CRM migration
Field-level mapping, validation, and rollback between FreeCRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
FreeCRM
Source
Freshsales
Destination
Compatibility
7 of 9
objects map 1:1 between FreeCRM and Freshsales.
Complexity
CModerate
Timeline
1-3 weeks
Overview
Moving from FreeCRM to Freshsales requires working around FreeCRM's lack of a public API by extracting through CSV export, then transforming and reloading into Freshsales' structured object model. The primary complexity is FreeCRM's template-driven field system — fields are defined per-record rather than globally, so no two accounts share the same schema. We inventory every template in use during discovery, build a per-account field map, then normalize custom template fields into Freshsales custom properties before writing any records. Pipeline stages, deal stages, and owner assignments migrate with direct mapping. Activities, tags, and custom fields transfer with full context preserved. Workflow automations and sequences do not export from FreeCRM and are delivered as a written inventory for admin rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a FreeCRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
FreeCRM
Contact
Freshsales
Contact
1:1FreeCRM Contact records export with standard fields (name, email, phone, address) intact via CSV. We map these directly to Freshsales Contact fields with no transformation required. FreeCRM's template-driven custom fields on contact records are inventoried during discovery and mapped to Freshsales custom Contact properties before write. Owner assignment (hubspot_owner_id equivalent) is resolved by email match against Freshsales Users.
FreeCRM
Company
Freshsales
Account
1:1FreeCRM Company records map to Freshsales Account. The Company name becomes Account Name; domain and industry export as text fields mapped to Freshsales Account domain and industry picklist. We preserve the parent-child relationship to Contacts by resolving AccountId on each Contact record at migration time. Accounts are imported before Contacts so the lookup is satisfied at insert.
FreeCRM
Lead
Freshsales
Lead
1:1FreeCRM Lead records use the template system so field names vary per account. We extract the full field set during discovery, normalize lead_status and lead_source fields into Freshsales standard Lead Status and Lead Source picklists, and map all other template fields to Freshsales custom Lead properties. The customer's specific lead lifecycle stages (from FreeCRM templates) are preserved as custom picklist values in Freshsales for audit continuity.
FreeCRM
Deal
Freshsales
Deal
1:1FreeCRM Deal records include amount, stage, expected close date, and associated contact/company lookups. Stage values are free text in FreeCRM — we extract the full stage list during discovery and map each text value to a corresponding Freshsales pipeline stage column. Amount and close date migrate directly. Owner is resolved by email match. The contact and company lookups are resolved post-creation using Freshsales record IDs.
FreeCRM
Pipeline
Freshsales
Pipeline
lossyFreeCRM Kanban board stages are account-defined text values, not a structured stage object. We extract the complete stage list from the customer's account during discovery, then configure Freshsales Pipelines with matching stage columns before any Deal records are written. Stage probability percentages from FreeCRM deal history are used to populate Freshsales stage probability settings.
FreeCRM
Activity
Freshsales
Sales Activity
1:1FreeCRM Tasks, Events, and Call Logs export as activity records with a related-to link to Contact or Company and a timestamp. We preserve the related-to link by resolving the target Contact or Account record in Freshsales at migration time. Call logs and events carry duration and disposition notes that map to Freshsales Sales Activity custom fields. Activity timeline ordering is preserved using the original timestamp as Activity Date.
FreeCRM
Tag
Freshsales
Tag
1:1FreeCRM stores tags as comma-separated values on Contact and Company records. We split the CSV values into an array and map them to Freshsales Tags. Tags that already exist in Freshsales are linked by name match; new tags are created during import. Tags are written after Contacts and Accounts to ensure the parent record exists.
FreeCRM
Custom Field
Freshsales
Custom Property
lossyFreeCRM custom fields are defined per-record via templates and vary by account — there is no global field list. We inventory every unique custom field across all templates in use during the discovery phase, then provision matching custom properties in Freshsales (Contacts, Accounts, Leads, Deals) before any data is written. Field type mapping: FreeCRM text and number map to Freshsales Text and Number; FreeCRM date maps to Freshsales Date; FreeCRM dropdown maps to Freshsales Picklist.
FreeCRM
Invoice
Freshsales
Invoice
1:1FreeCRM Pro tier supports invoice creation with line items, totals, and status. Free-tier customers who have tracked invoices in external systems can provide those records for migration. We map invoice line items, totals, and status to Freshsales Invoice. Note that Freshsales Invoice requires the Pro tier ($39/user/mo) on the destination side — we confirm destination tier availability during scoping.
| FreeCRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Activity | Sales Activity1:1 | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Custom Field | Custom Propertylossy | Fully supported | |
| Invoice | Invoice1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
FreeCRM gotchas
Template-driven fields vary per account
Free tier storage and feature caps are undocumented
Workflow automations do not export
No documented public API
Invoice and campaign data only in Pro tier
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and template inventory
We extract CSV samples from FreeCRM covering every object type (Contacts, Companies, Leads, Deals, Activities) and every template in use. We inventory all unique field names across templates, identify custom field types, and extract the complete pipeline stage list. We also confirm FreeCRM tier (free or Pro), storage headroom, active workflow count, and user roster. The discovery output is a written migration scope with a per-account field map and a Freshsales destination tier recommendation.
Freshsales schema provisioning and field mapping
We provision all required custom properties in Freshsales before any data is written. This includes custom fields on Contact, Account, Lead, and Deal objects mapped from FreeCRM template fields; Freshsales Pipelines configured to match FreeCRM stage names; and any required picklist values for status and source fields. We use the Freshsales Settings API to create custom properties programmatically, reducing manual admin time. Schema is validated in a Freshsales sandbox or trial org before production write begins.
Data extraction and deduplication
We export all FreeCRM records by object type. A deduplication pass resolves email duplicates on Contact records by keeping the most recently updated and flagging the rest. FreeCRM owner assignments are extracted by email for resolution against Freshsales Users. Any records exceeding FreeCRM's export file size limits are chunked by date range or record count and reassembled before Freshsales import. We confirm export completeness with row-count reconciliation against the customer's FreeCRM record totals.
Transformation and type normalization
We transform FreeCRM field values to match Freshsales field types: date strings to ISO 8601, free-text stage values to Freshsales pipeline stage keys, owner emails to Freshsales User IDs, and comma-separated tags to Freshsales Tag array format. Custom field values are mapped per the discovery field map. Any value that cannot be transformed (due to FreeCRM field being blank or containing invalid data) is logged with the source record ID and resolved in a correction pass before the final write.
Production write with batch chunking
We write records to Freshsales in dependency order: Accounts (from FreeCRM Companies), Contacts (with AccountId resolved), Leads, Deals (with AccountId, ContactId, and OwnerId resolved), Activities (with target Contact or Account ID resolved), Tags (with parent record ID resolved), and Custom Field data on each object. We use Freshsales REST API batch endpoints with rate-limit handling and exponential backoff. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and workflow handoff
We freeze FreeCRM writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts, spot-check 20-30 random records against the FreeCRM source, and confirm all custom field values are populated. We deliver the automation inventory document listing every FreeCRM workflow and sequence with a Freshsales Workflow rebuild recommendation. We support a three-day hypercare window for reconciliation issues and provide a written handoff summary with record counts, unmapped fields (if any), and recommended post-migration Freshsales admin tasks.
Platform deep dives
FreeCRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across FreeCRM and Freshsales.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
FreeCRM: Not publicly documented.
Data volume sensitivity
FreeCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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