CRM migration
Field-level mapping, validation, and rollback between m-savvy and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
m-savvy
Source
Salesforce Sales Cloud
Destination
Compatibility
10 of 12
objects map 1:1 between m-savvy and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Migrating from m-savvy to Salesforce Sales Cloud is a structural alignment rather than a wholesale schema redesign, because m-savvy runs on Salesforce infrastructure and shares the underlying object model. The primary migration complexity comes from two m-savvy-specific conditions: custom object schemas require live API discovery since m-savvy publishes no public schema reference, and entry-tier plan restrictions can cap the records visible to bulk export endpoints. We resolve both during scoping by running a schema enumeration pass against the live m-savvy API, sharing the discovered object map with the customer for confirmation, and identifying any plan-tier upgrade needed to access full export volume. We migrate standard objects (Contacts, Accounts, Deals, Leads, Activities) with direct field mapping, run a separate file-export pass for attachments, and use the Salesforce Bulk API 2.0 for large activity histories with parent-record lookup resolution. Automations, workflows, and sequences do not migrate as code; we deliver a written inventory for the customer's admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a m-savvy object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
m-savvy
Contact
Salesforce Sales Cloud
Contact
1:1M-savvy Contact records map directly to Salesforce Contact. Standard fields (Name, Email, Phone, Address) map to their Salesforce equivalents. Lifecycle stage, owner assignment, and any custom contact properties migrate to Salesforce custom fields prefixed with ms_ (e.g., ms_lifecycle_stage__c) to preserve provenance. Contact is inserted after Account so that AccountId lookup is satisfied at the moment of Contact insert.
m-savvy
Account (Company)
Salesforce Sales Cloud
Account
1:1M-savvy Account records map directly to Salesforce Account. The account name becomes Account Name, industry and size fields map to Industry and NumberOfEmployees, and billing address maps to BillingAddress fields. Account is created first because Contact records require an AccountId lookup.
m-savvy
Deal
Salesforce Sales Cloud
Opportunity
1:1M-savvy Deals map to Salesforce Opportunity. Deal stage maps to Salesforce StageName, deal amount maps to Amount, close date maps to CloseDate, and probability migrates to a custom field ms_probability__c since Salesforce calculates probability from the stage definition. Owner assignment maps via email match to Salesforce User records in the owner reconciliation step.
m-savvy
Lead
Salesforce Sales Cloud
Lead
1:1M-savvy Lead records map directly to Salesforce Lead. Lead status maps to LeadStatus, lead source maps to LeadSource, and any lead scoring properties migrate to custom fields. We check whether the destination org separates Leads from Contacts (the standard Salesforce model) and flag any m-savvy Contacts that may need to be treated as Leads in Salesforce versus Contacts if the customer has a flat data model.
m-savvy
Pipeline
Salesforce Sales Cloud
Record Type + Sales Process
lossyM-savvy pipeline definitions are read from the live API during schema discovery. Each m-savvy pipeline maps to a Salesforce Record Type on Opportunity with a corresponding Sales Process that whitelists the stage values. Stage order and probability rounding follow Salesforce's allowed integer format. If m-savvy uses a single pipeline, we create one Record Type; multiple pipelines map to multiple Record Types.
m-savvy
Pipeline Stage
Salesforce Sales Cloud
Opportunity Stage
lossyM-savvy stage names map to Salesforce StageName picklist values within the mapped Sales Process. Stage probability percentages from m-savvy migrate to Salesforce StageProbability with rounding to the nearest integer. If a m-savvy stage has no Salesforce equivalent, we add it to the opportunity stage picklist during schema setup.
m-savvy
Activity (Call, Email, Meeting, Task)
Salesforce Sales Cloud
Task, Event, EmailMessage
1:1M-savvy Activity records are enumerated by type: call engagements map to Task with TaskSubtype=Call, email engagements map to Salesforce EmailMessage linked to a Task, meeting engagements map to Event, and standalone tasks map to Task. Activity timestamp preserves chronology by setting ActivityDate to the original m-savvy timestamp. Parent record resolution (WhoId, WhatId) uses the email-to-Contact lookup and deal-to-Opportunity lookup built during the mapping phase.
m-savvy
Custom Object
Salesforce Sales Cloud
Custom Object (__c)
1:1M-savvy custom object schemas are discovered via live API inspection because no public schema reference exists. We enumerate every custom object type, its fields, and its field types, then pre-create the Salesforce custom object and custom fields (with __c suffix) before any data import. Lookup relationships between custom objects and standard objects (Contact, Account, Opportunity) are resolved at migration time using the external ID we assign during schema setup. If a m-savvy plan tier restricts access to a custom object, we flag it in the discovery report and advise on upgrading before migration.
