CRM migration
Field-level mapping, validation, and rollback between edge CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
edge CRM
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between edge CRM and HubSpot.
Complexity
BStandard
Timeline
24–48 hours
Overview
Edge CRM stores contacts, companies, and deals as a unified object graph with AI-powered lead scoring, built-in PDF generation, and per-user flat pricing. HubSpot splits the same logical records into Contacts, Companies, Deals, and Tickets with an explicit association model — HubSpot requires a primary company association for each contact and uses deal pipelines with configurable stage pick-lists rather than a single pipeline stage field. FlitStack AI extracts Edge CRM records via its export API or CSV, then maps each field to the equivalent HubSpot property. Edge CRM's owner field resolves by email match to HubSpot users; custom fields get created as HubSpot custom properties before data lands. Edge CRM's deal stages map to HubSpot deal pipeline stages, and AI lead scores migrate as a custom number property. Workflows, automations, and PDF templates do not transfer — those live in Edge CRM's automation engine and must be rebuilt in HubSpot's workflow editor. The migration uses HubSpot's native import API with a 24–48 hour delta-pickup window to capture any Edge CRM records modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a edge CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
edge CRM
Contact
HubSpot
Contact
1:1Edge CRM contacts map directly to HubSpot contacts. HubSpot requires each contact to have an Associated Company; contacts without a primary company in Edge CRM receive a default placeholder company in HubSpot or are flagged for manual association before the full migration runs.
edge CRM
Company
HubSpot
Company
1:1Edge CRM company records map to HubSpot companies. HubSpot companies support parent-child hierarchies via the 'Parent Company' property — this maps directly from Edge CRM's parent company relationship if present. Multi-contact associations within HubSpot are preserved via the company-contact association model.
edge CRM
Deal
HubSpot
Deal
1:1Edge CRM deals map to HubSpot deals. The deal name, amount, close date, and owner all translate directly. HubSpot's deal pipeline model requires a named pipeline and stage to exist in HubSpot before deals can be imported — FlitStack configures or verifies the pipeline setup before the deal migration step.
edge CRM
Pipeline Stage
HubSpot
Deal Pipeline Stage
1:1Edge CRM stage values map to HubSpot deal pipeline stage values. Since HubSpot scopes stage pick-lists to individual pipelines, every distinct Edge CRM stage name requires a corresponding stage in the target HubSpot pipeline. Stage ordering and probability values are preserved as part of the pipeline configuration step.
edge CRM
Custom Property (Contact)
HubSpot
Custom Property (Contact)
1:1Edge CRM custom contact properties migrate to HubSpot custom contact properties. HubSpot's property type system (single-line text, number, date, single-select, multi-select, checkbox, and long text) must match the source field type and constraints. Mismatched types trigger a property creation or data transformation step before the import runs, ensuring values land correctly in HubSpot's property schema.
edge CRM
Custom Property (Deal)
HubSpot
Custom Property (Deal)
1:1Edge CRM custom deal properties map to HubSpot custom deal properties. Unlike contact properties on the free tier, HubSpot's deal custom properties are more freely available across most paid tiers, significantly reducing friction for deal-level extensibility mapping. FlitStack creates the custom deal properties in HubSpot using the matching field type before the deal import step begins.
edge CRM
Task / Activity
HubSpot
Engagement (Task)
1:1Edge CRM tasks and activities migrate as HubSpot engagements with type='task'. Original timestamps, task subject lines, completion status, and assigned owners are all preserved during the transfer. HubSpot engagements are tied to the associated contact or company record via the engagement API, maintaining the relationship context from the original Edge CRM activity log.
edge CRM
Email Activity
HubSpot
Engagement (Email)
1:1Edge CRM logged emails migrate as HubSpot email engagements. HubSpot associates email engagements with the correct contact or company record by email address matching on the sender and recipient fields. Email body content, subject lines, and send timestamps are preserved as part of the engagement record, allowing your team to retain full email conversation history in HubSpot after migration.
edge CRM
Note
HubSpot
Engagement (Note)
1:1Edge CRM notes migrate as HubSpot note engagements. The note body text, formatted content, and associated timestamp transfer directly to HubSpot's engagement note format. Notes are linked to the parent contact or company record using Edge CRM's record association metadata, preserving the contextual relationship between notes and their parent records throughout the migration.
