Project Management migration
Field-level mapping, validation, and rollback between Priority Matrix and Asana. We move data and schema; workflows are rebuilt natively in Asana.
Priority Matrix
Source
Asana
Destination
Compatibility
8 of 12
objects map 1:1 between Priority Matrix and Asana.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Priority Matrix to Asana trades a rigid 2x2 quadrant overlay for a full project management platform with list, board, timeline, and calendar views, custom fields, workflow automation, and an API. The primary migration challenge is that Priority Matrix places every Item into one of four quadrants (Do First, Schedule, Delegate, Eliminate) and this quadrant label has no native Asana equivalent. We encode the quadrant as a custom single-select field on each migrated Task and recommend that the customer set up filtered views in Asana to replicate the quadrant-based portfolio visibility they relied on in Priority Matrix. We extract all data via Priority Matrix's built-in CSV export since there is no public API, batch attachments for re-upload to Asana, and resolve assignees against the Asana workspace user directory. Workflows, templates, and calendar sync configurations do not migrate; we deliver a written inventory of Priority Matrix templates and calendar links for the customer to rebuild manually in Asana.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Priority Matrix object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Priority Matrix
Project
Asana
Project
1:1Priority Matrix Projects map directly to Asana Projects. We extract project name, description, and creation date from the CSV export and create Asana Projects in the destination workspace. We flag any Priority Matrix project that was marked private because Asana Projects do not have a private flag at the object level; we instead recommend the customer use Asana's Guest access controls or a separate workspace for sensitive projects.
Priority Matrix
Item
Asana
Task
1:1Priority Matrix Items are the central migration object and map to Asana Tasks. We extract title, description (body), creation date, modification date, due date, completion status, and assignee. The quadrant label (Do First, Schedule, Delegate, or Eliminate) maps to a custom single-select field that we create in Asana during schema setup. We clear completed status on Tasks during initial migration so the customer can validate before marking complete; a separate completed-task batch is run after sign-off.
Priority Matrix
Due Date
Asana
Due Date
1:1Item due dates migrate as Asana Task due dates with the original timezone preserved where available. Items without due dates are flagged as undated during scoping so the destination does not receive null date fields that might break downstream automation. Calendar sync entries that produced duplicate date records in Priority Matrix are deduplicated by Item ID during extraction, keeping the native due date and flagging the calendar link as inactive post-migration.
Priority Matrix
Assignee
Asana
Task Assignee
1:1Item assignees in Priority Matrix are matched by email address against the Asana workspace user directory. Orphaned assignees (email addresses with no corresponding Asana User) are placed in a reconciliation queue for the customer's admin to provision before record import resumes. Tasks without assignees are created in the Asana inbox for manual assignment post-migration.
Priority Matrix
Tag
Asana
Tag
1:1Priority Matrix Tags migrate as Asana Tags. Tag names are extracted from Items and deduplicated. We create Tags in Asana before Task import so that Tags can be applied during the bulk insert. Tags with more than 100 unique values across the dataset are flagged for the customer to decide whether to collapse into a multi-select custom field or retain as Tags.
Priority Matrix
Custom Field
Asana
Custom Field
lossyPriority Matrix custom fields exist on Items and Projects. We extract all field names and values, then map them to Asana custom fields using type inference (text fields to Asana text, number fields to Asana number, date fields to Asana date). Asana enforces a limit on single-select field options that we check during scoping; Priority Matrix custom fields with more than 50 unique values require the customer to choose between collapsing values or splitting across multiple fields.
Priority Matrix
Attachment
Asana
Attachment
1:1File attachments on Priority Matrix Items are exported and re-uploaded to the corresponding Asana Task. We preserve the original filename and note the uploader in the Task description. Attachment counts exceeding 500 files per migration batch are flagged before migration begins because large file re-upload can extend timeline by one to two weeks depending on network throughput and Asana API throttling.
Priority Matrix
Comment
Asana
Comment
1:1Priority Matrix comments migrate as Asana Task comments. We extract comment text, author email, and timestamp, then create Asana comments linked to the migrated Task. Comment ordering is preserved by posting in chronological sequence. Author emails that do not resolve to an Asana workspace member are replaced with a system note indicating the original author.
Priority Matrix
Calendar Sync Entry
Asana
Due Date Flag
lossyPriority Matrix Calendar Sync entries are not recreated as live calendar events in Asana. We convert the calendar-synced due date to a standard Task due date with a flag in the description indicating it was originally calendar-synced. Asana's native calendar integration or Google Calendar two-way sync is recommended as the post-migration replacement for live calendar linkage.
Priority Matrix
Template
Asana
Project Template
lossyPriority Matrix Templates define pre-populated Item structures within a Project. We export the template schema as a set of draft Tasks in Asana Projects, preserving field structure (custom field names, quadrant label, assignee placeholder) but clearing due dates and completion status. The customer rebuilds the template as an Asana Project Template manually post-migration since template-as-code migration is outside standard scope.
