CRM migration
Field-level mapping, validation, and rollback between SellingLane CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
SellingLane CRM
Source
monday CRM
Destination
Compatibility
5 of 9
objects map 1:1 between SellingLane CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from SellingLane CRM to Monday.com CRM is an architecture shift from an auction-specific data model to a board-based Work OS that layers CRM features on top of a project-management foundation. SellingLane organizes data around auction-native objects: Buyers with bidder verification, Lots with reserve prices, Bids linked to both, Auction Events grouping lots by sale date, Registrations tracking buyer participation, and trust-account payment records. Monday.com CRM has no native equivalent for any of these objects; we reconstruct them as Boards, Items, Groups, and column types, with bid stacks represented as subitems or linked Items and auction events represented as parent Groups anchored to event-date columns. We preserve bid-to-Lot-to-Buyer relational integrity by sequencing Lots before Bids and resolving foreign-key references during staging. We do not migrate SellingLane automations or auction-event workflow triggers as code; we deliver a written inventory of every automation for the customer's admin to rebuild in Monday.com Automations or via the Integrations center.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SellingLane CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SellingLane CRM
Buyer
monday CRM
Contact (CRM board Item)
1:1Buyer records migrate as Monday.com CRM Contacts. Bidder ID, registration date, and buyer verification status migrate as custom columns on the Contact item. Verification status is stored as a custom picklist column in Monday.com; we flag any buyer whose status was set to a deprecated value no longer in the active picklist. Bidder tier and trust-account standing migrate as text or number columns. We resolve duplicates by email match before insert.
SellingLane CRM
Lot
monday CRM
Item (Lots board)
1:1Lots migrate as Items on a Lots board. Lot number maps to the Item name, item description to a text column, reserve price to a number column, and starting bid to a separate number column. Reserve-status logic (met, not met, or withdrawn) is a computed status that does not have a native equivalent in Monday.com; we map it as a Status column with values matched to the source enum. We create the Lots board before any Bid items so that Lot references resolve during Bid import.
SellingLane CRM
Bid
monday CRM
Subitem or linked Item (Bid board)
1:manyBid records are not standalone in SellingLane; each bid links a Buyer to a Lot with a timestamp and amount. Monday.com has no native Bid object, so we represent bids as Subitems attached to the Lot Item or as Items on a separate Bid board linked via a Connect board column. We preserve bid amount, bid type (floor, absentee, online), and timestamp as Subitem columns. Bid ordering is reconstructed by sorting Subitems by timestamp within each Lot. We sequence Lot import before Bid import and carry lot_id as a foreign-key reference in our staging schema.
SellingLane CRM
Auction Event
monday CRM
Group or parent Board (Events anchor)
lossySellingLane groups lots by Auction Event (sale date, location, catalog). Monday.com has no native Events object. We map Auction Events as Groups within the Lots board, anchored by an Event Date column and an Event Location text column. Alternatively, we create a separate Events board with one Item per event and link Lots via a Connect boards column. The customer selects the reconstruction strategy during scoping; we document the chosen approach in the migration manifest before any data moves.
SellingLane CRM
Registration
monday CRM
Item (Registrations board)
1:1Registration records include buyer ID, event ID, registration date, and payment method on file. We create a Registrations board and map these as Items with buyer and event references resolved from the imported Buyer and Auction Event data. Registration status (confirmed, pending, cancelled) maps to a Status column. We flag any registration record where the referenced buyer or event does not yet exist in the destination and hold those records for a second-pass resolution.
SellingLane CRM
Payment / Checkout
monday CRM
Item (Payments board)
1:1Post-sale payment records include amount, method, date, and buyer association. Monday.com has no native Payment object, so we create a Payments board with Items representing individual payment records. Amount and date migrate as number and date columns; method maps to a Status or dropdown column; buyer reference resolves to the imported Contact item via a Connect boards column. Trust-account balance carry-forward is not automatic; we document any trust-account logic as a custom column formula for the customer's admin to configure post-migration.
SellingLane CRM
Custom Fields (auction listings)
monday CRM
Custom Columns
lossySellingLane supports custom fields on auction listings but the schema is not publicly documented. We discover custom field definitions during the audit phase by querying the platform's field configuration endpoint. We generate a complete field manifest and map each custom field to a corresponding Monday.com column type (text, number, date, status, checkbox, etc.). Any custom field with a deprecated or deleted definition in SellingLane can silently drop values; we cross-reference every custom field against live lot records to confirm data completeness before committing the migration.
