CRM migration

Migrate from m-savvy to Freshsales

Field-level mapping, validation, and rollback between m-savvy and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

m-savvy logo

m-savvy

Source

Freshsales

Destination

Freshsales logo

Compatibility

88%

7 of 8

objects map 1:1 between m-savvy and Freshsales.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from m-savvy to Freshsales is a structural migration that requires resolving a Salesforce-influenced data model against Freshsales' own object hierarchy. M-savvy stores Contacts, Accounts, Deals, Leads, and Activities with custom objects that lack public schema documentation; we inspect the live org via API during discovery to enumerate custom object types and their fields before designing any field-level map. Attachment files live in a separate storage layer from record data and require a dedicated export, download, re-upload, and relink pass against Freshsales parent record IDs. We do not migrate m-savvy workflows or automations as code; we deliver a written inventory of each automation for the customer's admin to rebuild in Freshsales' workflow builder. Freshsales' Freddy AI, built-in phone and email, and AI-powered lead scoring become available immediately upon cutover, which is the primary value gain for teams moving from m-savvy's more limited feature set.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

m-savvy logo

m-savvy

What's pushing teams away

  • Very limited public footprint — minimal independent reviews on G2, Capterra Canada, or major software directories makes vendor due diligence and benchmarking difficult.
  • No published pricing, feature list, or API documentation on independent listings, requiring direct vendor engagement for every basic question.
  • Small market share means few third-party connectors or community-built integrations compared to mainstream Canadian CRM alternatives.
  • Public technical and roadmap information is sparse, raising concerns about long-term platform investment for prospects evaluating five-year stacks.
  • Confusion with similarly named products (SavvyCal, SavvySuite CRM, CapSavvy CRM, Payment Savvy, m-savvy at m-savvy.com) creates friction in vendor research and procurement.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How m-savvy objects map to Freshsales

Each row shows how a m-savvy object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

m-savvy

Contact

maps to

Freshsales

Contact

1:1
Fully supported

M-savvy Contacts map directly to Freshsales Contacts with all standard fields (name, email, phone, address, lifecycle stage, owner assignment) preserved. The email address serves as the dedupe key during import. Custom contact fields discovered via m-savvy API inspection map to Freshsales custom fields of equivalent data type. Owner assignment resolves via email match against Freshsales User records before Contact insert.

m-savvy

Account (Company)

maps to

Freshsales

Account

1:1
Fully supported

M-savvy Account records representing organizations map to Freshsales Accounts. Industry, size classification, and billing address fields map directly. The account-contact relationship is preserved during migration by ensuring Account records are created before the Contact import phase. If a contact has no linked account in m-savvy, it migrates as a standalone Freshsales Contact without an AccountId.

m-savvy

Deal

maps to

Freshsales

Deal

1:1
Fully supported

M-savvy Deals tracking pipeline opportunities map to Freshsales Deals. Stage name, deal amount, close date, probability, and owner assignment migrate. Custom deal fields discovered in the m-savvy schema map to Freshsales custom fields on the Deal object. Any m-savvy deal-stage names that do not match Freshsales default stages are created as new stage values in Freshsales during the configuration phase.

m-savvy

Lead

maps to

Freshsales

Lead

1:1
Fully supported

M-savvy Leads are distinct from Contacts and map to Freshsales Leads with lead status, lead source, and owner preserved. Lead score values stored in custom m-savvy fields migrate to Freshsales custom fields. During migration scoping, if the customer's m-savvy workflow merges Leads into Contacts at conversion, we design the Lead-to-Contact conversion mapping in Freshsales to match the original behavior.

m-savvy

Pipeline

maps to

Freshsales

Deal Pipeline

lossy
Fully supported

M-savvy pipeline definitions and custom stage names are read from the live API during discovery. We create matching Freshsales Deal pipelines with equivalent stage values before Deal import begins. If m-savvy has multiple pipelines, we create multiple Freshsales pipelines with the customer's pipeline-to-record mapping preserved. Stage probabilities migrate to Freshsales stage probability settings.

m-savvy

Activity (Email, Call, Task, Meeting)

maps to

Freshsales

Task, Appointment

1:1
Fully supported

M-savvy Activities linked to Contacts or Deals migrate to Freshsales Task and Appointment records. Emails and calls map to Tasks; meetings map to Appointments. Activity type, timestamp, owner, and linked record associations (ContactId, DealId) are preserved. Archived or deleted activities are excluded. Any attachment associations on activities are flagged because m-savvy stores attachments separately from records.

m-savvy

Custom Object

maps to

Freshsales

Custom Object

1:1
Fully supported

M-savvy custom objects require live API inspection during discovery because m-savvy does not publish a public schema reference. We enumerate each custom object type and its fields, then pre-create matching Freshsales custom objects and fields before data import. Custom object records migrate last, after all parent standard objects are in place, because custom objects in Freshsales often contain lookup relationships to Contacts, Accounts, or Deals. We resolve those lookups at migration time using the imported record IDs.

m-savvy

Attachment

maps to

Freshsales

Attachment

1:1
Fully supported

M-savvy attachment files are stored separately from record data and require a dedicated export pass using m-savvy file API endpoints. We download files to our staging environment, then re-upload to Freshsales and relink each file to its parent record by ID. If a parent record fails to migrate, its attachments are held in a flagged queue for manual review. Large attachment libraries (over 50 GB) extend migration timeline because file transfers require sustained bandwidth and Freshsales upload limits per batch.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

m-savvy logo

m-savvy gotchas

High

Custom object schemas require manual discovery before migration

Medium

Plan tier restrictions limit exportable record volumes

Medium

Attachment files are not embedded in record exports

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Custom object schema requires live API discovery before mapping

    M-savvy does not publish a public schema reference for custom objects. We must query the live org via API during the discovery phase to enumerate custom object types and field definitions. This adds a scoping step that is not required for platforms with open documentation. We build a schema map from the live API response and share it with the customer for confirmation before any data extraction begins. If the m-savvy plan tier restricts API access, we identify which custom objects will be inaccessible and document the gap.

