HRMS migration

Migrate from Manatal to Bullhorn ATS & CRM

Field-level mapping, validation, and rollback between Manatal and Bullhorn ATS & CRM. We move data and schema; workflows are rebuilt natively in Bullhorn ATS & CRM.

Manatal logo

Manatal

Source

Bullhorn ATS & CRM

Destination

Bullhorn ATS & CRM logo

Compatibility

71%

10 of 14

objects map 1:1 between Manatal and Bullhorn ATS & CRM.

Complexity

BStandard

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Manatal to Bullhorn ATS & CRM is a migration from a small-team, AI-forward ATS into an enterprise staffing platform built for agency scale. Manatal organizes data around Candidates, Jobs, and Organizations with AI candidate scoring; Bullhorn organizes around Candidates, JobOrders, ClientCorporations, ClientContacts, and Placements with full back-office integration. The core schema mapping is direct, but two constraints require upfront coordination: Manatal's bulk export must be activated by their support team before any data can be extracted, and Bullhorn's custom objects must be requested through Bullhorn Support before any custom candidate field data can be written. We handle both dependencies during scoping, preprocess Organization records to resolve name-collision conflicts that Manatal silently skips, and sequence record migration in dependency order starting with ClientCorporations so that every Candidate import resolves its ClientCorporation lookup on insert. Workflow automations and AI scorecards do not migrate as logic; we deliver a written inventory of every active Manatal automation rule and AI scoring category for the customer's Bullhorn admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Manatal logo

Manatal

What's pushing teams away

  • The API is locked behind the Enterprise Plus plan at $55/user/month, forcing teams with custom integrations or migration needs to pay for the highest tier just to access data programmatically.
  • Workflow automations are gated behind Enterprise tier—organizations relying heavily on automated candidate nurture sequences find Professional plan too limited without upgrading.
  • The built-in AI candidate matching fails to properly identify talent for complex or niche roles, pushing recruiters to manually source and filter candidates despite paying for AI features.
  • Navigation difficulty and a disorganized interface cause friction for daily users, especially when filtering large candidate databases with limited column customization.
  • Export limitations frustrate data portability—only one dataset can be exported at a time, exports are not enabled by default, and all timestamps appear in UTC with no timezone override.

Choosing

Bullhorn ATS & CRM logo

Bullhorn ATS & CRM

What's pulling them in

  • Agencies choose Bullhorn because it combines ATS and CRM in one platform, eliminating the need to switch between separate tools for candidate management and client relationship tracking.
  • The resume parser extracts contact details, work history, and skills into structured, searchable candidate profiles automatically without manual data entry, reportedly driving 24% more placements per recruiter.
  • Bullhorn's placement and split-billing model natively supports contract staffing workflows, handling start/end dates, overtime rules, and multi-party pay/charge rates in a single record.
  • The platform offers extensive third-party integrations through its Recruitment Cloud Marketplace, connecting with back-office, onboarding, and payroll systems used by staffing agencies.
  • 72% of Bullhorn customers are teams with fewer than 10 users, and Bullhorn's implementation team handles setup and data migration for small agencies going live within weeks.

Object mapping

How Manatal objects map to Bullhorn ATS & CRM

Each row shows how a Manatal object lands in Bullhorn ATS & CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Manatal

Candidate

maps to

Bullhorn ATS & CRM

Candidate

1:1
Fully supported

Manatal Candidate records map directly to Bullhorn Candidate. The core profile fields (name, email, phone, address, work history, education) map to Bullhorn Candidate's corresponding standard fields. We preserve Manatal's tags as Bullhorn Candidate tags, resume documents as Bullhorn ContentDocument records linked via ContentDocumentLink, and custom field values into Bullhorn customObject fields (customObject1s through customObject10s) or standard candidate fields depending on what the customer has pre-provisioned through Bullhorn Support. Custom fields require Bullhorn Support to create the custom object schema before we can write to it.

Manatal

Candidate Stage History

maps to

Bullhorn ATS & CRM

Candidate (pipeline stages)

1:1
Fully supported

Manatal's per-Job pipeline stage assignments for each Candidate migrate to Bullhorn as JobSubmission records linking Candidate to JobOrder with the current stage recorded. Stage history (all prior stages with timestamps) is preserved as a JSON blob in a Bullhorn custom text area field or as Note records attached to the Candidate for audit. Bullhorn's JobOrder tracks the job's own pipeline stages independently from the candidate's submission status, so we map both the job-stage definition and the candidate-specific submission stage.

