CRM migration
Field-level mapping, validation, and rollback between tab32 and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
tab32
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between tab32 and HubSpot.
Complexity
BStandard
Timeline
24–48 hours
Overview
The tab32-to-HubSpot migration translates a dental PMS data model into HubSpot's general-purpose CRM. tab32 stores patients, providers, appointments, claims, CDT-coded treatments, tooth charts, perio charts, and insurance plans. HubSpot natively handles contacts, companies, deals, and tickets — but clinical charting, perio measurements, CDT codes, and insurance metadata have no native equivalent and require custom properties. FlitStack AI sequences the migration so patient records land as HubSpot contacts first, companies resolve via practice or insurance-carrier lookup, and appointments translate into HubSpot deals with custom fields carrying CDT codes and clinical notes. Insurance plans, providers, and clinical records migrate as HubSpot custom objects. HubSpot's marketing-contact billing flag does not apply — this is a data-only migration for dental DSOs moving onto HubSpot's CRM layer for sales and service ops. Workflows, automations, and reporting templates are not migrated; FlitStack provides an export-for-rebuild reference package. We use HubSpot's Contacts API and Bulk Import API depending on record count, preserving original create dates, owner assignments, and timestamps throughout.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a tab32 object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
tab32
Patient
HubSpot
Contact
1:1tab32 patient records map directly to HubSpot contacts. Standard fields including name, email, phone, address, and city transfer as native HubSpot contact properties. Date of birth creates as a custom date property since HubSpot has no native DOB field. tab32's dental-specific fields — SSN prefix, guarantor relationship, and insurance carrier reference — store as custom properties on the contact record, preserving the full patient profile in HubSpot.
tab32
Patient Insurance
HubSpot
Custom Object (Insurance Plan)
1:1tab32 insurance plan — carrier name, group number, member ID, subscriber relationship — maps to a HubSpot custom object named 'Insurance Plan.' Carrier name creates a lookup to a Company record if the carrier exists in HubSpot; otherwise it lands as a custom text property.
tab32
Appointment
HubSpot
Custom Object (Dental Appointment)
1:1tab32 appointment has no native HubSpot equivalent. FlitStack creates a HubSpot custom object to store appointment ID, scheduled date, provider, procedure type (CDT code), status, and clinical notes. Appointment date and provider link to the contact and provider custom object records.
tab32
Provider
HubSpot
Custom Object (Dental Provider)
1:1tab32 provider — NPI number, specialty, license state, and DEA number — maps to a HubSpot custom object. Provider name links to the contact record for the provider if they are also a patient (common in smaller practices). Provider specialty is stored as a custom pick-list property.
tab32
Claim
HubSpot
Ticket
1:1tab32 claim maps to HubSpot ticket with status value mapping. Submitted → New; Pending Review → Open; Approved → Pending Input; Paid → Closed; Denied → Closed Lost. Claim total charge, insurance payment, and patient balance transfer as custom number properties on the ticket.
tab32
Treatment (CDT-coded)
HubSpot
Custom Object (Treatment Record)
1:1tab32 treatment records with CDT procedure codes map to a HubSpot custom object. Each record stores the CDT code, tooth number, surface, fee, and provider. CDT codes are preserved as a custom pick-list property to support HubSpot reporting on treatment types.
tab32
Tooth Chart
HubSpot
Custom Object (Tooth Chart)
1:1tab32 tooth chart — surface-level condition per tooth number — has no HubSpot CRM equivalent. FlitStack maps each tooth chart entry to a custom object with tooth_number, surface, condition, and date. This preserves clinical reference data for the dental team even though HubSpot's UI does not natively display charting.
tab32
Perio Chart
HubSpot
Custom Object (Perio Record)
1:1tab32 perio chart stores pocket depth measurements across six sites per tooth. HubSpot has no periodontal equivalent. FlitStack maps perio records to a custom object with tooth_number, site (MB, B, DB, ML, L, D), probing_depth_mm, recession_mm, and furcation as custom number fields — data preserved for clinical review in HubSpot notes.
tab32
Fee Schedule
HubSpot
Custom Object (Fee Schedule)
1:1tab32 fee schedule entries map CDT procedure codes to contracted rates specific to each insurance plan. FlitStack creates a Fee Schedule custom object in HubSpot linking the CDT code, Insurance Plan association, and contracted fee amount as custom properties. This structure enables reporting on contracted versus billed amounts in HubSpot dashboards once rebuilt, allowing practices to identify underpayments and track reimbursement performance across carriers.
