CRM migration

Migrate from Sales Infinite to Twenty CRM

Field-level mapping, validation, and rollback between Sales Infinite and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Sales Infinite logo

Sales Infinite

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

75%

9 of 12

objects map 1:1 between Sales Infinite and Twenty CRM.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sales Infinite to Twenty CRM is a structured data-plane migration for teams seeking an open-source, self-hostable CRM with a customizable data model. Sales Infinite stores Contacts, Accounts, and Opportunities with an AI-assisted pipeline model; Twenty CRM mirrors this with People, Companies, and Opportunities plus a native Custom Object capability that lets you define your own data types without adapting business logic to a predefined schema. We extract the source schema during discovery, design the equivalent Twenty CRM schema (including any custom objects and picklist value sets) in a staging environment, validate counts, then run the production migration in dependency order. Engagement history (calls, emails, meetings, tasks, notes) migrates as a chronological timeline against the correct parent record. Workflows, automation rules, and outreach sequences do not migrate as code; we deliver a written inventory of every active automation so your admin rebuilds them in Twenty's workflow engine post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sales Infinite logo

Sales Infinite

What's pushing teams away

  • Smaller reviewer footprint — G2/Capterra/SoftwareWorld pages exist but with limited content depth.
  • Single-tier published price hides feature-by-tier differences customers expect from larger platforms.
  • Niche fit for SMBs — enterprise buyers typically need richer admin, multi-region, and compliance controls.
  • Limited public API documentation surfaced on the vendor site.
  • Dynamic pricing engine breadth means setup can be heavier than light-weight CRMs.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Sales Infinite objects map to Twenty CRM

Each row shows how a Sales Infinite object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sales Infinite

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Sales Infinite Contact records map directly to Twenty CRM Person records. The mapping covers firstName, lastName, email, phone, and address fields. Owner assignment in Sales Infinite maps to a Twenty CRM workspace User resolved by email match. Custom properties on Contact records are flagged during schema discovery and mapped to custom fields pre-created in Twenty CRM. Records with missing required fields (such as an empty lastName) are held in a remediation queue rather than imported with silent failures.

Sales Infinite

Account

maps to

Twenty CRM

Company

1:1
Fully supported

Sales Infinite Account records map 1:1 to Twenty CRM Company records. Industry, annual revenue, type, website, and address fields translate directly. The Account's name maps to Company name. Any custom Account properties exceeding the standard field set are pre-created as Company custom fields in Twenty before migration. Company is imported before Person so that the Person-to-Company relationship lookup is satisfied at insert time.

Sales Infinite

Opportunity

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Sales Infinite Opportunity records map to Twenty CRM Opportunity with amount, closeDate, and stageName preserved. Pipeline assignment from Sales Infinite maps to a Twenty CRM pipeline that we configure during the schema phase. Stage names that differ between the two platforms (for example, Sales Infinite's internal stage labels versus Twenty's default set) are mapped explicitly using a stage translation table built during discovery.

Sales Infinite

Lead

maps to

Twenty CRM

Person (with lead indicator)

many:1
Fully supported

Sales Infinite Lead records map to Twenty CRM Person records with a custom field original_record_type__c set to 'Lead' to preserve the source classification. This approach is used when the destination lacks a separate Lead object or when the customer's sales process does not require a distinct Lead-to-Contact conversion step. Lead_Status and lead score values from Sales Infinite migrate to custom Person fields so that the customer's admin can segment and act on the original lead data post-migration.

Sales Infinite

Opportunity Stage

maps to

Twenty CRM

Opportunity Stage

lossy
Fully supported

Sales Infinite pipeline stages are extracted during discovery as a labeled list with probability percentages. We configure each stage in Twenty CRM's pipeline builder before Opportunity records migrate. Closed-Lost and Closed-Won labels map from Sales Infinite to Twenty's equivalent stage values. If Sales Infinite has stages with no Twenty equivalent, we create custom stage values and document the gap for the customer's admin to name appropriately.

Sales Infinite

Pipeline

maps to

Twenty CRM

Pipeline

lossy
Fully supported

Sales Infinite pipeline configuration (stage ordering, stage labels, probability weights) migrates as Twenty CRM pipeline setup. Each Sales Infinite pipeline becomes a separate Twenty CRM pipeline. Stage probability percentages are entered manually into Twenty's pipeline configuration. This step is a configuration-only migration (no records) that we complete before Opportunity record import begins.

Sales Infinite

Activity: Call

maps to

Twenty CRM

Task (type=call)

1:1
Fully supported

Sales Infinite call activity records migrate as Twenty CRM Tasks with the task type set to 'call'. Call duration, disposition, and any notes from Sales Infinite map to custom Task fields in Twenty. The parent Person or Opportunity reference is resolved by email match or Opportunity name match before insert. Activity timestamps are preserved to maintain the chronological engagement timeline in Twenty.

