CRM migration

Migrate from Fireberry to HubSpot

Field-level mapping, validation, and rollback between Fireberry and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Fireberry logo

Fireberry

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Fireberry and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Fireberry stores contacts, companies, deals, and activities in a unified object model with deep customization for fields, views, and workflows. HubSpot splits this into contacts with lifecycle stages, companies as accounts, opportunities tied to deal pipelines, and an engagement timeline for activities. The migration carries every standard object (contacts, companies, deals, activities) and preserves original timestamps and owner assignments. Fireberry workflows and automations do not migrate—they must be rebuilt in HubSpot's workflow engine, and we export your workflow definitions as a reference. Fireberry custom objects map to HubSpot custom objects, but HubSpot requires an Enterprise subscription for custom objects. We handle field-level mapping, value transformations, and a delta-pickup window (24–48 hours) that captures any records modified in Fireberry during cutover. Sample migration with field-level diff runs first so you verify lifecycle-stage routing and pipeline mapping before the full commit. We also perform a dry-run that maps every custom field and flags any unsupported data types before the live migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Fireberry logo

Fireberry

What's pushing teams away

  • Reporting capabilities are limited and users report frustration with customisation gaps in analytics, especially for multi-dimensional views needed by sales leadership.
  • No native customer portal means self-service for external clients is unavailable, forcing teams to use third-party workarounds for basic client-facing functionality.
  • Learning curve for advanced features is steep — power users praise the depth but non-technical team members struggle with automations, custom fields, and workflows.
  • Price-to-value becomes harder to justify as teams scale — the per-seat model can cost more than competitors once the team exceeds a dozen users, pushing some to alternatives like Zoho CRM or Pipedrive.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Fireberry objects map to HubSpot

Each row shows how a Fireberry object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Fireberry

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Direct map. Fireberry contact properties migrate as HubSpot contact properties. Fireberry's custom contact fields create HubSpot custom contact properties (requires Enterprise if custom property count exceeds 20 on lower tiers). Original create date preserved as a custom datetime field since HubSpot's Createdate reflects migration time.

Fireberry

Contact (with deal association)

maps to

HubSpot

Contact + Deal Association

1:1
Fully supported

Fireberry allows direct contact-to-deal linking. HubSpot uses association labels (Decision Maker, Champion, etc.) on the deal record. We map Fireberry's contact-deal links to HubSpot deal associations and preserve the role label as a custom pick-list value on the association if your HubSpot plan supports it.

Fireberry

Company

maps to

HubSpot

Company (HubSpot native object)

1:1
Fully supported

Fireberry companies map 1:1 to HubSpot companies. HubSpot's company object uses Name, Domain, Industry, Phone, Address, and Number of Employees as standard fields. Parent-company hierarchies in Fireberry map to HubSpot's parent company field. Multi-company contacts collapse to a single primary company with additional companies listed on the contact's associated companies.

Fireberry

Deal

maps to

HubSpot

Deal (Opportunity)

1:1
Fully supported

Fireberry deals map to HubSpot deals (Opportunity in HubSpot's internal object model). Each Fireberry deal pipeline becomes a HubSpot deal pipeline. Deal stage values map value-by-value to HubSpot pipeline stages. Closed-won and closed-lost states are preserved with their original close dates.

Fireberry

Deal Stage

maps to

HubSpot

Deal Stage (per pipeline)

1:1
Fully supported

Fireberry stage names map to HubSpot pipeline stage names per pipeline. Probability values associated with stages in Fireberry are stored as custom number fields in HubSpot since HubSpot's stage probability is pipeline-configured on the backend. Stage-transition timestamps are preserved as custom datetime fields for reporting continuity.

Fireberry

Activity (Call)

maps to

HubSpot

Engagement (Call logged on contact record)

1:1
Fully supported

Fireberry call logs migrate as HubSpot engagement activities on the associated contact record. Original call date, duration, outcome, and owner are preserved. Notes associated with the call append to the contact's engagement timeline. Call recordings, if stored in Fireberry, are transferred as file attachments linked to the engagement record.

Fireberry

Activity (Email)

maps to

HubSpot

Engagement (Email logged on contact record)

1:1
Fully supported

Fireberry email logs migrate as HubSpot email engagements. Subject, body, timestamp, and owner are preserved. HubSpot's marketing email sending is separate from logged email history—both are handled correctly based on the email type in Fireberry. Attachments embedded in emails are likewise transferred to HubSpot's file storage and linked to the engagement record.