tab32
Document / Attachment
HubSpot
HubSpot Files
1:1tab32 file attachments (treatment plan PDFs, insurance cards, clinical images) re-upload to HubSpot Files. File size limits (25MB per file in HubSpot) apply — larger files are flagged for split or alternative storage. Inline images in clinical notes download and rehost.
tab32
Company (Practice Location)
HubSpot
Company
1:1tab32 practice location data maps directly to HubSpot company records. Practice name, physical address, phone number, and practice type transfer as native and custom company properties. The HubSpot company record serves as the parent entity for all patient contacts associated with that location, enabling practice-level rollup reporting in HubSpot dashboards. For multi-location DSOs, this parent-child structure supports cross-practice analytics, production tracking, and collection reporting across all locations.
tab32
tab32 User / Owner
HubSpot
HubSpot User
1:1tab32 user records resolve to HubSpot users by email match. If a tab32 user has no matching HubSpot user, their records are assigned to a fallback HubSpot owner before migration. HubSpot user IDs are stored on migrated records for traceability.
| tab32 | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Patient Insurance | Custom Object (Insurance Plan)1:1 | Fully supported | |
| Appointment | Custom Object (Dental Appointment)1:1 | Fully supported | |
| Provider | Custom Object (Dental Provider)1:1 | Fully supported | |
| Claim | Ticket1:1 | Fully supported | |
| Treatment (CDT-coded) | Custom Object (Treatment Record)1:1 | Fully supported | |
| Tooth Chart | Custom Object (Tooth Chart)1:1 | Fully supported | |
| Perio Chart | Custom Object (Perio Record)1:1 | Fully supported | |
| Fee Schedule | Custom Object (Fee Schedule)1:1 | Fully supported | |
| Document / Attachment | HubSpot Files1:1 | Fully supported | |
| Company (Practice Location) | Company1:1 | Fully supported | |
| tab32 User / Owner | HubSpot User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
tab32 gotchas
Data quality inheritance blocks clean migration
DSO multi-location structure requires explicit office mapping
Imaging data lives outside the standard export path
Fee schedule consolidation is a pre-migration prerequisite
Training and support model assumes daytime availability
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit tab32 data volume and identify dental-specific custom fields
FlitStack pulls a full export from tab32 covering patient records, appointments, providers, claims, treatments, tooth charts, perio charts, and insurance plans. We count records per object, identify custom fields unique to your tab32 configuration, and flag CDT code variants and perio measurement fields. This audit determines the number of HubSpot custom objects and custom properties needed — the primary cost driver for this migration type.
Create HubSpot custom objects and custom properties before data migration
Before any data moves, FlitStack creates the HubSpot custom objects (Dental Appointment, Dental Provider, Insurance Plan, Treatment Record, Tooth Chart, Perio Record, Fee Schedule) and all required custom properties on each object. CDT code pick-lists, perio measurement number fields, and insurance metadata fields are pre-built so the HubSpot schema is ready when records land. We coordinate with your HubSpot admin to set property groups and visibility rules.
Map insurance carriers to HubSpot companies and associate plans to contacts
tab32 insurance carrier names map to HubSpot company records — if a carrier already exists in HubSpot, FlitStack links the Insurance Plan custom object via association; if not, the carrier name is stored as a custom text property on the Insurance Plan object. Patient-to-insurance-plan associations use HubSpot's custom object associations to maintain the N:N relationship between patients and their insurance plans. This step is critical for practices with patients carrying multiple plans (primary, secondary, tertiary) and ensures each plan is correctly associated before the bulk import runs, preventing orphaned insurance records.
Run a sample migration with field-level diff across all custom objects
A representative slice — typically 100–500 records spanning patients, appointments, providers, claims, and a few perio/tooth chart entries — migrates first. FlitStack generates a field-level diff comparing source tab32 values against the migrated HubSpot custom object records. You verify CDT code mapping, perio pocket depth values, insurance field resolution, and claim status value mapping before the full run commits. This is the checkpoint for clinical data accuracy.
Execute full migration with delta-pickup window and audit log
Full data migration runs against HubSpot's Contacts API and Bulk Import API. A delta-pickup window (24–48 hours) captures any tab32 records modified or created during the cutover window — appointments scheduled in the interim, updated patient insurance info, new claims. FlitStack generates an audit log of every record created and updated. One-click rollback is available if reconciliation identifies missing data or field mapping errors.
Platform deep dives
tab32
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across tab32 and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
tab32: Not publicly documented.
Data volume sensitivity
tab32 exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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