Sales Infinite

Activity: Email

maps to

Twenty CRM

Task (type=email)

1:1
Fully supported

Sales Infinite email engagement records migrate as Twenty CRM Tasks with task type set to 'email'. The email body and subject line transfer as the task description. Recipients and CC addresses are preserved in a custom task field. The parent Person or Opportunity lookup is resolved at migration time using the email address or Opportunity association stored in Sales Infinite.

Sales Infinite

Activity: Meeting

maps to

Twenty CRM

Task (type=meeting)

1:1
Fully supported

Sales Infinite meeting records migrate as Twenty CRM Tasks with task type set to 'meeting'. Start time, end time, location, and attendee list transfer as task fields. The meeting title becomes the task subject. Each attendee email is matched to a Person record in Twenty CRM and linked via the task's person association. If the attendee is not yet a migrated Person record, the attendee email is stored in a custom attendees field for later reconciliation.

Sales Infinite

Activity: Task

maps to

Twenty CRM

Task

1:1
Fully supported

Sales Infinite task activity records map to Twenty CRM Task with Status, Priority, dueDate, and description preserved. Task assignments in Sales Infinite (owner or team) are resolved via email match to Twenty CRM Users. Completed status and completion timestamps carry over. Open tasks are imported as open in Twenty so that no in-flight follow-up items are lost during migration.

Sales Infinite

Note

maps to

Twenty CRM

Note

1:1
Fully supported

Sales Infinite Notes migrate as Twenty CRM Note records linked to the parent Person, Company, or Opportunity. Note body content transfers as rich text. Notes with file attachments download via the Sales Infinite API and re-upload to Twenty CRM linked to the same parent record. Large attachment sets increase extraction time and are handled in batches to respect API rate limits on both platforms.

Sales Infinite

Custom Object

maps to

Twenty CRM

Custom Object

1:1
Fully supported

Sales Infinite custom objects migrate to Twenty CRM custom objects of equivalent name and structure. We pre-create the destination custom object schema in Twenty CRM, including all custom fields and their types, before any custom object records are imported. Lookup relationships from custom objects to standard objects (Person, Company, Opportunity) are resolved at migration time using the referenced record's primary identifier. Custom object naming follows the customer's established naming convention and is preserved in Twenty's schema.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sales Infinite logo

Sales Infinite gotchas

Medium

Invoicing and CRM share a unified data model — separate export paths require coordination

Medium

Dynamic product engine carries pricing rule configuration

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Picklist and stage values require explicit mapping before import

    Sales Infinite and Twenty CRM use different default picklist values for common fields. For example, industry classifications, deal stage labels, and task priority values in Sales Infinite may not exist in Twenty's default value sets. Twenty allows custom field value creation, but the values must exist before records import or the import fails on validation. We build a full picklist translation table during discovery, create the target values in Twenty CRM, and run a dry-run import to catch any unmapped values before the production migration. Skipping this step results in silent field blanking or import rejection depending on Twenty's validation configuration.

  • Custom object schema must be created in Twenty before data import

    Sales Infinite custom objects and custom fields on standard objects require upfront schema design work in Twenty CRM. Twenty's custom object creation is a configuration step (not a data step), and it must complete before any custom object records are loaded. We handle this during the schema phase by extracting the full custom field list from Sales Infinite, mapping each to a Twenty field type, creating the fields in Twenty, and validating the schema in a staging environment before production migration begins. Teams that attempt to migrate custom object data without pre-creating the schema will encounter import failures.

  • Large activity histories require batch processing and API retry handling

    Engagement histories (calls, emails, meetings, tasks) can number in the hundreds of thousands for active Sales Infinite accounts. Twenty CRM's REST API has rate limits that vary by hosting configuration (self-hosted instances have configurable limits; SaaS hosted follows Twenty's published limits). We chunk large activity sets into paginated batches, implement exponential backoff on 429 responses, and track batch completion in a migration ledger. Without batched processing, large activity migrations either time out or return incomplete results with no error indication.

  • Owner resolution by email match can leave records orphaned

    Sales Infinite owner assignments on Contacts, Accounts, Opportunities, and Activities reference a user by internal ID or email. Twenty CRM Users must exist and be matched by email before owner references can be resolved. Any Sales Infinite owner whose email does not match a Twenty User is held in a reconciliation queue. If the customer's admin does not resolve this queue before production migration, records import with no owner assigned, breaking activity attribution and pipeline visibility. We flag the reconciliation queue size during sandbox migration and do not proceed to production until it is resolved or documented as intentional gaps.

