CRM migration

Migrate from The Dental System to HubSpot

Field-level mapping, validation, and rollback between The Dental System and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

The Dental System logo

The Dental System

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between The Dental System and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

The Dental System organizes patient data around clinical encounters — patients, practices, appointments, treatment plans, and insurance records stored in a practice-management model. HubSpot CRM uses a contact-company-deal framework with lifecycle stages, deal pipelines, and engagement tracking. We map The Dental System patient records to HubSpot Contacts, practice records to Companies, and appointment records to Deals with pipeline stage mapping. Custom clinical fields (insurance carrier, treatment type, recall date) migrate as HubSpot custom properties. HubSpot's engagement timeline preserves call, email, and note history from The Dental System. We transform each record type to match HubSpot's data structure, ensuring that patient demographics, insurance information, and treatment history are correctly translated. The mapping process handles field name conversions and value transformations where necessary, maintaining data integrity throughout the migration. Workflows, automation rules, and reporting dashboards do not migrate — those require manual rebuild in HubSpot's automation tools and will need to be documented separately for your admin team. We use The Dental System's API export endpoints to pull records, transform the data shape, and load into HubSpot via the CRM API with association preservation.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

The Dental System logo

The Dental System

What's pushing teams away

  • No public pricing means every evaluation requires a sales demo, slowing comparison against transparent competitors like DentiMax ($169/month) or MOGO ($250/month flat).
  • Newer product without the multi-decade install base of Dentrix or Open Dental, so the integration ecosystem with imaging vendors, payment processors, and lab partners is shallower.
  • Modern cloud-first design means it does not run offline; practices with unreliable internet (rural, multi-op high bandwidth needs) may prefer Open Dental's local-install model.
  • Limited third-party review presence on G2 and Capterra makes independent quality assessment harder than for legacy market leaders.
  • Marketing claims around AI/clinical intelligence ('thinks like a dentist') are not independently validated; capabilities depth must be confirmed during demo rather than from public materials.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How The Dental System objects map to HubSpot

Each row shows how a The Dental System object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

The Dental System

Patient

maps to

HubSpot

Contact

1:1
Fully supported

The Dental System patient records map directly to HubSpot Contacts. The patient's primary contact information (name, phone, email, address) migrates as standard Contact properties. Custom clinical fields (insurance carrier, recall date, treatment history) create HubSpot custom properties. Original patient create date is preserved as a custom datetime field since HubSpot CreatedDate reflects migration time.

The Dental System

Practice

maps to

HubSpot

Company

1:1
Fully supported

The Dental System practice records migrate to HubSpot Companies. Practice name, address, phone, and website map to standard Company fields. Multi-location practices with parent-child relationships use HubSpot's Company hierarchy via the Parent Company field. Each location becomes a separate Company record linked to the parent.

The Dental System

Appointment

maps to

HubSpot

Deal

1:1
Fully supported

Appointment records from The Dental System become HubSpot Deals. The appointment date maps to the Deal close date. Appointment status (scheduled, completed, cancelled) maps to a custom Deal property approximating pipeline stage. Provider and chair assignments become Deal custom fields. Multiple appointments per patient create multiple Deals linked to the same Contact.

The Dental System

Appointment

maps to

HubSpot

Engagement (Note / Task)

1:1
Fully supported

Completed appointments with clinical notes migrate as HubSpot Notes on the Contact record. The note body contains appointment date, provider, procedure codes, and clinical observations. This preserves the clinical narrative in HubSpot's engagement timeline without creating Deals for historical appointments already rendered.

The Dental System

Treatment Plan

maps to

HubSpot

Deal Line Item

1:1
Fully supported

Treatment plan line items (procedure code, description, fee) map to HubSpot Line Items attached to the corresponding Deal. Procedure codes migrate as a custom product field or line item property. This preserves treatment plan pricing and accepted vs. proposed treatment breakdown in HubSpot's deal model.

