CRM migration

Migrate from Sales Infinite to Nutshell

Field-level mapping, validation, and rollback between Sales Infinite and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Sales Infinite logo

Sales Infinite

Source

Nutshell

Destination

Nutshell logo

Compatibility

80%

8 of 10

objects map 1:1 between Sales Infinite and Nutshell.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sales Infinite to Nutshell is a schema simplification and pricing-downgrade migration for teams leaving an AI-heavy CRM for a sales-focused B2B tool. Sales Infinite uses a Contacts-Accounts-Opportunities model; Nutshell uses People-Companies-Deals with a slightly different relationship hierarchy. We map Contacts to People, Accounts to Companies, and Opportunities to Deals, resolving Owner assignments by email cross-reference and preserving Activity timelines (calls, emails, meetings, tasks) against the correct parent record. Nutshell has no native custom objects, so any Sales Infinite custom object requires a custom field strategy during scoping. Pipeline stages, stage labels, and stage probabilities migrate as configuration rather than records and are rebuilt in Nutshell's pipeline editor. Workflows, automation rules, and AI-based features do not migrate; we deliver a written inventory for the customer admin to rebuild in Nutshell's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sales Infinite logo

Sales Infinite

What's pushing teams away

  • Smaller reviewer footprint — G2/Capterra/SoftwareWorld pages exist but with limited content depth.
  • Single-tier published price hides feature-by-tier differences customers expect from larger platforms.
  • Niche fit for SMBs — enterprise buyers typically need richer admin, multi-region, and compliance controls.
  • Limited public API documentation surfaced on the vendor site.
  • Dynamic pricing engine breadth means setup can be heavier than light-weight CRMs.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Sales Infinite objects map to Nutshell

Each row shows how a Sales Infinite object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sales Infinite

Contact

maps to

Nutshell

Person

1:1
Fully supported

Sales Infinite Contact records map directly to Nutshell Person records. Standard fields (name, email, phone, address) transfer cleanly. Owner assignment resolves by email cross-reference against Nutshell User records during import. Any Sales Infinite contact property that has no direct Nutshell Person field becomes a custom field on Person, subject to Nutshell's custom field type support (Text, Long Text, Currency, Date, Dropdown, Number, Checkbox, Website, User).

Sales Infinite

Account

maps to

Nutshell

Company

1:1
Fully supported

Sales Infinite Account records map 1:1 to Nutshell Company records. Industry, annual revenue, type, and website fields translate directly. Custom Account properties that exceed Nutshell's standard Company field set migrate as Company custom fields. Account-Contact relationships preserve in Nutshell as the Person-Company link.

Sales Infinite

Opportunity

maps to

Nutshell

Deal

1:1
Fully supported

Sales Infinite Opportunity records map to Nutshell Deals. Amount, CloseDate, and responsible User migrate directly. The Opportunity stage maps to a Nutshell deal stage that we configure during the pipeline reconstruction step. We flag any Opportunity record where the CloseDate has passed and the stage has not been set to Won or Lost; these require manual resolution or stage defaults before import.

Sales Infinite

Lead

maps to

Nutshell

Lead (Pro and above) or Person (Starter)

1:many
Fully supported

Sales Infinite Lead records require a tier check on the Nutshell destination. On Nutshell Starter, there is no separate Lead object; we merge Lead records into Person records and preserve the original Lead_Status as a custom Person field. On Nutshell Pro and above, Lead records migrate to the dedicated Lead tab. We determine the correct destination during scoping based on the customer's chosen Nutshell plan and advise on any Lead data that requires different handling per tier.

Sales Infinite

Activity: Email

maps to

Nutshell

Activity Log Entry

1:1
Fully supported

Sales Infinite email activities migrate to Nutshell activity log entries linked to the relevant Person, Company, or Deal. Email content, timestamp, and direction (sent/received) preserve. We reconstruct the chronological activity timeline by setting the activity date to the original Sales Infinite timestamp. Large email sets require chunked API calls to avoid timeouts.

Sales Infinite

Activity: Call

maps to

Nutshell

Activity Log Entry

1:1
Fully supported

Sales Infinite call activities migrate to Nutshell activity log entries with the call disposition, duration, and outcome captured in available fields. We map the original call timestamp to the Nutshell activity date to preserve the timeline order.

Sales Infinite

Activity: Meeting

maps to

Nutshell

Activity Log Entry

1:1
Fully supported

Sales Infinite meeting activities migrate to Nutshell activity log entries. Meeting title, date, and related Person or Deal link preserve. Attendee information migrates as a text or note field if the destination Nutshell plan supports it.

Sales Infinite

Activity: Task

maps to

Nutshell

Task

1:1
Fully supported

Sales Infinite Task records migrate to Nutshell Tasks with Status, Priority, and due date preserved. Task assignment resolves by matching the Sales Infinite owner email to a Nutshell User. Completed vs. open task status transfers directly.

Sales Infinite

Note

maps to

Nutshell

Note

1:1
Fully supported

Sales Infinite Notes migrate as Nutshell Notes linked to the parent Person, Company, or Deal. Rich text content preserves where the destination field supports it. File attachments associated with notes download individually via API and re-upload to the linked Nutshell record; large attachment sets increase migration time proportionally.

