CRM migration
Field-level mapping, validation, and rollback between SprintHub and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
SprintHub
Source
Nutshell
Destination
Compatibility
7 of 10
objects map 1:1 between SprintHub and Nutshell.
Complexity
BStandard
Timeline
2-4 weeks
Overview
SprintHub and Nutshell serve different CRM philosophies. SprintHub is a Brazilian all-in-one platform that bundles marketing automation, WhatsApp multi-account management, social media tools, and sales into a single subscription with opaque pricing. Nutshell is a US-based sales CRM built for SMB and mid-market teams that prioritizes an intuitive interface, transparent per-user pricing, and native email, scheduling, and quoting tools without requiring a marketing suite. The migration from SprintHub to Nutshell is a platform consolidation in reverse: teams moving from SprintHub's bundling model to Nutshell's focused sales CRM must decide what data stays, what gets left behind, and what requires manual rebuild. We extract Leads, Contacts, Companies, Deals (as Opportunities), Tags, and engagement history through SprintHub's non-public API using credentials supplied by the customer. WhatsApp channel routing does not map to Nutshell, which treats messaging as a standard CRM activity log. Automation rules, social media campaign data, and marketing workflow definitions migrate as structured JSON inventories for manual rebuild rather than as live configurations. We do not migrate workflows, sequences, or forms as code; we deliver written inventories for the customer's admin to reconstruct in Nutshell's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SprintHub object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SprintHub
Lead
Nutshell
Lead
1:1SprintHub Lead records map directly to Nutshell Lead. We extract name, email, phone, status, owner assignment, and tag associations. The SprintHub lead status property maps to Nutshell Lead Status (New, Contacted, Qualified, Unqualified). Custom fields on SprintHub Leads migrate to Nutshell custom fields on Lead, which must be pre-created in Nutshell before migration using the Nutshell API or manually in the CRM settings per Nutshell's Help Center documentation on custom field creation.
SprintHub
Contact
Nutshell
Person
1:1SprintHub Contact records map to Nutshell Person. Contact details, email addresses, phone numbers, and custom properties transfer directly. Tag associations on SprintHub Contacts migrate to Nutshell Person tags. Nutshell distinguishes People (individuals) from Companies, and Contacts without an associated Company map to standalone Person records.
SprintHub
Company
Nutshell
Company
1:1SprintHub Company records map to Nutshell Company. Company name, industry, size, website, and custom fields transfer. Companies are created before Contacts in migration order so that the Person-to-Company association is resolved at the moment of Person import.
SprintHub
Deal
Nutshell
Opportunity
1:1SprintHub Deals map to Nutshell Opportunities. The deal name becomes the Opportunity name, deal value maps to Amount, and deal stage maps to Nutshell pipeline stage values. We extract stage order and probability per SprintHub pipeline and configure Nutshell's pipeline and stages to match before migration.
SprintHub
Pipeline
Nutshell
Pipeline
lossySprintHub pipeline definitions map to Nutshell Pipelines. Stage names, order, and probability percentages transfer as explicit configuration. Multiple SprintHub pipelines map to multiple Nutshell pipelines or, if Nutshell's pipeline count is limited on the selected tier, we consolidate them into a single pipeline with stage prefixes distinguishing the original pipeline origin.
SprintHub
Pipeline Stages
Nutshell
Pipeline Stages
lossyEach SprintHub pipeline stage becomes a Nutshell pipeline stage with the original probability percentage and stage name preserved. Stage-specific custom fields in SprintHub map to Opportunity custom fields in Nutshell. We configure stages before any Opportunity records are imported.
SprintHub
Tag
Nutshell
Tag
1:1SprintHub tags are global across the instance and attach to Leads, Contacts, and Deals. We extract the full tag list including color metadata and preserve tag-to-record associations during migration. Tags migrate as Nutshell tags and are re-associated to the corresponding Person, Company, Lead, and Opportunity records at migration time.
SprintHub
Custom Fields
Nutshell
Custom Fields
lossySprintHub custom field names, types, and picklist options vary per instance. We extract the full custom field schema alongside record values and map each to a corresponding Nutshell custom field with the closest available field type. Nutshell requires custom fields to be created before importing data (Nutshell Help Center guidance), so we pre-create all destination custom fields via the Nutshell API before any record import begins. This prevents mapping failures on the first import attempt.
