CRM migration

Migrate from Bridgify to HubSpot

Field-level mapping, validation, and rollback between Bridgify and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Bridgify logo

Bridgify

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Bridgify and HubSpot.

Complexity

CModerate

Timeline

24–48 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Bridgify stores booking contacts, loyalty program attributes, and transaction records as flat JSON properties on a bookings object. HubSpot separates contacts, companies, deals, and activities into distinct objects with relational links via email lookups and custom junction properties. The migration extracts each Bridgify contact's identity fields (name, email, phone), maps loyalty attributes to HubSpot custom properties on the contact record, and translates booking transactions into HubSpot deals with custom fields for booking IDs, currencies, and amounts. HubSpot's association model handles the one-to-many relationship between a contact and multiple bookings via a custom booking_ids junction property. We preserve original timestamps and source system IDs for audit continuity. Workflows, sequences, and automation logic do not migrate—they require manual rebuild in HubSpot's automation tools. A delta-pickup window (24–48 hours) captures any in-flight booking data during cutover so the HubSpot instance reflects Bridgify's final state at go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Bridgify logo

Bridgify

What's pushing teams away

  • Pricing is sales-led and not published, making it difficult for smaller travel brands to evaluate fit without a discovery call and contract negotiation.
  • Bridgify is a wholesale aggregator, not a consumer-facing CRM — teams expecting contact management, deal pipelines, or itinerary editing for individual end users have to layer separate tooling.
  • Coverage depends on Bridgify's underlying supplier network of 50+ aggregated providers — niche regional operators outside that network cannot be reached through Bridgify alone.
  • Multi-currency settlement and KYC come with operational complexity that partners need to plan for, especially in regulated markets where local payment and tax compliance is partner responsibility.
  • Documentation is gated behind a sales conversation per the public site, slowing technical due-diligence compared with self-serve travel APIs that publish full developer docs upfront.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Bridgify objects map to HubSpot

Each row shows how a Bridgify object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Bridgify

Booking (contact fields)

maps to

HubSpot

Contact

1:1
Fully supported

Bridgify contact fields (name, email, phone, jobtitle, address) map directly to HubSpot contact properties. HubSpot contact records are created for each unique email in Bridgify. Duplicate emails are merged; original timestamps preserved as Original_Create_Date__c.

Bridgify

Booking (company fields)

maps to

HubSpot

Company

1:1
Fully supported

Bridgify booking records that include company name and domain extract to HubSpot company records. Companies are created before contacts so the contact-to-company association resolves via email domain match or explicit company_id field in the source data.

Bridgify

Booking transaction

maps to

HubSpot

Deal

1:1
Fully supported

Each Bridgify booking with an amount and currency code becomes a HubSpot deal. The deal name uses the booking ID or a constructed label. Amount maps to the deal Amount property; currency code becomes a custom Deal_Currency__c property. Close date is derived from the booking timestamp or a specified booking close field.

Bridgify

Booking Contact Association

maps to

HubSpot

Deal-Contact Association

1:1
Fully supported

Bridgify's N:N bookings-contacts junction maps to HubSpot's native deal-contact association. When a deal has multiple contacts, all are associated via the standard deal-contact link. A custom Booking_Contact_Role__c property on the contact record captures any role label from the source junction.

Bridgify

Booking company association

maps to

HubSpot

Contact-Company Association

1:1
Fully supported

Bridgify's company_id on a booking translates to HubSpot's primary company association on the contact record. If the source has multiple company associations per contact, secondary companies are added via HubSpot's secondary company associations feature.

Bridgify

Loyalty tier

maps to

HubSpot

Contact (custom property: Loyalty_Tier__c)

1:1
Fully supported

HubSpot has no native loyalty tier concept. FlitStack creates a custom contact property (Loyalty_Tier__c) as an enumeration matching the source tier values (Bronze, Silver, Gold, Platinum, etc.). Tier-upgrade timestamps from the source map to custom datetime fields.

Bridgify

Loyalty points balance

maps to

HubSpot

Contact (custom property: Loyalty_Points_Balance__c)

1:1
Fully supported

HubSpot does not have a native loyalty points field. FlitStack creates a custom number property (Loyalty_Points_Balance__c) on the contact record, populated from the source balance at migration time. Point transaction history requires a separate custom object if granular history must be preserved.

