Helpdesk migration
Field-level mapping, validation, and rollback between Autotask Professional Services Automation (PSA) and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.
Autotask Professional Services Automation (PSA)
Source
HubSpot Service Hub
Destination
Compatibility
8 of 12
objects map 1:1 between Autotask Professional Services Automation (PSA) and HubSpot Service Hub.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Autotask PSA to HubSpot Service Hub is a migration between two fundamentally different service-desk paradigms. Autotask PSA bundles ticketing, projects, time tracking, contracts, and billing into a single MSP operations platform, while HubSpot Service Hub is a CRM-native helpdesk that sits inside the HubSpot CRM ecosystem alongside Sales Hub and Marketing Hub. We migrate the core service-desk objects — Tickets, Companies, Contacts, and Time Entries — and map Autotask's custom Ticket Fields (UDFs) to HubSpot custom properties, preserving the Contact-to-Company linkage throughout. Autotask's Projects and Contracts have no direct HubSpot equivalents; we flag these for custom-object schema creation or alternative storage, and we do not migrate Service Calls, To-dos, or Workflow Rules as these have no export path or structural match. HubSpot's burst rate limits (100 requests per 10 seconds on Free/Starter, 200 on Professional/Enterprise) and daily caps interact with Autotask's 10,000 calls-per-hour ceiling during the export phase, requiring coordinated pacing across both APIs.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Autotask Professional Services Automation (PSA) platform overview
Scorecard, SWOT, gotchas, and pricing for Autotask Professional Services Automation (PSA).
Destination platform
HubSpot Service Hub platform overview
Scorecard, SWOT, gotchas, and pricing for HubSpot Service Hub.
Data migration guide
The complete HubSpot Service Hub migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
HubSpot Service Hub migration checklist
Pre- and post-cutover tasks for moving onto HubSpot Service Hub.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Autotask Professional Services Automation (PSA) object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Autotask Professional Services Automation (PSA)
Ticket
HubSpot Service Hub
Ticket
1:1Autotask Tickets map directly to HubSpot Service Hub Tickets. The Autotask Queue assignment maps to a HubSpot Ticket pipeline and pipeline stage. Autotask Ticket status values (New, Active, Pending, Waiting on Customer, Escalated, Complete) map to HubSpot Ticket pipeline stages which we configure before migration. Ticket priority, due date, and assigned Resource (technician) map to HubSpot Ticket priority, hs_ticket_close_date (custom property), and ticket owner respectively. All Autotask custom Ticket Fields (UDFs) require pre-migration enumeration and mapping to HubSpot custom properties of matching type (text, number, date, dropdown). Autotask UDFs are per-customer and have no automated discovery export, so we run a UDF audit before migration begins.
Autotask Professional Services Automation (PSA)
Company
HubSpot Service Hub
Company
1:1Autotask Company records map to HubSpot CRM Companies. Company address, billing address, phone, website, and organizational hierarchy fields migrate as HubSpot standard properties. Company is the parent record for Contact, so we load Companies first in migration sequence to satisfy the lookup dependency at Contact import time. Autotask Company-level UDFs map to HubSpot custom properties on Company. The Datto/Kaseya integration identifier on the Company record has no HubSpot equivalent and is not migrated.
Autotask Professional Services Automation (PSA)
Contact
HubSpot Service Hub
Contact
1:1Autotask Contact records map to HubSpot CRM Contacts. The Contact-to-Company linkage (parent reference) is preserved by resolving the Company record before Contact insert. Autotask Contact-level UDFs map to HubSpot custom properties on Contact. Email address is used as the dedupe key for Contact import. We preserve the Autotask Resource ID as a custom property autotask_resource_id__c for audit trail and cross-reference during reconciliation.
Autotask Professional Services Automation (PSA)
Project
HubSpot Service Hub
Custom Object (Project)
lossyAutotask Projects (with Tasks, milestone dates, resource assignments, and budget tracking) have no native HubSpot equivalent. We create a HubSpot Custom Object named Project with fields for project name, status, start date, end date, budget, and a lookup to the parent Company. Tasks within the project migrate as child records linked via ProjectTask custom object. Milestone dates become date fields on the Project custom object. Resource assignments on project tasks link to the Contact or User record of the assigned technician. This schema must be created before the data load; the customer's HubSpot admin reviews and approves it in a Sandbox migration first.
