CRM migration

Migrate from m-savvy to HubSpot

Field-level mapping, validation, and rollback between m-savvy and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

m-savvy logo

m-savvy

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between m-savvy and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

M-Savvy is a sales-focused CRM that organizes customer data around contacts, companies, and deals with basic pipeline stages. HubSpot extends this model with HubSpot's lifecycle stage property for contacts, multiple simultaneous deal pipelines with stage-level customization, and a unified object graph where contacts and companies associate freely without foreign-key constraints. FlitStack AI extracts M-Savvy records via the platform's API using the standard authentication model, maps each field to its HubSpot equivalent (or creates a custom HubSpot property when no native match exists), and loads data using HubSpot's bulk import API with validation. The migration carries contacts, companies, deals, and activity history (calls, emails, meetings, notes) with original timestamps and owner email matching to HubSpot user accounts. What does not migrate: M-Savvy workflow rules, automation sequences, email templates, custom reports, and any integration connections — those require manual rebuild inside HubSpot. We surface a complete field-mapping spreadsheet and custom-property creation checklist before the full migration runs so your team can verify every translation decision.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

m-savvy logo

m-savvy

What's pushing teams away

  • Very limited public footprint — minimal independent reviews on G2, Capterra Canada, or major software directories makes vendor due diligence and benchmarking difficult.
  • No published pricing, feature list, or API documentation on independent listings, requiring direct vendor engagement for every basic question.
  • Small market share means few third-party connectors or community-built integrations compared to mainstream Canadian CRM alternatives.
  • Public technical and roadmap information is sparse, raising concerns about long-term platform investment for prospects evaluating five-year stacks.
  • Confusion with similarly named products (SavvyCal, SavvySuite CRM, CapSavvy CRM, Payment Savvy, m-savvy at m-savvy.com) creates friction in vendor research and procurement.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How m-savvy objects map to HubSpot

Each row shows how a m-savvy object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

m-savvy

Contact

maps to

HubSpot

Contact

1:1
Fully supported

HubSpot contacts receive M-Savvy contact fields directly. The email address is the unique key for de-duplication. Owner is resolved by matching the M-Savvy owner email to an existing HubSpot user; unmatched owners are flagged for team assignment.

m-savvy

Company

maps to

HubSpot

Company

1:1
Fully supported

M-Savvy company records map to HubSpot company records. Company name is the unique identifier. Parent-company relationships in M-Savvy map to HubSpot's parent company field if the parent company record is also migrated.

m-savvy

Deal / Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

M-Savvy deal records map to HubSpot deal records. Each deal links to a HubSpot pipeline. The deal amount, close date, and stage all transfer with their original values; stage values are mapped through the pipeline value-mapping table defined during planning.

m-savvy

Pipeline

maps to

HubSpot

HubSpot Pipeline

1:1
Fully supported

If M-Savvy uses a single pipeline, it becomes one HubSpot pipeline. If M-Savvy has multiple named pipelines, each one maps to a separate HubSpot pipeline so stage pick-list values are scoped independently.

m-savvy

Pipeline Stage

maps to

HubSpot

Deal Stage (per Pipeline)

1:1
Fully supported

Stage names are mapped value-by-value from M-Savvy stages to HubSpot stage names within the destination pipeline. Probability percentages are applied per stage based on HubSpot's stage configuration defaults, then adjusted if the team provides their own forecast probabilities.

m-savvy

Activity (Call)

maps to

HubSpot

Engagement (Call)

1:1
Fully supported

M-Savvy call logs migrate as HubSpot engagements of type 'call.' Original timestamps, call duration, and owner are preserved. Notes attached to the call are stored in the engagement's body text.

m-savvy

Activity (Email)

maps to

HubSpot

Engagement (Email)

1:1
Fully supported

M-Savvy email activity migrates as HubSpot engagements of type 'email.' Subject line, body content (plain text), timestamp, and owner transfer. Rich HTML email bodies are simplified to text for HubSpot's engagement model.

m-savvy

Activity (Meeting / Event)

maps to

HubSpot

Engagement (Meeting)

1:1
Fully supported

M-Savvy meeting records migrate as HubSpot engagements of type 'meeting.' Start and end timestamps, title, location, and owner transfer. Attendee associations are stored as notes on the engagement.

m-savvy

Note / Attachment

maps to

HubSpot

Engagement Note / HubSpot File

1:1
Fully supported

M-Savvy notes migrate as HubSpot engagement notes. File attachments are downloaded and re-uploaded to HubSpot Files, then associated with the corresponding contact, company, or deal record. File size limits follow HubSpot's 25MB per-file ceiling.

m-savvy

Custom Field / Property

maps to

HubSpot

HubSpot Custom Property

1:1
Fully supported

Every M-Savvy custom field that has no native HubSpot equivalent is created as a HubSpot custom property before migration. Property type is matched (dropdown → picklist, number → number, date → date). M-Savvy pick-list values are recreated as HubSpot picklist options in the same order.

m-savvy

Workflow / Automation Rule

maps to

HubSpot

None

1:1
Fully supported

M-Savvy workflow rules do not migrate. We export the rule definitions (trigger conditions, action steps, filter logic) as a JSON reference file so your HubSpot admin can rebuild equivalent automations in HubSpot's workflow builder. This is outside the data migration scope.

m-savvy

Report / Dashboard

maps to

HubSpot

None

1:1
Fully supported

M-Savvy custom reports and dashboards are not migrated. The underlying data (contacts, deals, activities) is available in HubSpot for report rebuilding. We provide a record-count and field inventory summary to help your team scope the report rebuild effort.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

m-savvy logo

m-savvy gotchas

High

Custom object schemas require manual discovery before migration

Medium

Plan tier restrictions limit exportable record volumes

Medium

Attachment files are not embedded in record exports

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • M-Savvy custom fields require HubSpot custom property pre-creation

    HubSpot does not auto-create custom properties during import — every M-Savvy property without a native HubSpot equivalent must be created manually in HubSpot's property settings before the migration runs. We deliver a custom property creation checklist with property name, type, and pick-list options so your admin can pre-stage the schema. If a property is missing at migration time, its data lands in a temporary holding field and gets migrated in a follow-on pass.

