Migrate from Rent Manager to Mailchimp

Rent Manager Tenants map directly to Mailchimp contacts. Each tenant's email address is the unique identifier. Rent Manager stores tenant status (current, former, notice given) which migrates as a tag or merge field since Mailchimp has no native lease-status concept.

Rent Manager Prospects (leads) map to Mailchimp contacts using email as the key field. Prospect source (website inquiry, referral, walk-in) migrates as a text merge field or tag. Prospect status in Rent Manager (active, converted, lost) maps to Mailchimp tags for segmentation.

Property owners in Rent Manager migrate as Mailchimp contacts. Owner portfolio assignments (number of properties, owner type: individual vs. entity) become merge fields or tags in Mailchimp. Financial data like owner statements do not transfer — those remain in Rent Manager's accounting module.

Rent Manager Properties do not have a direct Mailchimp equivalent. We create property-level tags and apply them to all contacts associated with each property (tenant, prospect, owner). This enables Mailchimp segmentation by property without native property objects. Property name, address, and unit count become merge fields on the contact record.

Rent Manager Units store unit number, bedroom count, and rent amount. Since Mailchimp has no unit object, we create a Unit_Tag__c text merge field on contacts and populate it with the unit identifier. Rent amount migrates as a separate merge field (Monthly_Rent__c) for use in owner reports or tenant segmentation.

Lease data (start date, end date, monthly rent, security deposit) merges into multiple Mailchimp merge fields on the contact record. Lease status (active, expired, notice given) becomes a tag for segmentation. Mailchimp can then target re-engagement campaigns to leases expiring within 60/90/120 days using tag-based filters.

Rent Manager's unlimited custom fields per tenant/prospect/owner map to Mailchimp merge fields. Text custom fields map to Mailchimp text merge fields. Date fields map to date merge fields. Picklist fields map to Mailchimp radio or dropdown merge fields — value-by-value mapping is applied when picklist values differ. Exceeding Mailchimp's 40-merge-field limit triggers a discussion about field prioritization before migration runs.

Rent Manager work orders (maintenance requests, technician assignments, completion dates) have no Mailchimp equivalent. We export work order history as a CSV reference file linked to the contact by email. This file is available in Mailchimp's integrations or as a supplemental export for reporting purposes.

Rent Manager Vendors are contractors and service providers associated with properties. They are not typically email marketing contacts but may receive communications. We flag vendors without email addresses as non-migratable records. Vendors with email addresses can be added to a separate Mailchimp audience (e.g., 'Vendor Communications') if requested.

FlitStack extracts contact data from Rent Manager via the read/write API using entity-specific endpoints for Tenants, Prospects, Owners, and associated Properties/Units. The extracted data is transformed against Mailchimp's audience schema (field name normalization, type conversion, tag injection) before batch import via Mailchimp's API.