CRM migration
Field-level mapping, validation, and rollback between Real Intelligence and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Real Intelligence
Source
Nutshell
Destination
Compatibility
12 of 12
objects map 1:1 between Real Intelligence and Nutshell.
Complexity
BStandard
Timeline
48–72 hours
Overview
Real Intelligence typically stores CRM data using a flat or loosely-structured object model — contacts, companies, deals, and activities — without the same degree of object inheritance or relationship cardinality constraints found in more structured platforms. Nutshell organizes data into People (contacts), Companies (accounts), Leads (qualified prospects), and Deals (opportunities), with a JSON-RPC API that handles entities with entityType fields and supports custom fields per object type. The migration carries all standard Real Intelligence objects into Nutshell's corresponding entities, maps any custom fields on Real Intelligence to Nutshell's custom field schema for Companies, People, and Leads, and preserves deal pipeline stage names and activity timestamps. Workflows, automation rules, email templates, and reporting configurations in Real Intelligence do not migrate — those must be rebuilt in Nutshell using its built-in automation tools and reporting features. FlitStack extracts data via the source API or export endpoints, applies field-level transformation and value mapping, then loads into Nutshell using the JSON-RPC API with rate-limit awareness. A delta-pickup window captures any records modified during the cutover window so the final Nutshell state matches Real Intelligence at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Intelligence object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Intelligence
Contact / Person
Nutshell
Person
1:1Real Intelligence contact records map directly to Nutshell People. Each person receives a primary Company association (the most-recently-modified or admin-specified) set via Nutshell's relationship map. Additional company associations from Real Intelligence collapse to secondary Company links where Nutshell supports them, preserving the association history without duplicating records.
Real Intelligence
Company / Account
Nutshell
Company
1:1Real Intelligence company or account records map 1:1 to Nutshell Companies. Company hierarchies (parent/child structures) map to Nutshell's Parent Company field when available, and multi-contact companies in Real Intelligence preserve all associated People records via Nutshell relationship maps, maintaining the company-to-people association integrity.
Real Intelligence
Lead / Prospect
Nutshell
Lead
1:1Real Intelligence leads or unqualified prospects map to Nutshell Leads. Nutshell's Lead object supports status, source, and rating fields that can be populated from Real Intelligence lead properties. Converted leads in Real Intelligence route to People based on the converted flag and the associated contact record.
Real Intelligence
Deal / Opportunity
Nutshell
Deal
1:1Real Intelligence deal or opportunity records map to Nutshell Deals. Deal name, value, stage, and expected close date map to Nutshell's Deal name, value, stage, and close date fields. Pipeline assignment in Real Intelligence maps to Nutshell's pipeline (if multi-pipeline is available on the plan) or default pipeline.
Real Intelligence
Pipeline / Stage
Nutshell
Pipeline + Stage
1:1Real Intelligence pipeline definitions and stage names map to Nutshell pipeline and stage configuration. If Real Intelligence uses a single pipeline with multiple stages, this maps to one Nutshell pipeline with matching stage names. Stage order and probability percentages are preserved as configured on the Nutshell pipeline.
Real Intelligence
Activity / Engagement (Call, Email, Meeting)
Nutshell
Activity / Task / Event
1:1Real Intelligence call and email records map to Nutshell Activities or Tasks. Meeting or event records map to Nutshell Events with original start and end times preserved. Activity owner, timestamp, and associated contact or deal links are carried over. Note records map to Nutshell Notes.
Real Intelligence
Custom Fields on Contact
Nutshell
Custom Fields on Person
1:1Real Intelligence custom fields defined on contact records map to Nutshell custom fields on the Person object. FlitStack creates the custom field in Nutshell with the appropriate type (text, number, date, picklist) based on the source field definition. Multi-select or complex custom fields may require manual type review in Nutshell before migration.
Real Intelligence
Custom Fields on Company
Nutshell
Custom Fields on Company
1:1Real Intelligence custom fields on company or account records map to Nutshell Company custom fields. Same approach as Person custom fields — FlitStack creates the Nutshell custom field, maps the type, and loads the values. Nutshell allows custom fields on Companies natively; no additional object creation required.
Real Intelligence
Custom Fields on Lead
Nutshell
Custom Fields on Lead
1:1Real Intelligence custom fields on lead records map to Nutshell Lead custom fields. Nutshell supports custom fields on Leads out of the box. Value mapping for picklist-type custom fields is applied if the Nutshell picklist options differ from the Real Intelligence values.