Sales Infinite

Pipeline and Stage

maps to

Nutshell

Pipeline and Stage (configuration)

lossy
Fully supported

Sales Infinite pipeline and stage configuration (stage labels, probabilities, and ordering) is not a record migration but a configuration rebuild. We extract the complete stage set from Sales Infinite during discovery and reconstruct the equivalent pipeline structure in Nutshell's pipeline editor before any Deal records are imported. Stage probability percentages round to the nearest integer allowed by Nutshell.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sales Infinite logo

Sales Infinite gotchas

Medium

Invoicing and CRM share a unified data model — separate export paths require coordination

Medium

Dynamic product engine carries pricing rule configuration

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Nutshell Starter has no separate Lead object

    Nutshell Starter ($20/user/mo) does not include a dedicated Lead tab; all person records live as People. Sales Infinite Lead records cannot migrate to a non-existent object on Starter. We identify the customer's Nutshell plan during scoping and either merge Lead records into Person records (preserving original Lead_Status as a custom field) or recommend upgrading to Pro before migration. This decision must be made before record import begins because it changes the target schema.

  • Nutshell has no custom object support

    Sales Infinite supports custom objects on all tiers. Nutshell does not support custom objects; it supports custom fields only on Person, Company, and Lead. Any Sales Infinite custom object requires a schema redesign as a set of custom fields on the closest standard object. If the custom object has lookup relationships to other custom objects, those lookups cannot be preserved in Nutshell without converting to denormalized fields or a text-based reference. We flag this during scoping and advise whether the custom object data can be meaningfully preserved or whether it requires a data model simplification conversation with the customer.

  • Activity migration requires sequential parent-record resolution

    Sales Infinite Activities (emails, calls, meetings, tasks) link to Contacts, Accounts, and Opportunities. Nutshell activity log entries link to Person, Company, or Deal. We must import People, Companies, and Deals first, then resolve the Sales Infinite Contact/Account/Opportunity ID on each Activity record to the corresponding Nutshell Person/Company/Deal ID before inserting activity entries. This creates a two-phase import where activities cannot begin until parent records are committed. Migrations with large activity volumes (over 100,000 records) require chunked processing to avoid API timeouts.

Migration approach

Six steps for a successful Sales Infinite to Nutshell data migration

  1. Discovery and schema audit

    We audit the Sales Infinite instance across all object types, custom fields, pipeline configurations, stage labels, owner count, and activity volume. We identify any custom objects that require conversion to custom fields and determine the correct Nutshell tier for the Lead object. The discovery output is a written migration scope that includes the object mapping, any schema decisions (e.g., Lead-to-Person merge on Starter), and the Nutshell plan recommendation.

  2. Pipeline and stage configuration reconstruction

    We extract the full Sales Infinite pipeline stage set including labels, probabilities, and ordering. We configure the equivalent pipeline in Nutshell's pipeline editor before any Deal records are imported. This ensures that when Deal records arrive, the correct stage values are available and no validation errors block the import.

  3. Owner reconciliation

    We extract every distinct Sales Infinite Owner and match by email against the Nutshell destination User list. Owners without a matching Nutshell User go to a reconciliation queue for the customer's admin to provision. Migration cannot proceed past People and Company import because OwnerId is a required reference on most standard objects in Nutshell.

  4. Parent record migration (People, Companies, Deals)

    We import in dependency order: Companies first (no dependencies), then People with Company links resolved, then Deals with Company and Owner links resolved. Each phase emits a row-count reconciliation report. Any custom field mapping decisions are applied at this stage. Deals import last among parent records because they depend on both Companies and Owners.

  5. Activity and note migration

    With parent records committed, we migrate Activities (emails, calls, meetings, tasks) by resolving each Sales Infinite Contact/Account/Opportunity ID to the corresponding Nutshell Person/Company/Deal ID. Activities insert in date-order batches to preserve the chronological timeline. Notes migrate as linked Note records after activity migration completes.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Sales Infinite writes during cutover, run a delta migration for any records modified during the window, then enable Nutshell as the system of record. We deliver a written inventory of Sales Infinite workflows, automation rules, and AI-based sequences with recommended Nutshell automation equivalents for the customer admin to rebuild. We support a one-week post-cutover window for reconciliation issues. Workflow rebuild and admin training are outside standard migration scope.

Platform deep dives

Context on both ends of the pair

Sales Infinite logo

Sales Infinite

Source

Strengths

  • Bundled CRM, commerce, invoicing, and quoting in one platform.
  • Native dynamic pricing engine.
  • Published entry price (£30/user/month) is competitive for SMB.
  • Omni-channel sales workflow with consistent customer view.
  • Free trial available.

Weaknesses

  • Smaller reviewer base limits independent validation.
  • No transparent tier comparison published.
  • Limited public API documentation.
  • Setup of dynamic pricing engine adds onboarding effort.
  • Best fit for SMB; not enterprise.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sales Infinite and Nutshell.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sales Infinite: Tier-dependent; Starter tier enforces daily API call limits that require chunked export sequencing.

  • Data volume sensitivity

    B

    Sales Infinite doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sales Infinite to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sales Infinite to Nutshell data migrations

Answers to the questions buyers ask most during Sales Infinite to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Sales Infinite to Nutshell migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Migrations under 10,000 People records and 2,000 Deals with no complex custom field schemas land between two and three weeks. Migrations with large engagement histories (over 100,000 activity records) or datasets requiring extensive custom field mapping move to five to eight weeks because of parent-record resolution, chunked activity processing, and Nutshell pipeline reconstruction.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sales Infinite.
Land in Nutshell, intact.

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