CRM migration
Field-level mapping, validation, and rollback between Sales Infinite and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Sales Infinite
Source
Twenty CRM
Destination
Compatibility
9 of 12
objects map 1:1 between Sales Infinite and Twenty CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Sales Infinite to Twenty CRM is a structured data-plane migration for teams seeking an open-source, self-hostable CRM with a customizable data model. Sales Infinite stores Contacts, Accounts, and Opportunities with an AI-assisted pipeline model; Twenty CRM mirrors this with People, Companies, and Opportunities plus a native Custom Object capability that lets you define your own data types without adapting business logic to a predefined schema. We extract the source schema during discovery, design the equivalent Twenty CRM schema (including any custom objects and picklist value sets) in a staging environment, validate counts, then run the production migration in dependency order. Engagement history (calls, emails, meetings, tasks, notes) migrates as a chronological timeline against the correct parent record. Workflows, automation rules, and outreach sequences do not migrate as code; we deliver a written inventory of every active automation so your admin rebuilds them in Twenty's workflow engine post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sales Infinite object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sales Infinite
Contact
Twenty CRM
Person
1:1Sales Infinite Contact records map directly to Twenty CRM Person records. The mapping covers firstName, lastName, email, phone, and address fields. Owner assignment in Sales Infinite maps to a Twenty CRM workspace User resolved by email match. Custom properties on Contact records are flagged during schema discovery and mapped to custom fields pre-created in Twenty CRM. Records with missing required fields (such as an empty lastName) are held in a remediation queue rather than imported with silent failures.
Sales Infinite
Account
Twenty CRM
Company
1:1Sales Infinite Account records map 1:1 to Twenty CRM Company records. Industry, annual revenue, type, website, and address fields translate directly. The Account's name maps to Company name. Any custom Account properties exceeding the standard field set are pre-created as Company custom fields in Twenty before migration. Company is imported before Person so that the Person-to-Company relationship lookup is satisfied at insert time.
Sales Infinite
Opportunity
Twenty CRM
Opportunity
1:1Sales Infinite Opportunity records map to Twenty CRM Opportunity with amount, closeDate, and stageName preserved. Pipeline assignment from Sales Infinite maps to a Twenty CRM pipeline that we configure during the schema phase. Stage names that differ between the two platforms (for example, Sales Infinite's internal stage labels versus Twenty's default set) are mapped explicitly using a stage translation table built during discovery.
Sales Infinite
Lead
Twenty CRM
Person (with lead indicator)
many:1Sales Infinite Lead records map to Twenty CRM Person records with a custom field original_record_type__c set to 'Lead' to preserve the source classification. This approach is used when the destination lacks a separate Lead object or when the customer's sales process does not require a distinct Lead-to-Contact conversion step. Lead_Status and lead score values from Sales Infinite migrate to custom Person fields so that the customer's admin can segment and act on the original lead data post-migration.
Sales Infinite
Opportunity Stage
Twenty CRM
Opportunity Stage
lossySales Infinite pipeline stages are extracted during discovery as a labeled list with probability percentages. We configure each stage in Twenty CRM's pipeline builder before Opportunity records migrate. Closed-Lost and Closed-Won labels map from Sales Infinite to Twenty's equivalent stage values. If Sales Infinite has stages with no Twenty equivalent, we create custom stage values and document the gap for the customer's admin to name appropriately.
Sales Infinite
Pipeline
Twenty CRM
Pipeline
lossySales Infinite pipeline configuration (stage ordering, stage labels, probability weights) migrates as Twenty CRM pipeline setup. Each Sales Infinite pipeline becomes a separate Twenty CRM pipeline. Stage probability percentages are entered manually into Twenty's pipeline configuration. This step is a configuration-only migration (no records) that we complete before Opportunity record import begins.
Sales Infinite
Activity: Call
Twenty CRM
Task (type=call)
1:1Sales Infinite call activity records migrate as Twenty CRM Tasks with the task type set to 'call'. Call duration, disposition, and any notes from Sales Infinite map to custom Task fields in Twenty. The parent Person or Opportunity reference is resolved by email match or Opportunity name match before insert. Activity timestamps are preserved to maintain the chronological engagement timeline in Twenty.
Sales Infinite
Activity: Email
Twenty CRM
Task (type=email)
1:1Sales Infinite email engagement records migrate as Twenty CRM Tasks with task type set to 'email'. The email body and subject line transfer as the task description. Recipients and CC addresses are preserved in a custom task field. The parent Person or Opportunity lookup is resolved at migration time using the email address or Opportunity association stored in Sales Infinite.
Sales Infinite
Activity: Meeting
Twenty CRM
Task (type=meeting)
1:1Sales Infinite meeting records migrate as Twenty CRM Tasks with task type set to 'meeting'. Start time, end time, location, and attendee list transfer as task fields. The meeting title becomes the task subject. Each attendee email is matched to a Person record in Twenty CRM and linked via the task's person association. If the attendee is not yet a migrated Person record, the attendee email is stored in a custom attendees field for later reconciliation.