Priority Matrix
Quadrant Logic
Asana
Custom Single-Select Field
lossyThe four quadrants (Do First, Schedule, Delegate, Eliminate) are exported as a custom field value on each migrated Task. During scoping we recommend the customer create a corresponding filtered view in Asana using the custom field as a grouping dimension, which restores the quadrant-portfolio visibility from Priority Matrix. This is a configuration recommendation, not a native Asana feature, and the customer may choose to adjust the field values or view structure post-migration.
Priority Matrix
User Directory
Asana
User
1:1Priority Matrix Users are extracted to build the assignee lookup table. We match Users by email against the Asana workspace. Users with no email match in the destination are flagged for manual provisioning. The customer's Asana admin provisions any missing Users before migration resumes; inactive Users are provisioned as inactive Asana members so historical assignment records are preserved.
| Priority Matrix | Asana | Compatibility | |
|---|---|---|---|
| Project | Project1:1 | Fully supported | |
| Item | Task1:1 | Fully supported | |
| Due Date | Due Date1:1 | Fully supported | |
| Assignee | Task Assignee1:1 | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| Attachment | Attachment1:1 | Fully supported | |
| Comment | Comment1:1 | Fully supported | |
| Calendar Sync Entry | Due Date Flaglossy | Fully supported | |
| Template | Project Templatelossy | Fully supported | |
| Quadrant Logic | Custom Single-Select Fieldlossy | Mapping required | |
| User Directory | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Priority Matrix gotchas
No public API for bulk data extraction
HIPAA connector is in preview and throttled
Quadrant logic has no direct equivalent in most PM tools
Calendar sync creates duplicate date entries if not scoped
Asana gotchas
Automation rules have no export representation
API rate limits cap bulk migration throughput
Portfolios are view-only objects that do not hold data
Custom field enum options cannot be updated via API
Subtasks do not appear in project views by default
Pair-specific challenges
Migration approach
Discovery and CSV export scoping
We audit the Priority Matrix account by running the built-in CSV export across all Projects and Items. We extract project count, Item count, unique Tags, custom field names and value distributions, attachment file list with sizes, comment volume, and user list. We check whether any project exceeds 2,000 Items (triggering batch-split planning) and whether any project has more than 500 attachments (triggering a timeline extension assessment). The discovery output is a written migration scope document with a record-count table and an extraction batch plan.
Asana workspace preparation and custom field creation
We create the destination Asana Projects that correspond to each Priority Matrix Project. We create the quadrant custom field (single-select with options: Do First, Schedule, Delegate, Eliminate) on the Asana workspace and any additional custom fields identified during discovery. We set up the Asana Tags that correspond to Priority Matrix Tags. All schema creation happens in the Asana workspace before any data import so that field lookups are satisfied at insert time.
CSV extraction and data transformation
We run the Priority Matrix CSV export in scoped batches, split by project and by Item count where row caps apply. Each batch is transformed in a staging environment: Item titles, descriptions, due dates, assignees, Tags, custom field values, and quadrant labels are mapped to their Asana equivalents. Completed Items are staged separately from open Items so that the customer can validate open Items first before triggering a completed-Item import batch.
Attachment extraction and re-upload
We extract file attachments from Priority Matrix Items and stage them for re-upload to Asana. Attachments are uploaded to Asana via the Asana Attachments API, linked to the corresponding Task by Task GID resolved from the import batch. Large attachment sets (over 500 files) are uploaded in parallel batches with retry logic to handle API throttling. We preserve the original filename and note the original uploader in the Task description.
Sandbox validation and reconciliation
We run the full migration into the customer's Asana workspace (or a designated test project) before production cutover. The customer's project manager or admin reviews a random sample of 30-50 migrated Tasks against the Priority Matrix source, checks custom field values, due dates, assignee assignments, and comment content. We correct any mapping errors identified during validation before proceeding to production cutover.
Production cutover and template handoff
We freeze Priority Matrix write access during the cutover window, run a final delta extraction for any Items modified after the initial export, then set Asana as the system of record. We deliver a written template inventory document listing every Priority Matrix template with its structure, a calendar sync entry log with the original calendar link for manual re-setup, and a Quadrant View setup guide for recreating the portfolio visibility in Asana using the migrated custom field. We do not rebuild Priority Matrix templates as Asana Project Templates within the migration scope; that work is a separate engagement or admin task.
Platform deep dives
Priority Matrix
Source
Strengths
Weaknesses
Asana
Destination
Strengths
Weaknesses
Complexity grading
Standard Project Management migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Priority Matrix and Asana.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Priority Matrix: Not publicly documented.
Data volume sensitivity
Priority Matrix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Priority Matrix to Asana migration scoping. Not seeing yours? Book a call.
Walk through your Priority Matrix to Asana migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Priority Matrix
Other ways to arrive at Asana
Same-Project Management migrations
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.