  • M-Savvy workflow rules do not exist in HubSpot after migration

    M-Savvy automation rules — triggers based on field changes, deal stage transitions, or contact updates — are configuration data that has no equivalent in HubSpot's object model. They do not carry over. We export the rule definitions as a structured JSON file listing each trigger, condition, and action so your HubSpot admin can rebuild them in HubSpot's workflow builder. Budget 1–3 days of admin time per 10 complex workflows.

  • Contact lifecycle stage must be assigned at migration time

    HubSpot's lifecycle_stage property is a required pick-list field if your team uses HubSpot's lead management model. M-Savvy may not have a direct lifecycle stage field — if that data lives in a custom field or in the deal stage, we create a HubSpot custom property for it and populate the value at migration time based on the best source indicator. If no lifecycle data exists in M-Savvy, contacts land as 'lead' by default and can be reclassified manually post-migration.

  • HubSpot's per-file attachment limit of 25MB may truncate large files

    HubSpot's file upload API caps individual files at 25MB. M-Savvy records with file attachments larger than 25MB are flagged during the pre-migration audit. Your team decides whether to exclude oversized files (and preserve the file name and URL in a custom property pointing to the original storage location) or split the migration into a separate file-migration pass with a dedicated file-transfer tool.

  • Delta-pickup window requires M-Savvy API access to remain open

    The delta-pickup window (24–48 hours by default) captures records modified in M-Savvy between the full migration run and the go-live cutover. This requires M-Savvy API credentials to remain active and unthrottled during that window. If M-Savvy rate-limits the migration service account during delta pickup, some in-flight changes may be missed and require a manual post-go-live reconciliation pass.

Migration approach

Six steps for a successful m-savvy to HubSpot data migration

  1. Audit M-Savvy data model and export field inventory

    FlitStack AI connects to M-Savvy via API using the provided credentials and exports a full field inventory: object names, field labels, field types, pick-list values, and record counts per object. This inventory becomes the basis for the field-mapping spreadsheet. We flag M-Savvy custom fields, multi-value fields, and any fields with data-type mismatches against HubSpot's supported types.

  2. Define HubSpot schema and custom property creation plan

    Using the field inventory, FlitStack AI produces a HubSpot custom property creation checklist: property name, object (contact/company/deal), type, and pick-list options. Your HubSpot admin creates these properties before the migration run. We also identify which M-Savvy pipelines map to which HubSpot pipelines and produce the stage-value mapping table.

  3. Run sample migration with field-level diff

    A representative slice of 100–500 records (contacts, companies, deals, and a few activities) migrates into HubSpot. FlitStack AI generates a field-level diff comparing source values to destination values for every mapped field. You verify that custom property names are correct, stage values landed in the right HubSpot pipeline stages, and owner resolution produced expected results. No records commit permanently until you approve the diff.

  4. Execute full migration with delta-pickup cutover

    The full record set migrates using HubSpot's bulk import API with validation at each batch. A delta-pickup window of 24–48 hours captures any M-Savvy records created or modified during the migration run. All operations are logged in an audit trail. If reconciliation identifies missing or duplicate records, a targeted re-migration pass corrects them before the audit is signed off.

  5. Deliver reconciliation report and workflow export package

    FlitStack AI produces a final reconciliation report: record counts by object, duplicates detected, records without owner matches, and custom property coverage. We deliver the M-Savvy workflow definitions as a JSON export and the field-mapping spreadsheet marked with final values. Your team has everything needed to complete HubSpot onboarding independently.

Platform deep dives

Context on both ends of the pair

m-savvy logo

m-savvy

Source

Strengths

  • Salesforce backbone means familiar object model for teams with prior CRM experience.
  • Canadian data residency satisfies domestic compliance requirements for provincial and federal regulations.
  • Bundled marketing automation reduces licensing overhead for small marketing teams.
  • Integrated reporting provides out-of-the-box dashboards without requiring a BI tool.

Weaknesses

  • Limited public API documentation makes pre-migration discovery time-intensive.
  • Smaller market share means fewer third-party integration connectors than major CRMs.
  • Feature parity with enterprise platforms requires higher-tier subscriptions.
  • Custom object support varies by plan, potentially restricting what data can move.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    m-savvy: Not publicly documented.

  • Data volume sensitivity

    B

    m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your m-savvy to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about m-savvy to HubSpot data migrations

Answers to the questions buyers ask most during m-savvy to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most M-Savvy to HubSpot migrations complete in 48–72 hours of clock time for under 50,000 total records. Larger datasets with 250,000+ records or complex multi-pipeline setups extend to 5–10 days. The longest planning step is pre-creating HubSpot custom properties to match every M-Savvy custom field — that typically takes 1–2 days of your admin's time before data can land.

Adjacent paths

Related migrations to explore

Ready when you are

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