The Dental System

Insurance Record

maps to

HubSpot

Custom Properties on Contact

1:1
Fully supported

Insurance carrier, policy number, group number, and coverage percentages migrate as HubSpot custom properties on the Contact. HubSpot has no native insurance object — these fields are recreated as text or number properties. Secondary insurance carriers use a second set of custom properties or a custom object if the practice has many dual-coverage patients.

The Dental System

Provider / Staff

maps to

HubSpot

User

1:1
Fully supported

The Dental System provider and staff records map to HubSpot Users. Resolution happens by email — each provider/staff email in The Dental System must match a HubSpot user email for correct owner assignment on Deals and Contacts. Unmatched staff members are flagged before migration; the practice either creates HubSpot users first or assigns their records to a fallback owner.

The Dental System

Recall Record

maps to

HubSpot

Custom Property + Workflow

1:1
Fully supported

Recall dates from The Dental System migrate as a custom date property (Next_Recall_Date__c) on the Contact. The recall-triggered workflow that sends reminder communications must be rebuilt in HubSpot Workflows after migration — this is a manual step, not automated by the data migration.

The Dental System

Billing / Payment Record

maps to

HubSpot

Deal + Line Item + Custom Properties

1:1
Fully supported

Payment history attaches to the corresponding Deal (Appointment) as Line Items with payment status. Outstanding balance, payment plan details, and write-off records migrate as custom properties on the Deal. HubSpot does not have a native accounts-receivable model — financial aging reports require a custom object or third-party integration.

The Dental System

Custom Object (if used)

maps to

HubSpot

Custom Object

1:1
Fully supported

If The Dental System has custom objects (e.g., specialty referral tracking, implant case management), those migrate 1:1 to HubSpot custom objects. Custom object associations use HubSpot's relationship model — N:N relationships require junction objects. We surface the association diagram in the pre-migration plan.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

The Dental System logo

The Dental System gotchas

High

No documented public API

Medium

Custom field discovery requires manual audit

Medium

Insurance carrier and payer data may require re-credentialing

Medium

Document storage may not be directly accessible for bulk export

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot's contact model lacks native patient-clinical fields

    The Dental System stores clinical data (insurance carrier, recall date, treatment history, policy numbers) as native fields. HubSpot Contacts have no equivalent clinical properties — these must be recreated as custom properties during migration setup. Practices with 20+ custom fields per patient record need a HubSpot custom property plan before data lands, or the import will fail field-validation. We deliver a custom property manifest in the pre-migration plan so HubSpot properties are created before the import runs.

  • Appointment-to-deal transformation requires pipeline design before migration

    The Dental System appointment records do not map 1:1 to HubSpot Deals — multiple appointments per patient (initial consult, treatment plan, follow-up) create multiple Deals. Practices need a HubSpot deal pipeline design (stage names, probability per stage, forecast category) before migration so Deal stage mapping is consistent. We deliver a pipeline configuration worksheet based on your appointment status taxonomy; stages are applied value-by-value during import. The worksheet defines each stage's name, probability percentage, and forecast category, then maps each The Dental System appointment status value to its corresponding stage. This ensures Deal records land in the correct pipeline stage immediately upon import.

  • HubSpot lifecycle_stage routing requires patient-status mapping

    HubSpot uses lifecycle_stage (subscriber, lead, MQL, SQL, customer, evangelist) to drive automation triggers. The Dental System patient status (active, inactive, recall overdue) has no automatic equivalent. We map active patients to 'customer', inactive to 'lead', and recall-overdue to a custom status property. If your practice uses lifecycle stage to drive recall workflows, those triggers must be rebuilt as HubSpot Workflows post-migration — this is manual rebuild work, not a data migration deliverable.

  • Clinical notes import requires API-based migration, not CSV

    HubSpot's CSV import tool supports Contacts, Companies, and Deals but does not preserve clinical note associations cleanly — large note bodies truncate or lose formatting, and the association between notes and patient contacts can break during bulk CSV processing. We migrate appointment notes and clinical correspondence via the HubSpot CRM API, which creates Notes with full body text attached to the correct Contact record. This preserves the engagement timeline structure that your clinical team relies on for case history review and ensures note timestamps and associations remain intact.

