Migrate from Gamooga to HighLevel

Gamooga User profiles map to GoHighLevel Contact records. The email address, mobile number, and all custom properties uploaded via Historic Data Push migrate as standard and custom contact fields. Behavioral attributes stored as custom properties (e.g., lifetime value, last purchase date, acquisition source) migrate as typed custom fields in GoHighLevel. We preserve the original Gamooga user_id in a custom field gamooga_user_id__c for cross-reference during validation.

Gamooga Campaign records map to GoHighLevel Opportunity objects. Campaign name and status map directly; campaign type (lifecycle vs promotional) maps to a GoHighLevel custom Opportunity field campaign_type__c. We configure a pipeline in GoHighLevel that mirrors Gamooga's campaign stages (e.g., Active, Paused, Completed, Archived) and map campaign owner to GoHighLevel User via email match. Channel-specific configuration (push template IDs, SMS sender IDs) does not migrate because those are Gamooga-specific bindings.

Gamooga dynamic Segments are built from behavioral rules (demographics, location, purchase history, app behavior). We extract the full rule structure as human-readable filter criteria and deliver a written segment rebuild guide with GoHighLevel filter equivalents. Behavioral attributes present in Gamooga that have no GoHighLevel analog (e.g., app session depth, in-app event frequency) are flagged as missing fields in the guide. GoHighLevel tags serve as a lightweight audience grouping mechanism but do not replicate the real-time evaluation logic of Gamooga Segments; rebuild is manual.

Gamooga Events (page views, purchases, cart actions) migrate to GoHighLevel Task records as activity history. Event type maps to Task Subject with a custom field event_type__c for filtering; event timestamp maps to Task Activity Date for timeline ordering; event metadata (e.g., page URL, product ID, cart value) maps to custom Task fields or the Task description. This preserves the behavioral timeline in GoHighLevel's activity feed against the correct Contact.

Extended user properties uploaded via Gamooga's Historic Data Push migrate as GoHighLevel custom fields on Contact. We preserve data type where identifiable (string, number, date, boolean) and map to the closest GoHighLevel field type. Ambiguously typed properties are migrated as text fields with a note in the rebuild guide for manual type correction post-migration. Custom property naming follows GoHighLevel's field naming conventions with a gamooga_ prefix to indicate origin.

Gamooga workflow definitions migrate as structured step sequences in a written inventory document. Channel-specific action steps (e.g., push template bindings, SMS sender bindings) migrate as configurable stubs referencing the intended action type. We do not migrate workflows as active GoHighLevel automations because the channel bindings are Gamooga-specific. The rebuild guide maps each Gamooga trigger type to a GoHighLevel Workflow trigger, with the customer's admin responsible for wiring the rebuilt automation.

Gamooga pre-built analytics dashboards and real-time insights migrate as static data snapshots (CSV) if Gamooga's export capability supports them. The live-reporting pipeline does not transfer. We deliver a written report inventory listing every dashboard name, metric definition, and filter set, with recommended GoHighLevel reporting equivalents. GoHighLevel's reporting and pipeline analytics replace Gamooga's behavioral analytics on the CRM side.

Gamooga Channels (Push, SMS, Email, In-App, Web Push) are delivery infrastructure tied to Gamooga's own sending infrastructure and are not migratable. We migrate the audience (Contacts) and content intent (Campaign and event history) but not the channel configurations themselves. Post-migration, the customer configures GoHighLevel's integrated email (LC Email), SMS (via Twilio or GoHighLevel's built-in A2P 10DLC), and other channel integrations from scratch.