CRM migration

Migrate from REsimpli to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between REsimpli and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

REsimpli logo

REsimpli

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

10 of 10

objects map 1:1 between REsimpli and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3–7 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

REsimpli is a real estate-investor-specific CRM centered on leads, property data, AI agent configurations, and automated follow-up sequences. Microsoft Dynamics 365 Sales is a general-purpose CRM built on the Dataverse data platform, with entities for Accounts, Contacts, Leads, Opportunities, and Activities. These platforms diverge significantly: REsimpli stores property-level data (address, type, estimated ARV, repairs, motivation) as first-class objects, while Dynamics 365 Sales requires custom fields on Account records to capture equivalent real estate information. REsimpli's AI agent configurations—VoiceFollow AI, CallAnswer AI, SpeedToLead—are proprietary automation objects with no direct Dynamics 365 equivalent and must be rebuilt using Dynamics automation tools or Power Automate. Drip campaigns and follow-up sequences do not migrate. We extract REsimpli data via CSV export, map leads and contacts to Dynamics 365 entities, transform property data into custom fields on Account records, and preserve engagement history as Activities. Owner assignment uses email matching against Dynamics 365 users. This migration approach addresses the architectural differences between the two platforms while maintaining data integrity for real estate investment operations.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

REsimpli logo

REsimpli

What's pushing teams away

  • Persistent product gaps and inconsistent support quality frustrate teams that rely on REsimpli as their primary operational system, with some citing months of unresolved issues before cancelling.
  • Slow onboarding blocks deal flow — importing leads takes roughly two weeks, and getting the website and texting approvals live takes another month, during which assignment managers and disposition staff cannot work effectively.
  • Hidden and accumulating costs for team productivity tools push small operations past their budget, especially when the features that make the platform worth using sit behind higher tiers.
  • Lack of a public API means customers are locked into CSV-based data movement, making integrations with external reporting or advanced BI tooling impossible without third-party workarounds.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How REsimpli objects map to Microsoft Dynamics 365 Sales

Each row shows how a REsimpli object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

REsimpli

Lead

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

REsimpli leads map directly to Dynamics 365 Lead records. Lead name, email, phone, and source information transfer directly. REsimpli's lead scoring does not map natively—stored as a custom number field on the Lead record in Dynamics 365. Address and company association fields transfer as custom attributes if present in REsimpli.

REsimpli

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Contact records transfer 1:1 to Dynamics 365 Contact. Full name, email, phone, address, and company association map to Contact entity fields. Owner resolution uses email matching against the Dynamics 365 user table. Custom contact fields in REsimpli transfer as custom fields on Contact.

REsimpli

Company/Organization

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

REsimpli organizations map to Dynamics 365 Account records. Company name, domain, and industry transfer directly. Organization-level notes and tags from REsimpli become custom fields on Account. Parent company relationships map to Account.ParentAccountId if configured in REsimpli.

REsimpli

Property

maps to

Microsoft Dynamics 365 Sales

Account (custom fields)

1:1
Fully supported

REsimpli property records have no direct Dynamics 365 equivalent. Property address, type, bedroom/bath count, square footage, estimated ARV, repair estimate, and motivation notes migrate as custom fields on the related Account record. We pre-create Property_Address__c, Property_Type__c, Estimated_ARV__c, and related fields before migration.

REsimpli

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

REsimpli deals map to Dynamics 365 Opportunity. Deal name, amount, stage, close date, and owner transfer. REsimpli pipeline stages map to Opportunity StageName values via value_mapping. Custom deal fields like wholesale price and assignment fee transfer as custom fields on Opportunity.

REsimpli

Task/Activity

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

REsimpli call logs, notes, and follow-up tasks transfer to Dynamics 365 Task records. Subject, description, due date, and status map directly. Original timestamps and owners preserved. Call duration stored in custom Duration_min__c field. Email attachments and related contacts link via standard Dynamics relationship fields.

