CRM migration
Field-level mapping, validation, and rollback between Bridgify and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Bridgify
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Bridgify and HubSpot.
Complexity
CModerate
Timeline
24–48 hours
Overview
Bridgify stores booking contacts, loyalty program attributes, and transaction records as flat JSON properties on a bookings object. HubSpot separates contacts, companies, deals, and activities into distinct objects with relational links via email lookups and custom junction properties. The migration extracts each Bridgify contact's identity fields (name, email, phone), maps loyalty attributes to HubSpot custom properties on the contact record, and translates booking transactions into HubSpot deals with custom fields for booking IDs, currencies, and amounts. HubSpot's association model handles the one-to-many relationship between a contact and multiple bookings via a custom booking_ids junction property. We preserve original timestamps and source system IDs for audit continuity. Workflows, sequences, and automation logic do not migrate—they require manual rebuild in HubSpot's automation tools. A delta-pickup window (24–48 hours) captures any in-flight booking data during cutover so the HubSpot instance reflects Bridgify's final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Bridgify object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Bridgify
Booking (contact fields)
HubSpot
Contact
1:1Bridgify contact fields (name, email, phone, jobtitle, address) map directly to HubSpot contact properties. HubSpot contact records are created for each unique email in Bridgify. Duplicate emails are merged; original timestamps preserved as Original_Create_Date__c.
Bridgify
Booking (company fields)
HubSpot
Company
1:1Bridgify booking records that include company name and domain extract to HubSpot company records. Companies are created before contacts so the contact-to-company association resolves via email domain match or explicit company_id field in the source data.
Bridgify
Booking transaction
HubSpot
Deal
1:1Each Bridgify booking with an amount and currency code becomes a HubSpot deal. The deal name uses the booking ID or a constructed label. Amount maps to the deal Amount property; currency code becomes a custom Deal_Currency__c property. Close date is derived from the booking timestamp or a specified booking close field.
Bridgify
Booking Contact Association
HubSpot
Deal-Contact Association
1:1Bridgify's N:N bookings-contacts junction maps to HubSpot's native deal-contact association. When a deal has multiple contacts, all are associated via the standard deal-contact link. A custom Booking_Contact_Role__c property on the contact record captures any role label from the source junction.
Bridgify
Booking company association
HubSpot
Contact-Company Association
1:1Bridgify's company_id on a booking translates to HubSpot's primary company association on the contact record. If the source has multiple company associations per contact, secondary companies are added via HubSpot's secondary company associations feature.
Bridgify
Loyalty tier
HubSpot
Contact (custom property: Loyalty_Tier__c)
1:1HubSpot has no native loyalty tier concept. FlitStack creates a custom contact property (Loyalty_Tier__c) as an enumeration matching the source tier values (Bronze, Silver, Gold, Platinum, etc.). Tier-upgrade timestamps from the source map to custom datetime fields.
Bridgify
Loyalty points balance
HubSpot
Contact (custom property: Loyalty_Points_Balance__c)
1:1HubSpot does not have a native loyalty points field. FlitStack creates a custom number property (Loyalty_Points_Balance__c) on the contact record, populated from the source balance at migration time. Point transaction history requires a separate custom object if granular history must be preserved.
Bridgify
Loyalty enrollment metadata
HubSpot
Contact (custom properties)
1:1Enrollment date, program ID, and loyalty program name from Bridgify map to custom contact properties (Loyalty_Enrollment_Date__c, Loyalty_Program_ID__c, Loyalty_Program_Name__c). Each is typed according to source field type (date, string, string). FlitStack validates that source date formats convert correctly to HubSpot datetime and that string values fit within HubSpot property character limits.
Bridgify
Booking identifiers
HubSpot
Contact (custom property: Booking_History__c)
1:1Bridgify booking IDs are collected into a custom contact property (Booking_History__c) as a pipe-delimited string or via a HubSpot custom object for bookings, linked by a contact identifier. The approach depends on the volume and whether querying by booking ID in HubSpot is required post-migration.
Bridgify
External system IDs
HubSpot
Contact (custom property: Source_System_ID__c)
1:1Bridgify's internal record ID for each contact is stored as Source_System_ID__c on the HubSpot contact. This enables delta-run de-duplication and traceability back to the original Bridgify record for reconciliation purposes.