Bridgify

Loyalty enrollment metadata

maps to

HubSpot

Contact (custom properties)

1:1
Fully supported

Enrollment date, program ID, and loyalty program name from Bridgify map to custom contact properties (Loyalty_Enrollment_Date__c, Loyalty_Program_ID__c, Loyalty_Program_Name__c). Each is typed according to source field type (date, string, string). FlitStack validates that source date formats convert correctly to HubSpot datetime and that string values fit within HubSpot property character limits.

Bridgify

Booking identifiers

maps to

HubSpot

Contact (custom property: Booking_History__c)

1:1
Fully supported

Bridgify booking IDs are collected into a custom contact property (Booking_History__c) as a pipe-delimited string or via a HubSpot custom object for bookings, linked by a contact identifier. The approach depends on the volume and whether querying by booking ID in HubSpot is required post-migration.

Bridgify

External system IDs

maps to

HubSpot

Contact (custom property: Source_System_ID__c)

1:1
Fully supported

Bridgify's internal record ID for each contact is stored as Source_System_ID__c on the HubSpot contact. This enables delta-run de-duplication and traceability back to the original Bridgify record for reconciliation purposes.

Bridgify

Booking amount and currency

maps to

HubSpot

Deal (standard Amount + custom Deal_Currency__c)

1:1
Fully supported

Bridgify booking amount maps to the HubSpot deal Amount field. The currency code from the source (e.g., USD, EUR, GBP) is stored as a custom string property (Deal_Currency__c) on the deal. Multi-currency conversion is not performed; the original amount and currency are preserved for destination-side reporting.

Bridgify

Booking timestamps

maps to

HubSpot

Deal (custom datetime properties)

1:1
Fully supported

HubSpot deals have a standard create date (set at migration time). Original Bridgify booking creation timestamps and booking modification timestamps are preserved as custom datetime fields (Original_Booking_Create_Date__c, Original_Booking_Modified_Date__c) for historical continuity in reports.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Bridgify logo

Bridgify gotchas

High

Bridgify is commerce infrastructure, not a CRM

High

Supplier inventory belongs to Bridgify and its underlying suppliers, not the partner

Medium

Multi-currency settlement complicates financial reconciliation

Medium

Public technical documentation is gated

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Bridgify's flat JSON structure requires field-level de-normalization into HubSpot's relational model

    Bridgify stores contact, loyalty, and transaction data as nested or adjacent JSON properties on a booking record. HubSpot separates these into contacts, custom properties, and deals with relational links. FlitStack extracts each field group and maps it to the appropriate HubSpot object during migration. Properties that exist as flat arrays in Bridgify (e.g., multiple loyalty point transactions) require either a pipe-delimited string on a contact property or a separate custom object with a contact lookup field. The mapping plan defines this per field before migration runs.

  • HubSpot has no native loyalty tier or points field—custom properties must be pre-created

    HubSpot's standard contact properties include lifecycle_stage but do not include a loyalty tier or points balance field. FlitStack creates custom contact properties (Loyalty_Tier__c, Loyalty_Points_Balance__c, Loyalty_Enrollment_Date__c) during the migration schema setup phase. If your HubSpot plan limits custom properties, or if the property type (enumeration vs. number) must align with an existing schema, your HubSpot admin should confirm property limits and naming conventions before the migration plan is finalized.

  • Bridgify's N:N contact-company relationships map to HubSpot's primary-plus-secondary model

    Bridgify supports multiple company associations per contact with role labels. HubSpot contacts have a single primary company and can have secondary company associations, but role labels require a custom property on the contact record. FlitStack maps the most recent or most significant company as the primary and adds others as secondary associations. Any role label from the source junction is stored in a custom property (Contact_Company_Role__c) on the contact.

  • Multi-currency amounts require custom currency code storage since HubSpot deals have no native multi-currency field

    Bridgify booking records store amounts with an explicit currency code (e.g., USD, EUR, GBP). HubSpot deals store a single numeric amount field without a native currency identifier on the Starter, Professional, or Enterprise base tier. FlitStack maps the amount to the HubSpot deal Amount field and stores the currency code in a custom string property (Deal_Currency__c). If your HubSpot instance uses HubSpot Payments or the Multi-Currency add-on, the deal amount may require currency conversion or separate deal records per currency.