REsimpli

Campaign/Drip Sequence

maps to

Microsoft Dynamics 365 Sales

N/A

1:1
Fully supported

REsimpli drip campaigns and automated follow-up sequences do not have a Dynamics 365 equivalent. These automation workflows must be rebuilt in Dynamics using Power Automate flows or Dynamics 365 Sales automation rules. We export the campaign configuration as a reference document for your Dynamics admin.

REsimpli

SpeedToLead Configuration

maps to

Microsoft Dynamics 365 Sales

N/A

1:1
Fully supported

REsimpli's SpeedToLead AI agent configuration is proprietary. No equivalent exists in Dynamics 365 Sales. We export the SpeedToLead setup (response timing, voice greeting, call routing rules) as a requirements document for rebuilding using Power Automate and Dynamics 365 Copilot Studio.

REsimpli

Skip Tracing Data

maps to

Microsoft Dynamics 365 Sales

Contact (custom fields)

1:1
Fully supported

Skip tracing results (phone numbers, emails, relatives) from REsimpli transfer as custom fields on Contact: SkipTrace_Phone__c, SkipTrace_Email__c, SkipTrace_Relative_Name__c. Data freshness date preserved in SkipTrace_Date__c custom field. Confidence scores and data sources also migrate when available in REsimpli export.

REsimpli

List Stacking Criteria

maps to

Microsoft Dynamics 365 Sales

Account/Lead (custom fields)

1:1
Fully supported

REsimpli's list stacking filters (absentee owner, tax delinquent, equity position) do not transfer as active filters. The underlying lead and property data transfers. We capture the stacking criteria as text fields (Stack_Criteria__c) so the source filter is documented for manual recreation in Dynamics 365 segmentation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

REsimpli logo

REsimpli gotchas

High

No public API forces CSV-based migration with data-loss risk

High

AI agent configs and website content are non-transferable

Medium

Tier-based list stacking and skip-tracing limits constrain data volume

Medium

Slow onboarding delays operational continuity

Low

Drip campaign sequence logic does not export as transferable automation

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • REsimpli export mechanism requires CSV extraction with manual formatting

    REsimpli does not expose a comprehensive bulk API for programmatic data extraction. Exporting leads, contacts, properties, and deals requires navigating the REsimpli UI to generate CSV files. Property data and skip tracing results may be on separate export screens. We advise mapping your REsimpli export paths before migration planning begins, as some custom fields may require multiple export passes. CSV formatting (date formats, encoding, line breaks in notes) may require preprocessing before Dynamics 365 bulk import.

  • Property data lacks standardized field schema in REsimpli

    REsimpli allows free-form custom property fields, meaning every customer's property data model can differ. One REsimpli user may track estimated ARV while another tracks list price and offer amount in different fields. We perform a pre-migration field audit to identify which REsimpli property fields exist in your instance, then create corresponding custom fields in Dynamics 365 Account before data import. Fields with no REsimpli counterpart are documented as missing from source.

  • List stacking criteria do not migrate as active filters

    REsimpli's list stacking creates filtered lead views based on criteria like absentee owner status, tax delinquency flags, equity position, and occupancy. These stacked list definitions do not transfer to Dynamics 365 Sales. The underlying leads and their data transfer, but the stacked filter logic must be rebuilt using Dynamics 365 Advanced Find queries or Power Automate. We capture each stacking criterion as a text field on the record so the source filter is preserved for manual rebuild.

  • AI agent configurations require complete rebuild in Dynamics 365

    REsimpli's SpeedToLead, VoiceFollow AI, CallAnswer AI, and other Gen 2 AI agent configurations are platform-specific objects that have no equivalent in Dynamics 365 Sales. These include response timing rules, voice greeting scripts, call routing logic, and AI conversation handling. Dynamics 365 Sales Enterprise includes Copilot for Sales, which provides AI-assisted email drafting and meeting prep. Call handling and lead response automation must be rebuilt using Power Automate flows or Microsoft Copilot Studio.