  • Dirty data from Sales Infinite carries over without pre-migration cleaning

    Sales Infinite accounts that have been in production for multiple years commonly contain duplicate Person records, bounced email addresses, stale Opportunity records with no activity in over 12 months, and incomplete required fields. Migrating this data without cleaning inflates record counts, pollutes Twenty CRM analytics from day one, and forces cleanup work in the new system where it is more expensive to fix. We run a data quality report during discovery, define exclusion criteria (duplicate threshold, stale record age cutoff, bounced email flag), and apply those criteria before migration begins. The customer reviews and approves the exclusion list so no active data is dropped without consent.

Migration approach

Six steps for a successful Sales Infinite to Twenty CRM data migration

  1. Discovery and schema extraction

    We audit the source Sales Infinite environment across all objects in scope: Person record count, Company record count, Opportunity count by pipeline and stage, engagement volume by activity type, custom field list with data types and picklist values, and active pipeline configurations. We extract the full field catalog including custom fields on each standard object. The discovery output is a written source schema document and a preliminary mapping draft that we review with the customer's admin before design begins.

  2. Destination schema design in Twenty CRM

    We design the Twenty CRM destination schema based on the discovery findings. This includes creating or confirming Company and Person fields, building Opportunity pipelines and stage sets with probability weights, pre-creating custom objects and custom fields, and defining any custom picklist value sets. Schema is created in a staging workspace first for validation. We coordinate with the customer's Twenty CRM admin on field-level access and workspace permissions that affect migration user write access.

  3. Sandbox migration and mapping validation

    We run a full migration into a staging environment using production-like data volume. The customer's admin reviews record counts for each object, spot-checks 20-30 records per object type against the Sales Infinite source, and validates that Person-to-Company links, Opportunity-to-Person links, and activity timelines are intact. Any mapping corrections and schema adjustments happen in this phase. We do not run production migration until the staging sign-off is received.

  4. Owner and user reconciliation

    We extract every distinct owner and assignee referenced on migrating records and match by email against the Twenty CRM User list. Any owner without a matching Twenty User goes to a written reconciliation queue with the original Sales Infinite owner name, email, and record count. The customer's Twenty admin provisions or maps the missing users. Migration cannot proceed past this step because owner resolution is required for Contact, Company, Opportunity, and Activity imports.

  5. Production migration in dependency order

    We run production migration in record dependency order: Companies first (since Persons link to them), then Persons, then Leads merged into Persons with the lead indicator field, then Opportunities with pipeline and stage resolved, then Activities (Tasks by type) in batches with API retry handling. Custom object records migrate last because they may reference Persons, Companies, or Opportunities as lookups. Each phase emits a row-count reconciliation report before the next phase begins, and the customer receives a migration summary document at cutover.

  6. Cutover, delta sync, and automation rebuild handoff

    We freeze Sales Infinite writes during the cutover window, run a final delta migration of any records created or modified during the migration window, then hand over to the customer's team as the system of record in Twenty CRM. We deliver a written automation inventory documenting every active workflow and sequence in Sales Infinite with its trigger, conditions, and recommended Twenty workflow rebuild steps. We do not rebuild automations inside the migration scope; that work is handled by the customer's admin or a Twenty implementation partner. We support a three-day hypercare window for reconciliation issues raised during initial user access.

Platform deep dives

Context on both ends of the pair

Sales Infinite logo

Sales Infinite

Source

Strengths

  • Bundled CRM, commerce, invoicing, and quoting in one platform.
  • Native dynamic pricing engine.
  • Published entry price (£30/user/month) is competitive for SMB.
  • Omni-channel sales workflow with consistent customer view.
  • Free trial available.

Weaknesses

  • Smaller reviewer base limits independent validation.
  • No transparent tier comparison published.
  • Limited public API documentation.
  • Setup of dynamic pricing engine adds onboarding effort.
  • Best fit for SMB; not enterprise.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sales Infinite and Twenty CRM.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sales Infinite: Tier-dependent; Starter tier enforces daily API call limits that require chunked export sequencing.

  • Data volume sensitivity

    B

    Sales Infinite doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sales Infinite to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sales Infinite to Twenty CRM data migrations

Answers to the questions buyers ask most during Sales Infinite to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 20,000 Persons and 4,000 Opportunities with no custom objects and a clean data profile. Migrations with custom object schema design, multi-pipeline Opportunity structures, large engagement histories (over 200,000 activity records), or self-hosted Twenty infrastructure that requires server configuration move to eight to twelve weeks because of the schema discovery scope, custom object field mapping, and the verification passes required on self-hosted instances. Discovery alone takes one to two weeks regardless of size.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sales Infinite.
Land in Twenty CRM, intact.

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