  • Recall workflows do not migrate and require manual rebuild

    The Dental System recall-reminder system (automated messages based on recall date gaps) has no equivalent in HubSpot's native migration data. The recall date itself migrates as a custom Contact property (Next_Recall_Date__c), but the automated reminder workflow must be rebuilt in HubSpot's Workflows tool using date-based enrollment criteria. We provide a workflow-definition export from The Dental System as a rebuild reference for your HubSpot admin, documenting the trigger conditions, time intervals, and message templates used in your current recall system.

Migration approach

Six steps for a successful The Dental System to HubSpot data migration

  1. Audit The Dental System data model and export API schema

    We connect to The Dental System via API (read-only scoped access) to enumerate all object types, custom fields, and record counts. This audit identifies every field that needs a HubSpot mapping decision — standard field, custom property, or excluded. We deliver a data audit report with record counts per object, a list of custom fields requiring HubSpot property creation, and a flagged list of fields with no HubSpot equivalent that will become reference-only custom properties.

  2. Design HubSpot schema: properties, pipelines, and user mapping

    Before data moves, your HubSpot admin (or our team) creates the custom properties and deal pipelines needed for the migration. We deliver a HubSpot setup plan: property name, type, and optionality for every clinical field from The Dental System; pipeline stage names mapped from appointment status values; and a user mapping table matching The Dental System provider emails to HubSpot user emails. Companies migrate first so Contact.AccountId lookups resolve correctly.

  3. Run sample migration with field-level diff

    A representative slice — typically 100–500 records spanning patients, practices, appointments, and treatment plans — migrates first. We generate a field-level diff between The Dental System source fields and the HubSpot destination properties so you can verify mapping accuracy before the full run. Specific items to verify: recall date landed in the correct custom property, appointment status mapped to the right deal stage, and provider emails resolved to HubSpot owners.

  4. Execute full migration with delta-pickup window

    The full record set migrates to HubSpot via API — Companies first, then Contacts with their practice associations, then Deals with appointment-to-deal transformation and Line Items. A delta-pickup window (24–48 hours) captures any records created or modified in The Dental System during the cutover period. Every operation is logged in an audit trail, and one-click rollback is available if reconciliation identifies data gaps.

  5. Deliver rebuild reference for workflows and recall automations

    We export your The Dental System workflow definitions, automation rules, and recall-trigger configurations as a structured reference document for your HubSpot admin. This document maps each The Dental System workflow to its HubSpot Workflow equivalent (enrollment trigger, filter criteria, action). Workflow rebuild is a manual step outside the data migration scope — we document what needs to be rebuilt and provide the source logic so your team can replicate it.

Platform deep dives

Context on both ends of the pair

The Dental System logo

The Dental System

Source

Strengths

  • Covers core dental practice workflows including scheduling, charting, and billing in one system
  • Patient record structure aligns with standard dental data conventions (CDT codes, insurance carriers)
  • Supports document attachments linked to patient records
  • Includes basic reporting for production and collections
  • Practice configuration is stored at the location level, making scoping straightforward

Weaknesses

  • No publicly documented API limits direct integrations and automated migration tooling
  • Limited public information on custom object schema and field-level definitions
  • Pricing and feature tiers are not publicly published, requiring direct inquiry
  • Smaller market footprint means fewer third-party migration resources and community references
  • No published rate-limit or bulk-export documentation found in research
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across The Dental System and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    The Dental System: Not publicly documented.

  • Data volume sensitivity

    B

    The Dental System doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your The Dental System to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about The Dental System to HubSpot data migrations

Answers to the questions buyers ask most during The Dental System to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most The Dental System to HubSpot migrations complete in 48–72 hours for under 50,000 patient records. Practices with 500,000+ records, multi-location practice hierarchies, or extensive custom clinical fields extend to 5–7 days. The longest planning step is designing the HubSpot custom property schema and deal pipeline stages before data lands — we handle that in the pre-migration phase alongside the data audit.

Adjacent paths

Related migrations to explore

Ready when you are

Move from The Dental System.
Land in HubSpot, intact.

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