CRM migration
Field-level mapping, validation, and rollback between Wyvern Magic and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Wyvern Magic
Source
monday CRM
Destination
Compatibility
6 of 10
objects map 1:1 between Wyvern Magic and monday CRM.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from Wyvern Magic to Monday.com CRM is a structural redesign, not a straight record copy. Wyvern Magic follows a conventional CRM object model with Contacts, Companies, Deals, Leads, and pipeline stages. Monday.com CRM uses a board-and-item paradigm where each CRM entity (Contact, Company, Deal) is a named board populated with items, and columns replace traditional fields. We pre-design the destination board architecture, configure column types before data loads, and resolve owner email lookups so that every migrated item lands with the correct assignee. Activity history (calls, emails, meetings, tasks) migrates as item updates and connect records. We do not migrate automations, workflows, or custom reporting dashboards; we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wyvern Magic object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wyvern Magic
Contact
monday CRM
Contact Board (item)
1:1Wyvern Magic Contact records map to items within the Contact board in Monday.com CRM. Standard fields (name, email, phone, address) map directly to Monday.com text and email column types. Lifecycle stage assignments migrate as a Status or Dropdown column on the Contact item. Owner assignments migrate by resolving the Wyvern Magic owner email to a Monday.com team member, set as the item assignee. Custom contact properties are mapped to typed Monday.com columns during the pre-migration schema design phase.
Wyvern Magic
Company
monday CRM
Company Board (item)
1:1Wyvern Magic Company records map to items within a Company board. Domain, industry, employee count, and any associated custom fields migrate as column values. Company-to-Contact associations in Wyvern Magic are preserved in Monday.com CRM via item links or connect boards so that a Contact item can reference its parent Company item. We create Company items before Contact items so the lookup relationship is satisfied at import time.
Wyvern Magic
Deal
monday CRM
Deal Board (item)
1:1Wyvern Magic Deals map to items within a Deal board. The Wyvern Magic pipeline assignment becomes the board name or a parent group, and deal stages become Groups within the board. Deal amount, close date, and probability migrate as Number, Date, and formula columns respectively. Associations to the Contact and Company items are preserved through item linking after all three boards are loaded.
Wyvern Magic
Pipeline and Stage
monday CRM
Board Group + Status Column
lossyWyvern Magic Pipeline definitions (stages, order, probabilities) are extracted separately from deal records. We create the Monday.com CRM board with Groups named to match the Wyvern Magic stage names, preserving stage order. Stage probabilities require a formula column in Monday.com since native probability fields are not standard; we configure this during board setup. Any stage names that conflict with Monday.com reserved words are prefixed or adjusted.
Wyvern Magic
Lead
monday CRM
Contact Board (item with Lead type)
1:manyWyvern Magic Lead records (which have a distinct object structure from Contacts in Wyvern Magic) do not have a direct Monday.com CRM equivalent because Monday.com CRM does not have a separate Lead object. We migrate Lead records as items in the Contact board, setting a Lead Status dropdown column and preserving lead source and rating as column values. The customer's admin decides whether to use a separate Lead board or keep leads as a Contact item type within the Contact board.
Wyvern Magic
Activity (Emails, Calls, Meetings, Tasks)
monday CRM
Item Updates, Connect Records, or Task Items
1:1Wyvern Magic Activity records attached to Contacts and Deals migrate as updates on the corresponding Monday.com CRM item (for call notes and task notes) or as linked items on a dedicated Activity board. Email metadata migrates as a column value on the item; meeting records migrate with date, duration, and location as columns. The activity timeline ordering is preserved by setting the item update timestamp to the original Wyvern Magic timestamp. Large activity volumes require a separate migration pass using Monday.com's bulk item API.
Wyvern Magic
User/Owner
monday CRM
Team Member
1:1Wyvern Magic Owner records map to Monday.com Team Members. We resolve by owner email address. Any Wyvern Magic Owner without a matching Monday.com user account goes into a reconciliation queue for the customer's admin to provision before record import resumes. Inactive or archived Wyvern Magic owners are mapped as item assignees with a note field indicating the original owner rather than creating inactive accounts.
Wyvern Magic
Custom Object
monday CRM
Custom Board
1:1Wyvern Magic tenant-configurable custom object schemas migrate as dedicated boards in Monday.com CRM. We inspect the source schema during scoping, generate a column mapping for each custom field, and pre-create the board with typed columns before data import. Any custom object with required fields is flagged during scoping so that the required-column configuration in Monday.com matches before any records load. Custom objects with lookup relationships to standard objects (Contact, Company, Deal) are mapped using Monday.com's item linking feature.
