CRM migration
Field-level mapping, validation, and rollback between Denticon and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Denticon
Source
HubSpot
Destination
Compatibility
9 of 10
objects map 1:1 between Denticon and HubSpot.
Complexity
BStandard
Timeline
2–4 days
Overview
Denticon is a dental-specific practice management platform built around the clinical workflow: patient records, appointments, treatment planning, clinical charting, insurance billing, and RCM. HubSpot CRM is a general-purpose customer relationship platform built around contacts, companies, deals, and marketing/sales pipelines. Migrating from Denticon to HubSpot is a cross-domain move — the goal is typically to add CRM capabilities (marketing automation, sales pipeline visibility, revenue reporting) alongside the existing dental management system, not to replace clinical data storage. FlitStack AI maps Denticon patient records to HubSpot contacts, Denticon appointments to HubSpot engagements (calls, meetings, notes), providers to a provider contact list, and practice locations to HubSpot teams or a single portal per location. Custom objects in HubSpot Enterprise can receive Denticon treatment plans and clinical notes that have no native equivalent. What does not migrate: Denticon scheduling rules, clinical automations, insurance claim workflows, RCM logic, and practice analytics — those are destination-side constructs that must be rebuilt in HubSpot's workflow and reporting tools. We pull data via Denticon's REST API (Patients API, Appointments API, Clinical API) supplemented by file exports for bulk records, transform records into HubSpot's property schema, and load through HubSpot's CRM API with a delta-pickup window to capture in-flight changes during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Denticon object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Denticon
Patient
HubSpot
Contact
1:1Denticon patient records map 1:1 to HubSpot contacts. The Denticon PATID migrates as Source_System_ID__c for traceability. Multi-location patients (same patient seen at multiple OIDs) collapse to a single HubSpot contact with Denticon_Locations__c listing each office they visited. Marketing consent flags from Denticon's patient-communication preferences migrate to HubSpot's subscription type properties.
Denticon
Company (Denticon organization record)
HubSpot
Company
1:1Denticon stores an organization-level record for the dental practice itself. This migrates as a HubSpot Company record representing the practice organization. In a single-location migration this is the primary company. In multi-location setups each OID becomes a separate Company record, optionally linked via HubSpot's company hierarchy feature if the Denticon PGID model supports it.
Denticon
Appointment
HubSpot
Engagement (Task / Event)
1:1Denticon appointments with procedure codes map to HubSpot engagements. Single-procedure appointments become HubSpot Tasks with type='Call' or 'Email'. Multi-procedure appointments (e.g., new-patient exam + cleaning + X-rays) split into multiple engagement records, all linked to the same Contact. Appointment status (scheduled, completed, cancelled) maps to HubSpot engagement completion state.
Denticon
Treatment Plan
HubSpot
Custom Object: Treatment_Plan__c
1:1Denticon treatment plans (procedure codes, tooth surfaces, diagnosis notes) have no native HubSpot equivalent. HubSpot Enterprise custom objects handle this as Treatment_Plan__c with a lookup to Contact. Each treatment plan record includes plan date, proposed procedures, estimated cost, and status. Plans link to the corresponding HubSpot appointment engagements.
Denticon
Provider
HubSpot
Contact (provider role)
1:1Denticon provider records (dentists, hygienists, office staff) map to HubSpot contacts with a Provider_Role__c custom property distinguishing role type. Provider email and phone become standard contact properties. The primary location association maps to the Provider_Location__c property pointing to the corresponding HubSpot Company or team.
Denticon
Referral Source
HubSpot
Custom Property on Contact
1:1Denticon tracks referral sources (patient referrals, provider referrals, external practice referrals) in a dedicated object. HubSpot has no native referral object — incoming referrals are stored as Referral_Source__c and Referral_Date__c custom properties on the patient Contact. Referral provider details (name, practice) stored as text properties if present in Denticon.
Denticon
Insurance / RCM Record
HubSpot
Custom Properties on Contact + Deal
1:manyDenticon insurance carrier, plan type, subscriber ID, and coverage percentages map to custom properties on the patient Contact (Insurance_Carrier__c, Insurance_Member_ID__c, Coverage_Percent__c). RCM status (claim filed, pending, paid) maps to a Deal-level custom property because HubSpot has no native claims model. Actual claim-payment workflows must run in Denticon or a dedicated RCM tool.
