CRM migration
Field-level mapping, validation, and rollback between Textedly and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Textedly
Source
monday CRM
Destination
Compatibility
6 of 9
objects map 1:1 between Textedly and monday CRM.
Complexity
BStandard
Timeline
1-2 weeks
Overview
Moving from Textedly to Monday.com CRM is a structural platform change, not a direct replacement. Textedly is a US-only SMS marketing platform built around Subscribers, keyword opt-ins, auto-responders, and per-message billing. Monday.com CRM is a board-based CRM with customizable columns for People, Companies, Deals, and Activities, built on the same infrastructure as Monday.com Work Management and priced per user per month. There is no native SMS capability in Monday.com CRM itself. We export the full subscriber list from Textedly including phone, name, email, address, tags, group membership, and campaign history, then map each contact to a Monday.com CRM Person item with custom columns preserving Textedly personalization fields, subscription status, and acquisition source (keyword or group). We flag suppressed phone numbers, binary unsubscribe gaps (no timestamp), and keyword opt-in provenance as data-quality notes rather than silent failures. We do not migrate auto-responders, drip sequences, keyword rules, or SMS campaigns as code because Monday.com CRM does not have an equivalent automation model for SMS-first workflows. We deliver a written inventory of every Textedly workflow for the customer to rebuild using Monday.com Automations or a third-party SMS integration such as Twilio.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Textedly object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Textedly
Subscriber
monday CRM
Person
1:1Textedly Subscribers map directly to Monday.com CRM People items. The phone number is the primary identifier and maps to the Phone column. First Name, Last Name, Email, Address, City, State, ZIP, and Company Name map to the corresponding Monday.com CRM Person fields. Birth Date maps to the Date column labeled Birthday. We preserve the full field set from the Textedly CSV template including all personalization tokens. Any subscriber with a blank phone number is flagged as an incomplete record and excluded from migration pending customer review.
Textedly
Subscriber / Status
monday CRM
Person / Status Column
lossyTextedly's binary Subscribed/Unsubscribed flag maps to the Monday.com CRM Person Status column (Active/Inactive or similar customer-defined status label). We preserve the flag but note that Textedly does not export an unsubscribe timestamp, so the destination cannot distinguish a recent opt-out from a historic one. The customer's Monday.com admin sets the re-engagement policy to account for this gap.
Textedly
Group
monday CRM
Person / Tags Column
1:manyTextedly Groups are flat lists assigned to subscribers for targeted campaigns. We export group membership and parse it into an array per subscriber. In Monday.com CRM, groups map to the Tags column on Person items, with one tag per group the subscriber was assigned to. Groups with overlapping membership are preserved as separate tags.
Textedly
Tag
monday CRM
Person / Tags Column
lossyTextedly free-form tags export as comma-separated values in the subscriber CSV. We parse them into individual tags and append them to the Monday.com CRM Tags column alongside group memberships. The combined tag set gives the customer the full segmentation history from Textedly without requiring manual reassignment.
Textedly
Keyword Opt-In
monday CRM
Person / Custom Column
1:1Textedly keywords trigger opt-in flows and are tied to short codes. We export keyword-to-subscriber associations as a lookup table and write the keyword (or short code) into a custom column on each Person item labeled Acquisition Source. Multiple keywords pointing to the same list require the customer to decide whether to preserve the first keyword, the most recent keyword, or both. We flag this as a mapping decision point during scoping.
Textedly
Campaign
monday CRM
Person / Activity Log
1:1Textedly campaigns aggregate sent messages, delivery receipts, and response logs per subscriber. We export campaign metadata (name, send date, message count, delivery rate, response count) and write each campaign as an Activity entry in the Monday.com CRM Person timeline with a type label of SMS Campaign. Aggregate stats are written into a custom text column on the Person item for quick reference without opening each activity.
Textedly
Auto-Responder
monday CRM
Activity / Note
1:1Textedly auto-responders are triggered by keywords or time-based rules. We export the auto-responder name, trigger condition, message body, and delay interval as structured workflow data. Auto-responders cannot migrate as active automations in Monday.com CRM because there is no native SMS trigger model. We write the auto-responder configuration as a Note attached to the Person item so the customer's admin has a documented record of what each contact was enrolled in.
Textedly
Drip Sequence
monday CRM
Activity Log (Documented)
1:1Textedly drip sequences are time-based automated message chains. We export step order, delay intervals, and message content as structured workflow data with a step index and expected send date. Drip sequences do not migrate as active automations. We deliver a written sequence map (step, delay, message body) for the customer's admin to rebuild in Monday.com Automations or a third-party SMS tool such as Twilio.
