any Jelly team member email that cannot be matched to a Zendesk User goes to a reconciliation queue; the customer provisions the missing Agent before record import resumes.
Jelly
Conversation Assignment
Zendesk
Ticket Assignee
1:1Jelly supports single-agent assignment per conversation. We map the Jelly assignee to Zendesk's native Assignee field on Ticket, resolving by email to the corresponding Zendesk Agent. If the Jelly assignee has not been provisioned in Zendesk, we hold the assignment in a custom field jelly_original_assignee__c and restore it post-provisioning.
Jelly
Tag
Zendesk
Tag
lossyJelly tags are applied to conversations but are not exposed via any documented API. We attempt to extract tags from IMAP headers (X-Label, X-Keywords) if the customer's IMAP connection exposes them, or from any customer-supplied export file. Where tags are recoverable, we create corresponding Zendesk Tags and apply them to the migrated Tickets. Tags that cannot be extracted from IMAP or a customer export are documented as a gap in the migration summary; we do not infer or fabricate tag data.
Jelly
Attachment
Zendesk
Ticket Attachment
lossyJelly surfaces email attachments inline within conversations but exposes no attachment storage API. We assess IMAP access during scoping; if the underlying IMAP connection is configured for the shared mailbox, we retrieve attachments from the IMAP server and attach them to the corresponding Zendesk Ticket. Attachments that cannot be reached via IMAP (no IMAP configured or attachments stored only in Jelly's rendering layer) are documented as a gap. This is a pair-specific high-severity gotcha: without IMAP access, attachment recovery is not possible through any documented path.
Jelly
Slack Integration (Royal Jelly)
Zendesk
Notification Rules
1:1Royal Jelly's Slack integration is a live notification bridge that posts to Slack channels when new conversations arrive in Jelly. This is a streaming notification with no stored schema and no export path. We do not migrate Slack integration configuration. We document the existing Slack channels, notification triggers, and message format in the configuration inventory so the customer's admin can recreate equivalent Notification Rules in Zendesk's Slack integration or a third-party tool like Zapier.
Jelly
Enhanced Contacts (Royal Jelly, roadmap)
Zendesk
User (Contact)
1:1Enhanced Contacts is listed as a forthcoming feature in Royal Jelly. As it has not shipped, there is no stable schema, no API endpoint, and no migratable data. We explicitly exclude it from migration scope. If it lands before migration, we assess its schema at that point. The current Jelly contact model is email-address-based with no structured contact card, which maps to Zendesk End Users or Organizations if the customer groups by company.
Jelly
Stats and Reporting (Royal Jelly, roadmap)
Zendesk
Reporting
1:1Stats and reporting are listed as forthcoming in Royal Jelly. Aggregated analytics—response time averages, resolution rates, conversation volumes—are reporting-layer data that does not exist as structured records in Jelly. We do not migrate analytics. Post-migration, the customer builds Zendesk's native reporting from the newly migrated ticket history; historical Jelly reporting (to the extent it exists in Royal Jelly) has no migration path and starts fresh in Zendesk.
Jelly
Organization
Zendesk
Organization
lossyJelly has no native organization or company concept—conversations are grouped by shared address and assignee, not by the requester's company. If the customer wants Zendesk Organizations, we propose a domain-based grouping strategy: all requesters sharing the same email domain become a Zendesk Organization. This is a scoping decision made with the customer; we implement the agreed grouping logic during migration.
