Migrate from MobileAction to HighLevel

MobileAction Tracked Apps export as records with app ID, name, store (App Store or Google Play), and visibility score. We map these to a GoHighLevel Custom Object named App_Record__c so that the app entity is preserved as its own record type rather than forcing it into the Contact schema. The App_Record__c links to Contacts representing the app owner or developer via a lookup relationship. If the customer prefers a simpler model, apps can attach as notes or Opportunity-linked records.

Keyword ranking data (position, search volume estimate, difficulty score per app-country pair) exports as dated rows from the Dashboard API. We create a Keyword_History__c custom object with fields: Keyword_Text__c, App__c (lookup), Country__c, Ranking_Position__c, Search_Volume_Estimate__c, Difficulty_Score__c, Snapshot_Date__c, and Estimation_Source__c (set to 'MobileAction Modeled' on every record). High-volume keyword histories require date-range chunking during export to avoid pagination timeouts.

Competitor visibility scores and ranked keyword lists export from the user-curated competitor set. We preserve the entire competitor group as a Competitor_Set__c custom object with a sub-record for each competitor containing app name, visibility score, and shared keyword count. GoHighLevel's native objects do not model competitor benchmarking, so the custom object design preserves the competitive framing for reference and reporting.

SearchAds.com campaign structures (campaign name, ad group assignments, budget, and goal type) migrate to GoHighLevel Opportunities named with the original campaign title. The GoHighLevel Opportunity captures budget and goal metadata as custom fields (Campaign_Budget__c, Goal_Type__c, Automated_Rule__c). Goal categories are mapped by name; automated bid rules are flagged in the automation inventory for rebuild rather than migrated as active rules.

CPP metadata including page ID, associated keywords, screenshot references, promotional text, and video URLs exports via the CPP Intelligence API. GoHighLevel has no native CPP object. We attach the structured CPP data as a Note on the associated App_Record__c contact, preserving the page ID, keyword associations, and creative asset references. Asset URLs pointing to MobileAction infrastructure are flagged for re-hosting before account cancellation since they become inaccessible after the account is closed.

Creative asset references (screenshot IDs, video URLs, impression share) export with performance signals. GoHighLevel's Media Center accepts uploaded assets, and we link them to the relevant App_Record__c or Opportunity via GoHighLevel's attachment model. The raw creative files are URLs, not binary blobs — we document the URL references and advise re-hosting before MobileAction account cancellation.

User-level settings (tracked countries, notification preferences, team member assignments) export as configuration blobs. We map notification preferences to Contact custom fields on the primary account owner Contact record (e.g., Email_Report_Preference__c, Tracked_Countries__c). Settings that were plan-tier-gated are flagged with a note indicating they may require a GoHighLevel plan upgrade to access equivalent functionality.

Estimated downloads, revenue projections, and market share figures from MobileAction are third-party modeled estimates. We migrate the numeric values as Opportunity custom fields (Est_Downloads__c, Est_Revenue__c, Est_Market_Share__c) with a helper field Data_Source__c set to 'MobileAction Modeled' so analysts know to treat them as directional. No first-party App Store or Play Store data is available from MobileAction, so these figures carry the same estimation uncertainty in GoHighLevel.