Wyvern Magic
Custom Properties
monday CRM
Custom Columns
lossyCustom fields on standard Wyvern Magic objects (Contacts, Companies, Deals) migrate as typed columns in the corresponding Monday.com CRM board. We run a type-inference step during scoping to assign the correct column type (text, number, date, dropdown, checkbox) based on the Wyvern Magic property data type. Multi-select picklists in Wyvern Magic map to Monday.com Tags columns. Date properties with no value are left empty rather than set to a default.
Wyvern Magic
Tag/Label
monday CRM
Tags Column
lossyWyvern Magic tags applied to Contacts, Companies, and Deals migrate as Tags column values in Monday.com CRM. Multi-value tag arrays are flattened into the Tags column format. The tag vocabulary is preserved exactly so that the customer can use Monday.com's tag-filtering views without re-tagging.
| Wyvern Magic | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Board (item)1:1 | Fully supported | |
| Company | Company Board (item)1:1 | Fully supported | |
| Deal | Deal Board (item)1:1 | Fully supported | |
| Pipeline and Stage | Board Group + Status Columnlossy | Fully supported | |
| Lead | Contact Board (item with Lead type)1:many | Fully supported | |
| Activity (Emails, Calls, Meetings, Tasks) | Item Updates, Connect Records, or Task Items1:1 | Fully supported | |
| User/Owner | Team Member1:1 | Fully supported | |
| Custom Object | Custom Board1:1 | Fully supported | |
| Custom Properties | Custom Columnslossy | Mapping required | |
| Tag/Label | Tags Columnlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wyvern Magic gotchas
Hierarchical calendar approval workflows don't map to flat calendars in modern CRMs
Sponsorship and event objects don't have standard equivalents in most CRMs
Email metrics history is denormalized into contact records
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Wyvern Magic tenant across record counts (Contacts, Companies, Deals, Leads, Activities), custom property definitions, pipeline and stage configurations, owner list, and attachment volume. We pair this with a review of the target Monday.com CRM workspace: existing boards, column types, team member list, and automation scope. The discovery output is a written migration scope document that includes the record count baseline, the board architecture design, the column type map for each custom property, and a list of any items requiring admin action before migration (missing Monday.com users, required field configurations).
Board and column schema design
We design the destination Monday.com CRM board architecture before any data loads. This means creating the Contact board, Company board, and Deal board with all standard and custom columns typed and ordered to match the Wyvern Magic field map. For each custom object, we create a dedicated board with its column schema. We configure Group names on the Deal board to match Wyvern Magic pipeline stages in the correct order, and we add a probability formula column where Wyvern Magic stage probabilities exist. The schema is validated in a test pass before production migration begins.
Owner reconciliation and user provisioning
We extract every distinct Wyvern Magic owner referenced on Contact, Company, Deal, and Activity records and match by email against the Monday.com CRM workspace's team member list. Owners without a matching Monday.com user are placed in a reconciliation queue for the customer's admin to provision. We cannot create Monday.com user accounts directly through the API; this step requires admin action. Migration pauses at this gate until all owner references are resolved because item assignee fields in Monday.com CRM require a valid team member.
Record migration in dependency order
We run production migration in record-dependency order: Company items first (no dependencies), then Contact items with Company item links resolved, then Deal items with Group assignments and Contact/Company links, then Lead items with Lead Status column set, then Activity updates on the relevant items. Custom object records are loaded last because they may have lookup references to standard objects. Each phase emits a row-count reconciliation report comparing Wyvern Magic source counts to Monday.com destination counts before the next phase begins.
Cutover, validation, and automation inventory handoff
We freeze Wyvern Magic writes during cutover, run a final delta migration of any records created or modified in the active migration window, then enable Monday.com CRM as the system of record. We validate a statistical sample of migrated records against the source baseline and deliver the automation and workflow inventory document to the customer's admin. We support a one-week hypercare window for reconciliation issues raised by the sales team. We do not rebuild Wyvern Magic automations as Monday.com Automation Recipes inside the migration scope; that is documented for the customer's admin to complete post-migration.
Platform deep dives
Wyvern Magic
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wyvern Magic and monday CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wyvern Magic: Not publicly documented.
Data volume sensitivity
Wyvern Magic doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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