CRM migration
Field-level mapping, validation, and rollback between Sage CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Sage CRM
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between Sage CRM and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Sage CRM stores contacts as two separate database tables — Company (an organizational record) and Person (a named individual linked to one or more Companies via a relational foreign key) — with Opportunities stored independently and linked to both Company and Person. HubSpot collapses this two-table pattern into a single flat Contact object with an association to the HubSpot Company record; the Person-to-Company relationship becomes HubSpot's contact-to-company association. Opportunities map directly to HubSpot Deals with pipeline stages that replicate Sage's opportunity status codes. FlitStack AI pulls Sage CRM data via its API within a 180-requests-per-minute rate cap, transforms the Company-Person graph into HubSpot's flat contact-plus-association model, maps opportunity status pick-list values value-by-value to HubSpot deal stages, and preserves original created dates as custom datetime fields since HubSpot's native CreatedDate reflects the migration timestamp. Workflows, custom entities, and email-integration configurations do not migrate — we export Sage's workflow definitions as a rebuild reference for HubSpot's workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sage CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sage CRM
Company
HubSpot
Company
1:1Sage Company maps directly to HubSpot Company. Sage's company-level fields (name, address, industry, phone, website) transfer as HubSpot standard properties. Parent-company hierarchies map to HubSpot's parent Company association field, preserving organizational structures within the HubSpot company record relationships.
Sage CRM
Person
HubSpot
Contact
1:1Sage Person records map to HubSpot Contacts. Each Person must resolve a CompanyId foreign key first so the contact can associate to a HubSpot Company on import. Person email and name fields land as HubSpot's standard firstname, lastname, and email properties, ensuring contact records are complete and searchable in HubSpot immediately upon import.
Sage CRM
Person-to-Company association
HubSpot
Contact-to-Company association
1:1Sage allows a Person to link to multiple Companies (N:1 on the Person side). HubSpot contacts associate to one primary company plus additional secondary companies via the same association model. Multi-company links are preserved as secondary associations in HubSpot, maintaining the full relationship graph from the original Sage data.
Sage CRM
Opportunity
HubSpot
Deal
1:1Sage Opportunities map to HubSpot Deals. Each Deal links to the HubSpot Contact(s) and Company resolved from the Sage Opportunity's PersonId and CompanyId foreign-key references. Opportunity status codes map value-by-value to HubSpot deal stage names per pipeline configuration, ensuring sales pipeline continuity after migration.
Sage CRM
Opportunity status code
HubSpot
Deal stage
1:1Sage's opportunity status pick-list values (e.g., Open, Lost, Won, Deferred) map individually to HubSpot deal stage names. The mapping plan defines which HubSpot pipeline and stage each Sage status routes to before the migration script runs, allowing your sales team to continue tracking deals in their familiar stage terminology.
Sage CRM
Sage Custom Entity
HubSpot
HubSpot custom object
1:1Sage custom entities with self-defined fields migrate to HubSpot custom objects (available on HubSpot Enterprise tiers). Each custom entity record creates a corresponding HubSpot custom object record, and any cross-entity relationships that use Sage's link tables become HubSpot association labels connecting records across custom object types.
Sage CRM
Activity: Call / Email / Note
HubSpot
Engagement (call, email, note)
1:1Sage call logs, email logs, and notes linked to a Person or Opportunity become HubSpot engagements on the associated Contact or Deal. Original timestamps and the creating user are preserved as engagement metadata in HubSpot, maintaining the full activity history for customer relationship continuity after migration.
Sage CRM
Case (service entity)
HubSpot
Ticket
1:1Sage Cases (service-management records) map to HubSpot Tickets. The Case subject, description, priority, and status fields transfer to HubSpot ticket properties. Case-to-contact and Case-to-company links become HubSpot ticket associations linking tickets to the resolved HubSpot Contact and Company records for complete service history visibility.
Sage CRM
Sage Workflow definitions
HubSpot
HubSpot Workflows (manual rebuild)
1:1Sage workflow logic (entity-state triggers, email alerts, field updates, assignment rules) does not migrate directly. We export each Sage workflow definition as a structured document that your HubSpot admin can use as a rebuild reference in HubSpot's workflow builder, capturing the entity, trigger event, conditions, and action sequence for manual recreation.
