CRM migration

Migrate from Real Intelligence to monday CRM

Field-level mapping, validation, and rollback between Real Intelligence and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Real Intelligence logo

Real Intelligence

Source

monday CRM

Destination

monday CRM logo

Compatibility

100%

11 of 11

objects map 1:1 between Real Intelligence and monday CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Intelligence stores data in a conventional CRM object model: Contacts, Companies, Deals, and Activity records with structured fields and owner assignments. Monday CRM represents the same data using a board-and-item architecture where contacts and deals become items on boards, companies are tracked as organization profiles, and activities are logged as updates or sub-items on the relevant board. The migration maps every Real Intelligence object to the closest Monday CRM equivalent, creating boards that mirror your pipelines and populating columns with the exact field values from each record. Custom properties from Real Intelligence become custom columns in Monday CRM, with type-aware mapping (text, number, date, dropdown) applied per field. Workflows, automations, and email templates in Real Intelligence do not migrate — FlitStack delivers a detailed export of those definitions as a rebuild reference for Monday's automation infrastructure. The migration runs via API using scoped read access on Real Intelligence, with a 24–48 hour delta pickup window capturing any records modified during the cutover period.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Intelligence logo

Real Intelligence

What's pushing teams away

  • Hard dependency on Salesforce — teams without Salesforce licences cannot use any Real Intelligence product, forcing a separate Salesforce purchase before adoption.
  • Pricing is fully sales-led with no public tiers — Real Intelligence directs visitors to 'book a FREE strategy call' for any pricing inquiry.
  • Smaller ISV scale compared to top-tier Salesforce ISVs means fewer trained implementation partners outside the vendor's four-city footprint.
  • Real Bots and broader AI voice assistant capability is newer than the property/event modules, so feature maturity varies across the product family.
  • Layered AppExchange + ISV/OEM licensing creates procurement complexity for buyers who must reconcile Salesforce licence costs with the Real Intelligence subscription.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Real Intelligence objects map to monday CRM

Each row shows how a Real Intelligence object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Intelligence

Contact

maps to

monday CRM

Contact Board (Item)

1:1
Fully supported

Real Intelligence contacts map directly to items on a dedicated Contact board in Monday CRM. Each contact becomes a row with columns for name, email, phone, job title, and company. Primary company association is stored as a link column to the organization item. Owner assignment resolves by email match against Monday CRM users.

Real Intelligence

Company

maps to

monday CRM

Organization (People & Organizations)

1:1
Fully supported

Real Intelligence company records map to Monday CRM's Organization entity within the Contact board. Company name, domain, industry, employee count, and annual revenue become columns on the organization profile. Parent-child company hierarchies in Real Intelligence map to the organization link structure in Monday CRM.

Real Intelligence

Deal

maps to

monday CRM

Deal Pipeline Board (Item)

1:1
Fully supported

Real Intelligence deals map to items on a dedicated Deal Pipeline board in Monday CRM. Each deal becomes an item with columns for deal name, amount, stage (mapped to board columns), close date, owner, and contact association. The board's visual columns represent deal stages, replacing Real Intelligence's pick-list stage field.

Real Intelligence

Deal Stage

maps to

monday CRM

Board Columns (Pipeline Stage)

1:1
Fully supported

Real Intelligence deal stage pick-list values map to Monday CRM board columns. Each stage name (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost) becomes a column header on the Deal Pipeline board. Stage order and color coding are preserved per the source configuration.

Real Intelligence

Custom Field (on Contact)

maps to

monday CRM

Custom Column

1:1
Fully supported

Real Intelligence custom fields on contacts (beyond standard fields) become custom columns on the Contact board in Monday CRM. Column type is determined by the source field type: text fields map to Text columns, numbers to Number columns, dates to Date columns, and pick-lists to Dropdown columns. Custom field order is maintained as column sequence.

Real Intelligence

Custom Field (on Deal)

maps to

monday CRM

Custom Column

1:1
Fully supported

Real Intelligence custom fields on deals become custom columns on the Deal Pipeline board. Complex custom fields (like formulas or roll-up summaries in Real Intelligence) are stored as read-only reference values since Monday CRM lacks native formula columns in CRM boards — these are flagged for manual configuration post-migration.