  • Attachment files require a separate export and relink pass

    M-savvy stores attachment files separately from record data. We download files using m-savvy file storage endpoints, stage them locally, re-upload to Freshsales, and relink each file to its parent record ID post-ingestion. If a parent record (Contact, Account, Deal, or Lead) fails to migrate, its attachments are flagged and held. Large attachment libraries extend timeline because file download, staging, upload, and relink are sequential passes that do not parallelize with record migration.

  • Lead conversion field mapping must be configured before Lead migration

    Freshsales supports custom field mapping during Lead-to-Contact conversion via Admin settings. If m-savvy used custom Lead fields to store data that should survive conversion (lead source details, qualification notes, or scoring values), we must configure the Freshsales lead conversion field map before the migration runs. Skipping this step means custom m-savvy Lead fields may be dropped during the conversion process in Freshsales.

  • Freshsales Locations do not support custom fields

    Freshsales Locations (address-type fields on Contacts and Accounts) do not accept custom fields today. If m-savvy stored industry-specific location data (branch codes, region identifiers, or location-specific custom properties) as part of address or location records, those fields cannot map to Freshsales Locations. We flag these during scoping and recommend storing them as custom fields on the Contact or Account object instead.

Migration approach

Six steps for a successful m-savvy to Freshsales data migration

  1. Discovery and plan-tier audit

    We audit the source m-savvy account to enumerate the current plan tier, API access scope, and any export volume restrictions. We query the live m-savvy API to enumerate all standard and custom object types with their field definitions. We document the full m-savvy object inventory including custom objects, pipeline structures, stage names, and owner list. This phase produces a written discovery report and schema map for customer confirmation before any extraction begins.

  2. Freshsales destination configuration

    We configure the Freshsales destination org: create or verify the required pipelines and stages matching the m-savvy pipeline structure, configure Lead-to-Contact conversion field maps, provision any custom fields needed for m-savvy custom object data, and set up User records matched by email to m-savvy owners. Freshsales configuration is validated in the destination org before record migration starts.

  3. Attachment file export pass

    We export attachment files from m-savvy via the file storage API endpoints, download to our staging environment, and organize by parent record ID. Large attachment sets are processed in batches to manage staging storage and to avoid timeout on the m-savvy file API. Parent record IDs are preserved so that the relink pass in Freshsales can reconnect each file to its originating record.

  4. Record migration in dependency order

    We migrate records in dependency order: Users (validated by email match), Accounts, Contacts (with AccountId resolved), Leads (with custom conversion field maps applied), Deals (with pipeline and stage mapping configured), Activity history (Tasks and Appointments), then Custom Objects (last, because they contain lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales REST API with rate-limit handling and exponential backoff for all inserts.

  5. Attachment relink and parent-record reconciliation

    After all record types are migrated, we re-upload attachment files to Freshsales and relink each to its parent record by ID. Any parent record that did not migrate successfully is flagged, and its attachments are held in a review queue. The customer receives a file-attachment migration report showing files migrated, files relinked, and files held for manual resolution.

  6. Cutover, delta sync, and automation handoff

    We freeze m-savvy writes during cutover, run a final delta migration of records modified during the migration window, and enable Freshsales as the system of record. We deliver a written inventory of every m-savvy workflow and automation with its trigger, conditions, and actions for the customer's admin to rebuild in Freshsales workflow builder. We support a three-day hypercare window for reconciliation issues raised by the customer's team. Workflow rebuild, post-migration admin training, and ongoing optimization are outside standard migration scope.

Platform deep dives

Context on both ends of the pair

m-savvy logo

m-savvy

Source

Strengths

  • Salesforce backbone means familiar object model for teams with prior CRM experience.
  • Canadian data residency satisfies domestic compliance requirements for provincial and federal regulations.
  • Bundled marketing automation reduces licensing overhead for small marketing teams.
  • Integrated reporting provides out-of-the-box dashboards without requiring a BI tool.

Weaknesses

  • Limited public API documentation makes pre-migration discovery time-intensive.
  • Smaller market share means fewer third-party integration connectors than major CRMs.
  • Feature parity with enterprise platforms requires higher-tier subscriptions.
  • Custom object support varies by plan, potentially restricting what data can move.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    m-savvy: Not publicly documented.

  • Data volume sensitivity

    B

    m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your m-savvy to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about m-savvy to Freshsales data migrations

Answers to the questions buyers ask most during m-savvy to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward migrations under 10,000 Contacts and 2,000 Deals with no custom objects complete in two to four weeks. Migrations with custom objects requiring live API schema discovery, large attachment libraries (over 50 GB), or multi-pipeline Deal structures extend to five to eight weeks. The discovery phase (steps 1-2) typically takes three to five business days before any data extraction begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from m-savvy.
Land in Freshsales, intact.

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