Migrate from MobileAction to monday CRM

Keyword history API pagination across large app portfolios

MobileAction's Dashboard API returns paginated responses per object type. For accounts with hundreds of tracked keywords across multiple countries, pulling a complete export requires iterative cursor-based polling. We implement pagination loops and respect undocumented rate floors to avoid throttling. Export jobs for large accounts run over several hours in staged batches. If the MobileAction account is on a Lite plan, keyword history depth is limited by plan tier before we even begin extraction — we verify the current plan tier during discovery to scope the export correctly.

Creative asset URLs expire when the MobileAction account closes

MobileAction stores creative assets (screenshots, video URLs, CPP assets) as URLs pointing to its own infrastructure. When an account closes, those URLs are retired and the assets are no longer served. We extract and re-host or record the URL references during migration so the destination retains a link-copy record of what was tracked. Any creative files needed as binary assets must be downloaded from MobileAction before account cancellation — we flag this as a required action in the discovery phase.

Monday.com has no native ASO analytics — board design requires custom schema

Monday.com CRM is a work OS with a CRM layer; it has no built-in ASO metrics, keyword tracking, or search volume visualization. We design custom boards with the column types that most closely approximate ASO data: numeric columns for ranking positions and scores, date columns for snapshots, dropdowns for keyword difficulty tiers, and link columns for competitor app references. The customer should expect to redesign their reporting as dashboards built on top of these boards rather than expecting pre-built ASO charts.

MobileAction plan tier gates API data volume before extraction begins

MobileAction's Dashboard API and CPP Intelligence API return capped data volumes based on the subscriber's plan tier. Lite plans return a limited number of keywords and historical days per app. Before we scope a migration, we verify the current plan tier, document which objects hit rate limits, and either request a temporary upgrade or negotiate a data export window with the customer so that the full dataset is accessible during the extraction window.

Automated bid rules and SearchAds.com campaign goals have no Monday.com equivalent

MobileAction SearchAds.com modules include automated bid and budget rules tied to search performance thresholds. Monday.com's Automation Center handles status changes, date triggers, and column updates — not paid media bid optimization. We export the rule conditions and goal configurations as a written automation inventory document. The customer's team rebuilds the equivalent logic in Monday.com's Automation Center or accepts that bid automation requires continued use of MobileAction or an Apple Search Ads native tool.