m-savvy
Attachment
Salesforce Sales Cloud
ContentDocument + ContentVersion + ContentDocumentLink
1:1M-savvy attachments are stored separately from record data and require a dedicated file-export pass. We download each file via the m-savvy file API, store it in our staging environment, then upload to Salesforce as ContentVersion (the file body) with the associated ContentDocument linked via ContentDocumentLink to the parent record ID. If the parent record fails to migrate, its attachments are held in a manual review queue and reported separately.
m-savvy
Owner
Salesforce Sales Cloud
User
1:1M-savvy Owner records map to Salesforce User by email match. Any m-savvy Owner without a matching Salesforce User is placed in a reconciliation queue for the customer's admin to provision before record import proceeds. OwnerId references are required on most standard objects, so this step gates the record migration phases.
m-savvy
User (Team Member)
Salesforce Sales Cloud
User
1:1M-savvy team member records that are not assigned as Owners on records but exist as User entities map to Salesforce User. We extract all distinct User IDs from the m-savvy export and match against the Salesforce User table by email. Active and inactive status is preserved unless the customer specifies otherwise during scoping.
m-savvy
Note
Salesforce Sales Cloud
Note
1:1M-savvy notes linked to Contact, Account, Deal, or Lead records migrate to Salesforce Note objects. Note body preserves rich text formatting where m-savvy supports it. Notes are linked to the parent record via ContentDocumentLink after the ContentDocument is created during the attachment pass.
| m-savvy | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Pipeline | Record Type + Sales Processlossy | Fully supported | |
| Pipeline Stage | Opportunity Stagelossy | Fully supported | |
| Activity (Call, Email, Meeting, Task) | Task, Event, EmailMessage1:1 | Fully supported | |
| Custom Object | Custom Object (__c)1:1 | Fully supported | |
| Attachment | ContentDocument + ContentVersion + ContentDocumentLink1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| User (Team Member) | User1:1 | Fully supported | |
| Note | Note1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
m-savvy gotchas
Custom object schemas require manual discovery before migration
Plan tier restrictions limit exportable record volumes
Attachment files are not embedded in record exports
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery, plan assessment, and schema enumeration
We audit the m-savvy account across plan tier, record counts, custom objects, pipeline structures, active automations, and attachment volume. Because m-savvy has no public schema reference, we run a live API discovery pass to enumerate all custom object types, field definitions, and field types in the live org. We pair this with a Salesforce edition review: Professional ($80/user) covers most migrations; Enterprise ($165/user) is required if the customer needs advanced Flow types, custom fiscal periods, or territory management. The discovery output is a written migration scope, the discovered schema map for customer confirmation, and a Salesforce edition recommendation.
Schema design and Salesforce destination setup
We design the destination schema in Salesforce. This includes pre-creating custom objects and custom fields (with __c API names matched to the discovered m-savvy schema), Record Types and Sales Processes per m-savvy pipeline, and any custom picklist values needed for m-savvy stage and status fields. We configure field-level security settings so the migration user has write access to all target fields. Schema is deployed into a Salesforce Sandbox via metadata API for validation before any data moves to production.
Sandbox migration and reconciliation
We run a full migration into the Salesforce Sandbox using production-like record volumes. The customer's admin reconciles record counts across all objects (Contacts in, Accounts in, Deals in, Leads in, Activities in), spot-checks 25-50 random records against the m-savvy source for field accuracy, and signs off the schema and mapping before production migration begins. Any mapping corrections happen in Sandbox, not in production. This step also validates that validation rules and field security do not cause silent record rejection.
Owner reconciliation and User provisioning
We extract every distinct m-savvy Owner and User referenced on records and match by email against the Salesforce destination org's User table. Owners without a matching Salesforce User go to a reconciliation queue. The customer's Salesforce admin provisions any missing Users before migration resumes. OwnerId references are required on most standard Salesforce objects, so this step gates all subsequent record migration phases.
Production migration in record dependency order
We run production migration in record-dependency order: Users (provisioned and validated), Accounts (from m-savvy Companies), Contacts (with AccountId resolved), Leads (with owner match resolved), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Custom Objects (last, because they often contain lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. Activities migrate via Bulk API 2.0 with batch chunking and parent-record lookup resolution. Attachments migrate via a separate file-export pass with ContentDocument and ContentDocumentLink creation.
Cutover, validation, and automation inventory handoff
We freeze m-savvy writes during cutover, run a final delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We validate record counts against the final m-savvy export and deliver a reconciliation report. We deliver the automation inventory document (workflow and sequence structure with recommended Salesforce Flow equivalents) to the customer's admin team. We offer a one-week hypercare window for reconciliation issues. We do not rebuild m-savvy automations as Salesforce Flow inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
m-savvy
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Salesforce Sales Cloud.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
m-savvy: Not publicly documented.
Data volume sensitivity
m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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