CRM migration
Field-level mapping, validation, and rollback between Wyvern Magic and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Wyvern Magic
Source
Nutshell
Destination
Compatibility
5 of 8
objects map 1:1 between Wyvern Magic and Nutshell.
Complexity
CModerate
Timeline
1-2 weeks
Overview
Moving from Wyvern Magic to Nutshell is a platform simplification migration for teams that find Wyvern Magic's pricing or complexity misaligned with their scale. Nutshell uses a unified Contact object with an optional Lead record type, making the Wyvern Magic Contact and Lead model compressible into a single Nutshell Person record in most configurations. We preserve Wyvern Magic's pipeline stages as Nutshell pipeline stages, map deal values and probabilities, and carry forward owner assignments by matching email addresses to Nutshell users. Activity history (calls, emails, meetings, tasks) migrates as Nutshell activities linked to the correct Person record. Custom objects present the main migration constraint: Nutshell does not support fully custom record types, so any custom object data from Wyvern Magic must be stored as custom fields on Person, Company, or Deal, or the customer accepts a flattened representation. We do not migrate Wyvern Magic automations, workflows, or reports as code.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wyvern Magic object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wyvern Magic
Contact
Nutshell
Person
1:1Wyvern Magic Contact records map to Nutshell Person. Standard fields (name, email, phone, address) map directly. Custom contact properties migrate as Nutshell custom fields on Person. The Wyvern Magic contact's owner assignment maps to Nutshell user by email match. Lifecycle stage assignments from Wyvern Magic map to a custom picklist field on Person if the customer requires that segmentation preserved.
Wyvern Magic
Lead
Nutshell
Person (Lead flag) or Company
lossyWyvern Magic Lead records map to Nutshell Person with the lead flag enabled, or to Company if the customer's lead model is account-centric. We determine the appropriate strategy during scoping based on the customer's Wyvern Magic lead configuration and their intended Nutshell sales process. Lead source, status, and rating migrate to Person custom fields.
Wyvern Magic
Company
Nutshell
Company
1:1Wyvern Magic Company records map directly to Nutshell Company. Domain, industry, employee count, and any associated custom fields migrate. Company-to-contact associations are preserved via Nutshell's linked Person records. We create Company records before Person import so that the relationship is satisfied at insert time.
Wyvern Magic
Deal
Nutshell
Deal
1:1Wyvern Magic Deal records map to Nutshell Deal. The Wyvern Magic pipeline stage maps to the matching Nutshell pipeline stage, with deal probability percentages preserved. Deal owner assignment maps by email match to Nutshell user. Closed-won and closed-lost outcomes carry forward. Any Wyvern Magic custom deal properties migrate as Nutshell Deal custom fields.
Wyvern Magic
Pipeline and Stages
Nutshell
Pipeline and Stages
lossyWyvern Magic pipeline definitions (stages, probabilities, stage order) map to Nutshell pipeline configuration. We extract the active pipeline definition from Wyvern Magic first, then configure matching stages in Nutshell before deal migration begins. If Wyvern Magic uses multiple pipelines, the customer selects which one maps to Nutshell's primary pipeline (Nutshell Enterprise supports multiple pipelines; Pro supports one).
Wyvern Magic
Activity: Email, Call, Meeting, Note, Task
Nutshell
Activity
1:1Wyvern Magic engagement records (emails, calls, meetings, notes, tasks) map to Nutshell Activity records linked to the target Person, Company, or Deal. Activity timestamps and owner assignments preserve. Meeting attendees link to associated Person records via Nutshell's activity association model.
Wyvern Magic
Owner/User
Nutshell
User
1:1Wyvern Magic Owner records map to Nutshell User by email address. We extract every distinct owner referenced on Contacts, Companies, and Deals and match by email. Owners without a matching Nutshell User go to a reconciliation queue for the customer's admin to provision before record import.
Wyvern Magic
Custom Object
Nutshell
Custom Fields on Person, Company, or Deal
lossyWyvern Magic custom objects do not have a direct Nutshell equivalent because Nutshell does not support standalone custom record types. We inspect the Wyvern Magic custom object schema during scoping, then distribute its fields as custom fields on the appropriate standard Nutshell object (Person, Company, or Deal). The customer accepts a flattened representation; complex lookup relationships between custom objects collapse into text fields.
| Wyvern Magic | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Lead | Person (Lead flag) or Companylossy | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline and Stages | Pipeline and Stageslossy | Fully supported | |
| Activity: Email, Call, Meeting, Note, Task | Activity1:1 | Fully supported | |
| Owner/User | User1:1 | Fully supported | |
| Custom Object | Custom Fields on Person, Company, or Deallossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wyvern Magic gotchas
Hierarchical calendar approval workflows don't map to flat calendars in modern CRMs
Sponsorship and event objects don't have standard equivalents in most CRMs
Email metrics history is denormalized into contact records
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Discovery and scope definition
We audit the Wyvern Magic tenant across record types (Contacts, Leads, Companies, Deals), custom properties, pipeline definitions, engagement volume, and active segmentation rules. We pair this with a Nutshell edition review: Pro ($42/user) covers single-pipeline migrations; Enterprise ($79/user) is required if Wyvern Magic uses multiple pipelines or the customer needs API access for third-party integrations. The discovery output is a written migration scope, a Nutshell edition recommendation, and a custom object redistribution plan.
Custom field map and type inference
We inspect Wyvern Magic's custom properties on each standard object and generate a type-mapped field map for Nutshell. Text properties map to Nutshell text fields, numbers to number fields, dates to date fields, and picklists to Nutshell picklist fields. Custom object fields distribute to Person, Company, or Deal based on their logical owner. The customer reviews and approves the field map before any schema changes are made in Nutshell.
Pipeline and stage configuration in Nutshell
We configure the Nutshell pipeline and stages before record migration. Stage names, probabilities, and order match the Wyvern Magic source. If multiple pipelines exist and Enterprise is selected, we configure all pipelines. If Pro is selected and multiple pipelines must consolidate, we document the consolidation mapping and get sign-off. We test that deals can move through the pipeline stages correctly before migrating any record data.
Owner reconciliation and user provisioning
We extract every distinct Wyvern Magic owner referenced on Contacts, Companies, and Deals and match by email address against the Nutshell destination's user list. Owners without a matching Nutshell user go to a reconciliation queue. The customer's admin provisions any missing users in Nutshell before record import. Migration cannot proceed past this step because owner assignments are required on most record types.
Production migration in dependency order
We run production migration in record-dependency order: Companies first (no dependencies), then Persons (from Wyvern Magic Contacts and Leads with the Lead flag configured), then Deals (with owner and Company lookups resolved), then Activity history (linked to the correct Person, Company, or Deal). Custom object data loads as custom fields on the relevant standard object during each phase. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation handoff
We freeze Wyvern Magic writes during cutover, run a final delta migration of any records modified during the migration window, then enable Nutshell as the system of record. We deliver the segmentation rule and workflow inventory document to the customer's admin team with a rebuild guide for Nutshell's automation rules. We support a brief hypercare window where we resolve any reconciliation issues. We do not rebuild Wyvern Magic automations in Nutshell as part of the migration scope.
Platform deep dives
Wyvern Magic
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wyvern Magic and Nutshell.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wyvern Magic: Not publicly documented.
Data volume sensitivity
Wyvern Magic doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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