CRM migration

Migrate from Real Intelligence to Nutshell

Field-level mapping, validation, and rollback between Real Intelligence and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Real Intelligence logo

Real Intelligence

Source

Nutshell

Destination

Nutshell logo

Compatibility

100%

12 of 12

objects map 1:1 between Real Intelligence and Nutshell.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Intelligence typically stores CRM data using a flat or loosely-structured object model — contacts, companies, deals, and activities — without the same degree of object inheritance or relationship cardinality constraints found in more structured platforms. Nutshell organizes data into People (contacts), Companies (accounts), Leads (qualified prospects), and Deals (opportunities), with a JSON-RPC API that handles entities with entityType fields and supports custom fields per object type. The migration carries all standard Real Intelligence objects into Nutshell's corresponding entities, maps any custom fields on Real Intelligence to Nutshell's custom field schema for Companies, People, and Leads, and preserves deal pipeline stage names and activity timestamps. Workflows, automation rules, email templates, and reporting configurations in Real Intelligence do not migrate — those must be rebuilt in Nutshell using its built-in automation tools and reporting features. FlitStack extracts data via the source API or export endpoints, applies field-level transformation and value mapping, then loads into Nutshell using the JSON-RPC API with rate-limit awareness. A delta-pickup window captures any records modified during the cutover window so the final Nutshell state matches Real Intelligence at go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Intelligence logo

Real Intelligence

What's pushing teams away

  • Hard dependency on Salesforce — teams without Salesforce licences cannot use any Real Intelligence product, forcing a separate Salesforce purchase before adoption.
  • Pricing is fully sales-led with no public tiers — Real Intelligence directs visitors to 'book a FREE strategy call' for any pricing inquiry.
  • Smaller ISV scale compared to top-tier Salesforce ISVs means fewer trained implementation partners outside the vendor's four-city footprint.
  • Real Bots and broader AI voice assistant capability is newer than the property/event modules, so feature maturity varies across the product family.
  • Layered AppExchange + ISV/OEM licensing creates procurement complexity for buyers who must reconcile Salesforce licence costs with the Real Intelligence subscription.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Real Intelligence objects map to Nutshell

Each row shows how a Real Intelligence object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Intelligence

Contact / Person

maps to

Nutshell

Person

1:1
Fully supported

Real Intelligence contact records map directly to Nutshell People. Each person receives a primary Company association (the most-recently-modified or admin-specified) set via Nutshell's relationship map. Additional company associations from Real Intelligence collapse to secondary Company links where Nutshell supports them, preserving the association history without duplicating records.

Real Intelligence

Company / Account

maps to

Nutshell

Company

1:1
Fully supported

Real Intelligence company or account records map 1:1 to Nutshell Companies. Company hierarchies (parent/child structures) map to Nutshell's Parent Company field when available, and multi-contact companies in Real Intelligence preserve all associated People records via Nutshell relationship maps, maintaining the company-to-people association integrity.

Real Intelligence

Lead / Prospect

maps to

Nutshell

Lead

1:1
Fully supported

Real Intelligence leads or unqualified prospects map to Nutshell Leads. Nutshell's Lead object supports status, source, and rating fields that can be populated from Real Intelligence lead properties. Converted leads in Real Intelligence route to People based on the converted flag and the associated contact record.

Real Intelligence

Deal / Opportunity

maps to

Nutshell

Deal

1:1
Fully supported

Real Intelligence deal or opportunity records map to Nutshell Deals. Deal name, value, stage, and expected close date map to Nutshell's Deal name, value, stage, and close date fields. Pipeline assignment in Real Intelligence maps to Nutshell's pipeline (if multi-pipeline is available on the plan) or default pipeline.

Real Intelligence

Pipeline / Stage

maps to

Nutshell

Pipeline + Stage

1:1
Fully supported

Real Intelligence pipeline definitions and stage names map to Nutshell pipeline and stage configuration. If Real Intelligence uses a single pipeline with multiple stages, this maps to one Nutshell pipeline with matching stage names. Stage order and probability percentages are preserved as configured on the Nutshell pipeline.

Real Intelligence

Activity / Engagement (Call, Email, Meeting)

maps to

Nutshell

Activity / Task / Event

1:1
Fully supported

Real Intelligence call and email records map to Nutshell Activities or Tasks. Meeting or event records map to Nutshell Events with original start and end times preserved. Activity owner, timestamp, and associated contact or deal links are carried over. Note records map to Nutshell Notes.