Fireberry

Activity (Meeting)

maps to

HubSpot

Engagement (Meeting on contact record)

1:1
Fully supported

Fireberry meeting records migrate as HubSpot meeting engagements with original start time, end time, title, location, and attendees preserved. Associated contacts in Fireberry link to the same meeting engagement in HubSpot. If meeting notes or agendas are stored, they are migrated as notes attached to the meeting engagement for complete context.

Fireberry

Activity (Note)

maps to

HubSpot

Contact Note / Company Note

1:1
Fully supported

Fireberry notes migrate as HubSpot notes on the associated contact or company record. Rich-text formatting is preserved. Notes without a linked contact or company are attached to the most recently associated company record or held for manual placement. Any tags or categories applied in Fireberry are transferred as custom properties on the HubSpot note for continued organization.

Fireberry

Custom Object

maps to

HubSpot

Custom Object (HubSpot Enterprise)

1:1
Fully supported

Fireberry custom objects map 1:1 to HubSpot custom objects, but HubSpot requires an Enterprise subscription for custom objects. We deliver a schema plan listing every Fireberry custom object, its fields, and relationships so you can confirm your HubSpot tier before migration. N:N relationships between custom objects in Fireberry require junction objects in HubSpot.

Fireberry

User / Owner

maps to

HubSpot

User (HubSpot)

1:1
Fully supported

Fireberry owner IDs are resolved by email match against HubSpot users. Unmatched owners are flagged before migration—your team either invites them to HubSpot first or assigns their records to a designated fallback owner. No record lands in HubSpot without a valid owner assignment.

Fireberry

Attachment / File

maps to

HubSpot

HubSpot Files

1:1
Fully supported

Fireberry file attachments on records are downloaded and re-uploaded to HubSpot Files. Files are linked back to the originating record in HubSpot. File size limits apply (HubSpot's 25MB per file); oversized files are flagged for manual handling. All file metadata such as creation date and owner is preserved during the transfer to maintain audit trails.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Fireberry logo

Fireberry gotchas

High

Free plan caps at 3 Projects and 100+ Components

Medium

Custom Objects and Components require explicit schema discovery

Medium

Workflow automations do not export as reusable definitions

Low

Billing cycle determines the migration window

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Fireberry workflows and automations do not migrate to HubSpot

    Fireberry's workflow engine (triggers, conditions, time-based actions, and AI-suggested responses) has no equivalent in HubSpot's automation model. HubSpot workflows operate on contact lifecycle, deal stage changes, and form submissions—but the logic must be rebuilt. We export your Fireberry workflow definitions as a structured JSON reference so your HubSpot admin can recreate them in HubSpot's workflow editor. This is not a gap we can bridge automatically; it requires a manual rebuild step on your team.

  • Fireberry custom objects require HubSpot Enterprise tier

    HubSpot's custom objects feature is gated behind the Enterprise subscription. Fireberry allows custom objects on all tiers. If your Fireberry instance uses custom objects and your HubSpot plan is Starter or Professional, those objects cannot be created. We flag every Fireberry custom object during the audit phase and deliver a schema plan so you can confirm your HubSpot tier decision before data migration begins. The data for custom objects will not load into a non-Enterprise HubSpot account.

  • HubSpot lifecycle stages route contacts differently than Fireberry contact properties

    Fireberry stores contact state in custom properties. HubSpot uses lifecycle_stage as a canonical contact state field with values (subscriber, lead, MQL, SQL, opportunity, customer, evangelist). If your Fireberry contacts have a status property that functions like lifecycle stage, we map it to HubSpot's lifecycle_stage field so that HubSpot's reporting and automation triggers work as intended. Contacts without a Fireberry status property land as HubSpot subscribers by default and can be reclassified manually or via a HubSpot workflow after migration.

  • Fireberry's N:N contact-company model maps to HubSpot's associated companies

    Fireberry supports multiple company associations per contact (N:N relationship). HubSpot contacts have a primary company and a list of additional associated companies. We migrate one primary company per contact (the most-recently-modified in Fireberry by default, or by your specified rule) and surface the rest as associated companies on the contact record. All Fireberry company associations are preserved; the mapping to HubSpot's associated companies list is the only structural transformation. And ensures that historical data remains intact.

