CRM migration
Field-level mapping, validation, and rollback between REsimpli and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
REsimpli
Source
Odoo CRM
Destination
Compatibility
12 of 12
objects map 1:1 between REsimpli and Odoo CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
REsimpli organizes real estate investor data around Leads, Companies, Deals, and a set of property-centric custom fields tied to its AI agents, drip campaigns, and skip-tracing modules. Odoo CRM collapses the contact-company distinction into res.partner, uses crm.lead for both early-stage leads and active opportunities, and manages pipeline stages through crm.stage records scoped to sales teams via crm.team. The migration therefore requires collapsing REsimpli's separate contact and company objects into a unified partner record, splitting REsimpli's property-level custom fields across Odoo's crm.lead extra-info fields and custom res.partner fields, and mapping REsimpli's deal-stage pipeline to Odoo's crm.stage sequence. We carry over engagement activities as mail.activity records, re-upload file attachments to Odoo ir.attachment, and resolve REsimpli owner emails to Odoo res.users by email match. Workflows, drip campaigns, AI agent configurations, and skip-tracing data are not migratable — we export configuration templates for Odoo automation rebuilds. Before migration, FlitStack delivers a field checklist specifying each real‑estate property field—such as x_property_address, x_arv, x_rehab_cost, x_equity, x_list_price, x_property_type, x_dfd_date, and x_tax_delinquent—along with their Odoo field types, so your admin can create them via Settings > Technical > Models before data transfer. A 24–48 hour delta‑pickup window after load captures new or modified records, ensuring Odoo reflects the state of REsimpli at go‑live. Owner emails are matched to Odoo res.users, and unmatched owners are flagged for manual user creation or assigned to the admin account with an audit note. Attachments are re‑uploaded to Odoo ir.attachment, preserving original filenames and linking them to the correct res.partner or crm.lead record via res_model and res_id.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a REsimpli object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
REsimpli
REsimpli Contact
Odoo CRM
res.partner
1:1REsimpli contacts map to Odoo res.partner records with is_company=False and type='contact'. The partner's name fields (first_name, last_name) concatenate into the name field. Phone, email, and address fields map directly. Multiple REsimpli companies per contact collapse to the primary company as parent_id; secondary companies are added via partner relations.
REsimpli
REsimpli Company
Odoo CRM
res.partner
1:1REsimpli companies map to Odoo res.partner with is_company=True. Company name maps to partner name. Website, industry, phone, and address fields map directly. Parent-child company hierarchies in REsimpli (parent_company_id) map to Odoo's parent_id on res.partner. REsimpli contacts without a primary company are attached to a default 'Unassigned Partner' record for data integrity.
REsimpli
REsimpli Contact-Company Association
Odoo CRM
res.partner relations
1:1REsimpli's N:N contact-to-company association table has no direct Odoo equivalent. We migrate the primary company assignment as res.partner.parent_id. Secondary company associations are created as 'contact' type partner records under the secondary company with a 'other company' relation type. REsimpli's association role labels (e.g., Buyer, Seller) are preserved in a custom field on the relation.
REsimpli
REsimpli Lead
Odoo CRM
crm.lead (type=lead)
1:1REsimpli leads that are not yet attached to a deal map to Odoo crm.lead with type='lead'. All standard lead fields — name, email, phone, source, notes — map directly. Lead owner resolves by email match to res.users. REsimpli's lead_score and lead_status fields migrate to custom fields on crm.lead since Odoo has no native lead scoring without the Enterprise module.
REsimpli
REsimpli Deal
Odoo CRM
crm.lead (type=opportunity)
1:1REsimpli deals map to Odoo crm.lead with type='opportunity'. Deal name maps to crm.lead.name. Deal amount, close date, and stage map to planned_revenue, date_deadline, and stage_id respectively. The linked contact/company from REsimpli maps to partner_id on the Odoo opportunity record. Deal owner resolves by email match to res.users.
REsimpli
REsimpli Pipeline
Odoo CRM
crm.team + crm.stage
1:1REsimpli pipelines map to Odoo crm.team records. Each pipeline's stages map to crm.stage records scoped to that team. Stage names, sequence order, and fold behavior are translated. If REsimpli has multiple pipelines (e.g., Wholesale, Buy-and-Hold), each becomes a separate crm.team in Odoo, and deals are assigned to the appropriate team based on their pipeline.
REsimpli
REsimpli Activity (Call, Email, Meeting, Note)
Odoo CRM
mail.activity + mail.message
1:1REsimpli engagement records map to Odoo mail.activity (for calls, tasks) and mail.message (for emails, notes). Call activities become mail.activity with activity_type_id='Call'. Meeting activities preserve original start/end timestamps as mail.activity.date_deadline. Emails are stored as mail.message with message_type='email'. Original timestamps and owner_ids are preserved on the Odoo records.
REsimpli
REsimpli Attachment / File
Odoo CRM
ir.attachment
1:1REsimpli file attachments on leads, contacts, or deals are downloaded and re-uploaded to Odoo ir.attachment. Each attachment is linked to the corresponding res.partner or crm.lead record via res_model and res_id. Files are stored in Odoo's filestore; original filenames and MIME types are preserved. Odoo's 25MB per-file limit is enforced — files exceeding this are flagged before migration.
REsimpli
REsimpli Drip Campaign / Automation
Odoo CRM
No equivalent — manual rebuild
1:1REsimpli drip campaigns, automated SMS sequences, and trigger-based follow-ups have no Odoo CRM equivalent. Odoo has basic mail.mass_mailing and ir.actions.server for simple triggers, but the REsimpli AI-agent-driven campaigns require a third-party integration (e.g., GoHighLevel, Twilio) or custom Odoo module development. We export the campaign definitions as a JSON schema for your Odoo admin to use as a rebuild reference.