| Jelly | Zendesk | Compatibility | |
|---|---|---|---|
| Conversation | Ticket1:1 | Fully supported | |
| Shared Email Address | Request Form + Inbox1:1 | Fully supported | |
| Team Member | Agent (User)1:1 | Fully supported | |
| Conversation Assignment | Ticket Assignee1:1 | Fully supported | |
| Tag | Taglossy | Fully supported | |
| Attachment | Ticket Attachmentlossy | Fully supported | |
| Slack Integration (Royal Jelly) | Notification Rules1:1 | Not supported | |
| Enhanced Contacts (Royal Jelly, roadmap) | User (Contact)1:1 | Not supported | |
| Stats and Reporting (Royal Jelly, roadmap) | Reporting1:1 | Not supported | |
| Organization | Organizationlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Jelly gotchas
No documented API for data export
Per-address conversation cap on Jelly tier
Royal Jelly roadmap features are not shippable migration targets
Attachment export not accessible via API
Zendesk gotchas
Data export requires API scripting on non-Enterprise plans
Automations cap at 500 active rules and 1,000 tickets per hour
Help Center has no native export feature
Custom Objects and full data export are Enterprise-only
Pair-specific challenges
Migration approach
Discovery and IMAP access verification
We audit Jelly's current state: IMAP access availability and credentials, shared address count, Jelly tier or Royal Jelly subscription, approximate conversation count, team member list, tag usage (from Jelly UI screenshots or exports), and whether any Royal Jelly features are in active use. If IMAP access is unavailable or incomplete, we scope the extraction strategy with the customer and agree on a manual entry template for any uncovered historical data. The discovery output is a written migration scope, IMAP coverage map, and a Zendesk edition recommendation based on channel and agent count.
Zendesk schema design and configuration planning
We design the Zendesk environment structure: Request Forms (one per Jelly shared address), Inboxes (mapped to shared addresses), Ticket Fields (subject, requester, assignee, priority, status, tags), Agent Roles and Groups (based on Jelly team member list), and Organization grouping strategy (domain-based if the customer opts in). If the customer plans to use Zendesk Guide or Help Center, we scope that separately. We also plan custom field creation for the jelly_original_assignee__c field to preserve assignment where the assignee is not yet provisioned in Zendesk.
IMAP extraction and conversation reconstruction
We connect to the Jelly-associated IMAP server using customer-provided credentials and extract message history thread by thread. For each thread, we capture message_from, message_to, date, subject, body (plain text and HTML), message_id references (for thread reconstruction), X-Label and X-Keywords headers (for tag extraction), and attachment references. Threads are reconstructed by sorting messages by date and following message_id/in-reply-to references to preserve conversation order. We deduplicate by message_id and flag any gaps in thread continuity for customer review.
Sandbox migration and reconciliation
We run a full migration into a Zendesk sandbox with a representative sample of conversations (typically 100-200 tickets) to validate field mapping, assignee resolution, tag application, and attachment retrieval. The customer reviews the sandbox output and confirms that conversation threads, requester emails, assignee assignments, and tags match the Jelly source. Any mapping corrections—incorrect field type assignments, missing tag mappings, assignee resolution failures—are documented and fixed before production migration begins.
Production migration in dependency order
We run production migration in Zendesk in the following order: Agents (validated against the Jelly team member list), Organizations (domain-grouped if applicable), Request Forms and Inboxes (per shared address), Tickets (threaded Conversations with Comment chains, assignee assignment, tag application), Attachments (retrieved from IMAP and attached to the corresponding Ticket Comments). Each phase emits a row-count reconciliation report. If new Jelly conversations arrive during migration, we run a delta migration for the cutover window before switching Zendesk to active.
Cutover, validation, and configuration handoff
We disable or archive Jelly shared mailboxes to prevent new conversations arriving in the source during cutover. We run a final delta migration for any last-minute activity, then make Zendesk the active system of record. We deliver a migration summary report covering record counts, attachment coverage, tag coverage, and any data gaps (with root cause). We also deliver a written configuration inventory documenting the routing logic to rebuild in Zendesk Triggers, Automations, and Macros, and the Slack notification pattern from Royal Jelly to recreate in Zendesk's Slack integration. We do not rebuild automations, triggers, or Slack configuration as part of the migration scope.
Platform deep dives
Jelly
Source
Strengths
Weaknesses
Zendesk
Destination
Strengths
Weaknesses
Complexity grading
Moderate Helpdesk migration. 1 of 7 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Jelly and Zendesk.
Object compatibility
1 of 7 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Jelly: Not publicly documented.
Data volume sensitivity
Jelly doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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