  • Activity associations require the contact or company to exist first

    HubSpot's engagement timeline attaches to contact or company records. Calls, emails, meetings, and notes in Fireberry must be linked to an existing HubSpot contact or company during migration. We sequence the migration so contacts and companies load before activities. Any Fireberry activity record with a deleted or orphan contact ID is flagged for manual placement in HubSpot after migration rather than silently dropped. This ensures that all valuable interaction history is transferred, maintaining continuity for sales and support teams.

Migration approach

Six steps for a successful Fireberry to HubSpot data migration

  1. Audit Fireberry data model and confirm HubSpot tier

    We read Fireberry's full object schema via the Fireberry API—every standard and custom object, field, and relationship. We identify custom objects, count custom fields, and flag any that require HubSpot Enterprise. We deliver a schema report and HubSpot tier checklist before migration planning begins so your team can confirm the destination subscription matches the data scope. This step also uncovers any data anomalies such as duplicate records or missing required fields, allowing you to address them prior to the migration run.

  2. Map objects, fields, and values with Fireberry-to-HubSpot field mapping plan

    We produce a field-level mapping document covering every Fireberry field and its HubSpot equivalent. Value mappings (pipeline stages, industry pick-list, lifecycle-stage routing) are documented with source values and target values. Custom properties are assigned HubSpot custom property names. Your team reviews and approves the mapping before any data moves. During this review, any ambiguous mappings can be clarified with examples, and required transformations such as date format conversions are documented for execution.

  3. Resolve owners by email match and sequence the migration load order

    Fireberry owner IDs are matched against HubSpot users by email. Unmatched owners are flagged with a recommendation (invite to HubSpot or assign to a fallback owner). We sequence the migration so foreign-key dependencies resolve correctly: companies first, then contacts, then deals, then activities. This ensures that HubSpot's required lookups (AccountId on contacts, contact associations on deals) resolve at load time rather than causing silent failures.

  4. Run sample migration with field-level diff

    A representative slice migrates first—typically 100–500 records spanning contacts, companies, deals, and activities. We generate a field-level diff showing the source value, mapped value, and destination value for every field. Your team verifies lifecycle-stage routing, pipeline mapping, and owner resolution against the sample. No full run commits until you sign off on the sample diff. The sample also serves as a baseline to estimate the total migration duration and identify any data quality issues before the full load.

  5. Execute full migration with delta-pickup and audit log

    The full data set migrates to HubSpot. A delta-pickup window (typically 24–48 hours) captures any Fireberry records modified during the cutover. Every operation is logged—records created, records updated, records skipped, and errors. One-click rollback is available if reconciliation fails. After cutover, we deliver a final reconciliation report showing record counts by object, error rates, and delta volume. The audit log includes timestamps, operator identifiers, and field-level change details, providing a full trace for compliance and troubleshooting.

Platform deep dives

Context on both ends of the pair

Fireberry logo

Fireberry

Source

Strengths

  • Lego-like modular architecture lets teams build custom objects and fields without forcing a rigid out-of-the-box schema.
  • Built-in call centre with click-to-dial, call logging, and softphone integrations reduces the need for a separate telephony tool.
  • Free tier with no expiration provides a workable entry point for small teams evaluating CRM fit before scaling.
  • Hebrew-language phone support and Israeli market presence make it a preferred option for teams needing local-language assistance.
  • Consolidates sales, marketing, and service into a single platform, reducing the integration overhead common with Salesforce-style stacks.

Weaknesses

  • No native customer portal — external clients cannot self-serve, requiring third-party workarounds for basic portal needs.
  • Reporting and custom analytics are limited compared to platforms like Salesforce or HubSpot, frustrating sales leadership needing multi-dimensional views.
  • API documentation is not publicly documented in the research sources, making programmatic migration planning harder without direct access to the vendor.
  • Advanced features carry a steeper learning curve that disproportionately affects non-technical team members on the sales or support side.
  • Limited third-party review depth — only 25 verified G2 reviews at the time of research — makes independent feature validation difficult for prospective migrators.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Fireberry and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Fireberry: Not publicly documented.

  • Data volume sensitivity

    B

    Fireberry doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Fireberry to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Fireberry to HubSpot data migrations

Answers to the questions buyers ask most during Fireberry to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Fireberry to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Fireberry-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500k+ records or multiple custom objects extend to 5–10 days. The longest planning step is confirming your HubSpot tier (especially if custom objects are involved) and approving the field-mapping plan. The data load itself is typically faster than HubSpot-to-Salesforce migrations because HubSpot uses a simpler schema model without record types.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Fireberry.
Land in HubSpot, intact.

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