CRM migration
Field-level mapping, validation, and rollback between The Dental System and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
The Dental System
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between The Dental System and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
The Dental System organizes patient data around clinical encounters — patients, practices, appointments, treatment plans, and insurance records stored in a practice-management model. HubSpot CRM uses a contact-company-deal framework with lifecycle stages, deal pipelines, and engagement tracking. We map The Dental System patient records to HubSpot Contacts, practice records to Companies, and appointment records to Deals with pipeline stage mapping. Custom clinical fields (insurance carrier, treatment type, recall date) migrate as HubSpot custom properties. HubSpot's engagement timeline preserves call, email, and note history from The Dental System. We transform each record type to match HubSpot's data structure, ensuring that patient demographics, insurance information, and treatment history are correctly translated. The mapping process handles field name conversions and value transformations where necessary, maintaining data integrity throughout the migration. Workflows, automation rules, and reporting dashboards do not migrate — those require manual rebuild in HubSpot's automation tools and will need to be documented separately for your admin team. We use The Dental System's API export endpoints to pull records, transform the data shape, and load into HubSpot via the CRM API with association preservation.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a The Dental System object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
The Dental System
Patient
HubSpot
Contact
1:1The Dental System patient records map directly to HubSpot Contacts. The patient's primary contact information (name, phone, email, address) migrates as standard Contact properties. Custom clinical fields (insurance carrier, recall date, treatment history) create HubSpot custom properties. Original patient create date is preserved as a custom datetime field since HubSpot CreatedDate reflects migration time.
The Dental System
Practice
HubSpot
Company
1:1The Dental System practice records migrate to HubSpot Companies. Practice name, address, phone, and website map to standard Company fields. Multi-location practices with parent-child relationships use HubSpot's Company hierarchy via the Parent Company field. Each location becomes a separate Company record linked to the parent.
The Dental System
Appointment
HubSpot
Deal
1:1Appointment records from The Dental System become HubSpot Deals. The appointment date maps to the Deal close date. Appointment status (scheduled, completed, cancelled) maps to a custom Deal property approximating pipeline stage. Provider and chair assignments become Deal custom fields. Multiple appointments per patient create multiple Deals linked to the same Contact.
The Dental System
Appointment
HubSpot
Engagement (Note / Task)
1:1Completed appointments with clinical notes migrate as HubSpot Notes on the Contact record. The note body contains appointment date, provider, procedure codes, and clinical observations. This preserves the clinical narrative in HubSpot's engagement timeline without creating Deals for historical appointments already rendered.
The Dental System
Treatment Plan
HubSpot
Deal Line Item
1:1Treatment plan line items (procedure code, description, fee) map to HubSpot Line Items attached to the corresponding Deal. Procedure codes migrate as a custom product field or line item property. This preserves treatment plan pricing and accepted vs. proposed treatment breakdown in HubSpot's deal model.
The Dental System
Insurance Record
HubSpot
Custom Properties on Contact
1:1Insurance carrier, policy number, group number, and coverage percentages migrate as HubSpot custom properties on the Contact. HubSpot has no native insurance object — these fields are recreated as text or number properties. Secondary insurance carriers use a second set of custom properties or a custom object if the practice has many dual-coverage patients.
The Dental System
Provider / Staff
HubSpot
User
1:1The Dental System provider and staff records map to HubSpot Users. Resolution happens by email — each provider/staff email in The Dental System must match a HubSpot user email for correct owner assignment on Deals and Contacts. Unmatched staff members are flagged before migration; the practice either creates HubSpot users first or assigns their records to a fallback owner.
The Dental System
Recall Record
HubSpot
Custom Property + Workflow
1:1Recall dates from The Dental System migrate as a custom date property (Next_Recall_Date__c) on the Contact. The recall-triggered workflow that sends reminder communications must be rebuilt in HubSpot Workflows after migration — this is a manual step, not automated by the data migration.
The Dental System
Billing / Payment Record
HubSpot
Deal + Line Item + Custom Properties
1:1Payment history attaches to the corresponding Deal (Appointment) as Line Items with payment status. Outstanding balance, payment plan details, and write-off records migrate as custom properties on the Deal. HubSpot does not have a native accounts-receivable model — financial aging reports require a custom object or third-party integration.
The Dental System
Custom Object (if used)
HubSpot
Custom Object
1:1If The Dental System has custom objects (e.g., specialty referral tracking, implant case management), those migrate 1:1 to HubSpot custom objects. Custom object associations use HubSpot's relationship model — N:N relationships require junction objects. We surface the association diagram in the pre-migration plan.
| The Dental System | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Practice | Company1:1 | Fully supported | |
| Appointment | Deal1:1 | Fully supported | |
| Appointment | Engagement (Note / Task)1:1 | Fully supported | |
| Treatment Plan | Deal Line Item1:1 | Fully supported | |
| Insurance Record | Custom Properties on Contact1:1 | Fully supported | |
| Provider / Staff | User1:1 | Fully supported | |
| Recall Record | Custom Property + Workflow1:1 | Fully supported | |
| Billing / Payment Record | Deal + Line Item + Custom Properties1:1 | Fully supported | |
| Custom Object (if used) | Custom Object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
The Dental System gotchas
No documented public API
Custom field discovery requires manual audit
Insurance carrier and payer data may require re-credentialing
Document storage may not be directly accessible for bulk export
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit The Dental System data model and export API schema
We connect to The Dental System via API (read-only scoped access) to enumerate all object types, custom fields, and record counts. This audit identifies every field that needs a HubSpot mapping decision — standard field, custom property, or excluded. We deliver a data audit report with record counts per object, a list of custom fields requiring HubSpot property creation, and a flagged list of fields with no HubSpot equivalent that will become reference-only custom properties.
Design HubSpot schema: properties, pipelines, and user mapping
Before data moves, your HubSpot admin (or our team) creates the custom properties and deal pipelines needed for the migration. We deliver a HubSpot setup plan: property name, type, and optionality for every clinical field from The Dental System; pipeline stage names mapped from appointment status values; and a user mapping table matching The Dental System provider emails to HubSpot user emails. Companies migrate first so Contact.AccountId lookups resolve correctly.
Run sample migration with field-level diff
A representative slice — typically 100–500 records spanning patients, practices, appointments, and treatment plans — migrates first. We generate a field-level diff between The Dental System source fields and the HubSpot destination properties so you can verify mapping accuracy before the full run. Specific items to verify: recall date landed in the correct custom property, appointment status mapped to the right deal stage, and provider emails resolved to HubSpot owners.
Execute full migration with delta-pickup window
The full record set migrates to HubSpot via API — Companies first, then Contacts with their practice associations, then Deals with appointment-to-deal transformation and Line Items. A delta-pickup window (24–48 hours) captures any records created or modified in The Dental System during the cutover period. Every operation is logged in an audit trail, and one-click rollback is available if reconciliation identifies data gaps.
Deliver rebuild reference for workflows and recall automations
We export your The Dental System workflow definitions, automation rules, and recall-trigger configurations as a structured reference document for your HubSpot admin. This document maps each The Dental System workflow to its HubSpot Workflow equivalent (enrollment trigger, filter criteria, action). Workflow rebuild is a manual step outside the data migration scope — we document what needs to be rebuilt and provide the source logic so your team can replicate it.
Platform deep dives
The Dental System
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across The Dental System and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
The Dental System: Not publicly documented.
Data volume sensitivity
The Dental System doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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