CRM migration
Field-level mapping, validation, and rollback between Real Intelligence and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Real Intelligence
Source
monday CRM
Destination
Compatibility
11 of 11
objects map 1:1 between Real Intelligence and monday CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Real Intelligence stores data in a conventional CRM object model: Contacts, Companies, Deals, and Activity records with structured fields and owner assignments. Monday CRM represents the same data using a board-and-item architecture where contacts and deals become items on boards, companies are tracked as organization profiles, and activities are logged as updates or sub-items on the relevant board. The migration maps every Real Intelligence object to the closest Monday CRM equivalent, creating boards that mirror your pipelines and populating columns with the exact field values from each record. Custom properties from Real Intelligence become custom columns in Monday CRM, with type-aware mapping (text, number, date, dropdown) applied per field. Workflows, automations, and email templates in Real Intelligence do not migrate — FlitStack delivers a detailed export of those definitions as a rebuild reference for Monday's automation infrastructure. The migration runs via API using scoped read access on Real Intelligence, with a 24–48 hour delta pickup window capturing any records modified during the cutover period.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Intelligence object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Intelligence
Contact
monday CRM
Contact Board (Item)
1:1Real Intelligence contacts map directly to items on a dedicated Contact board in Monday CRM. Each contact becomes a row with columns for name, email, phone, job title, and company. Primary company association is stored as a link column to the organization item. Owner assignment resolves by email match against Monday CRM users.
Real Intelligence
Company
monday CRM
Organization (People & Organizations)
1:1Real Intelligence company records map to Monday CRM's Organization entity within the Contact board. Company name, domain, industry, employee count, and annual revenue become columns on the organization profile. Parent-child company hierarchies in Real Intelligence map to the organization link structure in Monday CRM.
Real Intelligence
Deal
monday CRM
Deal Pipeline Board (Item)
1:1Real Intelligence deals map to items on a dedicated Deal Pipeline board in Monday CRM. Each deal becomes an item with columns for deal name, amount, stage (mapped to board columns), close date, owner, and contact association. The board's visual columns represent deal stages, replacing Real Intelligence's pick-list stage field.
Real Intelligence
Deal Stage
monday CRM
Board Columns (Pipeline Stage)
1:1Real Intelligence deal stage pick-list values map to Monday CRM board columns. Each stage name (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost) becomes a column header on the Deal Pipeline board. Stage order and color coding are preserved per the source configuration.
Real Intelligence
Custom Field (on Contact)
monday CRM
Custom Column
1:1Real Intelligence custom fields on contacts (beyond standard fields) become custom columns on the Contact board in Monday CRM. Column type is determined by the source field type: text fields map to Text columns, numbers to Number columns, dates to Date columns, and pick-lists to Dropdown columns. Custom field order is maintained as column sequence.
Real Intelligence
Custom Field (on Deal)
monday CRM
Custom Column
1:1Real Intelligence custom fields on deals become custom columns on the Deal Pipeline board. Complex custom fields (like formulas or roll-up summaries in Real Intelligence) are stored as read-only reference values since Monday CRM lacks native formula columns in CRM boards — these are flagged for manual configuration post-migration.
Real Intelligence
Activity (Call/Email/Meeting)
monday CRM
Updates + Sub-items
1:1Real Intelligence activity records (calls, emails, meetings, notes) are converted to Updates on the associated contact or deal item in Monday CRM. Each activity becomes a dated update with the activity type as a prefix (e.g., '[Call]') and the notes content in the update body. Original timestamps and owners are preserved in the update metadata.
Real Intelligence
Attachment/File
monday CRM
Files Column
1:1Real Intelligence file attachments linked to contacts, companies, or deals are re-uploaded to Monday CRM's Files column on the corresponding item. File size limits apply per Monday CRM's storage configuration. Inline images in notes are extracted and attached as separate files.
Real Intelligence
Owner/User
monday CRM
Monday CRM User
1:1Real Intelligence owner records are matched to Monday CRM users by email address. Unmatched owners are flagged before migration — their records are assigned to a fallback owner or held for manual assignment. Monday CRM's user list must be provisioned before migration runs.
