Migrate from Lead Liaison to HubSpot

Lead Liaison prospects map directly to HubSpot contacts. The primary email, phone, name, and address fields transfer to HubSpot's standard contact properties. Any Lead Liaison prospect without an email gets flagged as a partial record — your team decides whether to create a contact manually or exclude from migration.

HubSpot companies are created from Lead Liaison prospect company names. When a company name appears across multiple prospects, we create one HubSpot company and associate all matching contacts. Company domain, industry, employee count, and annual revenue map to HubSpot company properties when present.

Lead Liaison lists are exported as HubSpot static lists or as a custom multi-select contact property (list_name). Dynamic lists with complex criteria do not transfer — the contact membership is preserved as a static list snapshot; rebuild of dynamic logic happens in HubSpot workflows.

Lead Liaison form submissions attach to their source contact record in HubSpot. Each submission preserves form name, submission timestamp, page URL, and UTM parameters as custom contact properties. HubSpot form submissions link to contacts via the native submissions API when email addresses match. Submissions without matching contact emails are logged with null contact associations and flagged for manual resolution.

Lead Liaison custom activities (button clicks, phone calls, orders, custom events) map to HubSpot engagement logs. Activity type, timestamp, owner, and metadata become HubSpot engagement notes with the activity name as the engagement subject. Original timestamps and owner email resolution against HubSpot users are preserved.

Lead Liaison tags migrate as a custom contact property (Tags__c) storing comma-separated values. Tag-based segmentation logic that relied on Lead Liaison list triggers or workflow conditions does not transfer automatically. Teams rebuild those segmentation rules in HubSpot using contact property filters, workflow enrollment criteria, or HubSpot's list membership features.

Lead Liaison lead scoring values transfer to HubSpot custom number property (Lead_Score__c). HubSpot does not have native lead scoring in its free or entry tiers — this field provides continuity for teams that relied on Lead Liaison's Basic Lead Scoring module. Rebuilt scoring logic uses HubSpot workflows or HubSpot AI scoring in paid tiers.

Lead Liaison users resolve to HubSpot owners by email match. Unmatched users are flagged before migration commits — your HubSpot admin either creates the user first or assigns their records to a fallback owner. No record lands in HubSpot without an owner.

Lead Liaison automations, including workflows, list triggers, scoring rules, and event lead processing logic, do not migrate automatically. These must be rebuilt in HubSpot's workflow builder. FlitStack AI exports your complete Lead Liaison automation definitions as a structured reference document that your HubSpot admin uses to recreate triggers, conditions, and scoring rules using HubSpot's workflow tools.

Lead Liaison GoCapture event leads map to HubSpot contacts with event metadata (event name, booth, date, scan method) stored as custom contact properties. HubSpot has no native event lead management object — event context is preserved as reference fields. Event-based segmentation is rebuilt using HubSpot workflows triggered by property values.

Lead Liaison custom properties map to HubSpot custom contact properties with full type preservation across text, number, date, and pick-list formats. Pick-list values migrate as HubSpot option labels maintaining the original display text. Underscore-based naming conventions used in Lead Liaison convert to HubSpot's internal camelCase property name format during the migration setup phase.

Lead Liaison deals tracked in a connected CRM (Salesforce, Base CRM, Zoho, Pipedrive) export if accessible. If Lead Liaison is the system of record for deals, they map to HubSpot deals with deal name, amount, stage, close date, and owner preserved. Pipelines map to HubSpot deal pipelines.