CRM migration
Field-level mapping, validation, and rollback between m-savvy and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
m-savvy
Source
Freshsales
Destination
Compatibility
7 of 8
objects map 1:1 between m-savvy and Freshsales.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from m-savvy to Freshsales is a structural migration that requires resolving a Salesforce-influenced data model against Freshsales' own object hierarchy. M-savvy stores Contacts, Accounts, Deals, Leads, and Activities with custom objects that lack public schema documentation; we inspect the live org via API during discovery to enumerate custom object types and their fields before designing any field-level map. Attachment files live in a separate storage layer from record data and require a dedicated export, download, re-upload, and relink pass against Freshsales parent record IDs. We do not migrate m-savvy workflows or automations as code; we deliver a written inventory of each automation for the customer's admin to rebuild in Freshsales' workflow builder. Freshsales' Freddy AI, built-in phone and email, and AI-powered lead scoring become available immediately upon cutover, which is the primary value gain for teams moving from m-savvy's more limited feature set.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a m-savvy object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
m-savvy
Contact
Freshsales
Contact
1:1M-savvy Contacts map directly to Freshsales Contacts with all standard fields (name, email, phone, address, lifecycle stage, owner assignment) preserved. The email address serves as the dedupe key during import. Custom contact fields discovered via m-savvy API inspection map to Freshsales custom fields of equivalent data type. Owner assignment resolves via email match against Freshsales User records before Contact insert.
m-savvy
Account (Company)
Freshsales
Account
1:1M-savvy Account records representing organizations map to Freshsales Accounts. Industry, size classification, and billing address fields map directly. The account-contact relationship is preserved during migration by ensuring Account records are created before the Contact import phase. If a contact has no linked account in m-savvy, it migrates as a standalone Freshsales Contact without an AccountId.
m-savvy
Deal
Freshsales
Deal
1:1M-savvy Deals tracking pipeline opportunities map to Freshsales Deals. Stage name, deal amount, close date, probability, and owner assignment migrate. Custom deal fields discovered in the m-savvy schema map to Freshsales custom fields on the Deal object. Any m-savvy deal-stage names that do not match Freshsales default stages are created as new stage values in Freshsales during the configuration phase.
m-savvy
Lead
Freshsales
Lead
1:1M-savvy Leads are distinct from Contacts and map to Freshsales Leads with lead status, lead source, and owner preserved. Lead score values stored in custom m-savvy fields migrate to Freshsales custom fields. During migration scoping, if the customer's m-savvy workflow merges Leads into Contacts at conversion, we design the Lead-to-Contact conversion mapping in Freshsales to match the original behavior.
m-savvy
Pipeline
Freshsales
Deal Pipeline
lossyM-savvy pipeline definitions and custom stage names are read from the live API during discovery. We create matching Freshsales Deal pipelines with equivalent stage values before Deal import begins. If m-savvy has multiple pipelines, we create multiple Freshsales pipelines with the customer's pipeline-to-record mapping preserved. Stage probabilities migrate to Freshsales stage probability settings.
m-savvy
Activity (Email, Call, Task, Meeting)
Freshsales
Task, Appointment
1:1M-savvy Activities linked to Contacts or Deals migrate to Freshsales Task and Appointment records. Emails and calls map to Tasks; meetings map to Appointments. Activity type, timestamp, owner, and linked record associations (ContactId, DealId) are preserved. Archived or deleted activities are excluded. Any attachment associations on activities are flagged because m-savvy stores attachments separately from records.
m-savvy
Custom Object
Freshsales
Custom Object
1:1M-savvy custom objects require live API inspection during discovery because m-savvy does not publish a public schema reference. We enumerate each custom object type and its fields, then pre-create matching Freshsales custom objects and fields before data import. Custom object records migrate last, after all parent standard objects are in place, because custom objects in Freshsales often contain lookup relationships to Contacts, Accounts, or Deals. We resolve those lookups at migration time using the imported record IDs.
m-savvy
Attachment
Freshsales
Attachment
1:1M-savvy attachment files are stored separately from record data and require a dedicated export pass using m-savvy file API endpoints. We download files to our staging environment, then re-upload to Freshsales and relink each file to its parent record by ID. If a parent record fails to migrate, its attachments are held in a flagged queue for manual review. Large attachment libraries (over 50 GB) extend migration timeline because file transfers require sustained bandwidth and Freshsales upload limits per batch.
| m-savvy | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Pipeline | Deal Pipelinelossy | Fully supported | |
| Activity (Email, Call, Task, Meeting) | Task, Appointment1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Attachment | Attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
m-savvy gotchas
Custom object schemas require manual discovery before migration
Plan tier restrictions limit exportable record volumes
Attachment files are not embedded in record exports
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and plan-tier audit
We audit the source m-savvy account to enumerate the current plan tier, API access scope, and any export volume restrictions. We query the live m-savvy API to enumerate all standard and custom object types with their field definitions. We document the full m-savvy object inventory including custom objects, pipeline structures, stage names, and owner list. This phase produces a written discovery report and schema map for customer confirmation before any extraction begins.
Freshsales destination configuration
We configure the Freshsales destination org: create or verify the required pipelines and stages matching the m-savvy pipeline structure, configure Lead-to-Contact conversion field maps, provision any custom fields needed for m-savvy custom object data, and set up User records matched by email to m-savvy owners. Freshsales configuration is validated in the destination org before record migration starts.
Attachment file export pass
We export attachment files from m-savvy via the file storage API endpoints, download to our staging environment, and organize by parent record ID. Large attachment sets are processed in batches to manage staging storage and to avoid timeout on the m-savvy file API. Parent record IDs are preserved so that the relink pass in Freshsales can reconnect each file to its originating record.
Record migration in dependency order
We migrate records in dependency order: Users (validated by email match), Accounts, Contacts (with AccountId resolved), Leads (with custom conversion field maps applied), Deals (with pipeline and stage mapping configured), Activity history (Tasks and Appointments), then Custom Objects (last, because they contain lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales REST API with rate-limit handling and exponential backoff for all inserts.
Attachment relink and parent-record reconciliation
After all record types are migrated, we re-upload attachment files to Freshsales and relink each to its parent record by ID. Any parent record that did not migrate successfully is flagged, and its attachments are held in a review queue. The customer receives a file-attachment migration report showing files migrated, files relinked, and files held for manual resolution.
Cutover, delta sync, and automation handoff
We freeze m-savvy writes during cutover, run a final delta migration of records modified during the migration window, and enable Freshsales as the system of record. We deliver a written inventory of every m-savvy workflow and automation with its trigger, conditions, and actions for the customer's admin to rebuild in Freshsales workflow builder. We support a three-day hypercare window for reconciliation issues raised by the customer's team. Workflow rebuild, post-migration admin training, and ongoing optimization are outside standard migration scope.
Platform deep dives
m-savvy
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Freshsales.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
m-savvy: Not publicly documented.
Data volume sensitivity
m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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