Manatal

Candidate (AI Scorecard)

maps to

Bullhorn ATS & CRM

customObject (scoring fields)

lossy
Fully supported

Manatal's AI candidate scoring and scorecard categories do not have a direct Bullhorn equivalent as a first-class object. We migrate the numeric scores and scoring category labels as custom fields on the Candidate record (customObject fields or standard numeric custom fields). The scoring model logic (weighting, criteria) is documented separately for the customer's Bullhorn admin to rebuild using Bullhorn's reporting or a third-party AI scoring integration. Bullhorn offers AI resume matching as a paid add-on rather than built-in functionality.

Manatal

Job

maps to

Bullhorn ATS & CRM

JobOrder

1:1
Fully supported

Manatal Job records map to Bullhorn JobOrder. The job title, description, requirements, salary range, and employment type map to standard JobOrder fields. Manatal's configurable pipeline stages per job map to Bullhorn's JobOrder customstatus1 through customstatus5 fields or the job's associated JobSubmission structure. Published status and job board distribution settings from Manatal do not migrate; we document them for manual reconfiguration in Bullhorn.

Manatal

Job (Pipeline Stages)

maps to

Bullhorn ATS & CRM

JobOrder (customstatus + JobSubmission status)

lossy
Fully supported

Manatal's per-job configurable pipeline stages are defined as a named sequence per Job. We map each Manatal stage name to a Bullhorn custom status value on JobOrder (customstatus1-5) and set the corresponding JobSubmission status when we create the candidate-to-job submission records. If Manatal jobs use non-standard stage counts (fewer than 5 or more than 5), we align to the closest Bullhorn customstatus field structure and document any stages that require a Bullhorn custom field for extension.

Manatal

Organization

maps to

Bullhorn ATS & CRM

ClientCorporation

1:1
Fully supported

Manatal Organization records (representing clients or internal departments) map to Bullhorn ClientCorporation. Organization name maps to ClientCorporation name, address to the corporation's address fields, and industry to the industry picklist. We create ClientCorporation records before any Candidate import so that the lookup reference is satisfied at insert time. Manatal's bulk import uses name-only deduplication that silently skips matching names; we preprocess the source dataset to detect and flag or merge duplicate organization names before generating the Bullhorn import file.

Manatal

Organization (Contact Persons)

maps to

Bullhorn ATS & CRM

ClientContact

1:many
Fully supported

Manatal Organization records can contain multiple contact persons within the same organization. We split these into separate Bullhorn ClientContact records and link each to the parent ClientCorporation via the clientCorporation field. ClientContact fields (name, title, email, phone) map directly. If Manatal stores multiple decision-maker roles per organization, each becomes a distinct ClientContact record with its own role and primary flag. This split requires the ClientCorporation to exist first, so we sequence Corporation import before Contact import.

Manatal

Custom Fields (on Candidates)

maps to

Bullhorn ATS & CRM

customObject1s through customObject10s

lossy
Mapping required

Manatal custom fields on Candidates organized under custom categories map to Bullhorn custom object fields. Bullhorn custom objects must be initially set up by Bullhorn Support via a support ticket before we can write data to them via the REST API. During scoping, we identify every Manatal custom field that requires a Bullhorn custom object, and the customer submits the Bullhorn Support ticket to create the schema. We then write to the API-named equivalents (e.g., customObject1s.text1) using the /meta endpoint to verify field structure before import. Standard-type Manatal custom fields (text, number, date, picklist) map to equivalent Bullhorn standard field types where available.

Manatal

Activity Logs

maps to

Bullhorn ATS & CRM

Note + Task + Event

1:1
Mapping required

Manatal activity logs capturing user actions on Candidates and Jobs migrate to a combination of Bullhorn Note, Task, and Event records depending on the action type. Call and meeting activities map to Bullhorn Event with start/end times and attendees. Administrative actions (stage changes, field updates) map to Note records with a timestamp and actor attribution. High-volume activity logs may require chunking due to Bullhorn REST API pagination limits; we use bulk API for large datasets and batch inserts for Notes.

