Migrate from Gamooga to monday CRM

Gamooga User profiles map to Monday.com CRM People. We extract standard profile fields (email, mobile number, name attributes) and map them to the equivalent Monday.com person fields. Custom extended properties uploaded via Gamooga's Historic Data Push migrate as Monday.com custom fields on the People entity, with data type preserved where identifiable and ambiguous typed fields flagged for manual review. Gamooga's user_id becomes a reference field retained in a custom column for reconciliation.

Gamooga Campaigns (lifecycle journeys and promotional sequences) map to Monday.com CRM Deals. We extract campaign name, status, associated user audience, and campaign start and end dates. The Deal's Name maps from campaign title, Deal Status maps from campaign state (active, paused, completed), and the original campaign audience size is preserved as a custom field for reporting. Channel-specific configuration (push template bindings, SMS sender IDs) cannot migrate and becomes a configuration note for the admin to set up in Monday.com integrations post-migration.

Gamooga dynamic Segments use behavioral rules (demographics, location, purchase history, app behavior) evaluated in real time. These rule definitions cannot be exported as portable configuration. We extract the segment structure as human-readable criteria including field names, operators, and values, and deliver a segment-rebuild guide that maps each Gamooga rule to equivalent Monday.com column filters and group conditions. Any behavioral data attributes present in Gamooga but absent from the Monday.com schema are flagged with a schema gap note. The customer recreates segments manually in Monday.com using the guide.

Gamooga behavioral Events (page views, purchases, cart actions, custom tracked actions) migrate as activity records attached to the corresponding Monday.com CRM Person. Event type becomes the activity name, event timestamp becomes the activity date, and any event properties (product ID, page URL, amount) migrate as structured text in the activity body or as custom fields on the person record. Because Monday.com does not have a native event stream, we normalize high-volume event types (for example, repeated page views) into summary activity entries rather than individual rows to avoid creating thousands of low-value records.

Extended user properties uploaded via Gamooga's Historic Data Push endpoint migrate as Monday.com custom fields on the relevant entity (People or Deals). We preserve data type where Gamooga exposes it (string, number, date, boolean) and map to the closest Monday.com field type. Multi-value properties and array-typed fields map to Monday.com tag or multi-select fields. Fields with unrecognized or ambiguous types are flagged as text fields with a note for the admin to reclassify post-migration.

Gamooga workflow definitions created on the graphical canvas are documented as structured step sequences. We extract each workflow's trigger (event type, condition), action steps (message sent, segment updated, user tagged), and any delay or branching logic. This becomes a written automation inventory that the customer's admin uses to rebuild equivalent automations in Monday.com's automation builder. Channel-specific action steps (push template bindings, SMS sender IDs) are documented as integration configuration stubs. We do not migrate automations as executable code because Gamooga and Monday.com automation engines are architecturally incompatible.

Pre-built Gamooga analytics dashboards and real-time insight reports can be exported as static data (CSV or screenshot). We migrate the data values and preserve the report names and date ranges as reference. The underlying live-reporting pipeline cannot be transferred. We deliver a written mapping of each Gamooga metric (open rate, conversion rate, segment size over time) to a recommended Monday.com dashboard column or chart type, and the admin reconstructs the visualization.

Gamooga Channels (Push, SMS, Email, In-App, Web Push) are platform-native delivery infrastructure. Monday.com CRM has no sending infrastructure of its own and relies on third-party integrations for email and SMS. Channel configurations, sender IDs, template bindings, and delivery rules cannot migrate. We document the channel inventory as a reference so the admin knows which third-party integrations to configure post-migration (for example, a SendGrid or Mailchimp integration for email delivery).