CRM migration
Field-level mapping, validation, and rollback between edge CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
edge CRM
Source
Nutshell
Destination
Compatibility
6 of 8
objects map 1:1 between edge CRM and Nutshell.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from edge CRM to Nutshell is a migration constrained primarily by edge CRM's lack of a publicly documented API. Unlike platforms with published REST endpoints or CSV export tools, edge CRM requires us to raise an export confirmation request with their account team before defining the migration sequence. We resolve this risk during scoping. On the destination side, Nutshell's standard import wizard supports 28 named CRMs but edge CRM is not among them, so we construct a custom import using Nutshell's REST API with batch chunking and parent-record lookup resolution. We migrate Contacts, Companies, Deals, pipeline stages, activities, and custom fields. Workflows, automation logic, and saved reports do not migrate; we deliver a written inventory for the customer's admin to rebuild in Nutshell's native workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a edge CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
edge CRM
Company
Nutshell
Company
1:1edge CRM Company records map directly to Nutshell Companies. The Company name becomes the primary field, and any domain or website data maps to Nutshell's Website field. We create Companies first in the migration sequence so that subsequent Contact imports can resolve the Company lookup relationship. edge CRM's per-company custom fields (if configured) map to Nutshell custom fields on the Company object, with type mapping from edge CRM field types to Nutshell field types during the transform phase.
edge CRM
Contact
Nutshell
Person
1:1edge CRM Contact records map to Nutshell People. The core properties (name, email, phone, title) map to standard Nutshell Person fields. We preserve the Contact-Company relationship by resolving the edge CRM contact-to-company link against the Nutshell Company created in the prior phase and linking via Nutshell's standard Person-to-Company relationship. Custom fields on Contacts map to Nutshell custom Person fields.
edge CRM
Lead
Nutshell
Lead
1:1edge CRM's separate Lead object (distinct from Contact) maps to Nutshell's Lead object. Lead status and qualification data from edge CRM map to Nutshell's Lead Status field. If edge CRM contains AI-scored qualification values stored as custom fields, we migrate those to Nutshell custom fields on the Lead record. Leads are imported after Companies and People to ensure that any company association resolves at insert time.
edge CRM
Deal
Nutshell
Deal
1:1edge CRM Deals map to Nutshell Deals with monetary value, expected close date, and owner preserved. The deal stage maps to Nutshell's pipeline stage values, which we configure to match the edge CRM stage names and ordering during the pre-migration schema phase. Custom fields on Deals migrate to Nutshell Deal custom fields.
edge CRM
Pipeline Stage
Nutshell
Pipeline Stage
lossyedge CRM's custom stage names and ordering per pipeline are extracted during the audit phase and used to configure Nutshell's pipeline stages. We map each edge CRM stage to the nearest equivalent Nutshell stage, preserving stage sequence and win/loss probability where those values exist in edge CRM. Nutshell supports multiple pipeline views (List, Map, Chart, Board) which the customer configures post-migration.
edge CRM
Activity (Call, Email, Meeting, Note)
Nutshell
Task, Event, Note
1:1edge CRM activity logs (calls, emails, meetings, and notes) tied to a Contact, Company, or Deal migrate to Nutshell's equivalent activity records. Calls map to Tasks with call disposition and duration preserved. Emails and meetings map to Nutshell Event records with timestamp and attendee data preserved. Notes migrate as Nutshell notes linked to the parent Person, Company, or Deal. We resolve the parent relationship by matching the edge CRM contact/company reference against the migrated Nutshell record at migration time.
edge CRM
Task
Nutshell
Task
1:1edge CRM Tasks migrate to Nutshell Tasks with status, priority, due date, and assignment preserved. Completed and open tasks both transfer. Overdue status is stored as a date field in Nutshell rather than a system flag. Task assignment migrates by resolving the edge CRM owner reference against the User mapping built during the owner reconciliation phase.
edge CRM
Custom Field
Nutshell
Custom Field
lossyedge CRM allows teams to define custom properties on Contacts, Companies, Deals, and Leads. We extract the full custom field schema during the audit phase, map each edge CRM field type to its closest Nutshell equivalent (text, number, date, dropdown, checkbox), and flag any edge CRM field types that require a custom field type to be created in Nutshell before migration begins. Custom field creation happens in the pre-migration configuration phase so that the schema is ready when data import starts.
| edge CRM | Nutshell | Compatibility | |
|---|---|---|---|
| Company | Company1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stagelossy | Fully supported | |
| Activity (Call, Email, Meeting, Note) | Task, Event, Note1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
edge CRM gotchas
No free trial or free version means pre-purchase evaluation is limited
No publicly documented API or export endpoints
Automations and workflows do not survive migration
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Export confirmation and scoping
We open a scoped discovery phase to confirm the data export mechanism available from edge CRM. This may involve a support ticket to edge CRM's account team requesting a data export in CSV or JSON format, or confirmation that an undocumented API endpoint can be provided for migration use. We audit the edge CRM account for record counts across Contacts, Companies, Deals, Leads, Activities, and custom fields. The output is a confirmed export format, a record count summary, and a migration scope document that defines what moves and what requires admin rebuild post-migration.
Destination schema configuration
We configure Nutshell's destination schema before any data import. This includes creating any custom fields on People, Companies, Deals, and Leads to receive edge CRM custom property data, configuring pipeline stages to match edge CRM's stage names and ordering, and setting up any Nutshell custom fields required to preserve edge CRM data that does not map directly to a standard field. Schema configuration happens in the customer's Nutshell account under admin credentials.
Export extraction and transform
We extract data from edge CRM using the confirmed export mechanism. The export is loaded into a staging environment where we perform the field mapping transform: edge CRM field names map to Nutshell field names, edge CRM field values transform to Nutshell field types, and the Lead-versus-Contact split (if applicable) is resolved. Custom field data is typed according to the edge CRM export schema. The transform phase emits a field mapping document for customer review and sign-off.
Owner and parent-record reconciliation
We extract every distinct owner referenced on edge CRM records and match them against the Nutshell destination's User list by email. Any edge CRM owner without a matching Nutshell User goes to a reconciliation queue for the customer's admin to provision before record import resumes. We also resolve all Contact-Company relationships, Deal-Contact relationships, and Activity-Contact/Deal relationships using the edge CRM reference IDs mapped to the Nutshell IDs created during import. This step is critical: without parent-record resolution, imported Contacts are orphaned from their Companies and Activities are detached from their parent records.
Production import in dependency order
We run production import in record-dependency order: Companies first, then People, then Leads, then Deals, then Tasks and Events, then Notes. Each phase emits a row-count reconciliation report showing records imported, records skipped (with reason), and duplicates detected. Custom field data imports in the same sequence as its parent object. The import uses Nutshell's REST API with batch chunking and rate-limit handling to avoid throttling on larger record sets.
Cutover, validation, and rebuild handoff
We freeze edge CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Nutshell as the system of record. We deliver the automation rebuild inventory to the customer's admin team with recommended Nutshell equivalents for each observed edge CRM automation pattern. We support a one-week post-cutover window where we resolve any reconciliation issues raised by the customer's team. Workflow rebuild, automation rebuild, and training are outside standard scope.
Platform deep dives
edge CRM
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across edge CRM and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
edge CRM: Not publicly documented.
Data volume sensitivity
edge CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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