CRM

Migrate your BoomTown data

All-in-one real estate CRM bundling lead generation, IDX websites, and behavioral scoring for brokerages and agents. High switching costs and 12-month terms define the relationship.

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In its favor

Why people choose BoomTown

The signal that keeps BoomTown on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Bundled lead generation with managed PPC campaigns reduces the need to source leads independently through multiple vendors.

Predictive behavioral scoring helps agents prioritize follow-ups without manually grading every inbound contact.

IDX website templates with MLS integration provide immediate property search capability out of the box.

Team dashboards and lead routing give brokerages centralized visibility into agent performance across markets.

Mobile app availability allows agents to manage leads and tasks from the field without being tethered to a desktop.

Perceived lack of product innovation leaves long-term users feeling the feature set has stagnated without meaningful new capabilities.

12-month contract terms combined with bundled pricing create significant switching costs once setup and customization are complete.

Integration-heavy architecture means lead data, website content, and workflows become tightly coupled to the platform over time.

Pricing lacks transparency, with no published rates on the vendor site and third-party estimates suggesting entry costs around $1,000 per month plus setup fees.

Reasons to switch

Why people leave BoomTown

The recurring reasons buyers give for replacing BoomTown. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where BoomTown fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Integrated lead generation with managed PPC reduces reliance on external lead vendors.Behavioral lead scoring prioritizes agent follow-up without manual intervention.Bundled IDX websites with MLS integration accelerate agent online presence.Team dashboards provide brokerage-level performance visibility across agents.

Weaknesses

12-month contract and bundled pricing create high switching costs once customized.Public pricing is unavailable, requiring third-party estimates for budget planning.Workflow automations are not accessible via API for programmatic migration.Perceived feature stagnation has emerged as a consistent complaint in recent reviews.

Where it works

Mid-to-large brokerages seeking a turnkey real estate CRM that bundles lead generation, IDX websites, and behavioral scoring under a single vendor relationship.Teams of 5 or more agents operating across multiple markets where centralized lead routing and performance dashboards provide meaningful brokerage-level visibility.Brokerages relying on PPC-based lead generation who prefer managed campaigns bundled with CRM rather than sourcing and coordinating separate lead vendors.Real estate teams that want IDX website capability with MLS integration out of the box without building property search functionality into a custom website.Agents comfortable with annual commitments who have completed the onboarding investment and want to avoid managing a fragmented stack of point solutions.

Where it struggles

Teams needing API access to workflow automations for programmatic migrations or custom integrations will find BoomTown's workflow engine inaccessible via API.Organizations seeking month-to-month flexibility or lower entry costs face barriers from 12-month contract terms and bundled pricing starting around $1,000 per month.Brokerages prioritizing continuous product innovation and modern feature development have reported consistent frustration with perceived feature stagnation.Teams wanting to select and combine individual best-of-breed tools rather than committing to a bundled platform where all components are tied together.Organizations with tight budgets or procurement requirements that depend on transparent, publicly available pricing without reliance on third-party estimates.

Pricing tiers

BoomTown pricing overview

BoomTown publishes no pricing on its own site; third-party estimates place the entry-level Launch tier around $1,000 per month with a $750-$1,000 setup fee, covering two users. Higher tiers for larger teams and brokerages are custom-quoted and typically require a 12-month contract.

Launch

Tier 1 of 5

~$1,000/month + $750-$1,000 setup

What's included

2 users includedIDX website with MLS integrationCore CRM functionalityBasic drip campaigns

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Pricing is informational. FlitStack AI does not bill on BoomTown's schedule — see our quote-based pricing →

What gets migrated

BoomTown object support

Object-by-object support for BoomTown migrations. Per-pair details surface during scoping.

Leads

Fully supported

BoomTown's Lead object stores contact info, source attribution, lead status, and behavioral activity logs. We export all standard fields and preserve the lead-to-agent assignment mapping during migration.

Contacts

Fully supported

Contacts are the core person records in BoomTown, holding name, phone, email, address, and full interaction history. We migrate Contacts 1:1 and map custom properties to the destination schema.

Transactions

Mapping required

Transactions in BoomTown link a Contact to a Property with pipeline stage, price, and date fields. Pipeline stage names vary by brokerage configuration, so we map them explicitly during the migration scoping call.

Properties

Fully supported

Property records include address, listing status, MLS ID, and associated documents. We preserve the property-to-listing relationship and any attached images or files.

Team Members

Fully supported

Team Members are the agent/broker user accounts with roles, contact info, and performance metrics. We migrate the full user roster and reassign owner fields on Leads, Contacts, and Transactions.

Custom Fields

Mapping required

BoomTown supports custom fields on Contacts, Leads, and Transactions. We export field names and values but the destination schema may require field creation or remapping before import.

Documents

Mapping required

Documents are attached to Contacts, Transactions, and Properties. We download files and re-associate them during import, but file type restrictions and storage limits may require additional handling.

Workflows and Automations

Not in this platform

BoomTown's drip campaigns, follow-up sequences, and behavioral triggers are not exported via the API. We document the active workflows during scoping so customers can manually rebuild them on the destination platform.

IDX Website Content

Mapping required

IDX sites are template-based with MLS integration. Website pages, branding, and property search configurations live in the platform and require manual export or recreation on the new host.

Tags and Labels

Fully supported

Tags applied to Contacts and Leads for segmentation are exported with the contact record. We map tag names directly and preserve any tag-based list memberships.

Lead Activity Logs

Fully supported

Activity history including emails, calls, website visits, and pipeline stage changes is stored per Lead. We export the full timeline to maintain context in the destination CRM.

Gotchas

What to watch for in BoomTown migrations

Issues we've hit on past BoomTown migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

Medium

Export requires Broker or Admin permission

High

Workflows and automations do not export

High

12-month contract creates financial lock-in

Medium

IDX website content is not migratable via API

How a BoomTown migration works

Four steps, BoomTown-specific

Connect

API key into BoomTown. Scopes limited to read-only on the data we move.

Map

We translate BoomTown-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate BoomTown quirks before production.

Migrate

Full migration with BoomTown rate-limit handling. Rollback available throughout.

FAQ

BoomTown migration FAQ

Answers to the questions buyers ask most during BoomTown migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your BoomTown migration with a real engineer — 30 minutes, free, written quote within 24 hours.

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Most BoomTown migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate BoomTown.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your BoomTown setup and destination — written quote back within a business day.

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