  • Bridgify does not expose workflow or automation definitions via API—these cannot be migrated

    Bridgify's platform does not provide an API endpoint to export workflow definitions, automation rules, or trigger logic. Any confirmation emails, booking reminders, or loyalty point accrual rules configured in Bridgify must be recreated in HubSpot's Workflows tool manually. FlitStack can document the Bridgify configuration as described by your team and produce a rebuild reference for your HubSpot admin, but the automation logic itself does not transfer programmatically.

Migration approach

Six steps for a successful Bridgify to HubSpot data migration

  1. Stand up HubSpot schema and custom properties first

    Before data moves, FlitStack analyzes the Bridgify data export and generates a HubSpot schema setup plan: custom contact properties for loyalty data (Loyalty_Tier__c, Loyalty_Points_Balance__c, Loyalty_Enrollment_Date__c, Loyalty_Program_ID__c, Loyalty_Program_Name__c), custom deal properties for currency and original timestamps (Deal_Currency__c, Original_Booking_Create_Date__c, Original_Booking_Modified_Date__c), and a custom contact property for source system ID (Source_System_ID__c). Your HubSpot admin creates these properties (or FlitStack creates them via API if granted access) before the migration validation run.

  2. Resolve owners and users by email

    HubSpot users are matched against Bridgify owner email addresses by email lookup. Unmatched owner records are flagged before migration commits—you either invite them to HubSpot first or assign their records to a designated fallback owner. No contact or deal lands without a HubSpot owner assignment.

  3. Migrate companies first, then contacts and deals in sequence

    HubSpot requires companies before contacts (for association resolution) and contacts before deals (for deal-contact associations). FlitStack sequences the migration: companies → contacts with loyalty properties mapped → deals with booking IDs, currency codes, and timestamps. The booking contact junction from Bridgify is translated into HubSpot deal-contact associations and the custom Booking_Contact_Role__c property.

  4. Run a sample migration with field-level diff

    A representative slice of records migrates first—typically 100–500 records spanning contacts with varying loyalty tiers, companies with multiple associations, and deals with different currencies. FlitStack generates a field-level diff between source values and destination properties so you can verify loyalty tier mapping, currency code preservation, timestamp continuity, and owner resolution before the full run commits.

  5. Cut over with delta-pickup for in-flight records

    The full migration runs against HubSpot. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Bridgify during the cutover window. Audit log records every operation. One-click rollback is available if reconciliation identifies missing records or association errors after the cutover completes.

Platform deep dives

Context on both ends of the pair

Bridgify logo

Bridgify

Source

Strengths

  • Single REST integration aggregates 1M+ tours, activities, and attractions across 180 countries.
  • Three product delivery options (API, white-label marketplace, AI itinerary planner) cover different partner maturity levels.
  • Multi-currency settlement and enterprise KYC support remove operational friction for banks, fintechs, and global brands.
  • Vertical focus on tours and attractions complements existing flight/hotel APIs in travel stacks.
  • Cashback and voucher monetization hooks fit loyalty and card-linked offer programs.

Weaknesses

  • Not a CRM — no Contacts, Deals, Pipelines, or marketing automation primitives.
  • Catalog inventory is not the partner's data and cannot be exported to another aggregator on exit.
  • Sales-led pricing limits self-serve evaluation for smaller travel brands.
  • API documentation is gated behind a sales conversation rather than publicly self-serve.
  • Niche regional suppliers outside Bridgify's 50+ provider network are unreachable through this layer.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Moderate CRM migration. 3 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Bridgify and HubSpot.

  • Object compatibility

    F

    3 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Bridgify: Not publicly documented. Enterprise contracts typically include negotiated per-second/per-minute ceilings; we confirm specific limits with Bridgify during the scoping call..

  • Data volume sensitivity

    B

    Bridgify doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Bridgify to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Bridgify to HubSpot data migrations

Answers to the questions buyers ask most during Bridgify to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Bridgify to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Bridgify-to-HubSpot migrations complete in 24–48 hours for under 10,000 records. Larger datasets with 100,000+ records, complex loyalty property schemas, or multi-currency booking setups extend to 4–7 days. Custom property creation and owner resolution are the longest planning steps before migration validation runs.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Bridgify.
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