CRM migration

Migrate from m-savvy to Twenty CRM

Field-level mapping, validation, and rollback between m-savvy and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

m-savvy logo

m-savvy

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between m-savvy and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from m-savvy to Twenty CRM is a structural migration from a Canadian Salesforce-based platform to a modern open-source CRM. M-savvy stores Contacts, Accounts, Deals, Leads, and Activities on a Salesforce-inherited object model, but its limited public API documentation requires live schema inspection during discovery to enumerate custom object types and field definitions. Twenty CRM ships with minimal standard fields on its People and Companies objects, which means pre-migration field creation in Settings Data Model is mandatory before any CSV import runs. We inspect the m-savvy org via API, build a schema map for customer confirmation, then create all destination fields before importing data in dependency order: Companies first, then People with AccountId resolved, then Opportunities, then Activities via bulk import, and finally Custom Objects. Attachment files are stored separately in m-savvy and require a dedicated file-export pass. Workflows, automations, and reporting configurations do not migrate; we deliver a written inventory for your admin to rebuild in Twenty's Settings.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

m-savvy logo

m-savvy

What's pushing teams away

  • Very limited public footprint — minimal independent reviews on G2, Capterra Canada, or major software directories makes vendor due diligence and benchmarking difficult.
  • No published pricing, feature list, or API documentation on independent listings, requiring direct vendor engagement for every basic question.
  • Small market share means few third-party connectors or community-built integrations compared to mainstream Canadian CRM alternatives.
  • Public technical and roadmap information is sparse, raising concerns about long-term platform investment for prospects evaluating five-year stacks.
  • Confusion with similarly named products (SavvyCal, SavvySuite CRM, CapSavvy CRM, Payment Savvy, m-savvy at m-savvy.com) creates friction in vendor research and procurement.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How m-savvy objects map to Twenty CRM

Each row shows how a m-savvy object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

m-savvy

Contact

maps to

Twenty CRM

People

1:1
Fully supported

M-savvy Contacts map to Twenty People records. The m-savvy contact's name, email, phone, address, lifecycle stage, and owner assignment transfer to Twenty People fields. We create standard fields in Twenty Settings Data Model before import, then bulk-insert People records using the resolved owner email as a Twenty workspace member reference. Any m-savvy contact properties without a direct Twenty equivalent become custom fields on the People object.

m-savvy

Account (Company)

maps to

Twenty CRM

Company

1:1
Fully supported

M-savvy Account records map directly to Twenty Company. The account name, industry, size, billing address, and domain transfer to Company fields. We insert Companies before People so that the Company-People relationship resolves at import time. The Company domain or website field is used as the dedupe key to prevent duplicate company creation when multiple contacts share the same organization.

m-savvy

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

M-savvy Deals map to Twenty Opportunity records. Stage, amount, close date, probability, and custom deal properties transfer to the Opportunity object. We pre-configure stage values in Twenty Settings before migration so that imported opportunities land in the correct stage. Any custom stage names from m-savvy become Twenty stage field options.

m-savvy

Lead

maps to

Twenty CRM

People (type = Lead)

1:1
Fully supported

M-savvy Leads are distinct from Contacts in m-savvy's data model. We import Leads as Twenty People records with a type or status field set to Lead to preserve the lead-contact distinction that Twenty does not enforce natively. Lead source and lead score from m-savvy become custom fields on the People record.

m-savvy

Activity (Call, Email, Meeting, Task, Note)

maps to

Twenty CRM

Task or Note

1:1
Fully supported

M-savvy activity records (calls, emails, meetings, tasks, notes) map to Twenty Task or Note records linked to the parent People or Company record. Activity timestamps preserve to maintain chronological history. We resolve the parent record by matching the m-savvy contact or account ID to the newly created Twenty People or Company record ID.

