Migrate from BoomTown to HubSpot

BoomTown leads and contacts map directly to HubSpot Contacts. Name, email, phone, address, and job title migrate as HubSpot standard properties. The BoomTown lead_id is stored as a custom property (boomtown_contact_id__c) for traceability and delta-run de-duplication. We also capture the original BoomTown create date to preserve historical record aging in HubSpot reports.

BoomTown contact-to-property associations represent inquiries, scheduled tours, and closed transactions for specific listings linked to a contact record. We migrate these associations to HubSpot using custom multi-select pick-list properties or HubSpot's association records, depending on the number of linked properties per contact and the relationship cardinality required for your pipeline workflows.

BoomTown company records represent brokerages, team offices, and individual agent companies that need visibility in your HubSpot CRM. These map to HubSpot Companies with direct migration of company name, domain, address, phone, and industry fields. Parent-company hierarchies in BoomTown translate to HubSpot's parent company association feature, preserving organizational structure across both platforms.

BoomTown transaction records do not map to a single HubSpot native object. We split the transaction data: deal stage and amount migrate to a HubSpot Deal record; list price, sale price, MLS number, and transaction status migrate as custom properties on that Deal (boomtown_list_price__c, boomtown_sale_price__c, boomtown_mls_number__c, boomtown_transaction_status__c). The BoomTown transaction_id is stored for reconciliation.

BoomTown deals (active transaction opportunities) map to HubSpot Deals. Deal name, amount, stage, and close date migrate as HubSpot native Deal properties. If a BoomTown deal is already linked to a transaction record, we create a single Deal in HubSpot and attach all transaction custom fields to it.

BoomTown deal pipelines map to HubSpot Deal pipelines. Pipeline names are preserved as HubSpot pipeline names. Stage names in BoomTown (e.g., 'Inquiry', 'Showing Scheduled', 'Under Contract', 'Closed') map to HubSpot Deal stage values in the corresponding pipeline — value_mapping is applied per pipeline.

BoomTown engagement history (calls logged, emails sent, meetings scheduled, notes added) migrates to HubSpot engagements with original timestamps and owner assignments preserved. Each engagement is associated back to the BoomTown contact_id now stored on the HubSpot Contact record. This ensures your team's complete activity timeline is visible during pipeline reviews in HubSpot.

BoomTown team members and agents map to HubSpot Users by email address resolution. Agents without an existing HubSpot user account are flagged before migration — your team either creates the HubSpot user or assigns those records to a designated fallback owner.

BoomTown tracks lead source (google_adwords, facebook, referral, website, and other campaign-driven channels) as a contact property with its own taxonomy. While HubSpot has native utm_source, utm_medium, and utm_campaign properties, these capture different attribution dimensions. To preserve BoomTown's complete lead source taxonomy, we create a custom pick-list field (boomtown_lead_source__c) that maps all original BoomTown source values so marketing attribution history remains intact after migration.

BoomTown custom properties — MLS numbers, agent license IDs, lead scoring values, and any custom transaction fields — migrate to HubSpot custom properties. HubSpot's naming convention (snake_case) is applied to the API name. All custom properties are created in HubSpot before the import phase begins.

BoomTown's IDX-integrated website content (listing pages, property search, MLS-driven landing pages) has no HubSpot equivalent — HubSpot CMS is a separate product. These pages must be rebuilt using HubSpot CMS, a third-party IDX provider (such as iHomefinder or IDX Broker), or your existing website platform with HubSpot tracking installed.

BoomTown's managed PPC campaigns on Google and Facebook are a bundled service, not data stored in the CRM. Campaign performance data (impressions, cost per lead, lead volume) lives in the BoomTown platform's reporting — these campaigns cannot be migrated. New campaigns should be set up directly in Google Ads and Meta Ads Manager linked to HubSpot's tracking.