Sales Infinite
Activity: Task
Twenty CRM
Task
1:1Sales Infinite task activity records map to Twenty CRM Task with Status, Priority, dueDate, and description preserved. Task assignments in Sales Infinite (owner or team) are resolved via email match to Twenty CRM Users. Completed status and completion timestamps carry over. Open tasks are imported as open in Twenty so that no in-flight follow-up items are lost during migration.
Sales Infinite
Note
Twenty CRM
Note
1:1Sales Infinite Notes migrate as Twenty CRM Note records linked to the parent Person, Company, or Opportunity. Note body content transfers as rich text. Notes with file attachments download via the Sales Infinite API and re-upload to Twenty CRM linked to the same parent record. Large attachment sets increase extraction time and are handled in batches to respect API rate limits on both platforms.
Sales Infinite
Custom Object
Twenty CRM
Custom Object
1:1Sales Infinite custom objects migrate to Twenty CRM custom objects of equivalent name and structure. We pre-create the destination custom object schema in Twenty CRM, including all custom fields and their types, before any custom object records are imported. Lookup relationships from custom objects to standard objects (Person, Company, Opportunity) are resolved at migration time using the referenced record's primary identifier. Custom object naming follows the customer's established naming convention and is preserved in Twenty's schema.
| Sales Infinite | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Account | Company1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Lead | Person (with lead indicator)many:1 | Fully supported | |
| Opportunity Stage | Opportunity Stagelossy | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Activity: Call | Task (type=call)1:1 | Fully supported | |
| Activity: Email | Task (type=email)1:1 | Fully supported | |
| Activity: Meeting | Task (type=meeting)1:1 | Fully supported | |
| Activity: Task | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sales Infinite gotchas
Invoicing and CRM share a unified data model — separate export paths require coordination
Dynamic product engine carries pricing rule configuration
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and schema extraction
We audit the source Sales Infinite environment across all objects in scope: Person record count, Company record count, Opportunity count by pipeline and stage, engagement volume by activity type, custom field list with data types and picklist values, and active pipeline configurations. We extract the full field catalog including custom fields on each standard object. The discovery output is a written source schema document and a preliminary mapping draft that we review with the customer's admin before design begins.
Destination schema design in Twenty CRM
We design the Twenty CRM destination schema based on the discovery findings. This includes creating or confirming Company and Person fields, building Opportunity pipelines and stage sets with probability weights, pre-creating custom objects and custom fields, and defining any custom picklist value sets. Schema is created in a staging workspace first for validation. We coordinate with the customer's Twenty CRM admin on field-level access and workspace permissions that affect migration user write access.
Sandbox migration and mapping validation
We run a full migration into a staging environment using production-like data volume. The customer's admin reviews record counts for each object, spot-checks 20-30 records per object type against the Sales Infinite source, and validates that Person-to-Company links, Opportunity-to-Person links, and activity timelines are intact. Any mapping corrections and schema adjustments happen in this phase. We do not run production migration until the staging sign-off is received.
Owner and user reconciliation
We extract every distinct owner and assignee referenced on migrating records and match by email against the Twenty CRM User list. Any owner without a matching Twenty User goes to a written reconciliation queue with the original Sales Infinite owner name, email, and record count. The customer's Twenty admin provisions or maps the missing users. Migration cannot proceed past this step because owner resolution is required for Contact, Company, Opportunity, and Activity imports.
Production migration in dependency order
We run production migration in record dependency order: Companies first (since Persons link to them), then Persons, then Leads merged into Persons with the lead indicator field, then Opportunities with pipeline and stage resolved, then Activities (Tasks by type) in batches with API retry handling. Custom object records migrate last because they may reference Persons, Companies, or Opportunities as lookups. Each phase emits a row-count reconciliation report before the next phase begins, and the customer receives a migration summary document at cutover.
Cutover, delta sync, and automation rebuild handoff
We freeze Sales Infinite writes during the cutover window, run a final delta migration of any records created or modified during the migration window, then hand over to the customer's team as the system of record in Twenty CRM. We deliver a written automation inventory documenting every active workflow and sequence in Sales Infinite with its trigger, conditions, and recommended Twenty workflow rebuild steps. We do not rebuild automations inside the migration scope; that work is handled by the customer's admin or a Twenty implementation partner. We support a three-day hypercare window for reconciliation issues raised during initial user access.
Platform deep dives
Sales Infinite
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sales Infinite and Twenty CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sales Infinite: Tier-dependent; Starter tier enforces daily API call limits that require chunked export sequencing.
Data volume sensitivity
Sales Infinite doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Sales Infinite to Twenty CRM migration scoping. Not seeing yours? Book a call.
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