m-savvy

Custom Object

maps to

Twenty CRM

Custom Object

1:1
Fully supported

M-savvy custom objects require live API inspection during discovery because no public schema documentation exists. We enumerate each custom object type and its field definitions from the m-savvy API, then replicate the schema in Twenty Settings Data Model before importing. Custom object records insert after standard objects to satisfy any lookup relationships to People, Company, or Opportunity.

m-savvy

Attachment

maps to

Twenty CRM

Attachment

1:1
Fully supported

M-savvy stores attachment files separately from record data and requires a separate file-export pass. We download files from m-savvy's file storage endpoints, stage them locally, then upload to Twenty and relink each file to its parent record ID. If a parent record failed to migrate, the attachment is flagged and held for manual review rather than orphaned in Twenty.

m-savvy

Pipeline and Pipeline Stage

maps to

Twenty CRM

Opportunity Stage

lossy
Fully supported

M-savvy pipeline definitions and custom stage names read from the m-savvy schema during discovery. We configure the matching stage values in Twenty Settings before opportunity import. If m-savvy has stages with no equivalent in Twenty's default set, we create them as custom stage options. Stage order and probability percentages transfer to Twenty stage configuration.

m-savvy

Owner

maps to

Twenty CRM

Member (User)

1:1
Fully supported

M-savvy owners resolve by email match to Twenty workspace members. We extract every distinct owner referenced on Contact, Account, Deal, and Activity records and match against the Twenty Members list. Any m-savvy owner without a matching Twenty member enters a reconciliation queue for admin provisioning before record import proceeds.

m-savvy

Lead Source

maps to

Twenty CRM

Custom Field

lossy
Fully supported

M-savvy lead source values (campaign, referral, organic, etc.) do not exist as standard fields in Twenty People. We create a custom select field on People during schema setup and populate it from m-savvy's lead source property during import.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

m-savvy logo

m-savvy gotchas

High

Custom object schemas require manual discovery before migration

Medium

Plan tier restrictions limit exportable record volumes

Medium

Attachment files are not embedded in record exports

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Twenty requires manual field creation before any import

    Twenty CRM ships with minimal standard fields on People and Companies objects. Users must spend 30-60 minutes creating basic fields before the CRM is usable. A documented GitHub issue (twentyhq/twenty #13953) describes this as a migration blocker: imported records from other CRMs cannot map to standard fields because those fields do not exist. We inspect m-savvy's field definitions during discovery, then pre-create every required field in Twenty Settings Data Model before running a single import. Without this step, CSV imports create empty records with no populated data.

  • M-savvy plan tier restrictions limit exportable record volumes

    M-savvy's entry-tier plans restrict API access and export volumes. Organizations on lower tiers may hit pagination limits or lose access to bulk export endpoints during the migration. We identify the customer's current m-savvy plan during scoping and advise on any pre-migration plan upgrade needed to access full data export capabilities. If upgrading is not feasible, we document which records will be missed and flag them for manual export or post-migration reconciliation.

  • Custom object schemas require live API inspection before migration

    M-savvy does not publish a public schema reference for custom objects. We cannot enumerate custom object types and their field definitions from documentation alone. During discovery, we inspect the live m-savvy org via API to build a complete schema map, including field names, types, and relationships. This schema map is shared with the customer for confirmation before any data is touched. The discovery step adds time to scoping that is not required for platforms with open documentation.

  • Attachment files are not embedded in m-savvy record exports

    Attachment files in m-savvy are stored separately from record data and require a dedicated file-export pass. If we only export record data, attachments are left behind. We download attachments using m-savvy's file storage API, stage them in our migration environment, re-upload to Twenty, and relink each file to its parent record ID. Files whose parent record failed to migrate are flagged and held for manual review.

  • M-savvy workflows and automations do not migrate to Twenty

    M-savvy workflow configurations and automation rules are not transferable to Twenty CRM because each platform has a distinct automation model. We do not migrate workflows as code. We deliver a written inventory of every active m-savvy workflow with its trigger, conditions, and actions. The customer's admin rebuilds equivalent automation in Twenty Settings using Twenty's built-in workflow or custom integration capabilities. Reporting configurations also do not migrate; we deliver a map of existing m-savvy reports for manual rebuild in Twenty.