Sage CRM
Sage CRM User / Owner
HubSpot
HubSpot User
1:1Sage CRM users are matched to HubSpot users by email address. Unmatched Sage owners are flagged before migration; you can either invite them to HubSpot first or assign their records to a designated fallback HubSpot owner during the migration run to ensure all records have an assigned owner.
| Sage CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Company | Company1:1 | Fully supported | |
| Person | Contact1:1 | Fully supported | |
| Person-to-Company association | Contact-to-Company association1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Opportunity status code | Deal stage1:1 | Fully supported | |
| Sage Custom Entity | HubSpot custom object1:1 | Fully supported | |
| Activity: Call / Email / Note | Engagement (call, email, note)1:1 | Fully supported | |
| Case (service entity) | Ticket1:1 | Fully supported | |
| Sage Workflow definitions | HubSpot Workflows (manual rebuild)1:1 | Fully supported | |
| Sage CRM User / Owner | HubSpot User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sage CRM gotchas
Workflow rules and ASP scripts do not export as data
Email integration requires third-party plugins or is absent
On-premise IIS hangs require manual restart and block migration
Custom Entities use unique internal naming conventions
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Sage CRM data via API with rate-limit awareness
FlitStack AI pulls Sage CRM entities (Companies, Persons, Opportunities, Cases, custom entities, and activity logs) via the Sage CRM API using the 180-requests-per-minute rate limit with adaptive batching. We run a pre-extraction data audit that identifies orphan Person records (Persons with no CompanyId), multi-Company links, and pick-list values that need value mapping before extraction begins. The audit report is shared with your team before the migration script is finalized.
Build the HubSpot schema and resolve company associations first
Before any contacts land in HubSpot, we create the HubSpot Company records so that contact associations resolve correctly. Sage Companies migrate first and land as HubSpot Companies with their address, industry, and type fields populated. For Sage Persons with multiple Company links, we identify the primary company (most-recently-modified by default, or by your specified rule) for the primary association and surface secondary companies as additional HubSpot company associations after the primary contact-company link is established.
Migrate contacts and resolve opportunity foreign keys
Sage Persons migrate as HubSpot Contacts with firstname, lastname, email, phone, jobtitle, and all standard properties. The Sage CompanyId foreign key resolves to the HubSpot Company ID, creating the contact-to-company association at import time. Opportunities then migrate as HubSpot Deals, with Company and Contact associations resolved from the Sage Opportunity's PersonId and CompanyId. Stage mapping is applied per pipeline: each Sage status code routes to the corresponding HubSpot deal stage defined in the pre-migration mapping plan. Owner resolution by email match runs concurrently, flagging any unmatched Sage users for fallback assignment.
Run a sample migration with field-level diff and association verification
A representative slice of 100–500 records spanning Companies, Persons, Deals, and Cases migrates first. We generate a field-level diff between the Sage source and HubSpot destination so you can verify that Company associations are correct on contacts, deal stages map as expected, and owner resolution worked for the matched users. Association counts are compared (e.g., total Sage opportunity-to-person links vs. HubSpot deal-contact associations) before the full migration commits.
Execute full migration with delta-pickup window and rollback readiness
The full dataset migrates to HubSpot using the verified mapping from the sample pass. A delta-pickup window of 24–48 hours captures any records created or modified in Sage CRM during the cutover period. FlitStack AI maintains an audit log of every record created, updated, or skipped in HubSpot, and one-click rollback is available if reconciliation against the Sage source data shows discrepancies. After go-live, we deliver the workflow export documents and the Sage custom entity schema for your HubSpot admin to configure in the workflow builder and custom object settings.
Platform deep dives
Sage CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sage CRM and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sage CRM: 180 requests/min with 10 calls/second burst (Sage Embedded Services); 3,000 requests/min/application (Sage Active API V2); rate limits for core Sage CRM API are not publicly documented.
Data volume sensitivity
Sage CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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