CRM migration
Field-level mapping, validation, and rollback between edge CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
edge CRM
Source
monday CRM
Destination
Compatibility
5 of 8
objects map 1:1 between edge CRM and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from edge CRM to Monday.com CRM is a structural migration for teams leaving a platform with no published API for a platform with a board-based CRM model that maps differently from traditional CRM schemas. edge CRM stores contacts, companies, deals, and AI-scored leads with a pipeline hierarchy; Monday.com CRM represents CRM data as board Items with custom Columns rather than typed objects with enforced relationships. We extract data through whatever export mechanism edge CRM's UI provides, clean and deduplicate records during staging, then import into Monday.com's CRM board structure where Deals map to Item rows and Custom Fields map to Column definitions. The absence of a documented edge CRM API is the primary scoping risk — we confirm export options with the customer's edge CRM account team before defining the migration sequence. Automations, workflows, and AI lead scoring rules do not migrate; we deliver a written map of every automation the customer is running for their admin to rebuild in Monday.com's Automations and Integrations centre.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a edge CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
edge CRM
Contact
monday CRM
People
1:1edge CRM Contacts map to Monday.com CRM People records. All standard contact fields (name, email, phone, address, company association) migrate as typed columns on the People board. We extract contact-company associations from edge CRM and resolve them to Monday.com Company records during import. Any custom fields on the Contact record map to custom Columns on the People board with closest-match type translation (text to text, number to numbers, date to date). Duplicate contacts detected by email address during staging are flagged for the customer's review before import.
edge CRM
Company
monday CRM
Company
1:1edge CRM Company records map to Monday.com CRM Company records. The Company object is the parent of Contact in Monday.com CRM's data model, so we import Companies before Contacts so the relationship graph is intact at insert time. Domain and industry fields from edge CRM map to equivalent Company columns. Company-custom-field mappings follow the same type translation logic as Contacts.
edge CRM
Deal
monday CRM
Deal (Item on Deals board)
1:1edge CRM Deals map to Items on Monday.com CRM's Deals board. The deal name becomes the Item name, monetary value maps to the native Deal Amount column, and expected close date maps to the Close Date column. Pipeline stage from edge CRM maps to a Group within the Deals board (each stage becomes a Group, preserving the stage ordering). Deal owner resolves to a Monday.com Team Member by email match.
edge CRM
Lead
monday CRM
Lead (Item on Leads board)
1:1edge CRM's separate Lead object (distinct from Contact) maps to Monday.com CRM's Leads board. AI lead qualification and scoring values from edge CRM transfer as custom number or numeric-label columns on the Lead Item. If the customer's edge CRM workflow used stage names for leads distinct from contacts, we map them to Groups on the Monday.com Leads board. edge CRM lead scores migrate as a numeric column so the customer's sales team can re-prioritise without the original AI model.
edge CRM
Pipeline Stages
monday CRM
Groups on Deals board
lossyedge CRM custom pipeline stages (names, ordering, probability percentages if stored) extract as a named list. Each stage becomes a Group on the Monday.com Deals board, preserving the sequence order. We configure Group colour and status icons if the customer has used them in edge CRM. Closed-Lost and Closed-Won stage handling requires confirmation on whether edge CRM uses distinct stages or status values — we align with Monday.com's native deal outcome model.
edge CRM
Activity (calls, emails, meetings, notes)
monday CRM
Updates and Activity Log on Items
1:1edge CRM Activity records (calls, emails, meetings, notes) linked to Contacts, Companies, or Deals migrate as Updates on the corresponding Monday.com Items, with timestamp and author preserved where available. Monday.com's activity log shows a chronological feed per Item. Call duration, disposition, and meeting location migrate as Update body text with structured formatting so the sales rep can read the history at a glance. Meeting attendee information migrates as a separate Update or as a Contact column if the customer wants it visible on the Person record.
edge CRM
Task
monday CRM
Subitems or Items on Tasks board
lossyedge CRM Tasks with due dates, assignees, and completion status map to Monday.com Subitems on the relevant Deal Item (for deal-specific tasks) or to Items on a dedicated Tasks board (for cross-object follow-ups). Completed versus open status migrates as a Status column value. Overdue status in edge CRM is a date comparison rather than a system flag — we set the due date field and let Monday.com's native conditional formatting surface overdue items.