REsimpli
REsimpli AI Agent Configuration
Odoo CRM
No equivalent — manual rebuild
1:1REsimpli's VoiceFollow AI, CallAnswer AI, SpeedToLead AI, and CallGrade AI configurations are tied to its proprietary platform and do not export. These must be replaced with Odoo's native automation tools, the Odoo VoIP module, or third-party AI integrations. We document the active AI agent rules from REsimpli so your team can spec out equivalent Odoo automations before go-live.
REsimpli
REsimpli Skip Tracing / List Stacking Data
Odoo CRM
Custom fields on crm.lead
1:1REsimpli's skip-tracing results (phone numbers, emails found), list-stacking filter layers, and cash-buyer search results are stored as deal or lead properties. These map to custom fields on crm.lead: x_skip_trace_phones, x_list_stack_layers, x_cash_buyer_score. Odoo has no native skip-tracing or list-enrichment module — these are preserved as reference data for manual follow-up.
REsimpli
REsimpli Custom Objects / Custom Fields
Odoo CRM
res.partner / crm.lead custom fields
1:1REsimpli's custom fields on contacts, companies, and deals — such as investment_type, exit_strategy, tax_delinquent flag, driving_for_dollars_date — require custom field creation in Odoo. We create these on res.partner and crm.lead using Odoo's Settings > Technical > Models interface before migration. Field types are inferred from REsimpli's data: text fields become char, numeric fields become float or monetary, pick-list fields become selection.
| REsimpli | Odoo CRM | Compatibility | |
|---|---|---|---|
| REsimpli Contact | res.partner1:1 | Fully supported | |
| REsimpli Company | res.partner1:1 | Fully supported | |
| REsimpli Contact-Company Association | res.partner relations1:1 | Fully supported | |
| REsimpli Lead | crm.lead (type=lead)1:1 | Fully supported | |
| REsimpli Deal | crm.lead (type=opportunity)1:1 | Fully supported | |
| REsimpli Pipeline | crm.team + crm.stage1:1 | Fully supported | |
| REsimpli Activity (Call, Email, Meeting, Note) | mail.activity + mail.message1:1 | Fully supported | |
| REsimpli Attachment / File | ir.attachment1:1 | Fully supported | |
| REsimpli Drip Campaign / Automation | No equivalent — manual rebuild1:1 | Fully supported | |
| REsimpli AI Agent Configuration | No equivalent — manual rebuild1:1 | Fully supported | |
| REsimpli Skip Tracing / List Stacking Data | Custom fields on crm.lead1:1 | Fully supported | |
| REsimpli Custom Objects / Custom Fields | res.partner / crm.lead custom fields1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
REsimpli gotchas
No public API forces CSV-based migration with data-loss risk
AI agent configs and website content are non-transferable
Tier-based list stacking and skip-tracing limits constrain data volume
Slow onboarding delays operational continuity
Drip campaign sequence logic does not export as transferable automation
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Pre-migration Odoo schema setup
Before any data moves, FlitStack delivers a schema setup checklist specifying every custom field required on crm.lead and res.partner — names, types (char, float, monetary, selection, boolean, date), and for selection fields, the exact pick-list values from REsimpli (property_type options, deal_stage values). Your Odoo admin creates these fields via Settings > Technical > Models in developer mode. We also confirm your Odoo edition (Community vs Custom/Enterprise) to determine whether we use XML-RPC or CSV import. If you are on Odoo Community, we switch to CSV import with a pre-built column mapping file ready to upload.
Data extraction and cleansing from REsimpli
FlitStack pulls all REsimpli records via the REsimpli API or CSV export: all contacts, companies, leads, deals, activities, and attachments. We run a data-quality scan that flags duplicate email addresses, missing required fields (name, email), invalid stage values, and orphaned activities (activities linked to records that no longer exist). Duplicates are surfaced for your team to resolve before migration. Missing required fields are filled with placeholder values and flagged in the audit log.
Owner and user resolution
REsimpli owner IDs are matched by email to Odoo res.users records. We generate a pre-migration owner report listing every REsimpli owner, their email, and whether a matching Odoo user exists. Unmatched owners are flagged — your team either creates the Odoo user before migration or designates a fallback owner. No record migrates without a resolved user_id; unresolvable owners default to the Odoo admin user with a note in the audit log.
Sample migration with field-level diff
A representative slice of 100–300 records — covering contacts, companies, leads, deals, and a few activities — migrates first. We generate a field-level diff comparing REsimpli source values against Odoo destination values for every mapped field. You review the diff to verify: property-extended fields landed in the correct custom fields, pipeline stages resolved to the right crm.stage, partner associations linked correctly, and activities attached to the parent record. No full migration commits until you approve the sample.
Full migration with delta pickup and rollback
The full record set migrates using the approved field mapping. A delta-pickup window (24–48 hours) captures any records created or modified in REsimpli during the cutover — your team continues working in REsimpli throughout. FlitStack generates an audit log covering every record created, updated, or skipped in Odoo. If reconciliation reveals data issues, one-click rollback reverts the Odoo environment to its pre-migration state. After rollback, your team resolves the flagged issues and triggers a re-run.
Platform deep dives
REsimpli
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across REsimpli and Odoo CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
REsimpli: Not publicly documented.
Data volume sensitivity
REsimpli doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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