  • Drip campaign sequences and SMS automation do not transfer

    REsimpli's automated drip campaigns and SMS follow-up sequences are workflow objects with timing rules, message content, and enrollment triggers. Dynamics 365 Sales has native Sales Automation Rules and Power Automate for similar flows, but the campaign definitions do not map directly. We export your drip campaign configuration (step sequence, message content, timing, enrollment criteria) as a reference document. Your Dynamics admin uses this to rebuild the sequence using Dynamics Automation or Power Automate.

Migration approach

Six steps for a successful REsimpli to Microsoft Dynamics 365 Sales data migration

  1. Audit REsimpli data model and export paths

    We review your REsimpli instance to identify all active objects, custom property fields, and lead sources. We walk through the REsimpli export interface to map the CSV export paths for leads, contacts, properties, deals, and activity history. Any fields not visible in the standard export are flagged for manual extraction. This step produces a REsimpli field inventory that maps to a planned Dynamics 365 schema.

  2. Create Dynamics 365 custom fields and entity structure

    Before data lands, we create the custom fields in Dynamics 365 that REsimpli's property and real estate data requires. Property_Type__c, Estimated_ARV__c, Repair_Estimate__c, Wholesale_Price__c, SkipTrace_Phone__c, and other custom fields are added to the Account, Contact, and Opportunity entities in your Dynamics 365 solution. We also configure option set values for picklist fields and validate owner matching rules against your Dynamics 365 user list by email domain.

  3. Extract, validate, and transform REsimpli data

    We extract CSV files from REsimpli for all mapped objects. Each file undergoes validation for completeness, duplicate detection, and encoding issues before processing. Property data fields are matched to the newly created Dynamics 365 custom fields using the field mapping created in the audit phase. Date formats are standardized to ISO 8601. Lead status and deal stage values are mapped to Dynamics 365 picklist values via the value_mapping configuration.

  4. Run sample migration with field-level diff

    A representative slice of records (typically 100–500 across leads, contacts, properties, and deals) migrates first in a staging environment. We generate a field-level diff showing source values against destination field values for review. Property custom fields, skip trace data, and deal amounts are spot-checked against source records. Owner resolution results are reviewed to confirm email matching performed correctly. You approve the sample before the full migration commits.

  5. Execute full migration with delta pickup and rollback

    Full data migration runs against your Dynamics 365 production environment using the validated mapping from the sample phase. A delta pickup window captures any new or modified records created in REsimpli during the cutover period. All operations are logged to an audit trail with timestamps and record counts. If reconciliation identifies missing or misaligned records, one-click rollback reverts the migration so corrections can be applied and the run repeated.

Platform deep dives

Context on both ends of the pair

REsimpli logo

REsimpli

Source

Strengths

  • AI agent suite handles first-contact outreach and appointment scheduling without human intervention.
  • Generous free skip-tracing credit allocation reduces per-search costs for active deal sourcers.
  • All-in-one stack consolidates dialer, SMS, email, and website into a single tool and billing cycle.
  • Mobile Driving for Dollars lets field investors capture properties and leads directly from the road.
  • Phased migration documentation gives customers a structured playbook for moving from competing tools like PropStream.

Weaknesses

  • No public API documented, forcing all data movement through CSV exports and imports.
  • AI agent configurations and website content cannot leave the platform, making switching expensive.
  • Customer support quality is inconsistent according to Reddit reports, with some teams waiting months for issue resolution.
  • Onboarding is slow — importing leads takes roughly two weeks and getting texting approvals live takes a month or more.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across REsimpli and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    REsimpli: Not publicly documented.

  • Data volume sensitivity

    B

    REsimpli doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your REsimpli to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about REsimpli to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during REsimpli to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your REsimpli to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most REsimpli to Dynamics 365 Sales migrations complete in 3–7 days for under 25,000 records with clean property data. Complex datasets with 100k+ records or extensive custom property fields extend to 10–21 days. The longest phase is pre-migration: auditing REsimpli exports and creating Dynamics 365 custom fields. REsimpli's limited bulk export mechanism may require multiple CSV passes, adding preparation time before the migration run.

Adjacent paths

Related migrations to explore

Ready when you are

Move from REsimpli.
Land in Microsoft Dynamics 365 Sales , intact.

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