Real Intelligence
User / Owner
Nutshell
User (by email match)
1:1Real Intelligence owner or user assignments resolve to Nutshell Users by email address match. Unmatched owners are flagged before migration — either the Nutshell account needs the user invited first, or records are assigned to a fallback owner designated by the admin. Source owner ID is preserved in a custom field for audit trail.
Real Intelligence
Attachment / File
Nutshell
File
1:1Real Intelligence file attachments on records (contacts, companies, deals) are re-uploaded to Nutshell as Files associated with the parent record. File size limits in Nutshell apply — files exceeding the limit are flagged for manual handling. Inline images in notes are extracted and rehosted as attachments.
Real Intelligence
Workflow / Automation Rule
Nutshell
Not Migrated
1:1Real Intelligence workflows, sequences, and automation rules do not migrate to Nutshell. These are destination-side automation constructs that must be rebuilt in Nutshell using Nutshell's automation tools (email sequences, task rules, workflow triggers). FlitStack exports the workflow definitions as a reference document for the Nutshell admin.
| Real Intelligence | Nutshell | Compatibility | |
|---|---|---|---|
| Contact / Person | Person1:1 | Fully supported | |
| Company / Account | Company1:1 | Fully supported | |
| Lead / Prospect | Lead1:1 | Fully supported | |
| Deal / Opportunity | Deal1:1 | Fully supported | |
| Pipeline / Stage | Pipeline + Stage1:1 | Fully supported | |
| Activity / Engagement (Call, Email, Meeting) | Activity / Task / Event1:1 | Fully supported | |
| Custom Fields on Contact | Custom Fields on Person1:1 | Fully supported | |
| Custom Fields on Company | Custom Fields on Company1:1 | Fully supported | |
| Custom Fields on Lead | Custom Fields on Lead1:1 | Fully supported | |
| User / Owner | User (by email match)1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported | |
| Workflow / Automation Rule | Not Migrated1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Intelligence gotchas
Salesforce dependency is a hard prerequisite for any Real Intelligence product
Custom CAD floor plan files require separate binary migration
Real Bots AI voice agent state is not exportable
MyQR app QR codes are tied to vendor infrastructure
Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Extract Real Intelligence data via API or export endpoints
FlitStack connects to Real Intelligence using the platform's API (REST or proprietary) or bulk export endpoints to pull all records. We extract People, Companies, Leads, Deals, Activities, Notes, Attachments, and any custom field data. The extraction is read-only — scoped access means your team continues working in Real Intelligence during the entire migration window. We validate record counts and field coverage against the pre-migration field mapping document before proceeding.
Build Nutshell schema: custom fields, pipelines, and user provisioning
Before data lands in Nutshell, FlitStack delivers a schema setup plan specifying which custom fields to create on People, Companies, and Leads, which pipeline stages to configure, and which Nutshell users need to exist for owner resolution. Companies are migrated first since People and Deals reference them via ID. Owner email matching against Nutshell users is validated — unmatched owners are flagged so your team can invite them before the full migration runs.
Run sample migration with field-level diff
A representative slice of records — typically 100–500 spanning People, Companies, Leads, Deals, and Activities — migrates first. We generate a field-level diff comparing source values against the Nutshell records, verifying custom field creation, value mapping for picklists, pipeline stage assignment, and owner resolution. You review the diff and confirm the mapping plan before the full run commits. Any mismatches are corrected in the transformation logic and the sample re-runs.
Execute full migration with delta-pickup window
The full dataset loads into Nutshell using the JSON-RPC API with rate-limit awareness on find operations. A delta-pickup window (24–48 hours) captures any records created or modified in Real Intelligence during the cutover window. FlitStack generates an audit log of every operation and a reconciliation summary showing record counts by object type. One-click rollback is available if the reconciliation summary shows unexpected discrepancies.
Post-migration handoff and rebuild reference
FlitStack delivers the post-migration handoff package: a field mapping document listing every source-to-destination field mapping, a report field inventory noting which Real Intelligence fields are available in Nutshell for reporting, and exported workflow definitions for your Nutshell admin to reference when rebuilding automation. Workflows, sequences, and reports require manual rebuild in Nutshell — this package gives your team a structured starting point rather than rebuilding from memory.
Platform deep dives
Real Intelligence
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..
Data volume sensitivity
Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Intelligence to Nutshell migration scoping. Not seeing yours? Book a call.
Walk through your Real Intelligence to Nutshell migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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