CRM migration

Migrate from Paradym to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Paradym and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Paradym logo

Paradym

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

12 of 12

objects map 1:1 between Paradym and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Paradym is an identity-credentialing platform centred on SD-JWT VC credential templates, presentation templates, and verifiable credential issuance. Its REST API exposes credential records with nested person and address attribute objects, issuance metadata, and revocation status — a fundamentally different data model from a CRM. Dynamics 365 Sales stores all records in Dataverse and supports unlimited custom tables, making it the destination-side home for Paradym credential data. FlitStack AI sequences the migration in four phases: API assessment and scoping, custom table creation in Dynamics 365, batch extraction and transformation from Paradym respecting the 200 requests per 10-second rate limit, and a delta-pickup window during cutover to capture any credentials issued between the initial export and go-live. Workflows and sequences do not migrate — their definitions must be rebuilt as Power Automate flows. Reports, dashboards, and third-party integrations are excluded from the data migration by design.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Paradym logo

Paradym

What's pushing teams away

  • Social integrations with LinkedIn and YouTube drop connections after extended periods, disrupting automated posting workflows.
  • Platform is primarily marketing-focused rather than full-cycle sales CRM, causing agents with complex pipeline needs to outgrow the tool.
  • Limited advanced automation beyond basic lead responder and notification triggers pushes teams to platforms like HubSpot or Follow Up Boss.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Paradym objects map to Microsoft Dynamics 365 Sales

Each row shows how a Paradym object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Paradym

CredentialTemplate

maps to

Microsoft Dynamics 365 Sales

Custom Table: CredentialTemplate__c

1:1
Fully supported

Paradym credential templates map to a custom Dataverse table mirroring the template schema: templateId, templateName, credentialType, schemaDefinition, sdJwtConfig, and createdDate fields are all created as custom columns in Dynamics 365 Sales Enterprise.

Paradym

Credential

maps to

Microsoft Dynamics 365 Sales

Custom Table: Credential__c

1:1
Fully supported

Each Paradym credential record — including credentialId, status, issueDate, expiryDate, rawSDJWTToken, revocationStatus, issuer, and relatedPerson — maps to a dedicated custom table row in Dataverse. The raw token is stored as a long-text reference field for full traceability.

Paradym

Credential.nestedAttributes.person

maps to

Microsoft Dynamics 365 Sales

Custom Table: Credential__c (flattened person fields)

1:1
Fully supported

Paradym's nested person attribute object (firstName, lastName, email, phone) is flattened into individual custom text fields on the Credential__c table rather than stored as JSON, enabling CRM-standard reporting and filtering on holder identity fields.

Paradym

Credential.nestedAttributes.address

maps to

Microsoft Dynamics 365 Sales

Custom Table: Credential__c (flattened address fields)

1:1
Fully supported

Paradym nested address attributes (street, city, state, postalCode, country) are extracted as separate custom text columns on Credential__c. This avoids serialising address as JSON, which would prevent Dynamics 365 Sales list views and workflow triggers on address components.

Paradym

Credential.templateReference

maps to

Microsoft Dynamics 365 Sales

Credential__c.templateReference__c (lookup)

1:1
Fully supported

The Paradym template reference linking a credential to its issuing template becomes a Dataverse lookup field pointing to the CredentialTemplate__c custom table. This maintains the template-to-credential parent-child relationship in Dynamics 365 Sales.

Paradym

Credential.credentialStatus

maps to

Microsoft Dynamics 365 Sales

Credential__c.credentialStatus__c (custom option set)

1:1
Fully supported

Paradym credential status values (active, revoked, expired, pending) map to a custom Dataverse option set on Credential__c. Option set values are configured identically to the source values to avoid status mismatch after migration.

Paradym

PresentationTemplate

maps to

Microsoft Dynamics 365 Sales

Custom Table: PresentationTemplate__c

1:1
Fully supported

Paradym presentation template records — containing templateId, templateName, disclosureRequirements, and presentationPolicy — migrate as a separate custom Dataverse table. Each row links back to the CredentialTemplate__c that defines which credentials the presentation requests.

Paradym

Presentation

maps to

Microsoft Dynamics 365 Sales

Custom Table: Presentation__c

1:1
Fully supported

Presentation records from Paradym, capturing holder, requestedCredentialIds, verificationResult, and timestamps, migrate to a Presentation__c custom table in Dynamics 365 Sales. The table includes lookup fields to both Credential__c and Contact records representing the presentation holder.