Autotask Professional Services Automation (PSA)
Contract
HubSpot Service Hub
Custom Object (Contract)
lossyAutotask Contracts (defining billing arrangements, labor rates, service level terms, and recurring billing rules) have no native HubSpot equivalent. We create a HubSpot Custom Object named Contract with fields for contract name, contract type, start date, end date, labor rate, SLA terms, billing frequency, and a lookup to the parent Company. Recurring billing rules are stored as text descriptions in a custom field; automated recurring billing generation is not rebuilt within HubSpot scope. If the customer requires automated contract renewal alerts, we document this as a HubSpot Workflow rebuild item post-migration.
Autotask Professional Services Automation (PSA)
Time Entry
HubSpot Service Hub
Custom Object (Time Entry)
lossyAutotask Time Entries (linked to Tickets, Projects, or standalone task work) have no native HubSpot object. We create a HubSpot Custom Object named Time Entry with fields for date, hours, owner (Contact/User lookup), parent ticket reference (Ticket lookup), parent project reference (Project custom object lookup), billing status, and notes. Autotask's rule-based billing flag (billable vs. non-billable) maps to a custom boolean field. The full time entry history is migrated; however, HubSpot's native reporting does not aggregate Time Entry custom objects without a separate analytics tool (HubSpot Analytics or a BI integration).
Autotask Professional Services Automation (PSA)
Service Call
HubSpot Service Hub
N/A
1:1Autotask Service Calls (scheduling and dispatch records for field service appointments) have no documented export path in the Autotask REST API and no HubSpot equivalent. We do not migrate Service Call records. We flag this as a documented gap in the migration scope acknowledgment, and Service Calls must be manually recreated in HubSpot or a dedicated field service tool if applicable.
Autotask Professional Services Automation (PSA)
To-do
HubSpot Service Hub
N/A
1:1Autotask To-dos are individual action items tied to users, not to tickets or projects. They have no bulk export API endpoint in Autotask. HubSpot has no equivalent standalone to-do object for this purpose. We do not migrate To-dos. We recommend converting pending To-dos to HubSpot Ticket tasks before migration cutover, or rebuilding them as task records manually after cutover.
Autotask Professional Services Automation (PSA)
Document (Attachment)
HubSpot Service Hub
File
1:1Autotask Documents (file attachments on Tickets and Projects) are stored in Autotask's document management module and retrieved via sequential per-attachment API calls. We migrate file attachments as HubSpot Files attached to the corresponding Ticket or Project custom object record. Because Autotask requires per-file API calls and Autotask's 10,000 calls-per-hour ceiling already constrains the migration window, we schedule attachment migration in a separate phase during off-peak hours to avoid exhausting API capacity during primary record migration.
Autotask Professional Services Automation (PSA)
Resource (Technician)
HubSpot Service Hub
User
1:1Autotask Resources (technicians and staff assigned to Tickets, Projects, and Service Calls) map to HubSpot Users. We resolve Resources by email match against HubSpot Users. Any Autotask Resource without a matching HubSpot User is held in a reconciliation queue for the customer's HubSpot admin to provision before record import resumes. Resource role, department, and license status are preserved as custom User properties for reporting and assignment logic.
Autotask Professional Services Automation (PSA)
User-Defined Field (UDF)
HubSpot Service Hub
Custom Property
lossyAutotask UDFs exist on multiple objects (Tickets, Companies, Contacts, Projects, Contracts) and support text, number, date, dropdown, and checkbox types. The UDF schema is customer-specific with no automated discovery export in Autotask. We perform a pre-migration UDF audit to enumerate every custom field on every object, capture its data type and picklist values, and map each to a HubSpot custom property of the equivalent type. Any UDF without a matching HubSpot property is flagged, created in the destination HubSpot portal before data load begins, and validated by the customer's admin.
Autotask Professional Services Automation (PSA)
Workflow Rule
HubSpot Service Hub
Workflow (documented only)
1:1Autotask Workflow Rules are configuration objects with no export capability via the REST API. HubSpot's Automation Sequences and Workflows are structurally different and cannot be automatically converted. We do not migrate Workflow Rules as code. We deliver a written inventory of every active Autotask Workflow Rule with its trigger, conditions, and actions, plus a recommended HubSpot Workflow or Automation Sequence equivalent for the customer's admin to rebuild post-migration.
