Migrate from Apifon to HubSpot

Apifon audience members map directly to HubSpot Contacts. Each audience member's email becomes the HubSpot Contact email; phone number maps to HubSpot's phone property. Channel preference (SMS/Viber/Email) is preserved as a custom pick-list property on the Contact record, maintaining the original subscription status for each channel.

Apifon may store company name as a tag on the contact or not at all. We first deduplicate company strings from all contact records, then create HubSpot Company records. Each Contact gets linked to its primary Company via the default association in HubSpot.

Apifon campaigns track outreach volumes and response rates. We create HubSpot Deals per campaign with campaign name, total recipients, and response rate stored as custom number fields. Engagement attribution (which contacts responded) links to the Contact record, preserving the relationship between campaign performance and individual contact engagement.

Each Apifon engagement event (message sent, delivered, clicked, replied) maps to a HubSpot Engagement. Sent events become Notes; clicked/replied events become Email Engagements with the original timestamp and campaign attribution preserved.

Apifon free-form audience properties migrate as HubSpot custom string properties. Property names are normalized to HubSpot's format (lowercase, spaces removed). We validate type from content: numeric strings become number properties, date formats become date properties, and any mixed-type properties are flagged for manual resolution before migration commits.

Numeric audience properties such as engagement scores, lifetime message counts, and custom ratings map directly to HubSpot number properties with no transformation required. The numeric values transfer as-is via the HubSpot Contacts API without any format conversion.

Apifon's channel flags (SMS_opt_in, Viber_opt_in, Email_opt_in) combine into a single HubSpot pick-list property called Preferred_Communication_Channel__c with values: SMS, Viber, Email, Multiple. This preserves the subscriber's preferred channel while simplifying the data model.

Apifon does not have a concept of record ownership by default. If owner assignments exist as tags or properties, we resolve by email match against HubSpot users. Unmatched owners are flagged for manual assignment before the migration commits.

Apifon workflows including message triggers, smart failover rules, re-engagement sequences, and conditional branching do not have a HubSpot equivalent and do not migrate. We export your automation definitions as a structured JSON document for your HubSpot admin to reference when rebuilding in HubSpot's workflow engine.

Apifon message templates including SMS copy, Viber creative, and email bodies with dynamic variable placeholders do not migrate. We export the complete template library as HTML and plain-text files with all variable placeholders preserved for your team to recreate in HubSpot's email and sequence tools.

Apifon landing pages and signup forms do not have a direct HubSpot equivalent. Form submissions from Apifon captured as contacts migrate as Contact records; the form structure must be rebuilt in HubSpot Forms or Pages.

Apifon campaign analytics including open rates, click-through rates, and revenue attribution cannot be transferred as reports. Aggregate metrics are stored as custom number fields on Deal records. Full analytics dashboards must be built in HubSpot's reporting suite.