Denticon
Clinical Note / Tooth Chart
HubSpot
Custom Object: Clinical_Note__c
1:1Denticon clinical notes and tooth-chart data (per-tooth conditions, surfaces treated, AI-opportunity flags from XVWeb) cannot represent as HubSpot engagements alone. We create Clinical_Note__c as a HubSpot Enterprise custom object with a Contact lookup. Tooth-chart data is serialized as a long-text Tooth_Chart_Data__c field — the structured per-tooth breakdown is preserved but readable only as formatted text until a custom reporting view is built.
Denticon
Office / Location (OID)
HubSpot
HubSpot Team + Company
1:1Each Denticon OID (Office ID) becomes a HubSpot Team representing that location's staff access scope, paired with a Company record representing the physical office. If the Denticon PGID supports parent-child office hierarchies, HubSpot's company hierarchy (Parent Company field) replicates the structure. Multi-OID migrations to a single HubSpot portal require careful ownership routing to avoid contact overlap.
Denticon
DENTAPPOINTMENT.Procedure_Code
HubSpot
Deal (via pipeline stage)
1:1Major procedure types (comprehensive exam, root canal, crown prep) that represent significant patient commitment or revenue map to HubSpot Deals with the corresponding procedure as the deal name and the estimated fee as the deal amount. Routine hygiene visits (prophy) typically remain as engagement records only — the deal creation threshold is configurable based on the practice's pipeline reporting needs.
| Denticon | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Company (Denticon organization record) | Company1:1 | Fully supported | |
| Appointment | Engagement (Task / Event)1:1 | Fully supported | |
| Treatment Plan | Custom Object: Treatment_Plan__c1:1 | Fully supported | |
| Provider | Contact (provider role)1:1 | Fully supported | |
| Referral Source | Custom Property on Contact1:1 | Fully supported | |
| Insurance / RCM Record | Custom Properties on Contact + Deal1:many | Fully supported | |
| Clinical Note / Tooth Chart | Custom Object: Clinical_Note__c1:1 | Fully supported | |
| Office / Location (OID) | HubSpot Team + Company1:1 | Fully supported | |
| DENTAPPOINTMENT.Procedure_Code | Deal (via pipeline stage)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Denticon gotchas
PGID Split requires signed agreements and coordination between buyer and seller
Chrome cache and bad shortcuts corrupt patient context between sessions
Custom fields are severely limited to two fields of 25 characters
API writeback scope is limited to specific endpoints
Automated campaign quiet hours restrict message delivery timing
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Denticon data via API and file exports
FlitStack pulls Denticon data using the Denticon REST API endpoints: Patients API for patient records and demographics, Appointments API for appointment history with procedure codes and provider assignments, Clinical API for treatment plans and tooth-chart data, Practices API for office/location records, and Subscriptions API for any per-seat or billing metadata. For bulk historical records beyond API pagination limits, we supplement with Denticon file exports. All records are downloaded with their original Denticon system timestamps and provider associations preserved. We capture the Denticon PATID for every record as the primary source key.
Design HubSpot schema and custom objects before loading
Before any records are loaded, FlitStack creates the HubSpot custom properties and custom objects required for the migration: Treatment_Plan__c and Clinical_Note__c as HubSpot Enterprise custom objects with the Contact lookup, custom date and pick-list fields for DOB, insurance properties, referral data, and provider roles, and HubSpot Teams representing each Denticon OID. The property type (text, date, pick-list, number) is set to match the source data shape. We deliver a schema setup checklist so the HubSpot admin can pre-create any objects requiring admin approval before the migration run.
Run sample migration with field-level validation
A representative slice — typically 200–500 patient records spanning multiple providers and appointment types — migrates first. We generate a field-level diff comparing source Denticon values against destination HubSpot properties for every mapped field. The practice reviews the diff to confirm that tooth-chart data serialized correctly, insurance properties landed on the right contacts, provider assignments resolved to HubSpot users, and multi-location contacts deduplicated as expected. Sample validation is the gate before the full run commits — any mapping errors are corrected and the sample re-runs before proceeding.
Execute full migration with delta-pickup cutover
The full dataset loads into HubSpot via the CRM API with API throttling applied per the portal's rate-limit tier. Denticon remains fully operational during the load — FlitStack uses scoped read access only. A delta-pickup window of 24–48 hours runs concurrently: any patient records, appointments, or treatment plans created or modified in Denticon during the migration window are captured and synced to HubSpot as a final pass before go-live. An audit log records every record created, updated, or skipped. If reconciliation identifies missing or mismatched records, one-click rollback reverts the HubSpot portal to its pre-migration state.
Platform deep dives
Denticon
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Denticon and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Denticon: Not publicly documented in either the legacy reference (api.denticon.com) or the new developer portal pages indexable without authentication. Confirm at partner onboarding..
Data volume sensitivity
Denticon doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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