Real Intelligence
Workflow/Automation
monday CRM
N/A (Rebuild Required)
1:1Real Intelligence workflows, approval rules, and automated actions do not have a direct equivalent in Monday CRM. FlitStack exports the workflow definitions as a JSON reference document that maps each Real Intelligence rule to a Monday CRM automation trigger-action pair, giving your team a rebuild blueprint.
Real Intelligence
Email Template
monday CRM
N/A (Rebuild Required)
1:1Real Intelligence email templates are exported as text files with variable placeholders documented for manual recreation. Monday CRM's email sequences and templates are rebuilt separately — the export file serves as the content reference for manual template creation. This documentation also includes merge field mappings and conditional content logic from the original templates, so your team can accurately reproduce email personalization in Monday CRM's template editor.
| Real Intelligence | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Board (Item)1:1 | Fully supported | |
| Company | Organization (People & Organizations)1:1 | Fully supported | |
| Deal | Deal Pipeline Board (Item)1:1 | Fully supported | |
| Deal Stage | Board Columns (Pipeline Stage)1:1 | Fully supported | |
| Custom Field (on Contact) | Custom Column1:1 | Fully supported | |
| Custom Field (on Deal) | Custom Column1:1 | Fully supported | |
| Activity (Call/Email/Meeting) | Updates + Sub-items1:1 | Fully supported | |
| Attachment/File | Files Column1:1 | Fully supported | |
| Owner/User | Monday CRM User1:1 | Fully supported | |
| Workflow/Automation | N/A (Rebuild Required)1:1 | Fully supported | |
| Email Template | N/A (Rebuild Required)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Intelligence gotchas
Salesforce dependency is a hard prerequisite for any Real Intelligence product
Custom CAD floor plan files require separate binary migration
Real Bots AI voice agent state is not exportable
MyQR app QR codes are tied to vendor infrastructure
Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Audit Real Intelligence data model and provision Monday CRM workspace
Before any data moves, FlitStack extracts the full object schema from Real Intelligence: all standard fields, custom field definitions, pick-list values, and object relationships. We cross-reference this against Monday CRM's board architecture and identify every column that needs to be created. You receive a Monday CRM board setup checklist specifying board names, column names, column types, and column order. Your admin creates the boards while we validate the workspace structure against the schema export. No data migrates until the destination structure is confirmed complete.
Run owner and user resolution across both platforms
FlitStack matches Real Intelligence owner records to Monday CRM users by email address. A pre-migration reconciliation report lists every matched owner (green), every unmatched owner with record counts (yellow), and every Real Intelligence owner with no Monday CRM equivalent (red). You decide how to handle yellow and red cases: invite users, assign to a fallback owner, or hold records for manual assignment. Owner resolution must complete before migration starts so every record has a valid Monday CRM assignee.
Execute sample migration with field-level validation
A representative sample of 100–500 records (contacts, companies, deals, activities) migrates first across all object types. We generate a field-level diff report comparing source values against destination values for every mapped field. You review the diff to confirm column mapping accuracy, value mapping correctness for pick-list fields, and owner assignment. Any mapping errors discovered in the sample are corrected before the full run commits. This step validates the entire migration logic without committing the full dataset.
Run full migration with delta pickup window
The complete dataset migrates to Monday CRM: contacts to the Contact board, companies to organizations, deals to the pipeline board, and activity history as updates on the relevant items. A delta pickup window of 24–48 hours runs concurrently, capturing any records created or modified in Real Intelligence during the migration window. After the full run completes, the delta records are merged into the destination. FlitStack generates a migration audit log documenting every record inserted, every field mapped, and any records that failed with error codes.
Deliver automation rebuild reference and post-migration support
FlitStack exports Real Intelligence workflow definitions as a structured JSON document mapping each rule to Monday CRM automation trigger-action pairs. Email templates are exported as text files with variable placeholders documented for manual recreation. You receive a rebuild roadmap organized by automation type (lead routing, follow-up reminders, stage-change triggers). Post-migration support is available for 5 business days to address any data discrepancies discovered during reconciliation.
Platform deep dives
Real Intelligence
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..
Data volume sensitivity
Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Intelligence to monday CRM migration scoping. Not seeing yours? Book a call.
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