Paradym

Credential.relatedPerson

maps to

Microsoft Dynamics 365 Sales

Credential__c.relatedPersonId__c (lookup to Contact)

1:1
Fully supported

Paradym credentials that reference a person entity create a lookup from Credential__c to the corresponding Contact record in Dynamics 365 Sales, linking credential holders to their CRM contact profile for unified reporting.

Paradym

Credential.revocationRegistryReference

maps to

Microsoft Dynamics 365 Sales

Credential__c.revocationRegistryRef__c (custom text)

1:1
Fully supported

The Paradym revocation registry URL or reference stored on the credential migrates as a custom text field on Credential__c. This field is available for manual status checks but does not trigger automated revocation workflows — those require Power Automate rebuild.

Paradym

Credential.customFields

maps to

Microsoft Dynamics 365 Sales

Credential__c (dynamic attribute columns)

1:1
Fully supported

Paradym per-credential custom attribute fields are read from the API and created as individual custom columns on Credential__c at migration time. If a custom attribute name collides with a reserved Dataverse field name, an underscore suffix is appended.

Paradym

Paradym system metadata (createdAt, updatedAt, sourceDeskId)

maps to

Microsoft Dynamics 365 Sales

Credential__c.originalCreatedAt__c, originalUpdatedAt__c, sourceDeskId__c

1:1
Fully supported

Paradym system timestamps and desk identifiers are preserved as custom fields on Credential__c to support historical auditing and deduplication. Dynamics 365 Sales native CreatedOn and ModifiedOn fields retain the migration execution timestamp.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Paradym logo

Paradym gotchas

Medium

Social integration drops after extended use

High

Sparse API documentation limits programmatic export

Low

Marketing assets have template dependencies

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Paradym has no documented bulk credential export endpoint

    The Paradym REST API (api.paradym.id) does not expose a documented bulk-export endpoint for credential records. Migration scope depends entirely on what the API returns through paginated list endpoints. If Paradym's API returns credential records only one page at a time, extraction throughput is limited by the 200 requests per 10-second rate limit and the total page count returned per desk. Before migration starts, FlitStack AI runs an API probe to confirm response shapes and pagination behaviour, and we surface any API limitation findings in the scoping report so the migration plan can be adjusted before any data moves.

  • Nested attribute flattening requires field-by-field transformation logic

    Paradym credentials store person and address data as nested JSON objects within the credential record. Dynamics 365 Sales stores data as flat rows — nested attribute keys cannot map directly to CRM fields without a transformation step that extracts each sub-field into a dedicated custom column. If your Paradym credentials use deeply nested arrays (for example, multiple nationality values under nestedAttributes.person.nationalities), each array item requires a separate extraction pass or a serialised array field in Dynamics 365. We document the exact attribute tree from your Paradym API response during scoping and generate the flattening map before extraction begins.

  • SD-JWT token storage is a text reference, not native verification

    Paradym issues and manages SD-JWT verifiable credentials. Dynamics 365 Sales has no native SD-JWT verification engine — the raw SD-JWT token string is stored as a long-text field (rawToken__c) for audit purposes only. Automated status checks, revocation polling, and token refresh workflows do not run inside Dynamics 365. If your team needs automated credential status monitoring post-migration, those capabilities must be rebuilt as Power Automate flows or Azure Functions that call the Paradym API directly against your retained Paradym tenant.

  • Paradym rate limits apply across all API keys on a desk

    Paradym enforces a global rate limit of 200 requests per 10 seconds per desk, shared across all API keys belonging to that desk. This means that if your migration extraction runs in parallel with active Paradym credential issuance by other systems or integrations, both workloads compete for the same 200-request budget. FlitStack AI implements polite backoff during extraction — honouring Retry-After headers and 429 responses — and can schedule migration runs during low-activity windows to avoid colliding with live issuance traffic.

  • Credential template versioning has no Dynamics equivalent

    Paradym credential templates can be versioned — a template can have multiple schema revisions over time, and individual credential records reference a specific template version at issuance. Dynamics 365 Sales has no native template versioning concept for custom tables. We handle this by storing the templateVersion field from Paradym as a text column on CredentialTemplate__c and on each Credential__c record, enabling historical queries by version. Future schema changes to the custom tables require manual Dataverse table edits rather than a version-control workflow inside Dynamics 365.

