Migrate from Gamooga to HubSpot

Gamooga user profiles map directly to HubSpot contacts. Engagement score, user type, and channel preferences migrate as custom contact properties since HubSpot has no native engagement scoring field. Each custom property is created in HubSpot using the appropriate data type (numeric for scores, picklist for user type, multi-select for channel preferences). The original Gamooga identifiers are preserved in a dedicated property for downstream referencing and deduplication during future delta runs.

HubSpot has no native event history object. Each event type from Gamooga (opens, clicks, push receipts, SMS events) becomes a custom numeric or datetime property on the HubSpot contact record for reporting. These custom properties use a gamooga_ prefix (e.g., gamooga_email_opens, gamooga_push_sent) to avoid collisions with standard HubSpot fields. For time‑series visibility, FlitStack can also map event timestamps into a timeline custom object linked to the contact.

Gamooga engagement scores map to a custom Number property on HubSpot contacts. Scores preserve relative ranking across records and can be used in HubSpot workflows for routing and prioritization. The property is named gamooga_engagement_score and can be set as a numeric type with a minimum of zero. If needed, FlitStack can also populate a historical trend property that captures score changes over time for longitudinal analysis.

Gamooga campaign data migrates to HubSpot deals with custom fields for campaign ID, campaign type, budget, reach, and engagement metrics. Campaign type determines whether the record becomes a standard HubSpot deal or a HubSpot campaign object. If the campaign includes revenue data, FlitStack maps the amount to the deal's standard amount field, preserving financial context for forecasting and pipeline reporting.

Gamooga campaign automation rules (triggers, conditions, action sequences) are tied to its automation engine. They cannot migrate to HubSpot and must be rebuilt using HubSpot workflows and lists. We export campaign logic as a reference document. The exported document includes a visual map of each trigger, the associated conditions, and the resulting actions, enabling your HubSpot admin to recreate the logic step‑by‑step.

Gamooga behavioral segments cannot map directly to HubSpot lists because HubSpot list logic uses property filters rather than event-history rules. Segment membership criteria are stored as a custom contact property; lists are rebuilt manually in HubSpot using the closest available property criteria.

Any custom properties defined on Gamooga user records create equivalent custom contact properties in HubSpot. HubSpot's property name format (no spaces, camelCase) applies; data types are matched as closely as possible (text, number, date, picklist). If a Gamooga property uses a multi-select list, FlitStack translates it to a HubSpot multi-checkbox property to preserve all selected values.

If Gamooga stores order or transaction data, it maps to HubSpot deals with amount, close date, and pipeline stage. Order ID and transaction metadata migrate as custom deal fields. The deal amount field is populated with the order total, while the close date reflects the transaction completion date. For recurring orders, FlitStack can also generate a series of linked deals to represent each billing cycle.

Gamooga user activity logs that are accessible via API map to HubSpot engagement notes or custom timeline entries. Native HubSpot email, call, and meeting logging applies only to records created within HubSpot after migration. If the activity logs include timestamps and user identifiers, FlitStack can create a custom timeline object that displays each logged event on the contact’s timeline for historical visibility.

Any custom objects defined in Gamooga map 1:1 to HubSpot custom objects. Custom object associations that use N:N relationships in Gamooga require HubSpot junction objects, which are surfaced in the migration plan. FlitStack also validates schema compatibility, ensuring that property data types align and that any required custom object permissions are enabled in HubSpot before loading.