edge CRM
Custom Fields
monday CRM
Custom Columns
lossyedge CRM custom properties on Contacts, Companies, Deals, and Leads extract as a schema list during scoping. Each custom field maps to a Monday.com Column of the closest native type (text, number, date, email, phone, dropdown, link). Complex edge CRM field types (multi-select, dependency chains) map to dropdown or connector columns where Monday.com's type set allows. Column creation happens before record import so that the column exists at insert time.
| edge CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal (Item on Deals board)1:1 | Fully supported | |
| Lead | Lead (Item on Leads board)1:1 | Fully supported | |
| Pipeline Stages | Groups on Deals boardlossy | Mapping required | |
| Activity (calls, emails, meetings, notes) | Updates and Activity Log on Items1:1 | Fully supported | |
| Task | Subitems or Items on Tasks boardlossy | Fully supported | |
| Custom Fields | Custom Columnslossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
edge CRM gotchas
No free trial or free version means pre-purchase evaluation is limited
No publicly documented API or export endpoints
Automations and workflows do not survive migration
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export mechanism confirmation
We audit the edge CRM account across all record types: Contacts, Companies, Deals, Leads, Pipeline Stages, Activities, Tasks, and Custom Fields. We extract a record count for each object as the verification baseline. Simultaneously, we request written confirmation from edge CRM's account team about available export mechanisms (in-app CSV export, direct data access, support-assisted export). This step is the critical path item — the migration sequence and price adjust if only manual per-session export is available. The discovery output is a written scope document and a confirmed export method.
Data extraction and staging
If a bulk export is available, we extract all record types as CSV or JSON. If only manual export is available, we work with the customer to run exports per object in sessions, cleaning and staging each file before the next export. During staging, we deduplicate records by email (Contacts), domain (Companies), and deal name plus company (Deals). We flag incomplete records and present the customer with a cleanup recommendation before import begins. We preserve the relationship graph (Contact-Company, Deal-Contact, Activity-Record) as a reference map alongside the extracted files.
Monday.com CRM schema definition
We design the Monday.com CRM board structure before importing any records. This includes creating the People board, Companies board, Deals board, and Leads board with the correct column types matching the edge CRM field schema. Custom Columns are created with appropriate types (text, number, date, dropdown, email, phone, link) based on the extracted field definitions. Pipeline stages from edge CRM become Groups on the Deals board in the correct sequence. We configure the CRM automations baseline (deal status updates, person-company linking) so the board is ready for populated Items.
Test migration and reconciliation
We run a test migration into a staging Monday.com account using a representative sample of the extracted data (typically 5-10 percent of records per object). The customer's admin reviews the result: record counts, column population, group placement for deals, person-company linking, and activity feed readability. Any column type mismatches or mapping corrections are addressed in this phase. We do not proceed to production migration until the customer signs off on the test migration output.
Production migration in dependency order
We run the production migration in dependency order: Companies first (as the parent of Contacts), then People (with Company Lookups resolved), then Leads, then Deals (with Person and Company Lookups resolved, and Deals assigned to correct Groups), then Activity Updates (with timestamps and author attribution), then Tasks as Subitems or separate board Items. Each phase emits a row-count reconciliation report. We freeze writes in edge CRM during the migration window to prevent delta records accumulating mid-migration.
Cutover, validation, and automation handoff
We run a final delta import of any records modified during the cutover window, then hand the Monday.com CRM account to the customer's admin team as the system of record. We deliver the written automation inventory document listing every edge CRM automation with its trigger, conditions, and recommended Monday.com Automation equivalent. We support a three-day hypercare window to resolve reconciliation issues raised by the team. We do not rebuild automations inside the migration scope; that work uses the delivered inventory document and Monday.com's native Automations centre.
Platform deep dives
edge CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across edge CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
edge CRM: Not publicly documented.
Data volume sensitivity
edge CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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