Bridgify
Booking amount and currency
HubSpot
Deal (standard Amount + custom Deal_Currency__c)
1:1Bridgify booking amount maps to the HubSpot deal Amount field. The currency code from the source (e.g., USD, EUR, GBP) is stored as a custom string property (Deal_Currency__c) on the deal. Multi-currency conversion is not performed; the original amount and currency are preserved for destination-side reporting.
Bridgify
Booking timestamps
HubSpot
Deal (custom datetime properties)
1:1HubSpot deals have a standard create date (set at migration time). Original Bridgify booking creation timestamps and booking modification timestamps are preserved as custom datetime fields (Original_Booking_Create_Date__c, Original_Booking_Modified_Date__c) for historical continuity in reports.
| Bridgify | HubSpot | Compatibility | |
|---|---|---|---|
| Booking (contact fields) | Contact1:1 | Fully supported | |
| Booking (company fields) | Company1:1 | Fully supported | |
| Booking transaction | Deal1:1 | Fully supported | |
| Booking Contact Association | Deal-Contact Association1:1 | Fully supported | |
| Booking company association | Contact-Company Association1:1 | Fully supported | |
| Loyalty tier | Contact (custom property: Loyalty_Tier__c)1:1 | Fully supported | |
| Loyalty points balance | Contact (custom property: Loyalty_Points_Balance__c)1:1 | Fully supported | |
| Loyalty enrollment metadata | Contact (custom properties)1:1 | Fully supported | |
| Booking identifiers | Contact (custom property: Booking_History__c)1:1 | Fully supported | |
| External system IDs | Contact (custom property: Source_System_ID__c)1:1 | Fully supported | |
| Booking amount and currency | Deal (standard Amount + custom Deal_Currency__c)1:1 | Fully supported | |
| Booking timestamps | Deal (custom datetime properties)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Bridgify gotchas
Bridgify is commerce infrastructure, not a CRM
Supplier inventory belongs to Bridgify and its underlying suppliers, not the partner
Multi-currency settlement complicates financial reconciliation
Public technical documentation is gated
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Stand up HubSpot schema and custom properties first
Before data moves, FlitStack analyzes the Bridgify data export and generates a HubSpot schema setup plan: custom contact properties for loyalty data (Loyalty_Tier__c, Loyalty_Points_Balance__c, Loyalty_Enrollment_Date__c, Loyalty_Program_ID__c, Loyalty_Program_Name__c), custom deal properties for currency and original timestamps (Deal_Currency__c, Original_Booking_Create_Date__c, Original_Booking_Modified_Date__c), and a custom contact property for source system ID (Source_System_ID__c). Your HubSpot admin creates these properties (or FlitStack creates them via API if granted access) before the migration validation run.
Resolve owners and users by email
HubSpot users are matched against Bridgify owner email addresses by email lookup. Unmatched owner records are flagged before migration commits—you either invite them to HubSpot first or assign their records to a designated fallback owner. No contact or deal lands without a HubSpot owner assignment.
Migrate companies first, then contacts and deals in sequence
HubSpot requires companies before contacts (for association resolution) and contacts before deals (for deal-contact associations). FlitStack sequences the migration: companies → contacts with loyalty properties mapped → deals with booking IDs, currency codes, and timestamps. The booking contact junction from Bridgify is translated into HubSpot deal-contact associations and the custom Booking_Contact_Role__c property.
Run a sample migration with field-level diff
A representative slice of records migrates first—typically 100–500 records spanning contacts with varying loyalty tiers, companies with multiple associations, and deals with different currencies. FlitStack generates a field-level diff between source values and destination properties so you can verify loyalty tier mapping, currency code preservation, timestamp continuity, and owner resolution before the full run commits.
Cut over with delta-pickup for in-flight records
The full migration runs against HubSpot. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Bridgify during the cutover window. Audit log records every operation. One-click rollback is available if reconciliation identifies missing records or association errors after the cutover completes.
Platform deep dives
Bridgify
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 3 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Bridgify and HubSpot.
Object compatibility
3 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Bridgify: Not publicly documented. Enterprise contracts typically include negotiated per-second/per-minute ceilings; we confirm specific limits with Bridgify during the scoping call..
Data volume sensitivity
Bridgify doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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