Real Intelligence

Custom Fields on Contact

maps to

Nutshell

Custom Fields on Person

1:1
Fully supported

Real Intelligence custom fields defined on contact records map to Nutshell custom fields on the Person object. FlitStack creates the custom field in Nutshell with the appropriate type (text, number, date, picklist) based on the source field definition. Multi-select or complex custom fields may require manual type review in Nutshell before migration.

Real Intelligence

Custom Fields on Company

maps to

Nutshell

Custom Fields on Company

1:1
Fully supported

Real Intelligence custom fields on company or account records map to Nutshell Company custom fields. Same approach as Person custom fields — FlitStack creates the Nutshell custom field, maps the type, and loads the values. Nutshell allows custom fields on Companies natively; no additional object creation required.

Real Intelligence

Custom Fields on Lead

maps to

Nutshell

Custom Fields on Lead

1:1
Fully supported

Real Intelligence custom fields on lead records map to Nutshell Lead custom fields. Nutshell supports custom fields on Leads out of the box. Value mapping for picklist-type custom fields is applied if the Nutshell picklist options differ from the Real Intelligence values.

Real Intelligence

User / Owner

maps to

Nutshell

User (by email match)

1:1
Fully supported

Real Intelligence owner or user assignments resolve to Nutshell Users by email address match. Unmatched owners are flagged before migration — either the Nutshell account needs the user invited first, or records are assigned to a fallback owner designated by the admin. Source owner ID is preserved in a custom field for audit trail.

Real Intelligence

Attachment / File

maps to

Nutshell

File

1:1
Fully supported

Real Intelligence file attachments on records (contacts, companies, deals) are re-uploaded to Nutshell as Files associated with the parent record. File size limits in Nutshell apply — files exceeding the limit are flagged for manual handling. Inline images in notes are extracted and rehosted as attachments.

Real Intelligence

Workflow / Automation Rule

maps to

Nutshell

Not Migrated

1:1
Fully supported

Real Intelligence workflows, sequences, and automation rules do not migrate to Nutshell. These are destination-side automation constructs that must be rebuilt in Nutshell using Nutshell's automation tools (email sequences, task rules, workflow triggers). FlitStack exports the workflow definitions as a reference document for the Nutshell admin.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Intelligence logo

Real Intelligence gotchas

High

Salesforce dependency is a hard prerequisite for any Real Intelligence product

High

Custom CAD floor plan files require separate binary migration

Medium

Real Bots AI voice agent state is not exportable

Medium

MyQR app QR codes are tied to vendor infrastructure

Low

Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Nutshell's rate-limited find operations may extend extraction time for large datasets

    Nutshell's JSON-RPC API applies rate limiting specifically to find() requests that return non-stub responses — large result sets with full field data trigger the limit. For migrations pulling from a Real Intelligence export that must then load into Nutshell, the extraction side depends on Real Intelligence's own API constraints, but the Nutshell import side paces against these rate limits. FlitStack monitors 429 responses from Nutshell and backs off exponentially, which can extend total migration time for datasets over 50,000 records. We surface estimated pacing based on your record volume during scoping so there are no surprises at cutover.

  • Custom fields on Real Intelligence Deals may have no direct Nutshell home

    Nutshell allows custom fields on Companies, People, and Leads — but not natively on Deals (Opportunities). Real Intelligence custom fields defined on deal records require a workaround in Nutshell: they can be stored as a JSON blob in a text custom field on the associated Company or Person, or recreated manually as note attachments on the Deal. We document every unplaceable custom field in the pre-migration field mapping report so your admin knows exactly what to recreate post-migration and where to attach reference data.

  • Multi-value fields and complex relationship cardinalities collapse in Nutshell's entity model

    Real Intelligence may support N:N relationships between contacts and companies or multi-value fields (multiple phones, emails, or tags per record) that don't map cleanly to Nutshell's array-based fields. Nutshell's phones and emails fields accept multiple entries, but custom multi-value fields (like tag clouds or skill matrices) need to be concatenated into a text field or mapped to a custom picklist. We handle the type conversion during the transformation step but flag any semantic data loss for your review before the full run commits.

  • Nutshell's Lead-to-Person conversion routing is a manual trigger in the UI

    Leads in Nutshell convert to People (and optionally create or link to a Company) via a manual conversion action in the Nutshell UI — there is no automated lead scoring or lifecycle routing that triggers conversion. If Real Intelligence uses an automated lifecycle model that converts leads based on behavior or engagement, those records arrive in Nutshell as Leads and require manual qualification or conversion. We preserve the Real Intelligence lifecycle status in a custom field on the Lead so your team can batch-convert based on the source data.