Real Intelligence

Activity (Call/Email/Meeting)

maps to

monday CRM

Updates + Sub-items

1:1
Fully supported

Real Intelligence activity records (calls, emails, meetings, notes) are converted to Updates on the associated contact or deal item in Monday CRM. Each activity becomes a dated update with the activity type as a prefix (e.g., '[Call]') and the notes content in the update body. Original timestamps and owners are preserved in the update metadata.

Real Intelligence

Attachment/File

maps to

monday CRM

Files Column

1:1
Fully supported

Real Intelligence file attachments linked to contacts, companies, or deals are re-uploaded to Monday CRM's Files column on the corresponding item. File size limits apply per Monday CRM's storage configuration. Inline images in notes are extracted and attached as separate files.

Real Intelligence

Owner/User

maps to

monday CRM

Monday CRM User

1:1
Fully supported

Real Intelligence owner records are matched to Monday CRM users by email address. Unmatched owners are flagged before migration — their records are assigned to a fallback owner or held for manual assignment. Monday CRM's user list must be provisioned before migration runs.

Real Intelligence

Workflow/Automation

maps to

monday CRM

N/A (Rebuild Required)

1:1
Fully supported

Real Intelligence workflows, approval rules, and automated actions do not have a direct equivalent in Monday CRM. FlitStack exports the workflow definitions as a JSON reference document that maps each Real Intelligence rule to a Monday CRM automation trigger-action pair, giving your team a rebuild blueprint.

Real Intelligence

Email Template

maps to

monday CRM

N/A (Rebuild Required)

1:1
Fully supported

Real Intelligence email templates are exported as text files with variable placeholders documented for manual recreation. Monday CRM's email sequences and templates are rebuilt separately — the export file serves as the content reference for manual template creation. This documentation also includes merge field mappings and conditional content logic from the original templates, so your team can accurately reproduce email personalization in Monday CRM's template editor.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Intelligence logo

Real Intelligence gotchas

High

Salesforce dependency is a hard prerequisite for any Real Intelligence product

High

Custom CAD floor plan files require separate binary migration

Medium

Real Bots AI voice agent state is not exportable

Medium

MyQR app QR codes are tied to vendor infrastructure

Low

Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Real Intelligence custom fields require manual column type mapping in Monday CRM

    Real Intelligence stores custom field definitions with type metadata (string, integer, date, pick-list) that doesn't automatically translate to Monday CRM's column types. Text fields in Real Intelligence might map to either Text or Long Text columns in Monday CRM depending on content length. Pick-list fields need Monday CRM Dropdown options created with matching values before migration. We generate a column creation checklist before migration runs so your Monday CRM workspace is configured to accept the exact field types from Real Intelligence. Without pre-created columns, custom field data falls back to generic Text columns or gets dropped during the import phase.

  • Monday CRM board structure must be provisioned before deal migration runs

    Monday CRM requires boards to exist before items can be added to them. Real Intelligence deals have stage pick-list values that determine which pipeline column each deal belongs to. If the Monday CRM board columns (stage names) don't exist before migration, deals cannot be placed into the correct stage column and will land in a default column or fail insertion. We deliver a board setup specification document that lists every board, column name, column type, and column order needed based on the Real Intelligence deal stage configuration. Your Monday CRM admin creates boards before the migration window opens.

  • Activity history converts to updates with type-prefixed text, losing structured fields

    Real Intelligence activity records store structured data: call duration, email direction (sent/received), meeting attendees, and note categories. When these convert to Monday CRM updates, only the subject and body text transfer — structured metadata like call duration or attendee count becomes part of the update text string rather than a filterable field. Monday CRM updates don't support custom attributes, so activity-based reporting (e.g., average call duration by rep) requires rebuilding using Monday's formula columns or exporting to a BI tool. We document every activity record's structured fields in a companion CSV so your team can determine which metrics need manual rebuilding.

  • Monday CRM API rate limits cap migration throughput on Basic and Standard plans

    Monday CRM enforces daily API call limits that vary by plan: Basic and Standard plans cap at 1,000 calls per day, Pro at 10,000 (soft limit), and Enterprise at 25,000. Real Intelligence data volumes may require significantly more calls for large record sets. We throttle migration requests to stay within the daily limit for your plan tier, which extends migration clock time for accounts with 50,000+ records. Enterprise plans with higher API limits can run faster but still face complexity limits per query. We identify the optimal query batching strategy during the scoping phase to minimize total migration duration within your API constraints.