Textedly
User / Team Member
monday CRM
User
1:1Textedly users are assigned roles and can own campaigns or contacts. We export user accounts and role assignments from Textedly and match by email against the Monday.com CRM workspace User list. Any Textedly user without a matching Monday.com account goes to a reconciliation queue for the customer's admin to provision. Role assignments (Admin, Manager, Member) are noted in a custom column on the Person item for audit purposes.
| Textedly | monday CRM | Compatibility | |
|---|---|---|---|
| Subscriber | Person1:1 | Fully supported | |
| Subscriber / Status | Person / Status Columnlossy | Fully supported | |
| Group | Person / Tags Column1:many | Fully supported | |
| Tag | Person / Tags Columnlossy | Fully supported | |
| Keyword Opt-In | Person / Custom Column1:1 | Fully supported | |
| Campaign | Person / Activity Log1:1 | Fully supported | |
| Auto-Responder | Activity / Note1:1 | Fully supported | |
| Drip Sequence | Activity Log (Documented)1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Textedly gotchas
Free trial users cannot bulk upload subscribers
Per-message pricing creates variable billing
Phone number suppression without user notification
Unsubscribe status is binary and not date-stamped
Canadian users require manual migration support
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Data extraction and scoping call
We export the full subscriber list from Textedly via CSV including all standard fields (Phone, First Name, Last Name, Email, Address, City, State, ZIP, Company Name, Tags, Birth Date), group assignments, subscription status, and campaign history. We also export the keyword-to-autoresponder mapping table and drip sequence configurations. During the scoping call, we identify the total subscriber volume, suppression rate (subscribers with zero delivery history across all campaigns), duplicate phone numbers, and any incomplete records (missing phone or email). We confirm the target Monday.com CRM workspace, existing board structure, and user list for owner reconciliation.
Suppression audit and data quality pass
Before any data loads into Monday.com CRM, we run a suppression audit on the exported Textedly subscriber list. Subscribers with zero delivery history, suspiciously low engagement (single-digit message counts across all campaigns), or carrier-silenced numbers are flagged as potentially suppressed. These records are written to a separate Suppression List rather than the active migration set. The customer reviews the suppression list and decides whether to import suppressed numbers as Inactive contacts or exclude them entirely. We also run a phone-number format validation pass (E.164 format) and flag any numbers that will fail Monday.com CRM's phone field validation.
Monday.com CRM schema setup
We work with the customer's Monday.com admin to configure the CRM board before data import. This includes setting up or verifying the People board with the correct column types (Phone, Name, Email, Address, Status, Tags, Birthday, Acquisition Source), adding any custom columns needed to preserve Textedly personalization fields that do not map to standard Monday.com CRM Person fields, and configuring the Status column to support both Active and Inactive (or Unsubscribed) states. We also confirm the owner User mapping between Textedly user accounts and Monday.com CRM workspace members.
Subscriber migration and deduplication
We import Subscribers into Monday.com CRM People items in dependency order: first records with complete phone numbers and no suppression flags, then flagged records for customer review. We run a deduplication pass using phone number as the primary key before import — duplicate phone numbers within the Textedly list are consolidated to a single Person item with tags merged. Any records with blank phone numbers are held in a separate reconciliation queue. Group membership and free-form tags are appended to the Tags column during import. The keyword opt-in provenance is written to the Acquisition Source custom column.
Campaign and engagement history migration
We migrate Textedly campaign history as Activity entries on each Person item. Each campaign the subscriber participated in is written as an Activity with the type label SMS Campaign, the send date, and aggregate stats (delivered, responded). Auto-responder enrollment is documented as a Note attached to the Person item rather than as an active automation. Drip sequence participation is documented as a series of timestamped activities with step labels and message content. The customer receives a complete record of what each contact received from Textedly even though the automation logic does not carry forward.
Cutover, validation, and automation handoff
We perform a final reconciliation pass comparing the Monday.com CRM Person count and active/inactive split against the Textedly subscriber export. The customer spot-checks 20-30 randomly selected Person items against the Textedly source for field accuracy. We deliver the automation inventory document covering all auto-responders, keyword flows, and drip sequences requiring rebuild in Monday.com Automations or a third-party SMS tool. We do not configure the SMS integration (Twilio or equivalent) as part of the migration scope. We support a 48-hour post-cutover validation window for record-count discrepancies or missing fields.
Platform deep dives
Textedly
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Textedly and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Textedly and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Textedly and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Textedly: Not publicly documented.
Data volume sensitivity
Textedly doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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