Manatal

Attachments / Resume Documents

maps to

Bullhorn ATS & CRM

ContentDocument + ContentDocumentLink

1:1
Fully supported

Manatal resume files and candidate attachments are referenced by URL or stored in Manatal's file system. We migrate document metadata (filename, file type, upload date, attached candidate) as Bullhorn ContentDocument records. Binary file transfer depends on Manatal's export capabilities—if the export delivers file URLs, we download and re-upload to Bullhorn's document management via the REST API; if binary export is not available, we document the attachment inventory for manual re-upload post-migration.

Manatal

Tags

maps to

Bullhorn ATS & CRM

Tag (on Candidate)

1:1
Fully supported

Manatal flat-label tags applied to Candidates and Jobs migrate to Bullhorn's tagging system. Bullhorn supports tags on Candidate and JobOrder via the tag field (comma-separated string) or via separate Tag records depending on Bullhorn configuration. We preserve the exact tag names and apply them to the corresponding Bullhorn records during import. If the customer uses a large tag vocabulary (over 200 unique tags), we coordinate tag normalization to avoid field length issues.

Manatal

Users / Team Members

maps to

Bullhorn ATS & CRM

User

1:1
Mapping required

Manatal user accounts with roles and permissions are migrated as reference records in Bullhorn. Manatal's internal user ID and role assignments are preserved as custom fields on the Bullhorn Candidate or as a separate User mapping table. Bullhorn User records (active recruiter accounts) are typically provisioned by the customer's Bullhorn admin, not migrated as live user accounts, because Bullhorn user provisioning requires license assignment. We match Manatal users to Bullhorn users by email during the owner reconciliation phase.

Manatal

Workflow Automations

maps to

Bullhorn ATS & CRM

(documented, not migrated)

1:1
Mapping required

Manatal workflow automations trigger on stage transitions, candidate actions, or time-based events. We do not migrate automation logic as code because Manatal automations and Bullhorn workflows use different event models and action types. We deliver a written inventory of every active Manatal automation rule including its trigger, conditions, actions, and the recommended Bullhorn automation equivalent (Bullhorn Automation, herefish, or Bullhorn-native workflow rules). The customer's Bullhorn admin or a Bullhorn partner rebuilds these post-migration.

Manatal

Recruitment CRM Data (Placements, Revenue)

maps to

Bullhorn ATS & CRM

Placement + ClientCorporation

1:1
Fully supported

Manatal's CRM features tracking client relationships, placements, and commission revenue map to Bullhorn Placement records. A Placement in Bullhorn links the hired Candidate to the JobOrder and ClientCorporation, and records the start date, pay rate, bill rate, and commission. Revenue metrics from Manatal migrate as custom fields on the Bullhorn Placement or related Opportunity record. If Manatal stores placement history without a formal JobOrder association, we create Bullhorn JobOrders retroactively to serve as the placement parent record.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Manatal logo

Manatal gotchas

High

API access is Enterprise Plus only

High

Data export not enabled by default

Medium

Organization import deduplication by name only

Medium

Workflow automations are tier-gated and use fair usage limits

Low

Export timestamps are UTC only

Bullhorn ATS & CRM logo

Bullhorn ATS & CRM gotchas

High

ATS Growth edition has no API access

High

Attachments excluded from CSV bulk exports

Medium

Custom Object limits vary sharply by edition

Medium

Opportunity pipeline stages are recruitment-specific

Low

Resume parse quality varies by document format

Pair-specific challenges

  • Manatal bulk export must be activated by Manatal support before migration

    Manatal does not enable bulk data export by default on any plan. Admins must contact Manatal support to activate the export function before any dataset can be extracted. This is a blocker for any migration approach that relies on programmatic or bulk export. We flag this during onboarding and coordinate with the customer's Manatal account manager to open the export access ticket. Without this step, no data extraction can begin. The 14-day free trial does not include export functionality, so accounts on trial cannot proceed with migration scoping without a paid plan.