  • Owner resolution by email fails for inactive or deleted Real Intelligence users

    Monday CRM user accounts must exist for owner assignment to work. Real Intelligence owner records with email addresses that don't match any Monday CRM user (due to leavers or email domain changes) result in unassigned items after migration. We run a pre-migration owner audit comparing Real Intelligence owner emails against Monday CRM user list. Unmatched owners are flagged with the count of affected records. Your team can either invite those users to Monday CRM before migration or designate a fallback owner. Records without valid owners after migration require manual reassignment in Monday CRM's board interface.

Migration approach

Six steps for a successful Real Intelligence to monday CRM data migration

  1. Audit Real Intelligence data model and provision Monday CRM workspace

    Before any data moves, FlitStack extracts the full object schema from Real Intelligence: all standard fields, custom field definitions, pick-list values, and object relationships. We cross-reference this against Monday CRM's board architecture and identify every column that needs to be created. You receive a Monday CRM board setup checklist specifying board names, column names, column types, and column order. Your admin creates the boards while we validate the workspace structure against the schema export. No data migrates until the destination structure is confirmed complete.

  2. Run owner and user resolution across both platforms

    FlitStack matches Real Intelligence owner records to Monday CRM users by email address. A pre-migration reconciliation report lists every matched owner (green), every unmatched owner with record counts (yellow), and every Real Intelligence owner with no Monday CRM equivalent (red). You decide how to handle yellow and red cases: invite users, assign to a fallback owner, or hold records for manual assignment. Owner resolution must complete before migration starts so every record has a valid Monday CRM assignee.

  3. Execute sample migration with field-level validation

    A representative sample of 100–500 records (contacts, companies, deals, activities) migrates first across all object types. We generate a field-level diff report comparing source values against destination values for every mapped field. You review the diff to confirm column mapping accuracy, value mapping correctness for pick-list fields, and owner assignment. Any mapping errors discovered in the sample are corrected before the full run commits. This step validates the entire migration logic without committing the full dataset.

  4. Run full migration with delta pickup window

    The complete dataset migrates to Monday CRM: contacts to the Contact board, companies to organizations, deals to the pipeline board, and activity history as updates on the relevant items. A delta pickup window of 24–48 hours runs concurrently, capturing any records created or modified in Real Intelligence during the migration window. After the full run completes, the delta records are merged into the destination. FlitStack generates a migration audit log documenting every record inserted, every field mapped, and any records that failed with error codes.

  5. Deliver automation rebuild reference and post-migration support

    FlitStack exports Real Intelligence workflow definitions as a structured JSON document mapping each rule to Monday CRM automation trigger-action pairs. Email templates are exported as text files with variable placeholders documented for manual recreation. You receive a rebuild roadmap organized by automation type (lead routing, follow-up reminders, stage-change triggers). Post-migration support is available for 5 business days to address any data discrepancies discovered during reconciliation.

Platform deep dives

Context on both ends of the pair

Real Intelligence logo

Real Intelligence

Source

Strengths

  • Salesforce ISV/OEM model leverages existing Salesforce identity, security, and reporting.
  • Multi-product family covers property, event, product, and AI voice capabilities under one vendor.
  • Native CAD floor plan integration via Real Floorplan is unusual in Salesforce ISV ecosystem.
  • Strong reference customers (Columbia University, Coldwell Banker, Intero, Alain Pinel).
  • Four-region presence (Silicon Valley, Las Vegas, London, Japan) supports global rollouts.

Weaknesses

  • Hard Salesforce dependency restricts addressable market to existing Salesforce customers.
  • No public pricing on realintelligence.com or AppExchange — all quotes require sales contact.
  • Smaller scale versus top Salesforce ISVs means thinner partner ecosystem outside vendor cities.
  • Newer Real Bots voice AI product has less maturity than property/event modules.
  • Layered licensing (Salesforce + Real Intelligence) creates procurement complexity.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..

  • Data volume sensitivity

    A

    Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Real Intelligence to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Intelligence to monday CRM data migrations

Answers to the questions buyers ask most during Real Intelligence to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Real Intelligence to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Real Intelligence to Monday CRM migrations complete in 48–72 hours of clock time for under 50,000 total records. Larger datasets exceeding 500,000 records or complex multi-board setups with extensive custom fields extend to 5–10 days. The longest phase is pre-migration board setup and owner reconciliation, which runs 1–3 days before data movement begins. Monday CRM's API rate limits (1,000 calls/day on Basic/Standard plans) also affect throughput for large record volumes.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Real Intelligence.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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