SprintHub
Owner
Nutshell
User
1:1SprintHub owners referenced on Lead, Contact, Company, and Deal records are resolved by email match against Nutshell Users. Owners without a matching Nutshell User enter a reconciliation queue for the customer's admin to provision before record import resumes. This is a blocking dependency for Contact and Deal migration since OwnerId is required on standard Nutshell records.
SprintHub
Engagement: Calls, Emails, Meetings, Tasks
Nutshell
Activity Log
1:1SprintHub engagement records (calls, emails, meetings, tasks) migrate to Nutshell activity log entries. Call duration and disposition map to Nutshell task notes. Email subjects and bodies map to Nutshell activity descriptions. Meeting start and end times and locations preserve. Nutshell's activity log is a unified timeline rather than separate objects, so we consolidate engagement types into Nutshell's task-based activity format with a type indicator field distinguishing call, email, and meeting origin.
| SprintHub | Nutshell | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Pipeline Stages | Pipeline Stageslossy | Mapping required | |
| Tag | Tag1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Owner | User1:1 | Fully supported | |
| Engagement: Calls, Emails, Meetings, Tasks | Activity Log1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SprintHub gotchas
API documentation is not publicly accessible via standard developer portals
WhatsApp multi-account channel routing may not map to other CRMs
Custom workflow automations require manual rebuild in destination systems
Platform updates may invalidate previously tested custom configurations
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
SprintHub API credential collection and schema discovery
We request SprintHub API credentials from the customer and use them to explore the endpoint schema directly, since the API is not publicly indexed. We retrieve object lists, field definitions, custom field schemas, pipeline definitions, stage configurations, and tag metadata. This step determines the exact field names and data types available for mapping and is required before we can produce a fixed-price migration quote. The customer must have an active SprintHub subscription and API access provisioned.
Nutshell account provisioning and custom field pre-creation
The customer provisions a Nutshell account at the appropriate tier. We create all custom fields in Nutshell via the Nutshell API (or guide the customer's admin through manual creation using Nutshell's settings interface) before any record import. Nutshell requires custom fields to exist before data containing those field values can be imported; creating them after the fact triggers re-runs. We also configure Nutshell Pipelines and Stages to match the SprintHub pipeline structure during this step.
Sandbox migration and reconciliation
We run a sample migration into the customer's Nutshell account using a representative subset of SprintHub data. The customer reviews the migrated records (Person, Company, Lead, Opportunity) against the SprintHub source and confirms that field mapping, tag associations, and stage names are correct. Mapping corrections and custom field additions happen at this stage. No production data moves until sign-off.
Owner reconciliation and User provisioning
We extract every distinct SprintHub Owner referenced on Leads, Contacts, Companies, and Deals and match them by email against the Nutshell User table. Owners without a matching Nutshell User are held in a reconciliation queue. The customer's admin provisions any missing Nutshell Users (active or inactive depending on whether the SprintHub owner is still active on the team). Migration cannot proceed to production record import until all Owner-to-User references are resolved because Nutshell requires an OwnerId on most standard objects.
Production migration in dependency order
We run production migration in record-dependency order: Companies (created first as the top-level entity), People (with CompanyId resolved), Leads (with OwnerId resolved), Opportunities (with PersonId, CompanyId, OwnerId, and Pipeline/Stage resolved), Tags (re-associated to migrated records), and Activity history (calls, emails, meetings, tasks as activity log entries). Each phase emits a row-count reconciliation report. Engagement history is the last phase because it depends on all parent records existing.
Cutover, delta sync, and automation rebuild handoff
We freeze SprintHub writes during cutover, run a final delta migration of records modified during the migration window, then enable Nutshell as the system of record. We deliver the SprintHub automation workflow inventory (as JSON) and social media campaign data export to the customer's admin team. We do not rebuild SprintHub automations in Nutshell within the standard migration scope. We support a one-week post-migration window to resolve reconciliation issues reported by the team. WhatsApp routing reconfiguration is a separate engagement requiring a third-party WhatsApp Business API integration.
Platform deep dives
SprintHub
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SprintHub and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SprintHub: Not publicly documented.
Data volume sensitivity
SprintHub doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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