Migration approach

Six steps for a successful Paradym to Microsoft Dynamics 365 Sales data migration

  1. Assess Paradym API export capabilities and document the credential schema

    FlitStack AI runs a targeted API probe against your Paradym environment — hitting the credential list, template list, and presentation endpoints — to capture actual response shapes, pagination behaviour, nested attribute depth, and field names. We confirm the 200 requests per 10-second rate limit response headers and identify any custom attributes your team has added to credential templates. The output is a Credential Schema Report that drives the Dataverse custom-table design in Step 2.

  2. Design and provision custom tables in Dynamics 365 Sales

    Using the Credential Schema Report, FlitStack AI generates a Dataverse custom-table design for your Dynamics 365 Sales environment: CredentialTemplate__c, Credential__c, PresentationTemplate__c, and Presentation__c tables with all custom columns, option sets for status fields, and lookup relationships between tables. We deliver a setup checklist so your Dynamics admin can provision the tables (or we do it via the Dataverse Web API). All table names follow the __c suffix convention and use the original Paradym field names as labels.

  3. Extract credential data from Paradym in rate-limit-aware batches

    FlitStack AI pulls credential records from Paradym using the REST API with polite backoff against the 200 requests per 10-second limit. Each extraction batch is logged with a cursor or page token so the run can resume from the last checkpoint if interrupted. Nested attributes are flattened per the transformation map generated in scoping. The extraction run stores raw API responses in a staging area for validation before any writes to Dynamics 365. Unresolved holder email addresses are flagged for manual Contact matching in Step 4.

  4. Transform, validate, and load into Dataverse custom tables

    Each batch of extracted Paradym records is validated against the expected schema — checking for missing required fields, invalid date formats, and nested attribute completeness. Credential status values are mapped to the Dataverse option set, raw SD-JWT tokens are stored in rawToken__c, and original timestamps are preserved in custom datetime fields. FlitStack AI uses the Dynamics 365 Web API (Dataverse) for all writes. A field-level diff report is generated per batch showing source value versus destination field for every mapped column.

  5. Reconcile record counts and resolve unmatched holder contacts

    FlitStack AI compares Paradym credential counts by status (active, revoked, expired) and by credential type against the Dynamics 365 custom table row counts. Any records that failed validation are surfaced in an exception report with the source payload and failure reason. Holder email addresses that did not resolve to existing Dynamics 365 Contacts are presented for manual matching — your team can choose to create new Contact records or accept unmatched holders as text fields on Credential__c.

  6. Cut over with delta-pickup and post-migration verification

    A delta-pickup window (typically 24–48 hours) captures any new credentials issued in Paradym between the final extraction batch and the Dynamics 365 go-live moment. FlitStack AI runs a second extraction pass filtered to updatedAt timestamps after the cutoff and writes the delta to Dataverse. An audit log records every insert operation. One-click rollback is available if reconciliation uncovers unexpected discrepancies. Presentation history is verified by spot-checking a sample of Presentation__c records against Paradym's original response payloads.

Platform deep dives

Context on both ends of the pair

Paradym logo

Paradym

Source

Strengths

  • Property Site builder with responsive design, video, and 3D model support for listing presentations.
  • Live Chat and Automatic Lead Responder deliver instant notifications to agent phone or email.
  • Promotional Toolkit includes QR codes, seller emails, buyer ecards, and custom listing showcases.
  • Lead Hub and Analytics tracks listing visibility and lead follow-up in a single view.
  • Built on Constellation1 providing multi-agent and brokerage-level administrative controls.

Weaknesses

  • Social media integrations are unreliable over longer periods, causing broken automated posting.
  • Limited pipeline or deal management features compared to general-purpose CRMs.
  • API documentation and developer resources are sparse, making custom integrations challenging.
  • No public bulk export or migration tooling built into the platform.
  • Not suitable for non-real-estate verticals; the entire data model assumes property-listings context.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Paradym and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Paradym: Not publicly documented for paradym.com CRM; Constellation1 backend may impose undisclosed limits.

  • Data volume sensitivity

    B

    Paradym doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Paradym to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Paradym to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Paradym to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Migration timelines vary based on the volume of credential records and the complexity of your Paradym schema. A straightforward export of up to 5,000 credentials with one template type typically completes scoping and extraction in 2–4 weeks. Larger archives with multiple presentation template types, nested attribute arrays, and more than 10,000 credential records commonly extend to 8–16 weeks. The longest phase is typically the API scoping and extraction loop — if Paradym's pagination is shallow, extraction pacing is constrained by the 200 requests per 10-second rate limit.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Paradym.
Land in Microsoft Dynamics 365 Sales , intact.

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