  • Bullhorn custom objects require Bullhorn Support ticket to create

    Bullhorn's custom object schema cannot be self-provisioned through the admin UI. The customer or their Bullhorn account manager must submit a Bullhorn Support ticket to create customObject1 through customObject10 on any entity (Candidate, JobOrder, ClientCorporation, etc.). This creates a timeline dependency: we cannot write custom field data to Bullhorn until the schema exists. We identify all Manatal custom fields requiring Bullhorn custom objects during scoping, and the customer submits the Bullhorn Support ticket in parallel. Bullhorn Support typically resolves these within 3-5 business days, but delays in ticket resolution extend the migration timeline.

  • Manatal Organization import skips records with matching names silently

    When Manatal imports Organizations via CSV or JSON, it checks only the organization name for duplicates and silently skips matching records without error or warning. If the customer's Manatal database contains multiple organizations with identical names (e.g., 'Acme Corp' entered by different recruiters), all but the first are discarded during any subsequent import attempt. We preprocess the source data to identify and resolve organization name conflicts before generating the Bullhorn import file, merging or renaming records as directed by the customer to ensure no client organization data is lost.

  • Manatal export timestamps are UTC with no timezone override

    All dates and times in Manatal exports are formatted in UTC timezone regardless of the user's local time setting. Bullhorn stores timestamps in the organization's configured timezone. We account for UTC conversion during the migration mapping phase, preserving original event timestamps and applying the destination Bullhorn org's timezone offset. Any date fields that are timezone-sensitive (interview schedules, activity logs, deadline fields) are flagged for customer review before final import to confirm that timestamp interpretation matches the expected business context.

  • Bullhorn has no free trial and opaque pricing requires separate procurement

    Unlike Manatal's 14-day free trial with no credit card required, Bullhorn does not offer a self-serve trial. Pricing is negotiated per agency with no public rate card; base licenses run approximately $99-$315 per user per month with annual contracts commonly starting at $20,000 or more for small teams. Add-ons for automation, analytics, and AI features are priced separately and can increase total cost significantly. The customer must procure their Bullhorn license independently before migration begins. We do not include Bullhorn procurement in our scope but can provide pricing reference data from third-party aggregators to support the customer's procurement evaluation.

Migration approach

Six steps for a successful Manatal to Bullhorn ATS & CRM data migration

  1. Scoping and export activation

    We audit the source Manatal account for data volume across Candidates, Jobs, Organizations, custom fields, activity logs, and tags. We identify the Manatal plan tier and confirm whether the account is on Enterprise Plus (API access available) or a lower tier requiring CSV/XLS export workflows. We coordinate with the customer's Manatal account manager to open the export activation support ticket. We simultaneously review the Bullhorn destination environment for existing schema, existing ClientCorporations, and Bullhorn Support ticket status for custom object creation. The scoping output is a written migration scope with record counts per object, a Bullhorn custom object requirements list, and a confirmed export activation date.

  2. Source data extraction and staging

    We extract data from Manatal via the REST API (if Enterprise Plus) or via bulk CSV/XLS export (if lower tier). For API extraction, we paginate through Candidate, Job, Organization, and Activity endpoints with rate-limit handling. For CSV extraction, we extract each dataset separately (Manatal exports one at a time) and consolidate into structured tables. We load the extracted data into a staging environment where we run deduplication on Organizations (resolving name collisions), normalize date formats, and identify any records with missing required fields for Bullhorn.

  3. Bullhorn schema preparation and custom object coordination

    We verify that Bullhorn custom objects have been created by Bullhorn Support by querying the /meta endpoint for each entity and confirming customObject fields are present. We provision any missing standard fields, configure JobOrder customstatus values to match Manatal pipeline stage names, and set up ClientCorporation and ClientContact record types if the agency operates multiple business lines. All Bullhorn schema changes are deployed to a Sandbox first for validation before production migration begins.

  4. Record dependency ordering and pre-migration reconciliation

    Bullhorn requires ClientCorporation to exist before ClientContact can be linked, and JobOrder to exist before a Candidate can be submitted to it. We run migration in strict dependency order: ClientCorporations first (from Manatal Organizations), then ClientContacts (from Manatal Organization contacts), then JobOrders (from Manatal Jobs), then Candidates (with ClientCorporation lookup resolved), then JobSubmissions (linking Candidates to JobOrders with stage status), then Placements (for Manatal CRM placement data), then Activity history, then Tags. We reconcile record counts at each phase before proceeding to the next.

