CRM migration
Field-level mapping, validation, and rollback between m-savvy and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
m-savvy
Source
Twenty CRM
Destination
Compatibility
8 of 10
objects map 1:1 between m-savvy and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from m-savvy to Twenty CRM is a structural migration from a Canadian Salesforce-based platform to a modern open-source CRM. M-savvy stores Contacts, Accounts, Deals, Leads, and Activities on a Salesforce-inherited object model, but its limited public API documentation requires live schema inspection during discovery to enumerate custom object types and field definitions. Twenty CRM ships with minimal standard fields on its People and Companies objects, which means pre-migration field creation in Settings Data Model is mandatory before any CSV import runs. We inspect the m-savvy org via API, build a schema map for customer confirmation, then create all destination fields before importing data in dependency order: Companies first, then People with AccountId resolved, then Opportunities, then Activities via bulk import, and finally Custom Objects. Attachment files are stored separately in m-savvy and require a dedicated file-export pass. Workflows, automations, and reporting configurations do not migrate; we deliver a written inventory for your admin to rebuild in Twenty's Settings.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a m-savvy object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
m-savvy
Contact
Twenty CRM
People
1:1M-savvy Contacts map to Twenty People records. The m-savvy contact's name, email, phone, address, lifecycle stage, and owner assignment transfer to Twenty People fields. We create standard fields in Twenty Settings Data Model before import, then bulk-insert People records using the resolved owner email as a Twenty workspace member reference. Any m-savvy contact properties without a direct Twenty equivalent become custom fields on the People object.
m-savvy
Account (Company)
Twenty CRM
Company
1:1M-savvy Account records map directly to Twenty Company. The account name, industry, size, billing address, and domain transfer to Company fields. We insert Companies before People so that the Company-People relationship resolves at import time. The Company domain or website field is used as the dedupe key to prevent duplicate company creation when multiple contacts share the same organization.
m-savvy
Deal
Twenty CRM
Opportunity
1:1M-savvy Deals map to Twenty Opportunity records. Stage, amount, close date, probability, and custom deal properties transfer to the Opportunity object. We pre-configure stage values in Twenty Settings before migration so that imported opportunities land in the correct stage. Any custom stage names from m-savvy become Twenty stage field options.
m-savvy
Lead
Twenty CRM
People (type = Lead)
1:1M-savvy Leads are distinct from Contacts in m-savvy's data model. We import Leads as Twenty People records with a type or status field set to Lead to preserve the lead-contact distinction that Twenty does not enforce natively. Lead source and lead score from m-savvy become custom fields on the People record.
m-savvy
Activity (Call, Email, Meeting, Task, Note)
Twenty CRM
Task or Note
1:1M-savvy activity records (calls, emails, meetings, tasks, notes) map to Twenty Task or Note records linked to the parent People or Company record. Activity timestamps preserve to maintain chronological history. We resolve the parent record by matching the m-savvy contact or account ID to the newly created Twenty People or Company record ID.
m-savvy
Custom Object
Twenty CRM
Custom Object
1:1M-savvy custom objects require live API inspection during discovery because no public schema documentation exists. We enumerate each custom object type and its field definitions from the m-savvy API, then replicate the schema in Twenty Settings Data Model before importing. Custom object records insert after standard objects to satisfy any lookup relationships to People, Company, or Opportunity.
m-savvy
Attachment
Twenty CRM
Attachment
1:1M-savvy stores attachment files separately from record data and requires a separate file-export pass. We download files from m-savvy's file storage endpoints, stage them locally, then upload to Twenty and relink each file to its parent record ID. If a parent record failed to migrate, the attachment is flagged and held for manual review rather than orphaned in Twenty.
m-savvy
Pipeline and Pipeline Stage
Twenty CRM
Opportunity Stage
lossyM-savvy pipeline definitions and custom stage names read from the m-savvy schema during discovery. We configure the matching stage values in Twenty Settings before opportunity import. If m-savvy has stages with no equivalent in Twenty's default set, we create them as custom stage options. Stage order and probability percentages transfer to Twenty stage configuration.
m-savvy
Owner
Twenty CRM
Member (User)
1:1M-savvy owners resolve by email match to Twenty workspace members. We extract every distinct owner referenced on Contact, Account, Deal, and Activity records and match against the Twenty Members list. Any m-savvy owner without a matching Twenty member enters a reconciliation queue for admin provisioning before record import proceeds.
m-savvy
Lead Source
Twenty CRM
Custom Field
lossyM-savvy lead source values (campaign, referral, organic, etc.) do not exist as standard fields in Twenty People. We create a custom select field on People during schema setup and populate it from m-savvy's lead source property during import.
| m-savvy | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Account (Company) | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Lead | People (type = Lead)1:1 | Fully supported | |
| Activity (Call, Email, Meeting, Task, Note) | Task or Note1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Attachment | Attachment1:1 | Fully supported | |
| Pipeline and Pipeline Stage | Opportunity Stagelossy | Fully supported | |
| Owner | Member (User)1:1 | Fully supported | |
| Lead Source | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
m-savvy gotchas
Custom object schemas require manual discovery before migration
Plan tier restrictions limit exportable record volumes
Attachment files are not embedded in record exports
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and m-savvy API schema inspection
We audit the m-savvy org via API to enumerate all object types, standard fields, custom object schemas, pipeline definitions, stage names, and owner assignments. This step is required because m-savvy does not publish public schema documentation. We extract attachment file references and identify any plan-tier export restrictions. The discovery output is a written schema map shared with the customer for confirmation before any data moves. We also confirm the customer's current m-savvy plan tier and whether any export limitations apply.
Twenty workspace preparation and field creation
We create all required fields in Twenty Settings Data Model before importing any data. This includes standard fields (name, email, phone, address, job title, company) on People and Companies, stage values on Opportunity, and any custom fields corresponding to m-savvy properties that have no Twenty standard equivalent. We also invite all workspace members (Twenty's equivalent of owners) so that OwnerId references can resolve at import time. Fields must exist before import because Twenty's CSV import creates records, not fields.
Data extraction and transformation from m-savvy
We export data from m-savvy in dependency order: Companies (Accounts) first, then People (Contacts and Leads with the lead-contact distinction preserved as a type field), then Opportunities (Deals) with stage values pre-mapped, then Activity history (calls, emails, meetings, tasks, notes) with parent record IDs resolved, and finally Custom Objects. Attachments are exported via a separate file-API pass and staged locally with parent record metadata. We transform data formats (dates, phone numbers, addresses) to match Twenty's expected input.
Sandbox migration and customer reconciliation
We run a full migration into a Twenty sandbox or test workspace using production-like data volume. The customer's admin reviews record counts, spot-checks 20-30 records against the m-savvy source, and confirms that field mapping is correct. Any missing fields or mapping corrections are applied to the Twenty schema before the production migration begins. This step prevents rework in the production environment.
Production migration in dependency order
We run production migration in record-dependency order: Companies first, People with AccountId resolved, Opportunities with stage values set, Activity history with parent record references resolved, Custom Objects with lookups to standard objects satisfied, and Attachments with parent record links relinked post-upload. Each phase emits a row-count reconciliation report before the next phase begins. Owner references resolve by email match against Twenty workspace members.
Cutover, validation, and workflow inventory delivery
We freeze writes to m-savvy during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver the workflow and automation inventory document to the customer's admin team for rebuild in Twenty Settings. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild m-savvy workflows as Twenty automations inside the migration scope.
Platform deep dives
m-savvy
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Twenty CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
m-savvy: Not publicly documented.
Data volume sensitivity
m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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