Migrate from Mautic to HubSpot

Mautic contacts migrate directly to HubSpot contacts on a one-to-one basis. The original Mautic contact ID is preserved as a custom property (mautic_contact_id) on the HubSpot record, enabling traceability back to the source system and facilitating deduplication during delta-run comparisons. The HubSpot primary company association is set from the Mautic primary company link during migration to maintain the primary company relationship.

Mautic companies map one-to-one to HubSpot companies, preserving all standard company fields. Parent-child hierarchies in Mautic are preserved in HubSpot via the parent_company_id association. For contacts with multiple associated companies in Mautic, a primary company must be designated before migration proceeds, as HubSpot supports only a single primary company association per contact.

Mautic segments lack a direct HubSpot equivalent and require transformation. Dynamic Mautic segments built with rule-based logic (contact property filters, behavioral triggers, time-decay conditions) must be recreated as HubSpot dynamic lists using HubSpot's filter-and-trigger builder. Static Mautic segments containing fixed contact memberships map to HubSpot static lists with contact IDs imported directly from the Mautic segment roster.

Mautic campaigns are comprehensive marketing automation constructs containing triggers, decision branches, action sequences, and multi-step flows stored in the campaign table. HubSpot campaigns function only as email-focused membership trackers with no automation logic. All marketing automation must be rebuilt using HubSpot Workflows after migration; we export campaign definitions as JSON metadata to serve as a detailed rebuild reference for your HubSpot team.

Mautic email templates and assets reside in a separate asset table using Twig-based dynamic content rendering. HubSpot employs its own email template format with drag-and-drop modules incompatible with Mautic's Twig syntax. Email assets require manual recreation; we deliver a comprehensive asset inventory export listing every Mautic email name, subject line, UTM parameters, and associated assets for recreation reference.

Mautic's point-based lead scoring (lead_points field) has no native HubSpot equivalent. We preserve the numeric point value as a custom number property (lead_points__c) on the contact record, giving your team a baseline for rebuilding HubSpot's native predictive scoring model from the historical score.

Mautic custom contact fields map to HubSpot custom properties. Field type is preserved: text fields to single-line text, number fields to number properties, date fields to date properties, and picklist fields to HubSpot select menus with values mapped one-by-one. Boolean fields map to HubSpot's boolean property type.

Mautic form submissions link to contacts with submission timestamps, referring page URLs, and UTM parameter capture. These migrate as HubSpot form submissions associated with the contact record, preserving the submission date, page URL, and UTM source/medium/campaign values as engagement metadata for campaign attribution analysis.

Mautic tracks email opens via tracking pixel and link clicks via click-event records. These activity entries migrate as HubSpot engagement timeline events on the contact record, preserving the original timestamp, email subject line, open count, and click count for accurate campaign attribution and reporting in HubSpot dashboards.

Mautic website tracking events from the page_hit table record the page URL, page title, timestamp, and associated contact ID. These migrate as HubSpot page-view engagement records linked to the contact, preserving the original timestamp and page metadata for behavioral timeline analysis and visitor tracking reporting.

Mautic has a contact stage field (stage) used by some installations. HubSpot's lifecycle_stage is a specific picklist with values like subscriber, lead, MQL, SQL, customer, evangelist. If Mautic stage values exist, we map them to the nearest HubSpot lifecycle_stage values or preserve them as a custom stage__c property.

Mautic file assets including images, PDFs, and documents attached to emails are extracted from Mautic storage and re-uploaded to HubSpot's File Manager. Original filenames and file types are preserved during the transfer. Files exceeding HubSpot's 25MB size limit may require chunked uploads or external hosting with reference links maintained in HubSpot.