SellingLane CRM
Pipeline Stages
monday CRM
Status Column
lossySellingLane uses auction-specific workflow stages (Registered, Won, Lost, Paid, Closed). These do not have direct Monday.com equivalents. We map each SellingLane stage to a Monday.com Status column value on the relevant board. Stage automation triggers (e.g., auto-updates when a bid exceeds reserve) are documented separately as automations to rebuild; we do not migrate them as code.
SellingLane CRM
Attachment
monday CRM
File Link Column or URL Column
1:1Item photos, condition reports, and registration documents attach to Lots and Buyers in SellingLane. We export attachments via the platform's file storage and re-associate them in Monday.com using a file-upload column on the Item or a URL column pointing to the stored file. We use a consistent naming convention (Lot-BUYERID-ATTACHMENTTYPE) to maintain the relationship between attachments and parent records.
| SellingLane CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Buyer | Contact (CRM board Item)1:1 | Fully supported | |
| Lot | Item (Lots board)1:1 | Fully supported | |
| Bid | Subitem or linked Item (Bid board)1:many | Fully supported | |
| Auction Event | Group or parent Board (Events anchor)lossy | Fully supported | |
| Registration | Item (Registrations board)1:1 | Fully supported | |
| Payment / Checkout | Item (Payments board)1:1 | Fully supported | |
| Custom Fields (auction listings) | Custom Columnslossy | Mapping required | |
| Pipeline Stages | Status Columnlossy | Fully supported | |
| Attachment | File Link Column or URL Column1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SellingLane CRM gotchas
Custom fields on lots are not schema-documented
Bid history relies on Lot-to-Buyer relational links
Auction event groupings must be reconstructed
Buyer verification status is a custom field
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and scoping audit
We audit SellingLane CRM across Buyer records, Lot listings, Bid histories, Auction Events, Registrations, Payment records, custom field definitions, pipeline stage configurations, and active automation triggers. We confirm the volume of each object and assess data quality (duplicate buyers, orphaned bids, deprecated custom field values). We produce a written migration scope that documents the chosen Auction Event reconstruction strategy (Groups vs separate Events board) and the chosen Bid representation (Subitems vs linked Items). We also confirm the target Monday.com CRM plan (Basic at $12/user, Standard at $17/user, or Pro at $28/user) based on automation action limits and integration needs.
Monday.com board and column schema design
We design the destination schema in Monday.com before any data moves. This includes creating the Contacts board (CRM), Lots board, Bid board, Events board, Registrations board, and Payments board. We define all column types, Status values, and Connect board relationships. Custom fields discovered during the audit phase are mapped to Monday.com column types. We validate the schema in a Monday.com test workspace with a small record sample before production migration.
Lot records migration and bid-link staging
We export Lot records from SellingLane first because all Bid records depend on a valid Lot reference. Lots are imported as Items on the Lots board with lot number as Item name, description and reserve/starting bid as numeric and text columns, and custom field values mapped to their Monday.com column equivalents. We produce a Lot-ID mapping table that maps each SellingLane lot_id to its new Monday.com Item ID for use in the Bid migration phase.
Buyer records migration
We export Buyer records and import them as Items on the Monday.com CRM Contacts board. Bidder ID, registration date, verification status, and trust-account fields migrate as custom columns. We run a duplicate check by email and flag any Buyer with a verification status value that does not exist in the destination picklist. We produce a Buyer-ID mapping table mapping each SellingLane buyer_id to the new Monday.com Contact Item ID.
Bid history migration with relational resolution
We export Bid records and resolve each one against the Lot-ID and Buyer-ID mapping tables produced in earlier phases. Bid type, amount, and timestamp map to Subitem columns or linked Items on the Bid board. We sort bids by timestamp within each Lot to preserve bid-stack ordering. Any bid with an unresolved Lot reference or Buyer reference is held in a reconciliation queue for manual resolution. We emit a bid-count reconciliation report before proceeding.
Auction Event reconstruction and dependent record migration
We create Auction Events as Groups within the Lots board or as Items on a separate Events board, using the strategy confirmed during scoping. We then migrate Registrations (resolving buyer and event references), Payments (resolving buyer references), and custom attachments (re-associating files by naming convention). We run a full record-count reconciliation against the discovery audit totals and spot-check 25-50 records against the source before cutover.
Cutover, delta migration, and automation inventory handoff
We freeze writes in SellingLane during the cutover window and run a final delta migration of any records modified during the migration window. We enable Monday.com as the system of record and deliver the automation and workflow inventory document to the customer's admin team for rebuild in Monday.com Automations. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild SellingLane automations as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
SellingLane CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SellingLane CRM and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SellingLane CRM: Not publicly documented.
Data volume sensitivity
SellingLane CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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