  • Reporting and dashboard configurations in Real Intelligence do not migrate

    Nutshell's reporting is functional but basic — G2 reviews cite 117 mentions of limited features and weak reporting as a top frustration. Real Intelligence reports and dashboards cannot be exported in a format compatible with Nutshell's reporting engine. We preserve the underlying data so reportable fields exist, but every report, dashboard, and scheduled report in Real Intelligence must be rebuilt from scratch in Nutshell. We provide a report field inventory as part of the post-migration handoff so your admin knows which fields to use when recreating reports.

Migration approach

Six steps for a successful Real Intelligence to Nutshell data migration

  1. Extract Real Intelligence data via API or export endpoints

    FlitStack connects to Real Intelligence using the platform's API (REST or proprietary) or bulk export endpoints to pull all records. We extract People, Companies, Leads, Deals, Activities, Notes, Attachments, and any custom field data. The extraction is read-only — scoped access means your team continues working in Real Intelligence during the entire migration window. We validate record counts and field coverage against the pre-migration field mapping document before proceeding.

  2. Build Nutshell schema: custom fields, pipelines, and user provisioning

    Before data lands in Nutshell, FlitStack delivers a schema setup plan specifying which custom fields to create on People, Companies, and Leads, which pipeline stages to configure, and which Nutshell users need to exist for owner resolution. Companies are migrated first since People and Deals reference them via ID. Owner email matching against Nutshell users is validated — unmatched owners are flagged so your team can invite them before the full migration runs.

  3. Run sample migration with field-level diff

    A representative slice of records — typically 100–500 spanning People, Companies, Leads, Deals, and Activities — migrates first. We generate a field-level diff comparing source values against the Nutshell records, verifying custom field creation, value mapping for picklists, pipeline stage assignment, and owner resolution. You review the diff and confirm the mapping plan before the full run commits. Any mismatches are corrected in the transformation logic and the sample re-runs.

  4. Execute full migration with delta-pickup window

    The full dataset loads into Nutshell using the JSON-RPC API with rate-limit awareness on find operations. A delta-pickup window (24–48 hours) captures any records created or modified in Real Intelligence during the cutover window. FlitStack generates an audit log of every operation and a reconciliation summary showing record counts by object type. One-click rollback is available if the reconciliation summary shows unexpected discrepancies.

  5. Post-migration handoff and rebuild reference

    FlitStack delivers the post-migration handoff package: a field mapping document listing every source-to-destination field mapping, a report field inventory noting which Real Intelligence fields are available in Nutshell for reporting, and exported workflow definitions for your Nutshell admin to reference when rebuilding automation. Workflows, sequences, and reports require manual rebuild in Nutshell — this package gives your team a structured starting point rather than rebuilding from memory.

Platform deep dives

Context on both ends of the pair

Real Intelligence logo

Real Intelligence

Source

Strengths

  • Salesforce ISV/OEM model leverages existing Salesforce identity, security, and reporting.
  • Multi-product family covers property, event, product, and AI voice capabilities under one vendor.
  • Native CAD floor plan integration via Real Floorplan is unusual in Salesforce ISV ecosystem.
  • Strong reference customers (Columbia University, Coldwell Banker, Intero, Alain Pinel).
  • Four-region presence (Silicon Valley, Las Vegas, London, Japan) supports global rollouts.

Weaknesses

  • Hard Salesforce dependency restricts addressable market to existing Salesforce customers.
  • No public pricing on realintelligence.com or AppExchange — all quotes require sales contact.
  • Smaller scale versus top Salesforce ISVs means thinner partner ecosystem outside vendor cities.
  • Newer Real Bots voice AI product has less maturity than property/event modules.
  • Layered licensing (Salesforce + Real Intelligence) creates procurement complexity.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..

  • Data volume sensitivity

    A

    Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Real Intelligence to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Intelligence to Nutshell data migrations

Answers to the questions buyers ask most during Real Intelligence to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Real Intelligence to Nutshell migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Real Intelligence to Nutshell migrations complete in 48–72 hours of clock time for under 50,000 records. The extraction from Real Intelligence depends on the platform's API responsiveness and any rate limits. Loading into Nutshell paces against the JSON-RPC rate limits on find operations — large result sets with full field data may extend the import window. Migrations exceeding 500,000 records or those with complex multi-value custom fields typically run 5–7 days including the delta-pickup window. Nutshell's rate-limited API is the primary variable affecting pacing for large datasets.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Real Intelligence.
Land in Nutshell, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day