edge CRM
AI Lead Score (Edge CRM)
HubSpot
Custom Property (Number)
1:1Edge CRM's built-in AI lead score migrates as a HubSpot custom number property on the contact record. HubSpot has no native equivalent to Edge CRM's AI scoring engine — the score value is preserved as a static number for reporting and list segmentation but will not update automatically without a rebuild using HubSpot's Breeze AI tools.
edge CRM
Owner
HubSpot
User (Owner)
1:1Edge CRM owner IDs are resolved to HubSpot users by email address match. If a HubSpot user with the matching email does not exist, the owner is flagged before migration — the team either invites the user to HubSpot or reassigns those records to a fallback owner before the import runs.
edge CRM
Attachment / File
HubSpot
File (HubSpot file storage)
1:1Edge CRM file attachments are downloaded from the source system and re-uploaded to HubSpot file storage. HubSpot file storage limits apply per account tier, with different allowances on free versus paid plans. FlitStack surfaces the total attachment volume and file size distribution during the audit step so the team can plan storage capacity and decide whether to archive older files or migrate everything.
| edge CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline Stage | Deal Pipeline Stage1:1 | Fully supported | |
| Custom Property (Contact) | Custom Property (Contact)1:1 | Fully supported | |
| Custom Property (Deal) | Custom Property (Deal)1:1 | Fully supported | |
| Task / Activity | Engagement (Task)1:1 | Fully supported | |
| Email Activity | Engagement (Email)1:1 | Fully supported | |
| Note | Engagement (Note)1:1 | Fully supported | |
| AI Lead Score (Edge CRM) | Custom Property (Number)1:1 | Fully supported | |
| Owner | User (Owner)1:1 | Fully supported | |
| Attachment / File | File (HubSpot file storage)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
edge CRM gotchas
No free trial or free version means pre-purchase evaluation is limited
No publicly documented API or export endpoints
Automations and workflows do not survive migration
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Edge CRM records and configure HubSpot schema
FlitStack extracts a full record inventory from Edge CRM — contact count, company count, deal count, custom field definitions, pipeline stage names, owner list, and attachment volume. For each custom Edge CRM property, we identify the equivalent HubSpot property type and create the custom property in HubSpot before any data loads. If Edge CRM uses multiple deal pipelines, we create the corresponding HubSpot pipelines and stage pick-lists so the stage mapping resolves correctly at import time.
Resolve owners and validate HubSpot user accounts
Edge CRM owner IDs are matched by email against HubSpot portal users. Any owner without a corresponding HubSpot account is flagged in a pre-migration report. Your team either invites that person to HubSpot or designates a fallback owner for their records. No deal or contact is imported with a dangling owner reference — HubSpot's reporting depends on owner assignment being valid at the record level.
Migrate companies first, then contacts, then deals
HubSpot requires Companies to exist before Contacts can associate to them (via Associated Company), and it requires Contacts to exist before Deals can link to them via association. FlitStack sequences the migration in dependency order: Companies → Contacts with company associations → Deals with owner and contact associations. This prevents orphaned records and broken relationship links that would otherwise require a second pass to repair.
Run a sample migration with field-level diff
A representative slice of Edge CRM records — typically 100–500 records spanning contacts, companies, deals, and a few activities — migrates to HubSpot first. FlitStack generates a field-level comparison report showing source value versus destination value for every mapped field. You verify that lifecycle stage mapping, deal pipeline assignment, owner resolution, and custom property values landed as expected before committing to the full run.
Full migration with delta-pickup and rollback plan
The full dataset loads into HubSpot via the import API. A delta-pickup window of 24–48 hours captures any records created or modified in Edge CRM during the cutover window. Every migration operation is written to an audit log. FlitStack provides a one-click rollback plan — the specific records and field values to revert — if post-migration reconciliation finds unexpected discrepancies. The rollback plan is signed off before the go-live window opens.
Platform deep dives
edge CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across edge CRM and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
edge CRM: Not publicly documented.
Data volume sensitivity
edge CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during edge CRM to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your edge CRM to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave edge CRM
Other ways to arrive at HubSpot
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.