| Autotask Professional Services Automation (PSA) | HubSpot Service Hub | Compatibility | |
|---|---|---|---|
| Ticket | Ticket1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Project | Custom Object (Project)lossy | Fully supported | |
| Contract | Custom Object (Contract)lossy | Fully supported | |
| Time Entry | Custom Object (Time Entry)lossy | Fully supported | |
| Service Call | N/A1:1 | Fully supported | |
| To-do | N/A1:1 | Fully supported | |
| Document (Attachment) | File1:1 | Fully supported | |
| Resource (Technician) | User1:1 | Fully supported | |
| User-Defined Field (UDF) | Custom Propertylossy | Fully supported | |
| Workflow Rule | Workflow (documented only)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Autotask Professional Services Automation (PSA) gotchas
Per-object thread limits throttle migration throughput
10,000 calls per hour global API ceiling
UDF schema is customer-specific and must be mapped manually
Workflow rules, Service Calls, and To-dos have no export path
Attachment handling requires per-file API calls
HubSpot Service Hub gotchas
Rate limits throttle large migration API calls
Side conversations and Zendesk macros have no HubSpot equivalent
HubSpot stores ticket history as fragmented engagement objects
Custom Objects require Enterprise tier in HubSpot
Ticket pipeline stage probability values do not export cleanly
Pair-specific challenges
Migration approach
Discovery and HubSpot tier selection
We audit the source Autotask PSA environment across record counts (Tickets, Companies, Contacts, Time Entries, Projects, Contracts, Attachments), UDF definitions on every object, active Workflow Rules, and current API usage patterns. We pair this with a HubSpot Service Hub tier decision: Starter ($15/agent/mo) covers basic single-pipeline ticket migration; Professional ($90/agent/mo) is required for multiple ticket pipelines, Automation Sequences, and shared inboxes; Enterprise ($450/agent/mo) adds advanced reporting, custom objects at scale, and higher API rate limits. The discovery output is a written migration scope, UDF audit report, and HubSpot tier recommendation.
HubSpot schema setup and custom object design
We configure the HubSpot Service Hub portal before any data migration begins. This includes creating all custom properties (mapped from the Autotask UDF audit), designing ticket pipeline and stage values to match Autotask Queue and status logic, creating the Project and Contract custom object schemas if applicable, and configuring ticket owner assignments. Schema is deployed into a HubSpot Sandbox environment first for validation by the customer's admin team. Any custom object lookups (Project to Company, Time Entry to Ticket) are tested for referential integrity before production migration begins.
Autotask data extraction with API rate-limit handling
We extract data from Autotask PSA using the REST API with thread-aware pacing. Autotask's per-object thread limits (often 1-2 concurrent threads) and 10,000 calls-per-hour ceiling require pipelined extraction by object type to avoid 429 errors. We extract in dependency order: Companies first, then Contacts (with CompanyId resolved), then Resources (for User matching), then Tickets (with ResourceId resolved), then Time Entries, then Project and Contract data. Attachments are extracted in a separate lower-priority phase scheduled off-peak. We pre-count record volumes and calculate the extraction window duration before scheduling the migration run.
Sandbox migration and UDF reconciliation
We run a full migration into the HubSpot Sandbox environment using production-like data volumes. The customer's HubSpot admin reviews migrated records (tickets, companies, contacts, custom object records) against the Autotask source, spot-checks 25-50 records per object type for data accuracy, validates UDF mapping, and signs off the schema and mapping before production migration begins. Any field mapping corrections, custom property type mismatches, or custom object schema changes happen at this stage. Production migration does not begin without written sign-off from the customer's admin.
Production migration in dependency order with delta sync
We run production migration in record-dependency order: Companies first (as parent records), Contacts (with Company lookup resolved), Resources (validated against HubSpot Users), Tickets (with owner lookup resolved), Time Entries and Project/Contract data (custom objects), and Attachments (off-peak phase). HubSpot's batch API and Bulk API are used for Contacts and Tickets to maximize throughput within HubSpot's burst rate limits. A delta migration runs after the initial cutover migration to capture any records created or modified during the migration window before final cutover.
Cutover, validation, and automation rebuild handoff
We freeze Autotask writes during cutover, run a final delta migration, then designate HubSpot as the system of record. We deliver the Workflow Rules, Service Calls, and To-dos inventory document to the customer's admin team for manual rebuild. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild Autotask Workflow Rules as HubSpot Automation Sequences inside the migration scope; that is a separate engagement or an internal admin task. Reports and dashboards also require manual rebuild in HubSpot's reporting engine.
Platform deep dives
Autotask Professional Services Automation (PSA)
Source
Strengths
Weaknesses
HubSpot Service Hub
Destination
Strengths
Weaknesses
Complexity grading
Standard Helpdesk migration. 2 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Autotask Professional Services Automation (PSA) and HubSpot Service Hub.
Object compatibility
2 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Autotask Professional Services Automation (PSA): 10,000 calls per hour per organization; per-object thread limits (often 1–2 threads per integration per object) with latency thresholds.
Data volume sensitivity
Autotask Professional Services Automation (PSA) doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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