  5. Custom field and activity migration with parent-record resolution

    We migrate Manatal custom field values to Bullhorn customObject fields (customObject1s through customObject10s) using the REST API with batch inserts. Activity logs (calls, meetings, stage changes) are written as Bullhorn Task and Event records with the original timestamp preserved and WhoId resolved to the migrated Candidate record. For high-volume activity histories, we use Bullhorn's bulk API with chunking and exponential backoff on rate-limit responses. We flag any activity records that reference a Candidate not yet migrated and hold them for a second-pass resolution after all Candidates are in Bullhorn.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Manatal writes during the cutover window, run a delta migration of any records modified during the migration window, and enable Bullhorn as the system of record. We deliver a reconciliation report comparing Manatal source record counts to Bullhorn destination record counts per object with a 98% match threshold. We deliver the Manatal automation inventory document listing every active workflow rule, its trigger and conditions, and the recommended Bullhorn equivalent. We support a one-week hypercare window for reconciliation issues. Workflow rebuilds, Bullhorn Automation (herefish) configuration, and any VMS integration setup are outside standard migration scope.

Platform deep dives

Context on both ends of the pair

Manatal logo

Manatal

Source

Strengths

  • Generous free tier with 10,000 candidate database cap on Professional plan at $15/user/month
  • Built-in AI candidate scoring and recommendations without requiring external tools
  • Integrated recruitment CRM combining ATS and client relationship management in one platform
  • Bulk data import for Organizations via CSV or JSON with native deduplication
  • Global availability with 24/5 support and multilingual interface

Weaknesses

  • API access gated behind Enterprise Plus plan—organizations needing programmatic data access must pay $55/user/month
  • Workflow automations require Enterprise tier minimum—Professional plan lacks automation entirely
  • Export function not enabled by default and requires contacting support to activate
  • Only one dataset exportable at a time with no batch export for the full account
  • Navigation and filtering limitations in the candidate database create friction for high-volume users
Bullhorn ATS & CRM logo

Bullhorn ATS & CRM

Destination

Strengths

  • Unified ATS and CRM on one platform purpose-built for staffing agencies, eliminating separate tools for candidates and clients.
  • Automated resume parsing extracts structured candidate data—contact details, work history, skills—into searchable profiles instantly.
  • Native placement and split-billing model handles contract staffing workflows including start/end dates and overtime rules.
  • Bullhorn Recruitment Cloud Marketplace offers 100+ pre-validated third-party integrations spanning the full recruiting lifecycle.
  • 24/7 global support coverage from 350+ support staff with dedicated account management included at all tiers.

Weaknesses

  • Widely regarded as old and bloated with an unintuitive interface and steep learning curve for new recruiters.
  • Slow page loads and performance lag cited in over 200 verified G2 reviews during high-volume recruiting periods.
  • Pricing is opaque—custom-negotiated per organization with significant upfront implementation fees that vary by deal.
  • ATS Growth edition excludes API access entirely, preventing automated data export without upgrading first.

Complexity grading

How hard is this migration?

Standard HRMS migration. All 7 core objects map 1:1 between Manatal and Bullhorn ATS & CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Manatal and Bullhorn ATS & CRM.

  • Object compatibility

    A

    All 7 core objects map 1:1 between Manatal and Bullhorn ATS & CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    7-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Manatal: Not publicly documented.

  • Data volume sensitivity

    B

    Manatal doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Manatal to Bullhorn ATS & CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Manatal to Bullhorn ATS & CRM data migrations

Answers to the questions buyers ask most during Manatal to Bullhorn ATS & CRM migration scoping. Not seeing yours? Book a call.

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Straightforward migrations under 15,000 candidates, 500 jobs, and 200 organizations with no Bullhorn custom objects typically complete in four to eight weeks. Migrations with Bullhorn custom objects, large placement and commission histories, high-volume activity logs, or multi-office Bullhorn configurations extend to ten to eighteen weeks. The primary schedule risk is Bullhorn Support ticket response time for custom object creation (typically 3-5 business days) and Manatal export activation (coordinated during scoping). If the Manatal account is not on Enterprise Plus, the CSV export workflow adds time because only one dataset can be exported at a time.

Adjacent paths

Related migrations to explore

Ready when you are

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