Migration approach

Six steps for a successful m-savvy to Twenty CRM data migration

  1. Discovery and m-savvy API schema inspection

    We audit the m-savvy org via API to enumerate all object types, standard fields, custom object schemas, pipeline definitions, stage names, and owner assignments. This step is required because m-savvy does not publish public schema documentation. We extract attachment file references and identify any plan-tier export restrictions. The discovery output is a written schema map shared with the customer for confirmation before any data moves. We also confirm the customer's current m-savvy plan tier and whether any export limitations apply.

  2. Twenty workspace preparation and field creation

    We create all required fields in Twenty Settings Data Model before importing any data. This includes standard fields (name, email, phone, address, job title, company) on People and Companies, stage values on Opportunity, and any custom fields corresponding to m-savvy properties that have no Twenty standard equivalent. We also invite all workspace members (Twenty's equivalent of owners) so that OwnerId references can resolve at import time. Fields must exist before import because Twenty's CSV import creates records, not fields.

  3. Data extraction and transformation from m-savvy

    We export data from m-savvy in dependency order: Companies (Accounts) first, then People (Contacts and Leads with the lead-contact distinction preserved as a type field), then Opportunities (Deals) with stage values pre-mapped, then Activity history (calls, emails, meetings, tasks, notes) with parent record IDs resolved, and finally Custom Objects. Attachments are exported via a separate file-API pass and staged locally with parent record metadata. We transform data formats (dates, phone numbers, addresses) to match Twenty's expected input.

  4. Sandbox migration and customer reconciliation

    We run a full migration into a Twenty sandbox or test workspace using production-like data volume. The customer's admin reviews record counts, spot-checks 20-30 records against the m-savvy source, and confirms that field mapping is correct. Any missing fields or mapping corrections are applied to the Twenty schema before the production migration begins. This step prevents rework in the production environment.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Companies first, People with AccountId resolved, Opportunities with stage values set, Activity history with parent record references resolved, Custom Objects with lookups to standard objects satisfied, and Attachments with parent record links relinked post-upload. Each phase emits a row-count reconciliation report before the next phase begins. Owner references resolve by email match against Twenty workspace members.

  6. Cutover, validation, and workflow inventory delivery

    We freeze writes to m-savvy during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver the workflow and automation inventory document to the customer's admin team for rebuild in Twenty Settings. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild m-savvy workflows as Twenty automations inside the migration scope.

Platform deep dives

Context on both ends of the pair

m-savvy logo

m-savvy

Source

Strengths

  • Salesforce backbone means familiar object model for teams with prior CRM experience.
  • Canadian data residency satisfies domestic compliance requirements for provincial and federal regulations.
  • Bundled marketing automation reduces licensing overhead for small marketing teams.
  • Integrated reporting provides out-of-the-box dashboards without requiring a BI tool.

Weaknesses

  • Limited public API documentation makes pre-migration discovery time-intensive.
  • Smaller market share means fewer third-party integration connectors than major CRMs.
  • Feature parity with enterprise platforms requires higher-tier subscriptions.
  • Custom object support varies by plan, potentially restricting what data can move.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Twenty CRM.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    m-savvy: Not publicly documented.

  • Data volume sensitivity

    B

    m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your m-savvy to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about m-savvy to Twenty CRM data migrations

Answers to the questions buyers ask most during m-savvy to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 15,000 Contacts and 3,000 Deals with no custom objects. Migrations with custom objects, large attachment file libraries (over 10,000 files), multi-pipeline Deal structures, or complex m-savvy plan-tier export restrictions requiring manual data retrieval extend to eight to twelve weeks. The discovery phase (schema inspection via m-savvy API) adds one to two weeks to scoping that would not be required if m-savvy published public schema documentation.

Adjacent paths

Related migrations to explore

Ready when you are

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Land in Twenty CRM, intact.

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